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Compliance Updates

Greek Aspirations: A Legal Perspective on Soft2Bet’s Entry with General Counsel David Yatom Hay

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In a market as dynamic and heavily regulated as iGaming, making the right move at the right time is crucial. As Soft2Bet sets its sights on the Greek iGaming arena, we had the opportunity to speak with the company’s General Counsel, David Yatom Hay. With an eye for detail and a knack for navigating complex regulatory landscapes, David offers invaluable insights into Soft2Bet’s strategic entry into Greece. In this exclusive interview, we delve into the legal challenges, market prospects, and what it really takes to make a mark in a new territory. Stay tuned as David Yatom unveils the intricate layers of Soft2Bet’s Greek Odyssey.

Can you describe the process and challenges, if any, faced in acquiring the A1 License in Greece?

We have the privilege of closely collaborating with the Hellenic Gambling Commission, and we deeply value their commitment to assisting us in securing this license. Their efficient processes, combined with the expertise of our compliance team, have made our interactions seamless. Our team’s prior experience in securing our recent operating license in Greece further streamlined our recent endeavors. Our compliance professionals have continuously been diligently working on multiple license applications, showcasing their proficiency in securing any license the company sets its sights on.

How do you think this B2B license will change Soft2Bet’s operations within the Greek market, particularly in relation to your recent acquisition of the Greek B2C License?

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Securing a license was not only a regulatory obligation for our operations in Greece but also a pivotal step in our long-term company strategy. This move strengthens our B2B approach and empowers us to extend our advanced technological solutions to other operators, including those in the Greek market. With this license, we can cater to both existing and prospective operators in Greece. We pride ourselves on our distinctive products and designs, which give us a competitive edge. We are now ideally positioned to provide these specialized services for operators looking to elevate their offerings, design, user experience, and overall technological operations.

Soft2Bet has a demonstrated commitment to operating within regulated markets across Europe. How does the Greek market fit into your larger European strategy?

Soft2Bet consistently seeks opportunities in regulated markets and remains alert to possibilities for obtaining relevant licenses. While numerous European markets are filled with operators, the Greek market is distinct. It’s competitive but not yet oversaturated, offering Soft2Bet a chance to showcase its gaming expertise. As we move forward, Soft2Bet is committed to broadening its reach to additional regulated markets, emphasizing its dedication to growth and excellence.

Finally, can you share a bit more about the future plans of Soft2Bet, especially in relation to your growth and expansion in other regulated markets?

As mentioned earlier, we continuously strive to secure more licenses and broaden our reach into established and emerging markets. We aim to evolve as a supplier, and the recent acquisition of our B2B license in Greece underscores this strategic vision. Additionally, we remain committed to enhancing our technological capabilities and elevating the gaming experience we offer.

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 You mentioned that obtaining this license exemplifies the best of partnerships with HGC. Can you elaborate on the nature of this collaboration?

Soft2Bet is thrilled about the recent B2B license acquisition in Greece, and we have exciting plans for its utilization. Our primary focus is to leverage this license for our B2C operations, ensuring a seamless and efficient process for our own platform.

However, our ambitions don’t stop there. In parallel with our B2C endeavors, we are determined to support and enhance our B2B expansion efforts. Soft2Bet is committed to extending our platform’s capabilities to existing operators in Greece and welcoming any new operators aiming to enter these markets in the future.

What sets us apart from other turnkey providers is our product’s excellence, exceptional design, and player experience including, specifically, our gamification features. These unique qualities not only enhance our own operations but also provide an unparalleled edge to other operators who choose to collaborate with us.

We firmly believe that our services will be a game-changer for operators in Greece, and we are hopeful that they will recognize the value we bring to the table. Soft2Bet is ready to offer top-notch support and expertise to all operators who make the smart choice of partnering with us.

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With this recent B2B license, Soft2Bet is poised for an exciting and successful journey in the Greek market, and we look forward to making a positive impact on the industry.

This license enables Soft2Bet to offer supplier services to operators in the Greek market. Can you tell us a bit more about the services you plan to offer?

This license allows us to offer gaming and betting platform services – which is the core of our solutions at Soft2Bet. Our tech especially stands out for its unique gamification features, extensive localization, and broad capabilities for personalization – three crucial aspects of modern iGaming solutions, demanded by all operators striving for leadership positions in any given market. These highly gamified, locally relevant solutions that can be adjusted to certain needs and requirements of the Greek audience, are already anticipated in the market and, I believe, will help us secure a decent share among other providers.

Soft2Bet is dedicated to enhancing its technological offerings. How does the acquisition of this license align with your technology roadmap?

We are always working on innovative technologies and unique features that differentiate us from other providers. Our user-friendly platform with wide customization capabilities, combined with our gamification and localization services, sets us apart from competitors. There’s great demand for these products and services, and we are committed to expanding our reach in Europe and beyond, to ensure sustained growth. Our Greek license is another crucial step in realization of this strategy.

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As you focus on expanding your B2B engagements, what types of collaborations are you looking to foster in the Greek market?

Our goal is to reach out to both current and prospective operators in the market to provide our technological package. We are eager to collaborate with operators who share our vision of achieving great things and are searching for innovative solutions to elevate their businesses.

Compliance Updates

UKGC Issues Urgent Warning on Unlicensed Platforms and Operator Responsibility

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Tackling unlicensed gambling is central to the UK Gambling Commission’s objective of preventing gambling from being a source of crime and disrupting this illegal activity at scale.

The Commission has become aware of casino games supplied by licensed operators appearing on unlicensed websites available to the British consumers illegally.

Those markets are unregulated, and do not provide the same safeguards that are required of operators. They often target vulnerable customers, such as those who have self-excluded via the GAMSTOP scheme. The websites may have inadequate social responsibility and Anti-Money Laundering (AML) controls in place and leave customers open to risks of fraud, data privacy issues and unfair practices. It is therefore imperative that the Commission, in collaboration with the gambling industry and key partners take all possible steps to mitigate risk to GB consumers.

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Operators providing Business-to-Business (B2B) gaming solutions including live games, live casinos and slots (B2B operators) can help the Commission tackle the illegal market by reviewing their own practices. The Commission has found that, in some instances, third party resellers are distributing games supplied by operators to the illegal market, often in breach of their contractual obligations. Commission licensees may have been negligent in allowing them to do so and in the process, place their own licence at risk.

The Commission advised operators to actively monitor their business relationships to ensure any partners are not participating in offering illegal gambling facilities to the GB market, and where identified, terminating relationships where non-compliance has occurred.

It is critical that licensees also actively engage with the Commission where such activity is identified, setting out the preventative measures adopted to ensure such activity ceases immediately. Actively notifying the Commission and setting out a clear plan to mitigate the issue at pace is a minimum requirement.

The Commission is adopting a proactive approach to this matter and may decide at any point to conduct test purchasing activity to evidence potential breaches.

The post UKGC Issues Urgent Warning on Unlicensed Platforms and Operator Responsibility appeared first on European Gaming Industry News.

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Compliance Updates

The Isle of Man Gambling Supervision Commission Appoints Mark Rutherford as its New Chief Executive Officer

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The Isle of Man Gambling Supervision Commission has confirmed the appointment of Mark Rutherford as its new Chief Executive Officer.

His role is to oversee and maintain the Isle of Man’s regulatory standards for Gambling and Medicinal Cannabis and ensure the integrity, transparency and effectiveness of the Island’s regulatory framework, safeguarding both the reputation of the sector and the protection of consumers.

Having worked within the Isle of Man GSC for 15 years, Mr Rutherford’s experience spans multiple roles within the Island’s public service, including having served in the Income Tax Division before joining the GSC as the Director of Policy and Legislation.

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Acting chair of the GSC, David Butterworth, said: “I am pleased to announce the appointment of Mark as Chief Executive of the GSC. His transition into this role comes at a crucial time, ensuring we uphold the highest standards of transparency and protection while adapting to the sector’s evolving challenges.

“With his extensive experience and clear vision for improvement, Mark is a valuable asset who is committed to strengthening our regulatory approach to meet the Island’s needs and those of the sectors it represents well into the future.”

Mr Rutherford said: “I am grateful to the GSC Board for their confidence in me as CEO. I have lived and worked in the Isle of Man in both private and public sectors and my role as a public servant has been dedicated to serving the Isle of Man. I am committed to ensuring the effective, transparent and secure regulation of gambling and the production of medicinal cannabis here in the Island.

“There is an important opportunity to strengthen the Isle of Man’s defences against financial crime and I am embarking on an ambitious programme of reform to reinforce the powers we have to supervise and regulate the gambling sector. I am also working closely with partner agencies to understand the emerging threat that faces the Island’s gambling sector.

“It is imperative that we continue to review and adapt our approach to stay aligned with evolving challenges, including the emerging risks and typologies arising from particular markets. I shall be examining those threats closely to ensure that we are alert to them and manage the risk.

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“I will also be further expanding our international cooperation and domestic inter-agency working and the GSC will continue to play its part in the network of authorities that detect and disrupt criminal activity in the Island. It is vital that we maintain alignment with the international standards’ requirements for combatting financial crime as they continue to be evolve.

“Over the last 25 years the Island has built a global reputation as a high-quality regulatory regime for eGaming and we have seen the sector grow and diversify. I am keen that we support responsible growth in this important sector by licensing quality operators who share our values of safety and fairness.”

The post The Isle of Man Gambling Supervision Commission Appoints Mark Rutherford as its New Chief Executive Officer appeared first on European Gaming Industry News.

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Affiliate Industry

The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates

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The Danish Gambling Authority has become aware that money laundering can occur through affiliates who market for gambling operators. Gambling operators that use affiliates should therefore consider whether this gives rise to updating their risk assessment.

An affiliate is a marketing channel where a person or company makes money by marketing for, for example, a gambling operator. The general consumer protection and marketing rules and the Gambling Act’s rules on marketing and communication also apply to affiliates. An affiliate earns money from the agreement by, for example, attracting new customers via their own website or through their own social network to the gambling operator’s website with a link. The link is generated specifically for the affiliate. The affiliate receives payment for the referral (pay per click), or a certain percentage of the amount the new customer deposits into their account.

How criminals can exploit affiliate agreements with gambling operators

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In affiliate agreements with an individual or a company, there is an inherent risk that a gambling operator will be misused for money laundering. Particularly organized criminal networks can exploit an affiliate agreement. Networks of organized criminals can refer a large number of people within their criminal network as customers using the link to a gambling operator. A larger amount of illegal funds can be deposited into customers’ gambling accounts, which will not initially look suspicious, as the amount is distributed among several people in the criminal’s network. The deposited funds can subsequently be paid out to customers, possibly after play-through from their gambling accounts. This approach will make it look like legitimate winnings from gambling, and at the same time the affiliate increases its profit by having brought more new customers to the gambling operator, who according to the affiliate agreement is usually paid per additional new customer.

Signs of money laundering through affiliates

The Danish Gambling Authority points out that gambling operators may risk being misused for money laundering through these affiliate agreements. It may indicate that a gambling operator is being misused for money laundering by its affiliate if a majority of the customers referred by the affiliate only use the gambling operator’s website once and then no longer use the gambling operator’s services. It may therefore be relevant to assess whether entering into an affiliate agreement gives rise to updating one’s risk assessment.

The post The Danish Gambling Authority Warns of Money Laundering Risks When Using Affiliates appeared first on European Gaming Industry News.

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