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Football is back: Man City are hot EPL favorites, but look to the Saudi Pro League for betting value
- Cloudbet data analysis identifies surprises in Saudi league title odds
- Saudi Pro League bolstered over summer transfer season by top international talent
August 9, 2023 — Manchester City are the overwhelming favorites to win a fourth straight EPL title, but for value, analysis from leading crypto casino and sportsbook Cloudbet suggests football fans should look further afield – to Saudi Arabia.
Thanks to the influx of top names from the EPL and other European leagues, the Saudi Pro League has emerged as a competitive space for bettors, according to research by Cloudbet traders. The four teams recently bought by the state’s Public Investment Fund are all in with a chance of the title, according to the study, which looked at positive or negative changes from the transfers to team ratings.
Newly promoted Al Ahli have made the most impactful moves, with an expected addition of more than 2.5 goals per game, the most of any team in the league. Allan Saint-Maximin will add the equivalent of 0.65 of a goal per game, supported by strong contributions from fellow transfers Riyad Mahrez, Roberto Firmino and Franck Kessie, according to Cloudbet.
Even though they’re new to the top division, Cloudbet’s analysis has given Al Ahli Saudi the fourth-highest team rating in the league, belying the squad’s title odds (18.5/+1754). That’s not the only surprise: Cloudbet’s team ratings have current league third-favorites Al Hilal ahead of second favorites Al Nassr FC.
Saudi Pro League Team Rating Changes
| Ranking | Team | 2022/23 rating* | 2023/24 rating* | Title odds |
| 1. | Al Ittihad | 0.20 | 0.0 (top) | 2.87 (+187) |
| 2. | Al Hilal | 0.35 | 0.10 | 3.81 (+281) |
| 3. | Al Nassr | 0.00 (top) | 0.15 | 3.63 (+263) |
| 4. | Al Ahli | 1.10 | 0.30 | 18.5 (+1754) |
| 5. | Al Ettifaq | 1.20 | 1.65 | 18.5 (+1754) |
Data analysis and odds courtesy of Cloudbet (current as of Aug. 9, 2023)
* Cloudbet’s team rating: The top team’s rank is denoted by 0.0 with the other team scores reflecting their goal per game handicap
“Taking last season’s team ratings as a starting point, we added on to each club the positive impact of this summer’s transfers,” a spokesperson from Cloudbet said. “The team ratings that we’ve devised do cast a different light on what the odds indicate. There’s plenty of value for the savvy bettor to unlock this season.”
Cloudbet’s ratings and odds do agree on the main title contender: Last year’s champion, Al Ittihad from Jeddah. This summer, Al Ittihad added Karim Benzema, N’Golo Kante and Fabinho, who are expected to add 1.7 goals per game to a squad that already boasts Abderrazak Hamdallah, the Golden Boot winner in three of the last five years.
“We decided that the addition of Karim Benzema was the single most impactful transfer of the summer,” the Cloudbet spokesperson said. “One thing to be taken into consideration, though, is whether this will destabilize a settled, winning team.”
Title contenders
Last year’s runners up Al Nassr have made good signings in Marcelo Brozovic and Sadio Mane (0.8 goal per game, between the pair), but a lot will depend on whether Cristiano Ronaldo has regained his fitness over the summer. The Portuguese star looked out of shape and decidedly off pace towards the end of last season.
Al Hilal may see an increase in yellow cards as a result of Ruben Neves and Sergej Milinkovic-Savic joining, but their midfield can now hold its own against almost any club in world football. Neves, Milinikovic-Savic, and Malcom are worth a 1.4 goal uplift to the team, according to Cloudbet research. With Odion Ighalo bolstering the supply lines up front, the club should run close to last year’s winners.
“We expect to see Saudi Arabia’s famous old rivalry between its two most-storied clubs, Riyadh’s Al Hilal and Jeddah’s Al Ittihad, play out once again,” the Cloudet spokesperson said.
Al Ahli is the fourth team to benefit from the Saudi Public Investment Fund millions. The addition of Mahrez, Saint-Maximin, Firmino, and Kessie plus Edouard Mendy in goal, and Matthias Jaissle as coach, has bolstered their team by close to 3 extra goals.
Looking at the rest of the field – Steven Gerrard’s Al-Ettifaq FC may struggle beyond mid table. They were defensively weak last season and now need to face sides with the likes of Benzema, Firmino, Jota, and Saint-Maximin up top.
In fact, odds on the non PIF teams have lengthened versus those teams, so while there’s definitely value in the betting, it does look like a four-way contest.
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Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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