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Australia

Crown Resorts Signals New Era with Bold New Brand

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Crown Resorts has signalled a new era, unveiling a bold new brand for the first time in nearly a decade, recapturing its original spirit as a leading curator of exceptional experiences, entertainment and tourism in Australia.

The campaign, Here’s Where Things Get Interesting, is live nationally across television, outdoor, print and social media, and marks a public shift from a casino and hotel to a world-class entertainment destination.

Informed by extensive research and stakeholder engagement, the new campaign addresses overwhelming national feedback for Crown to bring joy, energy, and life into its cities, and to reinvigorate the experiences guests and visitors have. The research also indicated that Australians want to visit a place where they feel connected to others as well as the city itself; somewhere with an atmosphere and a vibe they can immerse themselves in and safely enjoy.

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The new direction centres around creating joyfully elevated experiences for the communities in which Crown operates and is a playful spin on Crown’s long held reputation as the home of all things interesting – entertainment, awards nights, celebrity sightings, weddings, gala events, birthdays, TV broadcasts and just about everything in between.

The first phase of Here’s Where Things Get Interesting begins with an integrated advertising campaign supported by a program of joyfully elevated events across Sydney, Melbourne and Perth across sport, music, art, dining and entertainment.

Crown Resorts CEO Ciarán Carruthers said: “Today marks an exciting new chapter in Crown’s history. Our reimagined Crown brand presents an opportunity to build a culture and character that enriches our cities through tourism, employment, world-class entertainment, hospitality, retail, and dining experiences.

“Over the last two years, we have worked very hard as a business to set Crown on a path to fundamentally change for the better. Upon opening, Crown was renowned as the home of all things interesting, and the place that makes the ordinary extraordinary. With new owners, new management, a new strategy, a new visual identity, and a new experience, we will do so again.

“To us, ‘interesting’ is the promise of something unique, elevated, unexpected, and memorable. ‘Interesting’ jolts you from the mundane. Our research told us that Australians expect that from Crown. As we move forward, interesting experiences will be a critical part of our strategy to energise our cities and supercharge Australia’s tourism revival.

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“The leadership of this campaign is testament to Danielle Keighery and her team, who have breathed new life into the Crown brand and helped set the company up for future success. Ahead of her upcoming departure from Crown, I’d like to thank Danielle for her enormous contribution and wish her all the best for her future.”

Led by Chief Brand & Corporate Affairs Officer, Danielle Keighery, the new brand direction was created in partnership with pre-eminent Australian brand and creative agency, The Monkeys part of Accenture Song, and is supported by a tailored multi-channel media strategy and launch plan via leading global media agency, Initiative Australia. It centres around interesting and elevated moments across Crown’s entertainment venues, globally recognised restaurants and luxury accommodation facilities.

Australia

VGCCC: Bookmaker Fined for Customer Safety Breaches

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Registered online bookmaker VicBet has been fined $130,000 for 2 breaches of its customer care obligations.

Announcing the fine, Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM reminded the gambling industry of the potential for people to experience severe harm when rules are not followed.

“Breaches can have serious consequences, not only in terms of punitive actions against the companies we catch out, but for people whose lives are affected by this behaviour,” Ms Kimmitt said.

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“It is an egregious betrayal of trust, for example, to continue to send marketing materials to a person who has self-excluded from a gambling venue or closed a betting account.”

The VGCCC’s investigations into complaints about VicBet found the bookmaker had:

• offered and provided a $1,800 bonus bet to a customer after they asked for their betting account to be closed in September 2022. VicBet was fined $50,000.

• repeatedly sent gambling promotional material to a customer after they permanently self-excluded from VicBet in March 2020. The penalty was an $80,000 fine.

It is an offence for a bookmaker to encourage or offer any credit, voucher or reward, or other benefit to induce an account holder to keep an account open after they have requested its closure.

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Similarly, sending correspondence or promotional material to customers who have self-excluded contravenes the Victorian Bookmakers’ Association Code of Conduct.

“On these occasions, VicBet failed to live up to both its legal and social licences to operate, which include minimising the risk of harm to customers,” Ms Kimmitt said.

“Industry must respect the wishes of people who decide to have a break from, or quit, gambling. This means taking all reasonable steps to enforce harm prevention initiatives that customers commit themselves to, such as self-exclusion programs.”

VicBet was given the opportunity to “show cause” as to why disciplinary action should not be taken. Submissions from its legal representative were considered prior to a determination being made.

The post VGCCC: Bookmaker Fined for Customer Safety Breaches appeared first on European Gaming Industry News.

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Australia

Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer

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Tabcorp Holdings Limited has appointed Michael Fitzsimons as its Chief Wagering Officer.

Mr Fitzsimons will oversee all core wagering functions including digital, retail, tote, trading, product and marketing. The position is part of the company’s evolved Executive Leadership Team structure, which was announced in December last year. The simpler structure will ensure all wagering functions will fall under one executive.

Mr Fitzsimons has over 20 years of global sports betting experience across the EU, US and Asia. He is currently Executive Director Wagering at Hong Kong Jockey Club (HKJC) where he leads strategy, trading, marketing, data and product development for fixed odds, parimutuel and lottery products.

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His current role encompasses oversight of one of the world’s largest totes, including the World Pool platform, along with Risk Management of China Sports Lottery’s 120,000 betting branches. Prior to his role at the HKJC, Mr Fitzsimons was Director of International Trading and Operations at The Stars Group. During this time, he successfully launched the PokerStars Sportsbook and relaunched SkyBet in Germany and Italy. Mr Fitzsimons is on the executive of the World Tote Association (WoTA).

Tabcorp Managing Director and Chief Executive Officer elect, Gillon McLachlan, said: “Michael Fitzsimons is one of the world’s most sought after wagering executives and brings extensive global sports betting experience to Tabcorp. He has a deep knowledge of international sports betting, trading and tote. Michael is a rare find – he knows digital and retail wagering and is one of the few people in the world who can connect both to grow a wagering product.

“The creation of a Chief Wagering Officer is a significant uplift in wagering capability within our executive team. The simpler vertical structure brings all levers that grow wagering together under one executive to ensure first class execution.”

Mr Fitzsimons is expected to commence in the first half of 2025. His appointment is subject to relevant regulatory and probity approvals.

The post Michael Fitzsimons Joins Tabcorp as Chief Wagering Officer appeared first on European Gaming Industry News.

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Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference

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Leading gambling law and regulation conference Regulating the Game has announced the latest addition to its 2025 Masterclass Series with KordaMentha to conduct a masterclass titled “ML/TF Risk Assessment – Tips, Tricks, and Missing Bits”.

The masterclass, to be delivered by Kordamentha’s Executive Director, Financial Crime Richard Lee; Director, Financial Crime Skye Arnott; and Manager, Financial Crime Ishaan Singh, will delve into how organisations can conduct meaningful risk assessments that drive actionable outcomes. Attendees will gain valuable insights into tailoring risk assessments to their unique business needs, identifying and addressing often-overlooked areas in risk assessments and leveraging outcomes to strengthen AML/CTF programmes effectively.

The hands-on masterclass is designed to equip participants with the tools and strategies necessary to elevate their organisation’s AML/CTF compliance and risk management practices. It is tailored for compliance professionals, risk managers and industry leaders seeking to build robust AML/CTF programmes.

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“The Masterclass Series is all about empowering attendees with practical skills and actionable insights from leading practitioners,” said Paul Newson, Principal at organiser Vanguard Overwatch.

“KordaMentha’s team brings a wealth of expertise in financial crime, and this session is a must-attend for anyone serious about enhancing their AML/CTF frameworks.”

Alice Saveneh-Murray, partner at KordaMentha, said: “The expectations of regulators in this space continues to increase, especially following the announcement of the AML/CTF Modernisation Reforms. It has never been more critical for AML/CTF professionals to have the skills necessary to conduct a thorough and compliant risk assessment. Our team are pleased to be able to share best practices, strategies and common pitfalls to avoid so participants are empowered meet the requirements of the new regime with confidence.”

Regulating the Game will take place at Sofitel Sydney from 10 to 13 March 2025, bringing together global leaders, regulators, and industry professionals to address key challenges, explore innovative solutions and drive sector leadership. Now in its fifth edition, the conference provides expert content, fosters meaningful discussions on policy and sector challenges and drives innovation to underpin effective and efficient gambling regulation.

The post Regulating the Game Announced New Money Laundering, Terrorism Financing Masterclass at 2025 Conference appeared first on European Gaming Industry News.

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