Bet7K
Bet7k closes historic sponsorship with Deportivo Pereira, in the games against Palmeiras for the Libertadores quarterfinals
Industry-leading sports betting company Bet7k has just closed a historic sponsorship deal. The Bet7k brand will debut in the most important football competition in South America this Wednesday, August 23rd.
The company signed a one-off sponsorship contract with the Colombian team Deportivo Pereira, a big surprise in this edition of Conmebol Libertadores. Bet7k will be the club’s master sponsor in the two games against Palmeiras valid for the quarterfinals of the most coveted tournament on the continent.
The first appearance of the Bet7k brand will take place this Wednesday night in the first leg, at the Hernán Ramirez Villegas stadium, in Colombia. The ball will roll from 9:30 pm (BrasÃlia time) with broadcast on open TV, cable TV and streaming.
The return game will take place next Wednesday, August 30, at Allianz Parque, in São Paulo, where the bookmaker has a private box.
Bet7k brand internationalization
The partnership with the current Colombian champions also presents a unique opportunity to internationalize the Bet7k brand, according to CEO Talita Lacerda. The objective is to increase the group’s exposure with a view to expanding its business to Latin America.
“Bet7k is going through a moment of stratospheric growth with a significant increase in the volume of bets, extremely engaged players and huge participation in our social networks. And, nothing better than betting on a club that is making history in its first participation in the most important competition in South American football�.
“We are extremely happy to insert our brand on the uniform of an international team in two decisive games that promise huge repercussions and strong emotions for millions of football fans. We are sure that it will be a memorable partnership for both parties�, he added.
A historic campaign deserves a historic partnership
In fact, Deportivo Pereira is making history in its first participation in the Libertadores. Colombian champion in 2022, the club qualified together with the traditional Boca Juniors (Argentina), in Group F, overcoming Monagas (Venezuela) and Colo-Colo (Chile).
In the round of 16, Bet7k’s new partner continued to knock down rivals much more used to the Libertadores dispute. In its first knockout round, Deportivo showed that it knows how to make the home advantage count and won by 1-0 against Independiente Del Valle (Ecuador).
It was precisely this advantage that ensured the classification after the 1-1 tie in the return game. Now, the Colombian champions will try to surprise Palmeiras, current Brazilian champion and three-time champion of America.
The new partner of Bet7k will try to show that it has full conditions to face the considered favorites for the ‘Eternal Glory’, continuing its history now alongside Bet7k.
Bet7k sports partnerships
It should be noted that Bet7k understands very well the relevance of sport among the Brazilian public and seeks to value and diversify its actions on the national scene. Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG).
In addition, Bet7k strives to exalt each contract closed by creating informative and differentiated content on its social networks, such as the ‘Sponsored on the field’ board on game days of the teams supported with details of the matches, history of clashes, curiosities and ODDS of duels.
iGaming distributor signs strategic agreement with leading operator
3 Oaks Gaming, an established distributor of iGaming content, has strengthened its position in Brazil by collaborating with one of the region’s fastest-growing operators, Bet7k.
This latest deal quickly follows the company’s launch into Brazil in March 2024, illustrating its growing reputation within the country for its high-quality slot titles.
3 Oaks Gaming’s extensive games catalogue is set to be made available across Bet7k’s online casino and mobile app, which has been further elevated with the release of its latest slots 3 Clover Pots: Hold and Win, Lion Coins: Hold and Win 3×3 and Sky Pearls: Hold and Win.
Founded in 2022, the operator has significantly grown its player base, boosting its profile to become one of Brazil’s biggest online casinos.
The partnership demonstrates 3 Oaks Gaming’s strategy to be one of LatAm’s leading suppliers over the next 12 months, with the region offering major commercial growth opportunities for the ambitious iGaming distributor.
Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “As everyone is aware, Brazil is becoming an increasingly important hub for suppliers, and we are delighted that our portfolio will be exhibited on Bet7k’s online casino.
“In the space of two years, Bet7k has propelled itself to become one of the jurisdiction’s major brands. Having our content live with such an ambitious operator is a strong way for us to reach even more players in Brazil..”
Talita Lacerda, CEO of Bet7k, said: “Our online casino features high-quality games and we are pleased to partner with 3 Oaks Gaming.
“The company’s Hold and Win slot series is already popular around the world and we believe the content will resonate with our players. With a portfolio full of innovation, everyone at Bet7k is excited to share 3 Oaks Gaming’s titles in the next few months.”
The sports betting company Bet7k, market leader, is celebrating a period of expansion and expressive results in Brazil. This growth involves innovative strategies aimed at interacting with the public both on social platforms and offering differentiated face-to-face experiences.
An example of these premium actions that Bet7k is offering was the trip of an affiliate partner to follow a football game in the box at the Palmeiras stadium, Allianz Parque.
But, the experiences are not limited to football. The bookmaker also presented customers with a memorable visit to the famous Interlagos Circuit, which has hosted – among several sporting events – the Formula 1 Brazilian Grand Prix for several seasons.
In addition to spaces related to sports, Bet7k also seeks to provide incredible moments for its users, such as a stay at a resort in one of the most charming and popular tourist spots in Brazil, Praia de Pipa, in Rio Grande do Norte.
Bet7k’s CEO, Talita Lacerda, explains that the intention is to be in permanent contact with the public. “We are very proud of the reach that our actions are reaching both in our networks and in unforgettable experiences for our customers. Therefore, our company is growing and registering such a significant number of bets, in addition to having very engaged players”.
“We are happy that the work is on the right path as we provide both quality content to our audience and incredible experiences with award-winning weekly lives, promotions and great actions for our customers”, he adds.
Varied and interactive content on social networks
As CEO Talita Lacerda mentioned, Bet7k’s work on social networks is very pioneering and prioritizes providing relevant and informative content to its followers. In addition, the company seeks to combine these publications on social platforms with materials that value and further popularize its sports partnerships.
Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG). Therefore, Bet7k produces a material entitled ‘Sponsored in the field’ for vehicles on matchdays of the teams, supported by information about the matches, history of the clashes, curiosities and ODDS of the duels.Além disso, a casa de apostas também posta conteúdo informativo sobre os jogos de cassino e ODDS de eventos esportivos do momento, bem como solta dicas específicas nos blocos ‘Super ODDS’ e ‘Palpites do Green’.
Customers also frequently find raffles for caps, personalized balls and soccer club shirts on Bet7k’s networks, as well as special promotions such as the one held on Father’s Day, which offered prizes of up to R$ 1,000.
It should be noted that Bet7k also grants an ‘extra dose of luck’ to its customers by drawing BRL 7 thousand “every week for players who make a minimum bet of BRL 77.00 in the casino or sports betting. bet, the more chances you will have to win that jackpot’.
Promotion rules are available on the @Bet7k Instagram profile. Reinforcing that this and other promotional actions related to casino games and sports betting are exclusively for players registered on the platform and of legal age.
Pragmatic Play, a leading content provider to the iGaming industry, has made another expansion into Latin America by signing a deal with Bet7K in Brazil.
As per the deal, the operator will receive Pragmatic Play’s top-performing array of slots, including the recent release The Ultimate 5, multi-award-winning Gates of Olympus, and the hugely popular John Hunter series.
Live Casino titles, including casino classics Blackjack, Roulette, and Sic Bo, as well as gameshow-inspired Mega Wheel and the successful Sweet Bonanza Candyland will also be making their debut on the new brand.
Alongside this, Pragmatic Play’s collection of Virtual Sports titles, providing greyhound, horse racing and football options will also be available for the operator.
Victor Arias, VP of Latin American Operations at Pragmatic Play, said: “We’re delighted to announce this partnership with Bet7K as we look to grow our presence in Brazil.
The strength of our multi-product portfolio has really allowed us to stand out in Latin America and we’re very excited for this partnership.”
Abelardo Dantas Álvares, CEO at Bet7K, said: “Pragmatic Play has an extremely comprehensive product portfolio and we’re delighted to be able to offer it to our players.
With leading slots, Live Casino and Virtual Sports products, we’ll be able to reach more players than ever before, and we can’t wait to see how the games will be received by our players.”
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