

Latest News
Swiss Football League Selects Stats Perform as Official Data Provider
The Swiss Football League (SFL) has become the latest federation to choose sports AI and content giant Stats Perform, the home of renowned Opta data brand, as its official data partner for the next three seasons. This collaboration will cover both the Credit Suisse Super League and the Dieci Challenge League, enhancing fan experiences and providing a strong platform to grow sponsors.
The SFL selected Stats Perform as their data partner because they wanted their fan experiences to be powered by comprehensive, deep, real-time, accurate statistics and insights – not just basic stats.
Stats Perform’s extensive Opta football API delivers this depth, as well as intuitive tools and expert researchers that provide context and empower the SFL to create more compelling coverage of its teams and players, more easily.
Steve Xeller, Chief Revenue Officer of Stats Perform, said: “We are thrilled to be partnering with the Swiss Football League as their official data provider. We are fortunate to own and operate the powerful Opta football data API that powers rich fan experiences for almost all the world’s top football leagues. I’m especially pleased the SFL have chosen to add PressBox Graphics, Stats Perform’s simple yet powerful visual content solution. It is smart Opta-powered tech to enhance social, news media and broadcasts with brilliant graphics before, during and after games, making it easier to attract and retain fan attention, as well as grow sponsorships.”
The SFL become the latest federation to award official data rights to Stats Perform, following the recent news of Stats Perform’s partnerships with Liga FUTVE (Venezuela) and the USL (United States), and its longstanding official partnerships across European and global football.
“With our experience and diverse product portfolio, including PressBox Graphics visual content, Stats Perform is the perfect partner for leagues of any size. We are committed to helping the SFL elevate the quality of its competitions and capture the attention of fans worldwide,” added Steve Xeller.
Frank Schaffner, Chief Digital Officer of the Swiss Football League, said: “We are excited to embark on this journey with Stats Perform as our official data provider. Stats Perform’s unrivalled Opta data collection, distribution, and focus on innovation align perfectly with our vision. Their advanced AI technology and innovative solutions, including PressBox Graphics powered by deep real-time stats, will revolutionise the way we present our games and engage our fans. This partnership signifies our commitment to delivering high-quality experiences and memorable storytelling that enriches the on-field action for our fans, media and sponsorship partners.”
The Swiss Football League official data rights form part of Stats Perform’s extensive official data portfolio which also includes major football European leagues like the English Premier League, Spanish LaLiga, French Ligue 1, Italian Serie A, German Bundesliga and numerous other global competitions and sports.
Latest News
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.
At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.
About the Free Bet Wheel
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Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.
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Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.
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Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.
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£100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.
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Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.
Strengthening Operator Partnerships Through Enhanced User Experience
By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.
Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”
Driving Retention Through Gamification
This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.
The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,
The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.
Latest News
GR8 Tech Powers Smarter Betting with New Match Trackers

GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.
“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”
With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:
- Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
- Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
- Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
- Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
- Live Standings: Updated rankings and tournament tables across all supported sports.
By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.
The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.
The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.
Latest News
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.
To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.
The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.
Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.
A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.
“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”
Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.
The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.
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