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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®
According to a new market research report titled, ‘Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’, the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.
The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.
The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.
However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.
Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.
Increasing Adoption of Fan Engagement Technologies to Drive Market Growth
Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.
According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.
Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.
Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.
Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.
Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.
Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.
Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.
The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).
Scope of the Report
Sports Technology Market Assessment, by Offering
- Wearables
- Fitness & Heartrate Monitor
- AR/VR Headsets
- Smart Clothing
- Smart Patches
- Hearables
- GPS Trackers
- Contactless Biosensors
- Smart Footwear & Insoles
- Other Devices
- Digital Signages
- Cameras
- Spider Cams
- Drones
- Other Cameras
- Smart Stumps & Bails
- Snicko/Edge Detectors
- Video Assistance Referee
- Sports NFTs
- Tracking Systems
- Sports Analytics
- Player Health & Performance Analytics
- Team Performance Analytics
- Video Analytics
- Player Valuation
- Team Strategy
- Sports Betting
- Others
Sports Technology Market Assessment, by Technology
- Artificial Intelligence
- Neuroscience
- Nanotechnology
- Blockchain
- Virtual Reality
- IoT
- 3D Visuals & Simulations
- Big Data
- Other Technologies
Sports Technology Market Assessment, by Sport
- Bat & Ball Sports
- Cricket
- Baseball
- Golf
- Hockey
- Table Tennis
- Ball Sports
- Soccer/Football
- Basketball
- American Football/Rugby
- Volleyball
- Racket Sports
- Tennis
- Badminton
- Squash
- Other Racket Sports
- Racing Sports
- Formula F1
- Moto GP
- Nascar
- Drag Racing
- Rallies
- Cycling
- Other Racing
- Track & Field Sports
- Water Sports
- Adventure Sports
- Combat Sports
- Other Sports
Sports Technology Market Assessment, by End User
- Sports Clubs
- Sports Associations
- Athletes & Coaches
- Sports Leagues
Sports Technology Market Assessment, by Geography
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Uruguay
- Rest of Latin America
- Middle East & Africa
- Iran
- Saudi Arabia
- Qatar
- UAE
- Rest of Middle East & Africa
betting industry
Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line

VSiN, The Sports Betting Network, announced it will air the second season of the betting industry’s first docuseries to bring viewers behind the scenes of the world’s biggest legal betting contest. “Circa Survivor: The Quest for $14.2 Million” debuts its first episode Tuesday, August 5 at 9 p.m. ET/6 p.m. PT on VSiN.com and YouTubeTV.
Produced by Longball Productions, the sports betting docuseries follows contestants as they navigate the 2024 Circa Sports Circa Survivor Pro Football Contest – the largest sports contest of its kind in the world – with a prize of $14.2 million. The show captures the excitement and drama of this high-stakes contest, as well as the characters involved, to see who will win a winner-take-all prize. This year features familiar faces and new contestants alike, including celebrity sightings such as Dana White and Greg Maddux.
Hosted by sports betting venture Circa Sports, Circa Survivor requires contestants to walk through the door to sign up, giving the docuseries filmmakers access to sports betting enthusiasts nationwide. Contestants then make their weekly picks through a local proxy service or in person, where producers follow the thrills and agony of this wild ride through the pro football season. The series features a vast array of characters and incredible stories, including fan favorites and players that viewers will love to hate.
There will be a total of ten episodes in this season.
The post Sports Betting’s First Contest Docuseries Returns for a Second Season with More Contestants, More Drama, and $14.2 Million on the Line appeared first on Gaming and Gambling Industry in the Americas.
Brand Finance
US Online Betting Brands Topple Vegas as World’s Leading Gambling Brand

The combined value of the world’s top 25 gambling brands ranked has surged by 21% year-on-year to USD60.8 billion this year, according to the Gambling 25 2025 rankings by Brand Finance, the world’s leading brand valuation consultancy.
The latest data from Brand Finance highlights the sector’s remarkable resilience and transformation, fuelled by a post-pandemic tourism rebound, rapid legalisation of online betting in the US, and rising sports sponsorships that have lifted brand awareness among millions of new fans.
Following the 2018 repeal of the Professional and Amateur Sports Protection Act (PASPA), the US has become the world’s largest regulated online gambling market, with more than 35 states now permitting sports betting. Major operators have responded with record marketing expenditure and high-profile sponsorship deals, driving strong brand growth nationwide.
Online gambling in the US is quickly catching up to Las Vegas in both brand value and public interest. Brand awareness is rising fast, with FanDuel up 26% and DraftKings up 18% since 2022. In contrast, traditional Vegas-based brands like Caesars and MGM have seen more modest gains; just 1% and 14%, respectively. With FanDuel now at 74% awareness and DraftKings at 82%, they’re closing in on Caesars (82%) and MGM (87%), signalling strong future growth for online operators.
In 2024, Americans wagered an estimated USD172 billion online, helping to drive record brand value growth among major players. Online gambling brand, FanDuel (brand value up 25% to USD7.0 billion) has risen to become the world’s most valuable gambling brand ranked this year. DraftKings (brand value up 59% to USD5.1 billion) has entered the global top three for the first time while MGM (brand value up 102% to USD3.8 billion) and Wynn Resorts (brand value up 25% to USD3.7 billion) have also posted significant gains, reflecting strong demand across both online and destination gaming.
Other prominent US names ranked include Harrah (brand value up 4% to USD2.4 billion) which has strengthened customer loyalty through revamped rewards programmes and integrated resort experiences, and Penn Entertainment (brand value down 15% to USD2.2 billion).
China’s Studio City (brand value up 118% to USD801 million) is the world’s fastest-growing gambling brand in this year’s rankings, following its Phase 2 expansion in Macau which boosted operating revenue by 40% year-on-year. Macau’s gaming industry continues to recover strongly, with visitor arrivals up 43% in the first half of 2024 and gross gaming revenue in July rising 12% compared to the previous year.
Meanwhile, Marina Bay Sands remains the strongest brand ranked in the casino and gambling sector, with a Brand Strength Index (BSI) score of 93.9/100 and an AAA+ brand strength rating, ahead of the US’ Caesars (BSI score 92.4/100) and Malaysia’s Genting (BSI score 87.7/100). These brands continue to stand out for their premium entertainment experiences and strong reputation for customer loyalty and trust.
Henry Farr, Director at Brand Finance, said: “Reaching a record USD60.8 billion in brand value, the gambling sector continues to demonstrate its strength and agility in meeting changing consumer demands. The US online betting boom, with FanDuel now surpassing traditional Vegas giants, alongside major sports sponsorships, has driven impressive brand growth.”
The post US Online Betting Brands Topple Vegas as World’s Leading Gambling Brand appeared first on Gaming and Gambling Industry in the Americas.
Akhil Sarin
Stake joins Trinbago Knight Riders as official title partner

The Trinbago Knight Riders (TKR) today announced that Stake, the world’s leading online casino and sportsbook, has joined as their official Title Partner, marking a significant milestone for the most successful franchise in the Caribbean Premier League.
The partnership unites two powerhouse brands – with Stake aligning with a franchise that has claimed four championship titles (2015, 2017, 2018, and 2020), and continues to set the standard for excellence in T20 cricket.
This partnership adds to Stake’s impressive global sports portfolio, which includes the UFC, Everton FC, and the Stake F1 Team. The announcement builds on Stake’s growing cricket presence, following successful partnerships with the European Cricket Championships, Paarl Royals, and Major League Cricket.
“We are proud to welcome Stake as the Official Title Partner of the Trinbago Knight Riders in a multi- year agreement,” said Binda Dey, Group CMO, Knight Riders Sports.
“This partnership marks a significant milestone for us, bringing together two globally recognised brands with a shared commitment to innovation and elevating fan engagement through technology. Stake’s impressive presence across global sports demonstrates their dedication to supporting world-class sporting entertainment, and we look forward to a successful and impactful partnership.”
Akhil Sarin, Chief Marketing Officer at Stake, said: “TKR represents the kind of excellence Stake looks for in partnerships. Their track record and passionate fanbase make them the perfect addition to our cricket portfolio. We’re excited to support TKR and bring our platform to cricket fans worldwide.”
“Our partnership with TKR is not just about brand alignment – it’s a step toward building meaningful connections with cricket fans. We are excited to create immersive, tech-driven fan experiences that reflect the energy and passion of T20 cricket,” added Sarin.
To celebrate this partnership, Trinbago Knight Riders and Stake launched an innovative teaser campaign, combining the star power of the Knights – Andre Russell, Sunil Narine, and Dwayne Bravo alongside athletes from Stake’s global sponsorship portfolio. The campaign was designed to build intrigue by tapping into the passionate fanbases of these diverse sports, generating organic buzz across social media and culminating in the official partnership reveal.
The post Stake joins Trinbago Knight Riders as official title partner appeared first on Gaming and Gambling Industry in the Americas.
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