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Canberra Racing Club Partners with TAB and Sky Racing

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Canberra Racing Club race meetings will be beamed into 68 countries globally as part of an innovative new long-term partnership with TAB and Sky Racing that will elevate the status of racing in the nation’s capital.

The Club heralded a new era with the agreement for Australia’s largest wagering brand TAB to continue as the club’s official wagering partner until 2030 and a Sky Racing broadcast rights agreement that will see the network distribute racing in Canberra until at least 2029.

The partnership includes major race day activations, enhanced media content and priority coverage on Sky Racing as an official TAB partner. Tabcorp Senior Sponsorships & Events Manager Katherine Morgan said the agreement highlighted the strength of racing in the nation’s capital.

She said: “This partnership is a new era for racing in Canberra. It brings together our entire ecosystem to grow the club, from creating innovative race day activations for patrons at the track to using our media network to give Canberra a global footprint.

“TAB is the industry partner and this long-term partnership is built to create an exciting long term and sustainable future for racing in Canberra and to attract new audiences to the Canberra races.

“TAB has accelerated a digital transformation with new products to improve the customer experience and the Canberra Racing Club will benefit from that transformation.”

Sky Racing Head of Partnerships Selina Rumble said Sky would give Canberra a global footprint as part of the deal. “Canberra races will be beamed into 68 countries across the globe via the Sky Racing Network. We broadcast 150,000 races live each year and through our global partners the Canberra races will be live on screens worldwide,” she said.

“We’ll also be giving our Australian viewers front row seats to Canberra racing via our domestic network which is broadcasts into 4000 retail venues and 50,000 screens nationwide and into homes across the country.

“We’ve recently given Sky Racing a facelift and we’re innovating the way we broadcast races and Canberra will benefit from that.

Canberra Racing Club Chief Executive Darren Pearce said: “We couldn’t be prouder to partner with Sky to showcase Canberra’s fantastic racing around the globe and shine a light on our vibrant Capital,” he said.

“TAB are investing strategically for growth and are the right partners for our Club. We look forward to growing together and bringing exciting innovations to racing fans everywhere.

“These momentous partnerships are a really big win for our Club and will be great contributors in our drive for sustainable and long-term growth for everyone invested in Canberra Racing.

“The agreement will see the continuation of the TAB Federal series, a popular and established brand which see’s significant interest from a media and wagering perspective at each of our meetings.

“The Listed TAB Canberra Cup is in a fantastic position to further grow its profile with the 2022 quinella in Arapaho and Explosive Jack going onto Group 1 glory in subsequent Autumn features, the Tancred and Sydney Cup respectively.”

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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

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SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.

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Latest News

SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

Published

on

slotmatrix-ignites-the-reels-of-west-virginia-with-wild-extravaganza-launch

 

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.  

Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.

The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.

Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.

This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.

EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.

Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”  

The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

Bacta commissioned research shows huge support for seaside arcades led by Gen Z

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The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents. 

The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.

Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.

72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.

The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.

In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.

The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.

Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.

“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.

“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”

Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.

“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.

“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.

“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”

The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.

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