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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®

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According to a new market research report titled, ‘Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’, the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.

The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.

The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.

However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.

Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.

Increasing Adoption of Fan Engagement Technologies to Drive Market Growth

Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.

According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.

Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.

Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.

Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.

Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.

Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.

Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.

The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).

Scope of the Report

Sports Technology Market Assessment, by Offering  

  • Wearables
    • Fitness & Heartrate Monitor
    • AR/VR Headsets
    • Smart Clothing
    • Smart Patches
    • Hearables
    • GPS Trackers
    • Contactless Biosensors
    • Smart Footwear & Insoles
    • Other Devices
  • Digital Signages
  • Cameras
    • Spider Cams
    • Drones
    • Other Cameras
  • Smart Stumps & Bails
  • Snicko/Edge Detectors
  • Video Assistance Referee
  • Sports NFTs
  • Tracking Systems
  • Sports Analytics
    • Player Health & Performance Analytics
    • Team Performance Analytics
    • Video Analytics
    • Player Valuation
    • Team Strategy
    • Sports Betting
    • Others

Sports Technology Market Assessment, by Technology

  • Artificial Intelligence
  • Neuroscience
  • Nanotechnology
  • Blockchain
  • Virtual Reality
  • IoT
  • 3D Visuals & Simulations
  • Big Data
  • Other Technologies

Sports Technology Market Assessment, by Sport

  • Bat & Ball Sports
    • Cricket
    • Baseball
    • Golf
    • Hockey
    • Table Tennis
  • Ball Sports
    • Soccer/Football
    • Basketball
    • American Football/Rugby
    • Volleyball
  • Racket Sports
    • Tennis
    • Badminton
    • Squash
    • Other Racket Sports
  • Racing Sports
    • Formula F1
    • Moto GP
    • Nascar
    • Drag Racing
    • Rallies
    • Cycling
    • Other Racing
  • Track & Field Sports
  • Water Sports
  • Adventure Sports
  • Combat Sports
  • Other Sports

Sports Technology Market Assessment, by End User

  • Sports Clubs
  • Sports Associations
  • Athletes & Coaches
  • Sports Leagues

Sports Technology Market Assessment, by Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
    • Rest of Asia-Pacific
  • Latin America
    • Mexico
    • Brazil
    • Argentina
    • Uruguay
    • Rest of Latin America
  • Middle East & Africa
    • Iran
    • Saudi Arabia
    • Qatar
    • UAE
    • Rest of Middle East & Africa
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Movers and Shakers – Beyond integration: Why system interoperability is the real game changer

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July 9, 2025

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“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

 

Dominic Le Garsmeur (CPO) at Fincore, says integrations without a clear interoperability strategy add technical and operational debt, hampering future growth.

System integrations are hugely important for any online sportsbook or casino, adding capabilities and features to drive growth.  But integrating without considering and optimising interoperability can do more harm than good by adding technical and operational debt to the business and ultimately hitting growth.

Integrating without interoperability pushes information from one system to another, but the connection itself has no intelligence. It’s a mechanical link, and the systems remain fundamentally separate, each operating with its own distinct rules. Any real understanding, like why that data was sent or what other processes it should trigger, is lost, creating data silos that are technically connected but strategically disconnected.

System interoperability provides the intelligence the connection lacks, establishing a shared operational model for the platform so all systems can act in concert. Most importantly, it creates a future-proof foundation, allowing new capabilities and features to be added with agility and confidence, turning the platform into an engine for innovation rather than a source of technical debt.

Before looking at why interoperability is more powerful than integration, and how companies can solve it, it’s important to understand how disconnects between platforms and systems occur in the first place.

 

Why does disconnection happen?

Operators acquire their tech stacks in different ways, but usually through a combination of building, inheriting legacy tech, acquisition and third-party providers. This often leads to platform and system silos with little to no compatibility between them.

Ultimately, disconnected systems drag down delivery and without interoperability, companies waste time reconciling platforms and tech rather than advancing forward.

 

Interoperability is more powerful than integration

Integration often means linking systems at a basic level, but interoperability ensures that data, logic and workflows are aligned and extensible.

It’s critical to have a strategic data layer and shared data structures that enables standardising of data representations, aligning systems at the logic level, not just the interface, and building an architecture designed to unify and extend across platforms.

In complex industries such as gaming, where tech plays such an important role in the user experience and the trust consumers have in brands, system interoperability is the only way to scale with control. In short, integration links, interoperability empowers.

 

Why interoperability is such a challenge in the gaming industry

Each integration is unique. Why? Because the combination of legacy systems, niche vendors and varying regulations in markets across the world means there is no blueprint for operators to follow.

Remember, most operator platforms are now decades old and were not built with modularity or openness in mind. And even those developing new platforms and systems from scratch often lack the in-house capability to design for interoperability from the get-go.

 

The risk of not achieving interoperability

When systems don’t interoperate, things start to fall apart. For example, delivery can grind to a halt, with every new feature launch or market entry becoming a grind. There are compliance risks, too, especially when it comes to fractured data and an increased risk of errors and audit gaps.

Then, of course, there is the poor player experience that will be provided. This could be anything from glitchy games to failed deposits and even the wrong marketing communications being sent to the wrong player cohorts.

It also impacts an operator’s ability to develop and innovate, as IT and tech become reactive rather than proactive. And in such a competitive market, this can see a brand quickly fall behind the curve.

 

How to solve the interoperability conundrum

Ensuring interoperability is a complex and comprehensive undertaking, but there are some high-level things operators can do.

This starts with standardising critical data flows and logic, not just the interface. Remember, a single view of data is what ensures all the platforms, systems and networks communicate with each other in the same language.

Operators should also design for change, as architecture must support long-term growth and plug-and-play modularity. In most cases, it’s best to invest in strategic partners, not just tools.

 

How strategic partners can help

Partners such as Fincore can provide the strategic clarity operators need, defining what interoperability looks like for them and based on their business goals. We also bring execution muscle – we don’t just design it, we build it.

The right partner also brings compliance confidence. Companies such as Fincore are highly experienced when it comes to interoperability, and everything we do stands up to regulatory scrutiny.

This can be seen in our proven track record for delivering interoperability for everything from complex migrations to global-scale game roll-outs.

 

A real-world example of interoperability

Fincore worked with a US-based gaming services provider whose legacy systems across its land-based venues had created silos in payments, loyalty and in-resort experiences.

The solution we proposed saw us design and deliver a digital wallet that became the unified digital layer across the physical properties. We also integrated deeply with multiple rigid legacy systems to provide secure and compliant interoperability at scale.

The result? We delivered on time, unlocked a new digital product line and created a long-term tech foundation for the company to continue to build on.

When it comes to integrations, you can always wire systems together, but if you don’t do it in the right way, you get chaos. Interoperability is about creating order within platforms and systems, which in turn allows for unlimited scaling and growth.

And that’s why interoperability is the real game-changer.

The post Movers and Shakers – Beyond integration: Why system interoperability is the real game changer appeared first on European Gaming Industry News.

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Yaspa and VIALET partner to bolster pan-European payments for iGaming clients

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July 9, 2025

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London fintech Yaspa, an award-winning provider of real-time payment, account verification and intelligence solutions for the iGaming industry, has announced its partnership with VIALET, the European-licensed electronic money institution. The collaboration significantly enhances Yaspa’s payment ecosystem, providing iGaming operators and platforms across the UK and Europe with expanded access to instant, multi-currency payment solutions.

The partnership builds on VIALET’s deep experience as a European fintech, offering specialised business accounts and a full suite of payment services designed for digital businesses. For Yaspa’s customers – particularly in the high-growth iGaming sector – these accounts provide a secure, compliant way to hold and manage funds, including those deposited and withdrawn through Yaspa’s instant bank payment solutions.

The result is a powerful, integrated offering that is quickly becoming a preferred choice for operators seeking seamless, multi-currency support for real-time transactions. By combining instant pay-ins and payouts with robust business banking infrastructure, the collaboration delivers a streamlined, scalable solution for managing money across the UK and Europe.

‘A single, powerful platform’

Yaspa CEO James Neville said: “Our mission at Yaspa is to provide iGaming businesses with a single, powerful platform to manage their payments intelligently.

“Partnering with VIALET not only expands our instant payment capabilities across Europe, but also reinforces our commitment to building a resilient, multi-partner ecosystem that offers our clients unparalleled choice and reliability.”

Ioannis Chatziathanasiou, Chief Business Development Officer from VIALET, said: “At VIALET, we are committed to delivering secure, fast, and scalable payment solutions tailored to the needs of digital-first industries. Partnering with Yaspa allows us to extend our reach and offer even greater value to merchants across Europe who demand flexibility, intelligence, and speed in their payment infrastructure.”

Yaspa’s instant bank payments are available across the UK and Europe, ready to integrate seamlessly into the payment systems of both current and future VIALET account holders who want to provide a real-time payment option that is quick to implement and simple for players to use.

The post Yaspa and VIALET partner to bolster pan-European payments for iGaming clients appeared first on European Gaming Industry News.

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FBM® returns to OIGA with new milestones and high-performing slots

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July 9, 2025

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FBM® is gearing up for another impactful participation at the Oklahoma Indian Gaming Association Conference & Tradeshow (OIGA), taking place from July 14 to 16 at the OKC Convention Center in Oklahoma City. This year, FBM will join Delta Gaming Solutions at Booth 918, presenting four standout slot products that represent the latest chapter in its expansion in the US gaming market.

FBM’s presence at OIGA 2025 comes at a strategic time, following a series of key accomplishments in the past 12 months. The company has deepened its market penetration by installing games in several new casinos across the country. The rollout of a broader catalog of titles reflects the operators’ growing confidence in FBM’s value proposition.

At this year’s OIGA expo, FBM will exhibit four titles that speak directly to enhancing player engagement and operator’s performance:

  • Ji Hǎo Link™ game series includes four titles: Golden Lóng™, Fortunate Héping™, Eternal Fènghuáng™ and Great Weiyan™. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link™ pagoda takes the spotlight.
  • Jí Hǎo Link™ Spirits is the perfect choice for players seeking thrilling, long-lasting, and entertaining gaming sessions. The unpredictability of the Spirits feature, which can reward players with free “flights” and big wins during the main game or free spins, builds excitement around the Golden Lóng™ Spirits and Eternal Fènghuáng™ Spirits titles.
  • Xing Fú Fortune Money Trees™ brings excitement, suspense, and adrenaline to any casino floor with game mechanics based on the Prosperity, Strength, and Fortune accumulators. The Xing Fú Fortune Money Trees bonus can offer up to seven different game experiences and is the gateway to collect the four available jackpots present on this slot theme.
  • Croc’s Lock™ is a 30-line slot with an exciting storyline and compelling features. Super Croc is this gaming experience’s hero working with 15 independent reels, where the Extra Coins and Extra Spins accumulators lead player through an entertaining journey.

OIGA is one of the most important tradeshows in the North American gaming calendar, and FBM views the 2025 edition as the ideal platform to strengthen partnerships and expand operator relationships in this key market. Mike Medlin, FBM’s General Manager of Sales & Operations, together with Emily Snow, Delta Gaming Solutions sales director, will welcome and engage directly with all tribal operators, agents, and industry stakeholders trying FBM’s slots and seeking competitive, high-performing gaming solutions.

This momentum underlines the brand’s ongoing mission to deliver top-tier gaming experiences to U.S. players, especially within the tribal sector. OIGA 2025 also sets the stage for FBM’s larger showcase coming in October at G2E Las Vegas, an event that will mark the global reveal of new games and innovations designed to uplift the gaming experience in North America. Visit Booth 918 at OIGA 2025 and try FBM’s slots.

The post FBM® returns to OIGA with new milestones and high-performing slots appeared first on Gaming and Gambling Industry in the Americas.

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