September is Responsible Gaming Education Month, and FanDuel, the premier online gaming company in North America, is making major investments in its responsible gaming advocacy efforts with the additions of global soccer icon Carli Lloyd and PGA TOUR rising star Tom Kim who will join FanDuel’s RG Ambassador Craig Carton this season. FanDuel is also introducing a comprehensive series of new initiatives that will leverage a unique combination of talent, content, and partnerships to further the company’s efforts to educate fans on the importance of playing responsibly.
New Responsible Gaming Ambassadors
Soccer icon Carli Lloyd and rising golf star Tom Kim are the newest FanDuel Responsible Gaming Ambassadors. Both Lloyd and Kim will partner with FanDuel to raise awareness of the importance of responsible play and the tools that FanDuel provides to fans to manage their play, including deposit limits, wager limits, time limits, and more. They will appear in future responsible gaming content and join Carton, as well as NFL legend Rob Gronkowski and Kay Adams, Host of FanDuel TV’s Up & Adams, in bespoke advertising to promote responsible play.
“I am excited to be joining the FanDuel team as a Responsible Gaming Ambassador. As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play. I’m eager to help my fellow ambassadors spread the word on the Play Well lifestyle,” Lloyd said.
“When evaluating a potential partnership with FanDuel, I knew I wanted to be able to use my platform to advocate for responsible play. It is clear everyone at FanDuel takes responsible gaming seriously, and I am proud to join their team as a Responsible Gaming Ambassador and raise awareness among my fans, especially those around my age, and the golf community on and off the course,” Kim said.
New Responsible Gaming Content
This month, FanDuel will premiere its new responsible gaming advertising campaign. FanDuel’s first bespoke television creative entitled “The System” is back but with a new iteration created by FanDuel’s internal creative team. Part two of the multi-media campaign is backed by significant media investment and will air throughout the football season. The advertising heroes FanDuel’s Play Well tools like wager and time limits that customers can set up for responsible gaming play.
FanDuel also recently paired Carton, host of FS1’s The Carton Show, with NFL legend Rob Gronkowski and FanDuel TV host Kay Adams together on new responsible gaming content for fans, including a candid podcast style discussion about problem gambling and its associated risks. During the series the stars will discuss the tools and resources available to help fans always stay in control. In addition, the trio will be featured in a new social series entitled “FanDuel FanDial” where they will be live calling and surprising fans with video calls. During the calls, which capture fans’ genuine reactions, the trio use their impromptu conversations to walk fans through the self-service responsible gaming tools available on the platform. All content will be featured on FanDuel social media channels in the coming weeks.
“Spreading the message of responsible gaming is deeply important to me, and I’m proud to continue working with FanDuel to raise awareness for problem gambling and the tools available to address it. Working with colleagues like Kay and Gronk help destigmatize problem gambling and more importantly help make betting responsibly cool. Adding two more stars, Carli and Tom, to the team is exciting and I can’t wait to collaborate with them. The initiatives we are highlighting during Responsible Gaming Education Month have a year-round impact, and I look forward to elevating our voice to protect as many fans as possible,” Carton said.
Educational Course with Front Office Sports
FanDuel announced it is partnering with Front Office Sports to launch a groundbreaking and first of its kind free responsible gaming educational course housed within Front Office Sports’ Learning platform in early 2024. The course will cover the fundamentals of responsible play and the ever-changing sportsbook industry. Upon completion, visitors will be able to add a badge to their LinkedIn profiles and feature the certification on their resumes. Those interested in signing up can visit fos-learning.com.
“We believe that educating the sports industry at large on what responsible gaming means is an equally important part of our mission to promoting responsible play with consumers. I’m delighted to partner with Front Office Sports to break new ground and have training available that drives a culture of RG in our industry,” Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President, said.
FanDuel’s Second Annual Play Well Day
On September 26, FanDuel will hold its second annual Play Well Day, hosted in New York City and broadcast to employees across the globe. This employee-only event will focus on the company’s commitment to building a culture that is always focused on customer protection. Play Well Day will include all-day seminars with both FanDuel executives and industry leaders and RG Ambassadors who will discuss the everyday role each employee plays in promoting safer play for fans.
“FanDuel remains steadfast in its commitment to promoting responsible gaming, and we’re thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month. Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play combined with debuting new advertising, social media content and a Front Office Sports training, highlight how we want to elevate the standard for operator efforts on responsible gaming,” Kutler said.
All of these initiatives play a key role in Flutter’s global sustainability strategy, the Positive Impact Plan. Focused on leveraging universal principles to promote responsible gaming across global markets where Flutter operates, the Group has set a goal for 50% of online customers globally to be using a responsible gaming tool by the end of 2026.
FanDuel, North America’s premier online gaming company, announced the availability of FanDuel Sportsbook within Puerto Rico and the opening of a new retail sportsbook in partnership with CAGE Puerto Rico II (CAGE Sports) at #53 Edificio El Caribe, Calle Palmeras in San Juan.
Puerto Rican residents who are at least 18 years of age can visit the FanDuel Sportsbook in partnership with CAGE Sports in San Juan to register with FanDuel and set up an account. Tourists and visitors can register as well and enjoy placing bets during their stay. Customers must sign up in-person at the retail location to use the FanDuel Sportsbook app. Once registered and validated, customers who make their first wager of at least $5 will receive $200 in Bonus Bets. Bonus Bets can be used to bet on college basketball, NBA, NFL, MLB, NHL, MMA, golf, boxing, soccer, and more.
The FanDuel Sportsbook app is simple, secure, and convenient and offers a best-in-class platform with features for both new and experienced bettors, including:
• Customer Focused: FanDuel Sportsbook offers safe and secure banking, lightning-fast payouts, a Cash-Out early feature and 24/7 customer service.
• An Innovative Spirit: FanDuel was the first U.S. sportsbook to offer Same Game Parlay bets, the first to offer live streaming of sporting events inside a betting app and the first to give early payouts for championship teams. Additional features like The Pulse offer a curated experience that follows the biggest storylines in sports and offers live bets on the moments that matter most.
• Sports Betting 101: FanDuel Sportsbook has an online betting guide to help customers learn the ins and outs of legal sports betting and an Explore feature that delivers a simplified betting experience for fans of all experience levels. The Explore tab includes narrative-driven question format bets like “Who Will Win This Game?” educational tutorials, popular bets, parlay builders, and more.
• Commitment to Responsible Gaming: FanDuel is the industry leader in promoting responsible play and features in-app tools that allow customers to set time, deposit, and wager limits, as well as a personalized dashboard called My Spend that offers customers a streamlined way to view personal play stats and spending patterns to help track budget. FanDuel also has a Responsible Gaming site where customers can find additional support services.
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Provides a Seamless Way for Xfinity X1 Customers to Watch and Wager with a Leading Sportsbook, Directly on TV
Comcast announced it has added sports betting odds from FanDuel into Xfinity Odds Zone on Xfinity X1, giving customers more ways to view live odds, game lines and prop bets for major sporting events without having to take their eyes off their TV.
“X1 is the best seat in the house for live sports, and now with FanDuel as part Odds Zone, we’re making it even better by giving fans access to another top sportsbook integrated directly into their viewing experience,” said Vito Forlenza, Vice President, Sports Entertainment, Comcast. “Our entertainment platform makes it easy for customers to find their favorite sports by bringing everything together in one place – whether airing nationally or locally, on broadcast or streaming. And when combined with features like Odds Zone, Enhanced 4K and Multiview, we’re giving our customers the ultimate sports viewing experience.”
With FanDuel on X1, customers can access odds for top leagues, including NFL, NHL, NBA, MLB, WNBA, the PGA TOUR, NCAA football and NCAA men’s and women’s basketball, directly on the TV, side-by-side with live game coverage. Bets can be quickly initiated by scanning a QR code that will add the wager to a FanDuel bet slip on the customer’s mobile device. Customers can launch the experience by saying “Odds Zone,” “View odds” or “FanDuel odds” into their X1 voice remote. And coming soon, Xfinity Odds Zone will also be accessible from a new sports betting hub on X1, a centralized destination for fans, bettors and fantasy players that brings together the latest analysis and betting-focused content from available networks and streaming channels all in one place.
“We are thrilled to partner with Comcast to enhance how our customers can watch and wager on their favorite teams and athletes,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “Integrating FanDuel odds into the Xfinity Odds Zone offers sports fans another way to interact with our robust sports betting offering, and we look forward to collaborating with Comcast to continue elevating the game day viewing experience.”
Xfinity Odds Zone is available to all X1 customers; placing bets is limited to customers living in states where sports betting is legal, and each sportsbook operates.
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FanDuel, its parent company Flutter Entertainment and fellow subsidiary Flutter International announced it is donating $250,000 to Americares and the Los Angeles Fire Department Foundation, in support of wildfire relief efforts throughout impacted communities in the greater Los Angeles area. Flutter and FanDuel have been proud members of the Los Angeles business community for nearly 25 years. Flutter’s previously branded TVG platform, now FanDuel TV, the industry’s leading horse racing wagering and television network, is based in Culver City, and FanDuel’s history in the city dates back to 2014 with key corporate, commercial, and product functions supporting its daily fantasy sports, online sportsbook, and iGaming platforms residing in the city as well. The company employs nearly 400 colleagues in Los Angeles, several who have been impacted by the fires.
“FanDuel and Flutter have been proud members of the Los Angeles business community for over two decades. We are heartbroken by the devastating loss these wildfires have created in a community we call home. We are committed to ensuring our employees are safe and making sure the community has the resources it needs to support the heroic efforts of our first responders,” said Amy Howe, CEO of FanDuel.
The donation to Americares will help the health-focused relief organization address urgent health needs in affected communities. The funding for the Los Angeles Fire Department Foundation will support vital equipment and programs that help save lives and protect communities.
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