

Baltics
888 Announces Completion of Sale of its Latvian Business to Paf Consulting Abp
888, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, has announced the completion of the sale of its Latvian business to Paf Consulting Abp.
Lord Mendelsohn, Executive Chair of 888, said: “The sale of the Latvian business marks another positive step in the execution of our integration programme. This sale generates cash proceeds from a non-core market to support our deleveraging plans, as well as enabling reinvestment into our core and growth markets.”
Baltics
Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market

Swintt – the award-winning software provider behind recent slot sensations Big Max Pot Hunter and Big Fish – has announced it has formed a new partnership with established Lithuanian betting brand, TOPsport, that will see the studio further raise its profile in the country.
With the new deal now in place, Swintt is already live with 36 Premium releases on the TOPsport platform, with these giving players access to a roster of classically-themed games that combine the design elements of traditional land-based slots with exciting mechanics and bonus features.
Established in 2002, TOPsport is Lithuania’s first and largest gambling operator, boasting a strong bricks-and-mortar presence that includes 50 casino slot saloons spread across 26 towns in addition to its online enterprise. Given the brand’s rich land-based heritage, the SwinttPremium range seems to be ideally suited for its customers, who will enjoy the slots’ familiar look and feel.
Among the Premium options now available at TOPsport.lt, players will be particularly keen to try the acclaimed Extra Win X, which adds an innovative Bonus Wheel to the iconic fruit machine format, and Max The Winner, which features a unique gathering mechanic that sees the titular cartoon squirrel appear on the reels during the bonus feature to collect acorns and award prizes.
With these just being two of the standout examples from the new collection of Swintt slots that are now available at TOPsport.lt, the brand will be able to further cement its reputation as the country’s leading operator while Swintt continues to reach more players in the Lithuanian market.
David Mann, Chief Executive Officer at Swintt, said: “With TOPsport being Lithuania’s oldest and most-trusted betting brand, we’re delighted to be able to introduce our Premium releases to players on the platform. With all of these games offering themes and features that are inspired by traditional land-based slot machines, we’re sure they’ll prove a popular addition to their line-up.”
Linas Dargenavičius, Chief Commercial Officer at TOPsport, said: “With a diverse library of over 3,000 slot titles, TOPsport offers the most extensive selection of online casino games in Lithuania. The addition of SwinttPremium titles further strengthens our portfolio, bringing in games that resonate with players familiar with classic land-based machines. Their engaging mechanics make them a valuable extension of the experience we aim to provide.”
The post Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market appeared first on European Gaming Industry News.
Baltics
Betsson Lithuania Extends Sponsorships with FK Žalgiris and Lithuanian Basketball Federation Until 2027

Following its recent rebrand from Betsafe to Betsson, Betsson Lithuania has announced the extension of two long-standing sports partnerships – with FK Žalgiris, one of the country’s most iconic football clubs, and the Lithuanian Basketball Federation (LKF) – until the end of 2027.
These renewed agreements reinforce Betsson’s commitment to supporting sport in Lithuania and underline the Group’s continued focus on building strong local brands with international recognition.
Betsson Lithuania will remain the main sponsor of FK Žalgiris, a partnership that began in 2022 and coincided with the club’s historic qualification for the UEFA Conference League group stage – the first ever by a Lithuanian football team.
The renewed sponsorship sees the Betsson logo continue to feature prominently on the front of the club’s kit as the team enters a new era, having recently acquired its own home stadium in Vilnius.
“With such loyal partners as Betsson, we can grow and reach our goals,” said Vilma Venslovaitienė, Chairwoman of FK Žalgiris.
The partnership aims to enhance brand exposure within football audiences, further strengthening Betsson’s presence in this passionate sporting market.
Betsson Lithuania has also extended its long-term cooperation with the Lithuanian Basketball Federation, with whom it has partnered since 2016. The sponsorship supports both the federation and the national basketball team – one of the most recognisable sports brands in the region.
Aurimas Šilys, Managing Director of Betsson Lithuania, said: “Since 2016, Betsafe has been part of the international Betsson Group. In order to achieve greater synergy and increase international brand value, we are now unifying under the Betsson name. Collaborations with high-visibility partners such as the Lithuanian Basketball Federation are key to strengthening our global presence.”
Mindaugas Balčiūnas, President of the Lithuanian Basketball Federation, added: “We are pleased with the continued cooperation with Betsson – a long-term and extremely important partner who helps us grow and improve across the board. We appreciate their trust and believe that together we can achieve more victories – both on and off the court.”
The post Betsson Lithuania Extends Sponsorships with FK Žalgiris and Lithuanian Basketball Federation Until 2027 appeared first on European Gaming Industry News.
Baltics
Lithuania Implements New Restrictions on Gambling Advertising

Lithuania has implemented new stricter restrictions on gambling advertising.
According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.
“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.
From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.
Only publications dedicated to the gambling business will be allowed to publish information about gambling.
Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.
Moreover, online betting ads must not be linked to betting websites.
From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.
However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.
The post Lithuania Implements New Restrictions on Gambling Advertising appeared first on European Gaming Industry News.
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