GameOn
GameOn Partners with Professional Fighters League (PFL) to Launch Next-Gen Fantasy Games
GameOn, a next generation fantasy sports platform partnered with the world’s best sports leagues to launch, operate, and monetize web3 games, announced a deal with Professional Fighters League (PFL), the fastest growing and most innovative sports league in the world. GameOn will launch playable collectibles and next-gen fantasy games based on real world PFL fighters and events.
PFL is the #2 MMA company globally and the only with a sports-season format where individual fighters compete in Regular Season, Playoffs, and World Championship. Each weight division competes for a $1 million prize. The league has propelled itself into the co-leader of the sport and recently signed combat sports superstars Jake Paul and Francis Ngannu to fight exclusively in MMA for the PFL.
The news is off the back of last month’s funding led by Lightning Capital and Flow, the blockchain platform started by NBA Top Shot maker Dapper Labs. The funds are being used to accelerate GameOn’s PLAYN3XT platform and acquisition of major league partners. Dapper Labs has pioneered the broader sports collectibles market which doubled in 2022 to $2.6b, and is projected to reach $41.6b by 2032.
“We can’t wait to bring next-gen fantasy sports to millions of MMA fans worldwide. We’re focused on major league opportunities that leverage our built and scalable PLAYN3XT platform. Our priority is onboarding the world’s best leagues and executing highly-profitable revenue growth,” said GameOn CEO Matt Bailey.
“We’re thrilled to be joining forces with GameOn to strengthen the digital bridges we have with fans around the world. PFL and GameOn are dynamic companies who are leveraging cutting-edge tech to deliver the next generation of sports fandom,” said PFL CEO Pete Murray.
The PFL fighter roster is global and world-class, with fighters from over 20 countries and 25% independently ranked in the top 25 in the world. PFL leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and a next-gen viewing experience. PFL airs live in the US on ESPN and ESPN+ and in 140 countries via 25 leading broadcast and streaming partners.
“Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.
Allan Petrilli, Managing Director at Acquire.Bet, talks about paid media and the trends shaping customer acquisition in the regulated North American market
Paid media is very much the future of player acquisition in the regulated North American market, but running successful campaigns is not without its challenges.
More than ever, operators and marketers need to nail not only their creatives and messaging but also the measurement and tracking of campaigns.
Paid channels control much of the campaign and ad targeting, but with stricter privacy rules in play, it’s becoming increasingly difficult to target directly based on a user’s preferences.
Creative fatigue is as real as it is prevalent, so operators and marketers need to achieve creative iteration at scale, not only in terms of volume but also creative types and formats.
Just as important is having measurement dialed in and being able to inform the platforms of what is working – this means having a ton of actionable data at your fingertips so you can quickly decide where to spend your ad dollars.
Then there’s incrementality and uplift, which can’t be ignored, either.
The platforms themselves are starting to take more “credit” for conversions, so being able to zoom out and understand multitouch is key to making the marketing budget go further and perform better.
The great SEO slowdown
Paid media is becoming increasingly important in player acquisition efforts because there is a clear SEO slowdown. This, combined with advancements in generative AI in search, means brands are going to have to rely more on communities for growth.
Influencer marketing is no longer just getting some with a decent following to promote your brand, with micro influencers becoming a very important piece of the puzzle.
It’s also worth highlighting Discord here as it’s starting to play a significant role, especially in sports betting. This channel is all about community and trust, and we are seeing some really smart partnerships play out across the platform.
Regardless of platform and channel, operators must understand the power of their brand and that by aligning with influencers and communities that match their values, they can supercharge growth.
The only caveat here is that these partnerships need to be authentic.
Market maturation brings new challenges
As the North American market matures, we see the establishment of standard success KPIs, but it’s important that each brand really understands its own LTV and CAC data so that it can drive towards hitting its own success metrics and not just “industry” standard KPIs.
Why? Because those industry standard KPIs are often skewed by the power players that have spent big to get to where they are today, and won’t be reflective of smaller operations and brands.
It’s also important to focus on incremental growth as the market matures, understand the power of multi-touch and how each channel supports the overall acquisition strategy. Operating in silos is a recipe for disaster.
In addition to this, operators need to have a clear view of their runway – those with considerable cash can operate in more aggressive ways than brands that are relying on quick growth to fund future spend.
Ultimately, there’s no one-size-fits-all approach, and that’s why operators must focus on their own metrics for success and not industry-standard KPIs. They also need to remember that while being nimble is key, being relentlessly focused on data is what will allow them to win.
Regulations do influence player acquisition strategies, but everyone plays the same game
A lot of times, operators will focus on regulation and compliance to make excuses as to why they market one way or another, but the reality is that everyone is playing in the same sandbox and under the same rules.
How marketers push those boundaries, and to the extent they are willing to get creative, is what separates those who succeed and those who don’t.
Take Ontario, for example. You can’t promote the welcome bonus, so brands are having to engage players in other ways – those with kick-ass product marketing campaigns or that offer something truly unique are winning right now.
Of course, paid media is the perfect channel through which to communicate their epic product and unique player experience.
The post Movers and Shakers: The future of player acquisition appeared first on Gaming and Gambling Industry in the Americas.
Game industry veteran spearheads the Board as the company continues to empower sports and entertainment content providers with the world’s simplest and most accessible gamification platform
GameOn Entertainment Technologies, the leader in providing consumers, broadcasters, sportsbooks and partners with interactive, social experiences around sports, TV and live events, today is pleased to announce J Moses as the Chairman of its Board of Directors.
The Board of Directors includes GameOn Entertainment Technologies CEO and founder Matt Bailey, J Moses (chairman) and Shafin Diamond Tejani, CEO of Victory Square Technologies.
Vahid Shababi, Chief Growth Officer of Victory Square Technologies, will serve as an Advisor to the company; more Advisors will be announced at a later date.
Moses, a respected game industry veteran who helmed BMG Games, which published the original Grand Theft Auto, has served as a Director at Take-Two Interactive since 2007. He also serves on the Board of ReadyUp, an esports platform, and as an Advisor for Simulmedia, PrizePaymentsPro and the sports wagering platform Bet.Works, which was recently acquired by Ballys. From 1998 to 2009, Moses was the founder/CEO of UGO Networks, an online publisher delivering information and entertainment for gamers which was acquired by Hearst. Moses, who advises many of the world’s biggest entertainment platforms, is serving as an Executive Producer for a scripted esports show for the CW Network.
“I’ve been in the entertainment, sports, games, tech, and sports wagering businesses for 40 years and I’ve never been more excited about the opportunities at hand. All of these businesses are converging and GameOn is perfectly positioned to take full advantage of this confluence,” Moses said. “GameOn Entertainment Technologies’ simple and accessible apps not only further audience and viewer engagement from the comfort of the home, but also empower content providers to evolve their content into interactive and social experiences with ease. GameOn is truly a game-changer.”
A serial entrepreneur and investor, Tejani founded Victory Square Technologies in 2017. Victory Square is a venture builder that builds start-ups in the web, mobile, gaming and film spaces with a special focus on funding socially responsible companies, international start-ups and female founders. Its portfolio consists of 23 global companies using AI, VR/AR and blockchain to disrupt fintech, insurance, health and gaming.
Shababi, who joined Victory Square in 2018, is an innovative and client-driven sales and marketing leader with a 15-year record of achievement creating and executing strategic sales and marketing initiatives, advertising, and marketing.
GameOn Entertainment Technologies (GET) also boasts leaders from EA Sports, Intuit, Dapper Labs, Scopely, and the Brooklyn Nets. Santiago Jaramillo, Vice President of Product, spent 10 years building the EA Sports’ FIFA franchise and has worked on projects including NBA Top Shot.
“As we enter the next chapter of our evolution with partners at V2 Games, I’m more excited than ever about the future of GameOn Entertainment Technologies not only with the opportunity at hand, but with the outstanding men and women who will join us on this journey,” CEO and founder Matt Bailey said. “We are fortunate to collaborate with people of varying experiences and perspectives, and I’m proud to say that more than two-thirds of our employees, Advisors and Directors are women or minorities. This breadth of backgrounds will benefit us as we continue to expand in 2021 and beyond.”
Founded in 2018, GameOn Entertainment Technologies empowers sports and entertainment content providers with the world’s simplest and most accessible gamification platform. Whether it’s supporting TV networks, OTT platforms, sportsbooks or leagues, GameOn helps partners turn their content—everything from sports to reality TV—into interactive and social experiences via mobile and TV apps.
After completing the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars in 2018, GameOn secured distribution rights into Comcast homes and bars, and works with white-label partners including NBCUniversal, Bravo and The Real Housewives.
GameOn was purchased by V2 Games Inc, a portfolio company of Vancouver-based video and mobile game ventures firm Victory Square Technologies in December 2020. Following the asset purchase, the company was renamed GameOn Entertainment Technologies. It is expected to list its common shares on the Canadian Securities Exchange (CSE) in Q1 of 2021.
About GameOn Entertainment Technologies
GameOn Entertainment Technologies (GET) is the leading technology company providing consumers, broadcasters, sportsbooks, venues and brand partners with interactive, social experiences around sports, television and live events. After completing the Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars, and launching in 2018, GameOn landed distribution rights into Comcast homes. GameOn also works with white-label partners including NBCUniversal, Bravo and The Real Housewives. V2 Games Inc. completed the asset purchase of GameOn in December 2020.
Contact is: Sabrina Carrozza, [email protected]
SOURCE GameOn Entertainment Technologies
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