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FanDuel

FanDuel Marks Responsible Gaming Education Month with Major Investment in its Responsible Gaming Ambassador Program

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September is Responsible Gaming Education Month, and FanDuel, the premier online gaming company in North America, is making major investments in its responsible gaming advocacy efforts with the additions of global soccer icon Carli Lloyd and PGA TOUR rising star Tom Kim who will join FanDuel’s RG Ambassador Craig Carton this season. FanDuel is also introducing a comprehensive series of new initiatives that will leverage a unique combination of talent, content, and partnerships to further the company’s efforts to educate fans on the importance of playing responsibly.

New Responsible Gaming Ambassadors

Soccer icon Carli Lloyd and rising golf star Tom Kim are the newest FanDuel Responsible Gaming Ambassadors. Both Lloyd and Kim will partner with FanDuel to raise awareness of the importance of responsible play and the tools that FanDuel provides to fans to manage their play, including deposit limits, wager limits, time limits, and more. They will appear in future responsible gaming content and join Carton, as well as NFL legend Rob Gronkowski and Kay Adams, Host of FanDuel TV’s Up & Adams, in bespoke advertising to promote responsible play.

“I am excited to be joining the FanDuel team as a Responsible Gaming Ambassador. As sports gambling continues to become more accessible, I think it is critical fans adopt a mindset that gambling is supposed to be a form of entertainment and that tools are available to them within the FanDuel Sportsbook app to stay in control of the way they play. I’m eager to help my fellow ambassadors spread the word on the Play Well lifestyle,” Lloyd said.

“When evaluating a potential partnership with FanDuel, I knew I wanted to be able to use my platform to advocate for responsible play. It is clear everyone at FanDuel takes responsible gaming seriously, and I am proud to join their team as a Responsible Gaming Ambassador and raise awareness among my fans, especially those around my age, and the golf community on and off the course,” Kim said.

New Responsible Gaming Content

This month, FanDuel will premiere its new responsible gaming advertising campaign. FanDuel’s first bespoke television creative entitled “The System” is back but with a new iteration created by FanDuel’s internal creative team. Part two of the multi-media campaign is backed by significant media investment and will air throughout the football season. The advertising heroes FanDuel’s Play Well tools like wager and time limits that customers can set up for responsible gaming play.

FanDuel also recently paired Carton, host of FS1’s The Carton Show, with NFL legend Rob Gronkowski and FanDuel TV host Kay Adams together on new responsible gaming content for fans, including a candid podcast style discussion about problem gambling and its associated risks. During the series the stars will discuss the tools and resources available to help fans always stay in control. In addition, the trio will be featured in a new social series entitled “FanDuel FanDial” where they will be live calling and surprising fans with video calls. During the calls, which capture fans’ genuine reactions, the trio use their impromptu conversations to walk fans through the self-service responsible gaming tools available on the platform. All content will be featured on FanDuel social media channels in the coming weeks.

“Spreading the message of responsible gaming is deeply important to me, and I’m proud to continue working with FanDuel to raise awareness for problem gambling and the tools available to address it. Working with colleagues like Kay and Gronk help destigmatize problem gambling and more importantly help make betting responsibly cool. Adding two more stars, Carli and Tom, to the team is exciting and I can’t wait to collaborate with them. The initiatives we are highlighting during Responsible Gaming Education Month have a year-round impact, and I look forward to elevating our voice to protect as many fans as possible,” Carton said.

Educational Course with Front Office Sports

FanDuel announced it is partnering with Front Office Sports to launch a groundbreaking and first of its kind free responsible gaming educational course housed within Front Office Sports’ Learning platform in early 2024. The course will cover the fundamentals of responsible play and the ever-changing sportsbook industry. Upon completion, visitors will be able to add a badge to their LinkedIn profiles and feature the certification on their resumes. Those interested in signing up can visit fos-learning.com.

“We believe that educating the sports industry at large on what responsible gaming means is an equally important part of our mission to promoting responsible play with consumers. I’m delighted to partner with Front Office Sports to break new ground and have training available that drives a culture of RG in our industry,” Alison Kutler, FanDuel Sustainability and Responsible Gaming Vice President, said.

FanDuel’s Second Annual Play Well Day

On September 26, FanDuel will hold its second annual Play Well Day, hosted in New York City and broadcast to employees across the globe. This employee-only event will focus on the company’s commitment to building a culture that is always focused on customer protection. Play Well Day will include all-day seminars with both FanDuel executives and industry leaders and RG Ambassadors who will discuss the everyday role each employee plays in promoting safer play for fans.

“FanDuel remains steadfast in its commitment to promoting responsible gaming, and we’re thrilled to be rolling out this series of programming to mark Responsible Gaming Education Month. Bringing Carli and Tom on as RG ambassadors who can spread the message of safer play combined with debuting new advertising, social media content and a Front Office Sports training, highlight how we want to elevate the standard for operator efforts on responsible gaming,” Kutler said.

All of these initiatives play a key role in Flutter’s global sustainability strategy, the Positive Impact Plan. Focused on leveraging universal principles to promote responsible gaming across global markets where Flutter operates, the Group has set a goal for 50% of online customers globally to be using a responsible gaming tool by the end of 2026.

Arthur Paikowsky

FanDuel Introduces New TV Show and Reinforces Responsible Gaming Initiatives During Problem Gambling Awareness Month

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March is Problem Gambling Awareness Month, and FanDuel, North America’s premier online gaming company, is continuing to build its Responsible Gaming platform through new programming designed to expand access to responsible gaming education. The company is expanding its relationship with Craig Carton to launch “The Comeback with Craig Carton,” a new FanDuel TV show that will focus on problem gambling recovery. FanDuel is also adding new resources to the Trusted Voices: Conversations About Betting program that launched last year. Combined with continued support for non-profit partners, these initiatives continue to raise the visibility of problem gambling resources and responsible gaming education.

“FanDuel remains steadfast in its commitment to leading the industry in responsible gaming, and we are proud to introduce industry-first content and programs designed to destigmatize problem gambling and offer education on responsible play. Our new FanDuel TV show with Craig Carton, expanded Trusted Voices program and investments in education and advocacy are part of our year-round commitment to responsible gaming, and we look forward to continuing to offer innovative products and programs to our customers,” said Cory Fox, SVP of Public Policy and Sustainability at FanDuel.

New Problem Gambling Recovery Show on FanDuel TV

Former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith, are FanDuel responsible gaming ambassadors and recently appeared on the first episode of “The Comeback with Craig Carton,” a new show on FanDuel TV focused on problem gambling recovery and hosted by FanDuel’s responsible gaming ambassador Craig Carton. The show features Carton sitting down with those who have experienced the highs and lows of gambling addiction to amplify their stories, break down the stigma surrounding gambling disorder, raise awareness of support resources for individuals and their families and show that recovery is possible. Livingston and Smith were Carton’s first guests and spoke about their family’s history with problem gambling, including the challenges Livingston faced as a recovered problem gambler and Smith faced as his spouse. The episode is now streaming on YouTube and FanDuel TV+.

Trusted Voices Program Expansion and Promotion

New resources from the Trusted Voices: Conversations About Betting program are coming to ConversationsAboutBetting.com. The updates include new resources for college students, their parents, and university staff, including content from KnowYourPlay.org, co-developed by ROGA in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council. FanDuel launched Trusted Voices with Livingston and Smith last year. The program is designed to equip trusted adults, including parents, guardians, and coaches, with tools and resources to talk to young people about gambling, associated risks, how to recognize warning signs and where to go for support. FanDuel is putting paid support behind the program across radio, digital, social, and digital out of home, with the ad campaign aiming to raise awareness of the risks of underage gambling and equip parents and coaches to have proactive and informed conversations about gambling.

Amplifying Gambling Disorder Screening Day

This year’s Gambling Disorder Screening Day, an effort originally founded by the Cambridge Health Alliance’s Division on Addiction, took place on March 11, and FanDuel partnered with Kindbridge Behavioral Health to empower customers nationwide with resources for informed decision making. FanDuel provided customers with Kindbridge’s free, confidential Gambling Disorder Screener and highlighted the telehealth counseling and support services available through Kindbridge for those seeking help. FanDuel also amplified awareness of the day across its social channels.

Supporting Non-Profit Partnerships

FanDuel is donating $150,000 to the National Council on Problem Gambling (NCPG) that will further support the NCPG’s Agility Grants program, which is funded by the NFL via the NFL Foundation. This program provides funding to non-profit organizations across the country for problem gambling prevention in areas that currently have no services or to expand existing programming.

“We are grateful to FanDuel for their generous support of the Agility Grants program. As the first national grant initiative dedicated to problem gambling prevention, this funding expands our ability to support community-based programs, strengthening the reach and impact of problem gambling prevention efforts nationwide,” said NCPG board president Susan Sheridan Tucker.

FanDuel will also make an additional $150,000 donation to the International Center for Responsible Gaming (ICRG). The organization is dedicated to helping individuals and families affected by gambling disorder and preventing the onset of gambling problems through high-quality scientific research and evidence-based educational programming. The donation will help fund the creation of a Center of Excellence (COE) focused on advancing research in responsible gambling behaviors. The COE will generate evidence-based insights to help contribute to industry-wide advancements in player protection, engagement strategies, and RG messaging.

“We are proud to partner with FanDuel as we work together to advance critical research that will shape the future of responsible gambling strategies. Support from FanDuel is helping fund a Center of Excellence focused on responsible gaming behaviors, and we look forward to generating evidence-based insights that make a positive impact on communities,” said Arthur Paikowsky, President of ICRG.

The post FanDuel Introduces New TV Show and Reinforces Responsible Gaming Initiatives During Problem Gambling Awareness Month appeared first on Gaming and Gambling Industry in the Americas.

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FanDuel

FanDuel Reveals Nearly Half of its Customers Engaged with “My Spend” During the 2024-25 NFL Season

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FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.

My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.

“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.

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Dana Jackel

HUFF N’ MORE PUFF Slot Arrives Online Exclusively at FanDuel Casino

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FanDuel, a premier online gaming company in North America, announced the launch of Light & Wonder’s Huff N’ More Puff slot game, exclusively on FanDuel Casino. Huff N’ More Puff will be available on FanDuel Casino in New Jersey, Pennsylvania, Michigan, West Virginia, Connecticut, and Ontario beginning February 4, 2025.

The online launch of Huff N’ More Puff combines one of America’s favorite slot games with the industry’s best promotions, giving online slot lovers a top-tier experience which can only be found on FanDuel Casino. Players join the Big Bad Wolf in a quest for prizes as he huffs and puffs to blow down houses to reveal rewards and prizes for real money.

“The Huff N’ Puff family of slots is one of the most popular slot series on the casino floor, and we are excited to bring it exclusively to FanDuel Casino customers. Offering our players beloved and exclusive games is a top priority for us, and bringing Huff N’ Puff to FanDuel Casino helps us continue to grow our iGaming product while offering our players more ways to win,” said Ian O’Reilly, FanDuel Casino Product Senior Director.

Vegas Matt, FanDuel Casino’s ambassador, is ecstatic that one of the most popular slots in the world, Huff N’ More Puff, is joining FanDuel Casino’s exclusive game roster. “I have been playing the Huff N’ Puff game family on the casino floor for years, and I am so excited I will now be able to play online at FanDuel Casino. The game is virtually identical to the casino floor with one extremely exciting difference, you can buy a bonus! It’s an absolute game changer.”

“We are honored to partner with FanDuel Casino to bring the Huff N’ Puff family of slot games to the iGaming space. Creating immersive content that forges lasting connections with players is core to our DNA. The Huff N’ Puff brand represents one of our top brick-and-mortar game families and we are ecstatic to work with FanDuel Casino to bring this series to life,” said Dana Jackel, VP Commercial & US Managing Director at Light & Wonder.

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