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GAMIVO and Wargaming launched another great event for players
The Polish company GAMIVO is constantly improving its platform while coming up with more and more original promotions for its users. This time, gift cards worth 10 euros and additional bonuses in the game World of Warships are waiting for players. The promotion is aimed at novice World of Warship fans because in order to receive the prize, you need to create a new account and win 10 random battles in the game.
GAMIVO has achieved numerous highly successful collaborative promotions with major brands including Coca-Cola, PayPal, Żabka, and the aforementioned Wargaming. The fruitful outcomes from these three partnerships have prompted the companies to prepare for another joint venture, building upon their past triumphs.
The new action organized by GAMIVO and Wargaming launched on July 24 and will run until August 31, 2023. It is aimed at players from across the European Union who have not yet had the opportunity to play World of Warships. The prizes include a €10 gift card for shopping at GAMIVO and additional bonuses in the game itself. To win these, you need to achieve your first 10 victories in random battles, unlocking the “Amateur” achievement.
Last year, GAMIVO, alongside brands such as Hewlett-Packard, Cooler Master, Displate, Windscribe, and Discord Nitro, was a partner in a treasure hunt organized by Wargaming. At the time, the most successful players could also win a gift card for purchases on the GAMIVO platform. The treasure hunt turned out to be very popular with gamers.
The joint promotional activities are very stimulating for the further growth of the GAMIVO platform. The company has already made it possible to buy games with points from the Coca-Cola app (in Croatia and Slovenia) and regularly cooperates with Żabka on a similar basis. The company’s list of partners also includes game developers. In addition to the aforementioned Wargaming, this segment is represented by Plarium, for example.
“Developers of games or gaming hardware are, of course, natural partners for us. They know the market and its needs well, which makes it easier for us to cooperate with them. This is why our collaboration with Wargaming thrives, as we persistently discover innovative methods to provide players with exciting promotions. However, we try to think outside the box and look for partnerships outside the gaming industry, such as Coca-Cola, Żabka, or PayPal”, explains Paweł Zemka, CRO of GAMIVO.
GAMIVO already has 5 million registered users, most of whom are from Europe and North America. Thanks to the high quality of service and continuous development, the number of people using the platform is growing steadily. The company has had a financially excellent, record year and continues to strive for further growth. Revenues totaled more than PLN 44.2 million in 2022, an increase of 11 percent year-on-year. GMV indicator (turnover) also increased, amounting to PLN 232 million, up 15 percent year-on-year. Most notable, however, is the net profit of nearly PLN 7.1 million, up 115 percent year-on-year.
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The post Huge Jackpot at King Billy Casino: C$3,658,306! appeared first on European Gaming Industry News.
Play’n GO, the world’s leading casino entertainment provider, has today announced its latest US operator partnership, with Resorts Digital Gaming, in the state of New Jersey.
Resorts Digital Gaming was acquired by Boyd Interactive in September 2024, and this announcement sees the group’s players on the www.resortscasino.com and www.mohegansuncasino.com brands in New Jersey gain access to a multitude of classic Play’n GO game titles, such as the legendary Book of Dead, Rise of Merlin, and Rise of Olympus.
Play’n GO entered New Jersey in September 2022, shortly after first launching in the US via the state of West Virginia in July of that year. It has since seen its games live in Michigan, Pennsylvania, and most recently, Connecticut.
Magnus Olsson, Chief Commercial Officer at Play’n GO, commented “New Jersey has been of crucial importance to our US operations for over two years now, so it is with great pleasure that we make this announcement in conjunction with Resorts Digital Gaming.
“The company joins together two instantly recognizable operator brands, and the addition of Play’n GO’s games will be of enormous mutual benefit. We confidently describe ourselves as the world’s leading casino entertainment provider, and partnerships like this one are of great importance to us in establishing that idea. We’re excited to see this partnership flourish.”
Jim Ryan, Chief Executive Officer at Boyd Interactive, added “The whole Resorts Digital Gaming team is excited to bring Play’n GO games to our players. Play’n GO is one of the world’s leading iGaming brands, and we’re confident that our players are as excited as we are to see those Play’n GO titles on both www.resortscasino.com and www.mohegansuncasino.com.”
Match Hype has just won two industry competitions. Talk us through your product.
Match Hype brings engagement from social media platforms like TikTok and Instagram into the sportsbook. Our technology automatically turns raw sports data into short videos full of sports and betting insights. We have the capacity to create up to a million videos daily in more than 30 languages. We also provide hosting and streaming of the videos, and we track everything in the video thanks to our own player. The high level of video experience and the scale make us unique in the market, and we believe that this innovation is extremely needed in the industry—and the judges in the competitions probably agree with us.
What technologies are you leveraging to deliver such a cutting-edge tool/product?
We have more than six years’ experience in developing dynamic video solutions for clients like Microsoft, HBO, and SAP, and a decade in high-end video production for similarly well-known clients. Match Hype is the essence of this. We have developed our own robust cloud infrastructure that enables us to work on a huge scale. We can also leverage the integration of third-party solutions that help us make the video content rich and engaging. The AI boom came at the right time to help us make the experience for the viewer even better.
Who is Match Hype aimed at?
We focus mostly on sportsbook operators, where we think we can bring the biggest value. But we also have clients on the affiliate and media side. Our “competition” at the moment are creative professionals who are able to create one video at a time. To cover hundreds or thousands of events daily, you need huge manpower. With Match Hype, you don’t need that—it’s all automated. Anybody who appreciates this level of efficiency will benefit.
The end users are any sports fans who enjoy engaging videos. So basically everybody.
Has this industry been slow to embrace video content and unlock the potential it offers? If so, why?
It’s hard for us to talk about the whole industry, as we haven’t been part of it for that long. But iGaming feels like a conservative industry where only truly meaningful innovations make it. Fingers crossed for Match Hype being one of them. We are confident because of our track record in other industries, and mostly thanks to the results of our dynamic videos that are already used by significant igaming industry players.
What makes video content so effective at customer acquisition? How can Match Hype be used in this regard?
People just love video content. In the last review, TikTok said that the average user spends around 90 minutes a day on their platform. Platforms like Spotify used to be music and podcasts only; now they are full of videos. You just can’t ignore that. Video killed the radio star, and a static sportsbook is next to die.
And what about retention? How can it be used to keep players engaged and coming back for more?
Imagine that a 30-second video gives you the exact insights to help you make a betting decision without spending dozens of minutes on different resources to gather all the information. People don’t want to read anymore. This is probably an even bigger strength of Match Hype than user acquisition.
What can we expect from Match Hype in the coming months?
We will establish Match Hype as an industry standard for dynamic video content. We’ll bring many more sports like tennis, basketball horse racing and. We are preparing real-time video use cases—for example, half-time updates in football—and new distribution channels like integration directly into streams. The potential is huge. Stay tuned.
Any final thoughts?
For the last year, we have talked with literally hundreds of iGaming experts, investors, and executives. Almost every one of them sees fan engagement as a huge topic in the upcoming months and years. And video will definitely play a key part in it.
Video says more than a thousand words. Give it a go—watch one of our 30-second videos and see for yourself.
The post Exclusive Q&A w/ Radek Pšurný, CEO at Match Hype appeared first on European Gaming Industry News.
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Huge Jackpot at King Billy Casino: C$3,658,306!
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