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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®

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According to a new market research report titled, ‘Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’, the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.

The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.

The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.

However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.

Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.

Increasing Adoption of Fan Engagement Technologies to Drive Market Growth

Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.

According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.

Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.

Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.

Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.

Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.

Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.

Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.

The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).

Scope of the Report

Sports Technology Market Assessment, by Offering  

  • Wearables
    • Fitness & Heartrate Monitor
    • AR/VR Headsets
    • Smart Clothing
    • Smart Patches
    • Hearables
    • GPS Trackers
    • Contactless Biosensors
    • Smart Footwear & Insoles
    • Other Devices
  • Digital Signages
  • Cameras
    • Spider Cams
    • Drones
    • Other Cameras
  • Smart Stumps & Bails
  • Snicko/Edge Detectors
  • Video Assistance Referee
  • Sports NFTs
  • Tracking Systems
  • Sports Analytics
    • Player Health & Performance Analytics
    • Team Performance Analytics
    • Video Analytics
    • Player Valuation
    • Team Strategy
    • Sports Betting
    • Others

Sports Technology Market Assessment, by Technology

  • Artificial Intelligence
  • Neuroscience
  • Nanotechnology
  • Blockchain
  • Virtual Reality
  • IoT
  • 3D Visuals & Simulations
  • Big Data
  • Other Technologies

Sports Technology Market Assessment, by Sport

  • Bat & Ball Sports
    • Cricket
    • Baseball
    • Golf
    • Hockey
    • Table Tennis
  • Ball Sports
    • Soccer/Football
    • Basketball
    • American Football/Rugby
    • Volleyball
  • Racket Sports
    • Tennis
    • Badminton
    • Squash
    • Other Racket Sports
  • Racing Sports
    • Formula F1
    • Moto GP
    • Nascar
    • Drag Racing
    • Rallies
    • Cycling
    • Other Racing
  • Track & Field Sports
  • Water Sports
  • Adventure Sports
  • Combat Sports
  • Other Sports

Sports Technology Market Assessment, by End User

  • Sports Clubs
  • Sports Associations
  • Athletes & Coaches
  • Sports Leagues

Sports Technology Market Assessment, by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Uruguay
    • Rest of Latin America
  • Middle East & Africa
    • Iran
    • Saudi Arabia
    • Qatar
    • UAE
    • Rest of Middle East & Africa
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Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths

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3 hours ago

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April 30, 2025

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Galaxsys, the award-winning games developer, is proud to announce the launch of Olympian Legends, a new slot game that brings the power and majesty of ancient mythology to life.

More than just a tribute to ancient mythology, Olympian Legends combines breathtaking visuals, innovative features, and dynamic gameplay, promising players an unforgettable journey through the myths of Olympus. As players progress and reveal mythic features, they face the power of ancient gods. With cascading symbols and exciting bonuses, the game delivers a dynamic adventure that’s truly worth exploring.

This marks the third slot title that Galaxsys has announced over the last two months, following the launches of Funny Faces: Hoglet-Moglet and El Dorado.

What Makes Olympian Legends Special
Olympian Legends stands out by blending rich narrative elements with innovative slot mechanics. The progress bar on the right side of the grid consists of five elements. Each time a winning combination is formed, the progress bar fills from bottom to top, triggering a mythical feature when an element is completed. Additionally, the Buy Bonus option allows players to take fate into their own hands, enabling them to access the bonus game at any time they choose.

Dynamic animations and sound design ensure every encounter with Zeus, Poseidon, and more characters feels like stepping into an epic saga rather than playing a traditional slot.

Vigen Safaryan, CPO at Galaxsys, commented: “Olympian Legends combines strong gameplay mechanics with a detailed and dynamic theme. Our goal was to deliver a slot that feels rewarding to play while offering players a more refined experience through mythology. We paid special attention to balancing the game’s features to ensure that the experience feels dynamic, without overwhelming the player. From the visuals and animations to the way the bonuses unfold, every element was designed to create a journey that feels both entertaining and authentic.”

Olympian Legends is now live and available for Galaxsys’ global network of partners.

The post Olympian Legends: Galaxsys’ New Slot Game Inspired by Ancient Myths appeared first on European Gaming Industry News.

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ESET Research

ESET Research analyzes tools from the China-aligned TheWizards group, with targets across Asia and the Middle East

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4 hours ago

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April 30, 2025

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ESET researchers have analyzed Spellbinder, a lateral movement tool used to perform adversary-in-the-middle attacks by the China-aligned threat actor TheWizards. Spellbinder enables adversary-in-the-middle attacks through IPv6 stateless address autoconfiguration spoofing, which allows the attackers to redirect the update protocols of legitimate Chinese software to malicious servers. Then the legitimate software is tricked into downloading and executing the malicious components that launch the backdoor WizardNet.

TheWizards has been constantly active since at least 2022 until the present and, according to ESET telemetry, targets individuals, gambling companies, and unknown entities in the Philippines, Cambodia, the United Arab Emirates, mainland China, and Hong Kong.

“We initially discovered and analyzed this tool in 2022, and observed a new version with a few changes that was deployed to compromised machines in 2023 and 2024,” says ESET researcher Facundo Muñoz, who analyzed Spellbinder and WizardNet. “Our research led us to discover a tool used by the attackers that is designed to perform adversary-in-the-middle attacks using IPv6 SLAAC spoofing to intercept and reply to packets in a network, allowing the attackers to redirect traffic and serve malicious updates to legitimate Chinese software,” explains Muñoz.

The final payload in the attack is a backdoor that we named WizardNet – a modular implant that connects to a remote controller to receive and execute .NET modules on the compromised machine. ESET researchers have focused on one of the latest cases, in 2024, in which the update of Tencent QQ software was hijacked. The malicious server that issues the update instructions is still active. This variant of WizardNet supports five commands, three of which allow it to execute .NET modules in memory, thus extending its functionality on the compromised system.

TheWizards and the Chinese company Dianke Network Security Technology (also known as UPSEC) – supplier of the DarkNights backdoor (also known as DarkNimbus), appear to be linked. According to NCSC UK, this malicious backdoor also has Tibetan and Uyghur communities among its primary targets. While TheWizards uses a different backdoor – the WizardNet, the hijacking server is configured to serve DarkNights to updating applications running on Android devices.

The post ESET Research analyzes tools from the China-aligned TheWizards group, with targets across Asia and the Middle East appeared first on Gaming and Gambling Industry in the Americas.

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Conferences in Europe

Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025

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4 hours ago

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April 30, 2025

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The iGaming industry is getting a dedicated space for its most forward-thinking technical leaders with the launch of the Technology in Gaming Conference 2025 (TiG 2025) — an exclusive new event created specifically for CTOs, CIOs, and senior technology stakeholders in the iGaming world.

Taking place on 1st July 2025 as part of London iGaming Week in partnership with iGB Live!, this specialist conference will bring together some of the most innovative minds in technology to explore the future of cybersecurity, infrastructure, artificial intelligence, compliance, and scalability. TiG 2025 is designed to give technical leaders a forum tailored to the real challenges and opportunities shaping iGaming today and in the years to come.

“I am delighted to see other organisers bringing their own events that meet the need of specialist verticals within the industry as part of London iGaming week. The team at iGB L!VE are pleased to be able to support this event, and encourage iGaming senior IT professionals to join what we know will be an event that offers excellent content and networking opportunities for them” said Naomi Barton, Portfolio Director at Clarion – Organiser of iGB Live!

Topics on the agenda include:

  • Scalable architecture & infrastructure
  • AI & machine learning in iGaming
  • Compliance & security in regulated markets
  • Future-ready platform innovation
  • Engineering teams, DevOps, and automation

“As an industry driven by technology I think it’s important to create a space that speaks specifically to the leaders developing and driving the change that has such a big impact on the growth and development of such an exciting sector” commented Shona ODonnell, Event Director. 

Pretty Technical, a leading provider of iGaming software and platform solutions, is proud to be named the headline sponsor of this inaugural event. The company’s commitment to innovation and modern architecture makes it a natural fit for an event designed to shape the next chapter of gaming tech.

“As a business that thrives on building technology designed for the next decade, not the last, we’re thrilled to support TiG 2025 and connect with the talented tech leaders shaping the future of iGaming,” said Emma Blaylock, CEO Pretty Technical.

The event is also sponsored by Claranet, experts in modernising and managing critical applications and infrastructure 24×7, and Marshall Wolfe, a dedicated hiring consultancy specialising in digital and technology sectors.

Registration is now open with tickets currently discounted by £200 until 31st May.

The post Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025 appeared first on European Gaming Industry News.

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