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Latest News
GAMIVO and Wargaming launched another great event for players
The Polish company GAMIVO is constantly improving its platform while coming up with more and more original promotions for its users. This time, gift cards worth 10 euros and additional bonuses in the game World of Warships are waiting for players. The promotion is aimed at novice World of Warship fans because in order to receive the prize, you need to create a new account and win 10 random battles in the game.
GAMIVO has achieved numerous highly successful collaborative promotions with major brands including Coca-Cola, PayPal, Żabka, and the aforementioned Wargaming. The fruitful outcomes from these three partnerships have prompted the companies to prepare for another joint venture, building upon their past triumphs.
The new action organized by GAMIVO and Wargaming launched on July 24 and will run until August 31, 2023. It is aimed at players from across the European Union who have not yet had the opportunity to play World of Warships. The prizes include a €10 gift card for shopping at GAMIVO and additional bonuses in the game itself. To win these, you need to achieve your first 10 victories in random battles, unlocking the “Amateur” achievement.
Last year, GAMIVO, alongside brands such as Hewlett-Packard, Cooler Master, Displate, Windscribe, and Discord Nitro, was a partner in a treasure hunt organized by Wargaming. At the time, the most successful players could also win a gift card for purchases on the GAMIVO platform. The treasure hunt turned out to be very popular with gamers.
The joint promotional activities are very stimulating for the further growth of the GAMIVO platform. The company has already made it possible to buy games with points from the Coca-Cola app (in Croatia and Slovenia) and regularly cooperates with Żabka on a similar basis. The company’s list of partners also includes game developers. In addition to the aforementioned Wargaming, this segment is represented by Plarium, for example.
“Developers of games or gaming hardware are, of course, natural partners for us. They know the market and its needs well, which makes it easier for us to cooperate with them. This is why our collaboration with Wargaming thrives, as we persistently discover innovative methods to provide players with exciting promotions. However, we try to think outside the box and look for partnerships outside the gaming industry, such as Coca-Cola, Żabka, or PayPal”, explains Paweł Zemka, CRO of GAMIVO.
GAMIVO already has 5 million registered users, most of whom are from Europe and North America. Thanks to the high quality of service and continuous development, the number of people using the platform is growing steadily. The company has had a financially excellent, record year and continues to strive for further growth. Revenues totaled more than PLN 44.2 million in 2022, an increase of 11 percent year-on-year. GMV indicator (turnover) also increased, amounting to PLN 232 million, up 15 percent year-on-year. Most notable, however, is the net profit of nearly PLN 7.1 million, up 115 percent year-on-year.
AGCO
Edict Egaming Secures Approval for Ontario Licence
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Edict egaming has received approval from the Alcohol and Gaming Commission of Ontario (AGCO) to provide its games for the online casino market in the Canadian province. This applies to both the German edict egaming GmbH and Edict Malta Limited. From now on, the Merkur Group subsidiary will be able to offer its popular Merkur slots in one of the largest North American markets.
“We are delighted to have received AGCO approval for our Merkur games in Ontario. This is definitely a big step for edict and we are very excited to showcase ourselves to new audiences on the global stage in this dynamic market,” Dominic-Daniel Liénard, CEO of edict egaming GmbH, said.
The AGCO is working with the Government of Ontario and iGaming Ontario (iGO) to establish a new online gaming market that helps protect consumers gambling through private gaming companies. This license certifies that edict operates within the framework of strict laws and meets the requirements for responsible gaming.
Caesars Entertainment Inc.
Caesars Entertainment Appoints Rodney Williams to Board of Directors
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Caesars Entertainment Inc. announced the appointment of Rodney Williams to its Board of Directors, effective July 1, 2024, subject to required regulatory approvals and pending licensure. With a unique perspective derived from a track record of luxury brand-building, strategic and digital marketing, and corporate leadership, Williams will bring a distinct and innovative vision to the Caesars Entertainment Board of Directors.
“Rodney is an important addition to the Caesars Entertainment leadership team. Rodney’s career leading some of the world’s best-known beverage brands gives him unmatched perspective in the hospitality industry. His exceptional track record in luxury and premium brand building during his time with Diageo and LVMH and his continued commitment to the food and beverage industry through his service as a trustee and executive committee member of the James Beard Foundation will give us added insights into the continuing confluence of entertainment with the culinary arts as we shepherd Caesars Entertainment into the future,” Gary Carano, Executive Chairman of the Board of Caesars Entertainment, said.
Williams recently stepped down as President of the Diageo Beer Company and President of Diageo Canada, leaving a legacy of success. In that role, he oversaw new momentum for Guinness beer, with the brand becoming the fastest-growing on-premise brand in the US in 2023 and strong growth for Guinness 0, which made great strides in the US and became the top-selling non-alcoholic beer in Canada. His leadership also delivered unprecedented growth on Don Julio Tequila and Johnnie Walker Scotch in Canada, as well as a powerful national partnership with Bailey’s liqueur and the iconic Tim Horton’s chain.
Prior to joining Diageo in 2022, Williams spent 11 years at Moet Hennessy, the wine and spirits division of LVMH Moet Hennessy Louis Vuitton. His last role there was as Maison (or global) President of Belvedere Vodka – the first American to become a Maison president at Moet Hennessy. Previously, Williams served as Chief Marketing Officer for the entire US brand portfolio, ranging from Don Perignon and Krug Champagnes to Glenmorangie Scotch, and before that as SVP for Hennessy US. Under his leadership, the Hennessy business quadrupled in topline sales and operating profit over a five-year period.
Before joining LVMH, Williams served as SVP of Lifestyle Brands for Jackson Family Wines, where his team delivered the largest new product launch in the company’s history, Kendall Jackson Avant wines. Previously, Williams had been SVP for Lifestyle Wines at Robert Mondavi before and after its acquisition by Constellation Brands. Before joining the wine industry, Williams began his career in brand management at Procter & Gamble, Johnson & Johnson and General Motors.
“I’m pleased to have Rodney Williams join our Board of Directors. Rodney brings a different perspective to hospitality, having experienced it from the upper echelon of luxury beverage brands. His experience in innovation, digital and experiential marketing, and implementing optimization makes him a good strategic fit for our Board of Directors. I look forward to working with him to continue to drive results for our guests, Team Members, and shareholders,” Tom Reeg, CEO of Caesars Entertainment, said.
In addition to being a trustee of the James Beard Foundation, Williams serves on the Executive Leadership Council, is a director of the National Board of Review of Motion Pictures, and was a 2024 juror for the Cannes Lions marketing awards. He was recently named to the 2024 “Most Influential Black Corporate Leaders” list by Savoy magazine. He also advises three startups: Zitti, Qonsent, and CKBG.
Compliance Updates
Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days
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The Malta Gaming Authority (MGA) has issued a reminder to licensees regarding the necessary compliance procedures for outsourcing activities related to material supplies, critical supplies and key functions.
According to the Gaming Authorisations and Compliance Directive, licensees must adhere to the Policy for Outsourcing by Authorised Persons. Licensees are required to notify the MGA within 30 days when outsourcing material supplies.
For outsourcing activities deemed to be critical supplies or critical services, prior approval from the Authority is mandatory. This approval must be secured before entering into any agreements, MGA said in a statement.
Outsourcing requests should be submitted through the “Operational – Outsourcing Arrangements” application on the Licensee Portal. Key Function applications need to be submitted directly by the respective Key Person via the “Personal Portfolio” on the Licensee Portal.
Furthermore, if licensees require the MGA’s formal approval for any outsourced business arrangements with third parties, known as “Shared Conduct Agreements,” a specific procedure must be followed to obtain this approval.
The post Malta Gaming Authority Reminds Licensees to Notify Material Outsourcing Within 30 Days appeared first on European Gaming Industry News.
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