

Latest News
Yggdrasil hires Mark McGinley as Chief Gaming Officer
Yggdrasil has appointed Mark McGinley as its Chief Gaming Officer, a move that will significantly strengthen the supplier’s recently consolidated Gaming team.
Mark McGinley brings 25+ years of B2C & B2B gaming experience and know-how to Yggdrasil, with a proven track record in product, studio and game development. He is highly business and commercially driven and has a deep knowledge and understanding of the current competitive iGaming marketplace.
McGinley most recently held the role as CEO of FunFair Games. Prior to that he was the Director of Game Studios at Entain and Program Director at RNG Foundry, where he played a key role in empowering independent studios to create innovative, engaging and high-quality gaming content to be distributed through the market-leading Games Global Platform. At RNG Foundry McGinley was also part of the Senior Management team. Prior to RNG Foundry, McGinley held senior level Game Studio roles at Casumo and Odobo.
In conjunction with introducing a new Chief Gaming Officer, Yggdrasil is also consolidating its Product & Programs and Studio verticals into one unit called Gaming.
This change will increase company transparency, streamline processes and offer numerous operational benefits. Some key areas of expected enhancements are improved product roadmap quality and development process assurance, more agile content delivery, increased cross-company knowledge sharing, and a laser-focus on player and operator needs.
Björn Krantz, CEO of Yggdrasil, said: “It is perfect timing for Mark to join and head up our new Gaming unit at Yggdrasil, which will further strengthen our existing innovative and premium Global Roadmap Developments, as well as expand on the strategic product differentiation in tight collaboration with major industry operator partners. I welcome Mark to Yggdrasil and to our Senior Management team, and very much look forward to working together to take our global growth ambitions to the next level.”
Mark McGinley, Chief Gaming Officer at Yggdrasil, said: “I’m absolutely delighted to be joining such an ambitious and forward- thinking business as Yggdrasil. I see huge potential ahead of us and I’m very confident we can move the business forward to compete at the highest level in the iGaming space. I’m truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago.”
Uncategorized
Loot & Labyrinths: Roll the Dice for Riches

Play’n GO invites players to delve into the thrilling realm of Loot & Labyrinths, where tabletop RPGs meet the spinning reels. Combining strategic dice rolls with rewarding slot mechanics, this 5×3 video slot offers an unparalleled fantasy experience.
A group of friends begins a tabletop adventure, only to find themselves transported into the game itself. Now, players must help their avatars – the wizard, rogue, paladin and barbarian – navigate treacherous dungeons, battle formidable foes, and claim legendary loot. With every spin, the stakes rise, bringing the thrill of dice-driven RPG mechanics to slot gaming.
With Loot & Labyrinths, Play’n GO brings a fresh take on role-playing themes, allowing players to engage in encounters that test their luck and strategy. Whether facing off against monsters, looting treasure, or enjoying a well-earned tavern break, every decision can tip the odds in their favour.
The game’s standout features elevate its strategic depth. The Random Encounter mini-game challenges players to roll their way through three unique events: Monster Attack, Treasure Lair, and Tavern Night, each offering distinct rewards and opportunities to boost multipliers up to 5x. Meanwhile, Dungeon Free Spins push the adventure further, allowing players to draw buffs that transform symbols, grant extra spins, and unlock progressively higher multipliers – culminating in a potential 100x boost.
For fans of immersive slot storytelling, Loot & Labyrinths builds on Play’n GO’s legacy of rich narratives, aligning with titles that transport players to otherworldly adventures like Champions of Mithrune and Trinity Impact. Its engaging mechanics and stunning fantasy-inspired artwork make it an ideal choice for players who enjoy both slot gaming and RPG-style strategy.
Head of Game Retention at Play’n GO, George Olekszy, said: “We love bringing fresh ideas to the slot world, and Loot & Labyrinths is a prime example. The blend of dice-rolling mechanics with engaging slot features offers a unique experience. Players will appreciate the strategic choices, immersive theme, and, of course, the chance for epic wins!”
With its dynamic gameplay and rich fantasy setting, Loot & Labyrinths is set to captivate players seeking a new way to spin and strategise. Ready your dice – fortune favours the bold!
The post Loot & Labyrinths: Roll the Dice for Riches appeared first on European Gaming Industry News.
Latest News
Russell Ferris appointed Managing Director at Racecourse Media Group

Racecourse Media Group (RMG) has appointed Russell Ferris to the new role of Managing Director.
Russell, currently CEO of Weatherbys Ltd, will be joining RMG on August 18.
He can count on more than 20 years of senior management and directorial experience in the racing industry, including as Managing Director of Limerick Racecourse and Director, Ireland for At The Races. He joined Weatherbys Ireland in 2016 and was promoted to Weatherbys Ltd Group CEO three years later.
Nick Mills, CEO of RMG, said: “Russell is highly regarded within the industry and will bring a wealth of expertise, experience and enthusiasm to RMG. Russell will oversee and further align the Commercial and Broadcast departments and help take the business to new levels in terms of innovation, engagement and revenues. I very much look forward to welcoming Russell to RMG in August.”
Russell, who also sits as a Non-Executive Director on the Boards of Racing Digital and Venture Bio, said: “I am delighted to be joining a great team at RMG and very much looking forward to the new challenge. RMG play a pivotal role within the industry both domestically and internationally, and I am excited by the company’s vision to further enhance the sport’s appeal, reach and engagement to ensure a bright future for all.
“I’d like to thank the Weatherbys family for the opportunity provided to me. It has been fantastic to see the business develop and diversify in recent years, and I know that I leave it in great hands with Sharon O’Regan and a talented team across the business.”
The post Russell Ferris appointed Managing Director at Racecourse Media Group appeared first on European Gaming Industry News.
Industry Awards
SOFTSWISS Named Online Casino Innovator in CEE 2025

SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.
SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.
The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.
The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:
- Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
- Crash Games in Tournaments: A new integration that elevates engagement.
- Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
- GGR Report Builder: Aggregates performance data across all games and providers.
- Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.
Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”
By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Named Online Casino Innovator in CEE 2025 appeared first on European Gaming Industry News.
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