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QTech Games deepens its offering with AD LUNAM, 1X2 Network’s rising star of the popular arcade genre

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QTech Games, the number-one games distributor across all emerging markets, has announced its latest premium partnership with AD LUNAM, the rising-star of the thriving arcade genre from award-winning 1X2 Network’s portfolio of igaming brands.

This deal sees yet another state-of-the-art igaming arsenal launch a series of diverse and differentiated games, focused on the casual player.

AD LUNAM is committed to delivering never-before-seen gaming content that will appeal to the current generations of online gamblers who demand more from their gaming experiences. With a dedication to innovation and intuitive-yet-bold mechanics, this studio is aimed at revolutionizing the igaming in a manner that matches up perfectly with QTech Games’ all-encompassing reach across Asia and other emerging markets.

As part of the expanding 1X2 Network, AD LUNAM represents another product-range extension for its parent company, sitting alongside more established studio brands, like 1X2 Gaming (retail) and Iron Dog Studio (premium video slots), as a key component of 1X2 Network’s wider multi-studio strategy.

AD LUNAM will elevate the depth and breadth of arcade-style options on offer to QTech Games’ partners via a new range of games, non-traditional concepts and branded content offerings. Games produced by this studio will feature trending franchises like “crash” games, whereby a scale of multiplier begins growing and players must test their nerve to “cashout” before a random end-game event happens.

Originating in the video-gaming industry, this format has become increasingly popular in digital and crypto casinos, due to its simplicity and exciting user experience. These games combine components of video games and social media with “smart” gamification features, making for a deeper, more immersive journey. Self-evidently, offering a totally different experience from other games because it is interactive. Players enjoy becoming active participants by making their own decision to cashout at the right time. This genre adds a feeling of first-person control, coupled to a blended betting and video-slot experience. And as a result, these games now boast the highest conversion rates from the next generation of player types, particularly millennials.

AD LUNAM will also showcase a suite of engaging digital content that delivers sought-after social, multiplayer and arcade-quality gameplay to allow the next igaming generation to play on their preferred terms across QTech Games’ patchwork multiplicity of territories which demand their own solution for player-proclivities.

As the fastest-growing distributor in Asia in recent history, QTech’s platform boasts the broadest gaming portfolio around, localised for each region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

Daniel Long, CCO at QTech Games, said: “AD LUNAM’s thirst for varied state-of-the-art content is unquenchable, and the recent launch of the Maverick series bears fitting tribute to that fact. They’ve got our top operator partners covered for the in-demand arcade gaming vertical, wherever they set their scene on the worldwide stage.

“Together, we can continue to raise the bar and shape a localised experience for global players across varied cultures. We can’t wait to see how these games perform across a range of untapped markets.

Alex Ratcliffe, CPO at 1X2 Network said: “We’ve been thrilled to see such amazing uptake of our flagship game Maverick since we launched earlier in the year. We said on launch that we built Maverick based on the feedback of operators and the follow-up Maverick X was created with the same mindset. It’s great to see a platform with such a wide and trusted distributional scope as QTech Games’ extending AD LUNAM’s global reach. We have a growing pipeline of arcade and alternative games that I’m sure their clients’ expansive demographics will enjoy.”

Dale Earnhardt Jr.

NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

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Hard Rock International has welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of legendary athlete partners. This exciting partnership will bring exclusive collaborations and limited-time offers to NASCAR fans while they watch and revel in the 2025 season.

“Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together,” said Earnhardt Jr.

“As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming.

Through the partnership, NASCAR fans will have the opportunity to engage with Earnhardt via Hard Rock Bet, which has already hosted a sweepstakes at Daytona International Speedway and will offer additional “money can’t buy” experiences for its players to meet the Hall of Fame driver. Fans can also follow along with Earnhardt’s sports betting picks on the top-rated Hard Rock Bet app and view exclusive video content on @HardRockBet channels.

Additionally, later this spring, Hard Rock Games will debut the free-to-play Full Throttle with Dale Earnhardt Jr. slot game on the Hard Rock Neverland Casino and Jackpot Planet apps. This high-octane game will put players in the driver’s seat, with their race car gaining speed with each win, delivering an adrenaline-fueled slot experience like no other.

Dale Earnhardt Jr. is an American professional stock car racing driver, champion team owner, businessman, NASCAR analyst, and 2022 inductee into the NASCAR Hall of Fame. He won a record 15 straight NASCAR Most Popular Driver awards from 2003 to 2017, consecutive NASCAR Busch Series Championships in 1998 and 1999 and the prestigious Daytona 500 in 2004 and 2014.

The post NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.

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Ernie Stevens Jr

Ernie Stevens Jr. Re-elected as Chairman of Indian Gaming Association

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Ernie Stevens Jr. has been re-elected for his 13th term as Chairman of the Indian Gaming Association (IGA). Running unopposed, he received unanimous support from tribal leadership, reinforcing their confidence in his leadership.

Stevens said: “From day one of my Chairmanship, my commitment has been unwavering – my work is my campaign, always inspired and guided by our tribal leadership. For 24 years, I have remained steadfast, and I will not unpack my bags for the next two years either. Together, we will vigorously advance our proactive agenda and stand ready to unite Indian Country to defend tribal sovereignty at all costs. I promised each of you that I would dedicate myself fully – morning, noon, and night – to champion our interests in tribal government gaming. I am honored to be your messenger, amplifying the voices of our elected tribal officials, and I will carry your message with pride and purpose.”

During his tenure, Indian gaming revenues have soared from $11 billion in 2000 to over $49.1 billion in 2024, solidifying tribal government gaming as the largest segment of the gaming industry in the US.

The post Ernie Stevens Jr. Re-elected as Chairman of Indian Gaming Association appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

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Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.

The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.

CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.

BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.

“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.

“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”

The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.

Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.

Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.

BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.

They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.

Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.

The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.

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