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European Gaming Congress 2024
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Mill Adventure Secures Hotel Giant Ambassadori as B2B Partner in Georgia

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Following the recent approval of its certification for Georgia, iGaming platform provider The Mill Adventure announced its partnership with the 5-star hotel chain, Ambassadori.

One of the country’s top players in the hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in their hotel in Batumi and their golf resort in Kachreti. But the group is not only building an impressive portfolio of land-based casinos, they are branching out into the iGaming landscape with the launch of their own online casino, ambassadoribet.com.

Providing them with the platform and technology for this venture is The Mill Adventure, known for pioneering innovations such as SmartLobbies, a fully automated casino lobby management solution powered by AI, and Betpool, a feature that lets players pool their funds, play casino or bet on sports together and livestream their sessions.

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“A world-class experience is the hallmark of Ambassadori Casino. We started this ambitious project in the online gambling space with the goal of replicating that, and at the same time, delivering fresh, innovative betting and entertainment products to Georgian players,” Manuchar Managadze, Director at Ambassadoribet, said.

“We needed a partner who could help us achieve this challenging goal, so we teamed up with The Mill Adventure team precisely for their high standards of innovation, flexibility, and functionality. We had an extremely fruitful collaboration on this project and are confident in the quality and value that Ambassadoribet will contribute to the Georgian iGaming market.”

On top of being the first to showcase The Mill Adventure’s AI-powered, personalized casino lobby in the market, Ambassadoribet is slated to launch with an exciting proposition for Georgian players to “Become an Ambassador.” In this VIP programme, players will take on a 12-step achievement chain and get rewarded for successfully reaching each level.

Ambassadoribet is also set to introduce Betpool at a later time, giving local players the chance to experience the thrill of betting as a group and interacting with other players, as well as an innovative way for casino streamers to engage their followers, grow their community, and promote their favourite games.

With The Mill Adventure at the helm of their online casino platform, Ambassadoribet gets access to comprehensive features including automated solutions for casino management and player journeys, tournament tool, automated withdrawals, fraud and risk management, in-house promotional tools, in-depth business intelligence tools, KYC and AI-driven Responsible Gaming, as well as 5000+ games, 70+ game studios and 50+ payment solutions that the platform currently supports.

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Dario Arruda, CEO at The Mill Adventure, said: “It is an honour for us to be entrusted with such a significant business move for the Ambassadori Group. Our new partner’s ambition to fulfill the market gap for a more diverse iGaming experience for local players resonates with why and how we develop our platform and features. With their expertise in the casino industry and our market-leading platform, we’re confident that Ambassadoribet will be at the forefront of Georgia’s iGaming scene very soon.”

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Push Gaming expands in Georgia with Ambassadoribet

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B2B gaming supplier Push Gaming has amplified its European growth via a new partnership with Ambassadoribet in Georgia.

The provider’s entire portfolio of hits will become available to players of the popular brand, including recent releases like Big Bam-Book and Razor Ways alongside popular legacy titles such as Jammin’ Jars.

Ambassadoribet has amassed a large following of players in Georgia, catering to both land-based and online sectors since its launch in 2023, with this latest agreement further bolstering its offering.

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The deal solidifies Push Gaming’s position in the Georgian market, enhancing its reputation as a leading provider across Europe. With a pipeline of highly anticipated games on its roadmap, the supplier is poised for continued expansion following this partnership.

Fiona Hickey, Chief Business Development Officer at Push Gaming, said: “Ambassadoribet has quickly established itself as a prominent operator in Georgia since launch. We are delighted to partner with a brand trailblazer as it epitomises our own ambitions for growth in the country and elsewhere.

“With a focus on quality content and player engagement, we are excited to see how its player base responds to our innovative titles and look forward to continued growth in the Georgian market.”

A Spokesperson at Ambassadoribet, added: “Push Gaming has developed a reputation for creating some of the most well-recognised and thrilling slots on the market and we are proud to offer them on our platform.

“Having its entire portfolio available will be a huge draw for players and offer existing users new experiences to enjoy. Integrating them into our offering adds huge strength and further diversity in content.”

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The post Push Gaming expands in Georgia with Ambassadoribet appeared first on European Gaming Industry News.

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Compliance Updates

GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA

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GoldenRace, leading B2B provider of award-winning Virtual Sports and betting solutions, is thrilled to announce that it has successfully secured certification for its games in Georgia, further solidifying its presence in the rapidly growing European market.

Georgia is quickly emerging as a key player in the iGaming industry, and achieving this certification is a crucial milestone for GoldenRace. Despite global challenges, the gambling sector in Georgia has experienced impressive growth, surging by 23% – a clear indicator of the market’s potential.

With this new certification, GoldenRace is now fully compliant with Georgian regulations, enabling the company to offer 19 of its top games to the Georgian audience. Fans in Georgia can now enjoy a wide range of virtual sports, including GoldenRace’s leading Virtual Football, MMA, Greyhound Racing, and Historical Horse Racing, as well as popular number games like Keno, Perfect6 and Spin2Win.

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These certified games have been seamlessly integrated into the Georgian online gaming environment, with a robust setup that supports both Scheduled and Instant modes across Desktop and Mobile platforms.

This achievement follows GoldenRace’s recent certifications in Croatia and the Netherlands, as the company continues to strengthen its presence in key European markets, where it already holds a leadership position in countries like Italy, commanding 60% of the Virtual Sports market.

“Securing certification in Georgia is a proud moment for GoldenRace, especially as we introduce top-performing games like Historical Horse Races and our Football Leagues to a market that highly values these Virtual Sports,” said Martin Wachter, CEO and Founder of GoldenRace.

The post GOLDENRACE SECURES A NEW CERTIFICATION IN GEORGIA appeared first on European Gaming Industry News.

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Compliance Updates

CT Interactive Certifies More Games for the Georgian Market

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CT Interactive has certified 51 more games for the Georgian market. This is yet another step in the company’s commitment to providing top-tier gaming content and enhancing the player experience in the Eastern European country.

Dimitar Muhovski, Product Analyst at CT Interactive, said: “The Georgian market has shown tremendous growth. By adding these 51 titles, we reaffirm our dedication to delivering premium gaming content that meets the preferences of our players.”

Following the successful certification of numerous titles last year, CT Interactive continues to strengthen its presence in the Georgian market. The new games include popular titles such as Doctor Winstein Buy Bonus, The Magic Goblet, Banana Merge, Mega Gnome, Hyper Cuber, and Fruits & Sweets. These games, known for their engaging mechanics and high-quality graphics, are set to offer Georgian players a rich and diverse gaming experience.

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This expansion reflects CT Interactive’s broader strategy to enhance the gaming landscape in Georgia.

“Our latest certified titles demonstrate our commitment to innovation and meeting market demands. These additions will further solidify our position among the leading gaming content provider in Georgia,” added Muhovski.

The company’s dedication to compliance and quality ensures that all its games meet regulatory standards, providing a safe and enjoyable gaming environment for players.

“As we grow, our focus remains on delivering high-quality gaming experiences. We are excited to see how these titles will be received by our partners and players,” Muhovski said.

This strategic update not only enhances CT Interactive’s portfolio but also demonstrates the company’s commitment to excellence and innovation in the gaming industry.

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The post CT Interactive Certifies More Games for the Georgian Market appeared first on European Gaming Industry News.

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