Connect with us
European Gaming Congress 2024
future-anthem-sets-new-standard-for-sportsbook-personalisation-with-launch-of-real-time-ai-sports-product future-anthem-sets-new-standard-for-sportsbook-personalisation-with-launch-of-real-time-ai-sports-product

Latest News

Future Anthem sets new standard for sportsbook personalisation with launch of real-time AI sports product

Published

on

Reading Time: 2 minutes

 

Future Anthem, the pioneering AI and data science powerhouse, has launched its personalisation product, Amplifier AI, for sports, extending its market-leading capabilities in gambling to the sports betting industry.

This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time.

Anthem has invested heavily in its sports product following successful Series A funding, building a team with hires from leading sportsbook operators including William Hill, Betfair, Betway, and Wynnbet.

Advertisement
Stake.com

“With the official launch of Amplifier AI for sports, Future Anthem is setting a new standard of personalisation for sports operators – and fast,” said Chief Product Officer Ian Tibot.

“The variety of different behavioural styles creates a unique problem for sports operators. Providing a tailored solution for every player, while taking into account the speed and dynamism with which the sports betting experience changes has forced the industry to offer players a one-size-fits-all experience that is homogenous from operator to operator.

“With Amplifier AI, we’ve worked relentlessly to create a data and AI-powered product that personalises every step of the player journey in real-time.”

Amplifier AI’s ability to personalise in real-time is enabled by its use of cutting-edge AI technologies that can process the unprecedented scale and speed of data in the sports betting industry. It is capable of sending millions of personalised data points to players with seamless data integration.

Operators utilising Amplifier AI’s sports modules will be able to personalise the entire betting experience from homepage to bet slip. It generates live audiences for innovative and personalised marketing campaigns, uses AI to optimise promotions, and prevents churn and identifies risky behaviours in real-time.

Advertisement
Stake.com

Initial implementations have generated positive player impacts with Future Anthem. Results include predicting churn 99% quicker than traditional approaches, delivering a near 50% email open rate for 1-to-1 marketing communications and creating personalised audiences that increase app open rates by 200%.

Amplifier AI is set to transform the way operators approach the player experience, allowing them to drive highly measurable results-driven interactions in real time, setting a new standard of personalisation for the industry.

Latest News

Xpoint appoints Ron Braunfeld as Chief Revenue Officer

Published

on

xpoint-appoints-ron-braunfeld-as-chief-revenue-officer

 

Braunfeld joins C-Level team as Xpoint continues rapid growth in 2024

Xpoint, a leading geolocation and compliance technology company, has appointed Ron Braunfeld as its Chief Revenue Officer, as the company continues to enhance its market presence and drive innovative solutions within the geolocation space.

Braunfeld joins Xpoint with a wealth of experience in business development, sales, and strategic partnerships within the technology and venture capital sectors. Most recently he was Vice President of Business Development at Mobi Systems, and prior to that, General Manager for Philadelphia at Capsule.

Braunfeld has 12+ years of experience within the location technology sector. Early in his career, he led business development efforts at MapQuest. After MapQuest, he went on to be on the founding team at WHERE, leading business development efforts. WHERE was the industry’s first location-based advertising network that was ultimately sold to PayPal. While at PayPal, Braunfeld led Business Development efforts for the newly formed PayPal Media Network. Other roles within the location technology sector include President of SnipSnap and  Vice President of Business Development at Pingup.

Advertisement
Stake.com

As CRO, Braunfeld will be responsible for driving Xpoint’s revenue generation efforts, enhancing client relationships, and identifying new business opportunities to ensure the company’s continued growth and success.

Manu Gambhir, CEO of Xpoint, said: “We are delighted to welcome Ron to our executive team as Chief Revenue Officer. His extensive experience and impressive achievements in business development and sales within the technology and venture capital industries will be invaluable as we expand our offering and strengthen our market position.”

Ron Braunfeld said: “The iGaming and geolocation industries are developing rapidly, so to join an innovative technology-focused company like Xpoint at this time is incredibly exciting. I am looking forward to helping the company continue its strong growth trajectory through the delivery of the most accurate, reliable and cost-effective geolocation services available in the market.”

Continue Reading

Claudia Georgevici

NetBet Casino Joins Forces with Octoplay

Published

on

netbet-casino-joins-forces-with-octoplay

 

NetBet Mexico and popular online gaming provider Octoplay have announced an agreement that will make Octoplay’s games available for NetBet Mexico customers to enjoy.

Despite only being founded in 2022, Octoplay has rapidly established itself as an influential member of the iGaming industry, developing multiple entertaining and popular slots such as Lollicat, Eternal Clash, and Shaolin Panda Chaos Reels – which are among the flagship new Octoplay titles being made available to NetBet Mexico customers.

NetBet Mexico’s PR manager, Claudia Georgevici, said: “Selective partnering is a key tool at NetBet as it helps us to filter out the best companies to join forces with. Despite their young age, Octoplay have shown their commitment to creating enjoyable titles, and we look forward to our players experiencing their creativity for themselves.”

The full range of new Octoplay titles can be found online at the NetBet Mexico website.

Advertisement
Stake.com
Continue Reading

CT Lottery

CT Lottery Launches iLottery Platform

Published

on

ct-lottery-launches-ilottery-platform

 

The CT Lottery has launched its iLottery platform. Players can participate in the fun of online lottery and their favorite draw games by visiting ctilottery.org or by downloading the CT Lottery mobile app on the iOS platform (Android app to follow next month). The app comes with exciting new features that allow players to personalize their lottery experience, such as saving favorite numbers and wagers, grouping preferred games for easy purchasing, and setting limits for wagering and time spent on the app. Along with these features, the CT Lottery mobile app will still include the ability to view winning numbers, scan lottery tickets purchased at retail to check if they have won, and much more.

With the new launch, Connecticut becomes the 11th state to offer online Lottery sales.

“iLottery gives Connecticut residents a convenient and secure way to play lottery games, whether choosing the every-four-minutes speed of KENO, the huge, life changing jackpots available through Powerball and Mega Millions, or the twice-a-day Play3 & Play4. In addition to our 2800 retailer locations, iLottery allows you to pretty much play anytime and anywhere you are. Lottery scratch tickets are only available in retail so be sure to shop retail too,” Greg Smith, President and CEO of the CT Lottery, said.

The games that will be available through iLottery are KENO, Powerball, Mega Millions, Lucky for Life, Lotto, Cash5, and Play3 and Play4.

Advertisement
Stake.com
Continue Reading

Trending