FanDuel, the premier online gaming company in North America, announced that IMG ARENA’s Golf Event Centre will be integrated into FanDuel’s Sportsbook starting August 10 with the FedEx St. Jude Championship, strengthening the platform’s golf betting offering. To celebrate this launch, FanDuel will offer bettors a 25% profit boost on any bet placed on a live market during the tournament.

“As an Official Betting Operator of the PGA TOUR, we’re continually looking for innovative ways to elevate the golf betting experience on our platform for fans during their favorite tournaments. By integrating IMG ARENA’s Golf Event Centre into our sportsbook platform, we can offer fans access to a robust catalog of live markets that will give them new ways to engage with the sport on every hole,” Christian Genetski, President of FanDuel Group, said.

Through the IMG Arena Golf Event Centre, FanDuel will bring an exciting library of new live betting markets to golf fans including closest-to-the-pin, longest drive, number of birdies, and more exciting stroke-by-stroke bets that will allow fans to engage with golf at any point in the tournament. At the FedEx St. Jude Championship, FanDuel is also giving fans 21+ a chance to bet on themselves with a bunker shot challenge. Fans who show a bet slip will have the opportunity to make a bunker shot for the chance to win $5000 in Bonus Bets.

The IMG Arena Golf Event Centre will also provide FanDuel with a greatly enhanced data visualization experience for fans to watch during tournaments. With the ability to track each shot in real-time, view hole profiles and see course maps, all in the FanDuel sportsbook, fans will have the tools they need to make betting selections during key PGA TOUR events. FanDuel customers will also have access to a live leaderboard that can be customized to track hole-by-hole performance of their favorite players.

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“Integrating the Golf Event Centre into FanDuel Sportsbook will be a massive win for golf fans, who will now have a robust offering of betting options to choose from as they tune in to see their favorite players and tournaments. The Golf Event Centre promises to be an exciting addition to the FanDuel platform, and we appreciate the contributions they have made to help us grow engagement in the game of golf,” Scott Warfield, Vice President of Gaming at the PGA TOUR, said.

“FanDuel’s investment in creating a best-in-class golf experience for its customers shows their continued commitment to the sport of golf. I’m proud to partner with an organization that looks for new ways to bring fans closer to our game,” said FanDuel Ambassador Jordan Spieth.

“Our Golf Event Centre is an industry-first product that enables interactive in-play betting on golf for the first time, bringing a new dimension to the golf experience for fans around the world. Now FanDuel customers can enjoy its immersive data-visualization features during the PGA TOUR’s world-class tournaments, and benefit from unique markets to enjoy every shot, hole and player,” Brian Clayton, VP of sales for the Americas at IMG Arena, said.