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Man City are the Hottest UCL favourites for Years

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The 2023 UEFA Champions League campaign comes to a head on June 10th and you would struggle to find someone willing to stake their house on a Manchester City loss this weekend. With Inter Milan currently 7.03 to win, Manchester City [1.46] are the most dominant favourite in the betting market since way before Cloudbet launched in 2013.  The only time in the last decade there was anything approaching this kind of imbalance in the odds in a Champions League final was back in 2015, when Barcelona were 1.66 to beat Juventus at 5.00 and their dominant performance resulted in a convincing 3-1 win.

This year, City are way hotter favourites. 12 successive wins saw them clinch the Premier League for a third year in a row, they just won an FA cup against bitter rivals Man United, and in the Champions League they’ve made light work of their competition. The Citizens annihilated European giants – and reigning champions – Real Madrid in the semi-final, winning 5-1 on aggregate.

However, while their form might tempt some punters to back a Mancunian romp in Istanbul, recent statistics suggest it might be a slightly more cautious and conservative game than most are expecting.

Crypto betting specialists Cloudbet have been taking European soccer bets since 2013, and for this UCL Final have been poring over the stats and crunching the numbers to predict what might happen.

Historically, the pre-match favourite has lifted the trophy eight out of the last 10 years – however – the exceptions to this were both in the last two years, both EPL teams, and, in 2021, Man City itself.

It’s true that these ties were much more closely paired, with Chelsea winning at odds of 3.75 and Real Madrid at 3.50, but It’s got to be remembered that this season opponents Inter are very much cup specialists, running out recent winners of the Coppa Italia against a Fiorentina side whose style of play is not unlike Man City.

Inter Milan will be looking to ensure City cannot play their expansive football on Saturday. As a team, Inter have committed the second highest amount of fouls in the competition so far with 150, and breaking up the play with a few tactical fouls may be one way for Inzaghi’s men to stop City’s free-flowing attack. In three of the last five years no side has managed to break the deadlock in the first half, and City themselves have failed to score in the first half in six of their 12 games this Champions League campaign, so the game could start out an altogether cagier affair than Man City aficionados might expect. Albeit they are playing straight off the back of last weekend’s FA Cup Final in which they scored an opening goal in a tournament record 14 seconds.

In four of the last five Champions League finals, the game has ended with fewer than 2.75 goals being scored and those goals coming from one team only. On only two occasions in the past decade has extra time been needed too – with one of these (Bayern Munich vs Chelsea) heading to a penalty shootout.

Only what happens in the match Saturday will, of course, count but statistics seem to point to a Manchester City win in 90 minutes by one or two goals.

Betting with crypto at Cloudbet allows for speedy, secure wagering, with lower fees and enhanced privacy thanks to blockchain’s decentralized system, and Cloudbet’s sophisticated platform. The UEFA Champions League Final averages around 400m viewers worldwide, fans are spread far and wide across the globe so Cloudbet’s localized offering – in 17 languages, including German, French, Spanish and Japanese –  really comes into its own on betting events like this.

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Independent evaluation highlights impact of Ygam’s parent programme

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An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.

The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.

The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.

After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.

While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.

The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.

One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”

The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.

Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.

Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”

The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.

All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.

The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.

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Endorphina Press Releases

Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

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Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.

She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.

Key highlights of Sticky Lips:

  • Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
  • Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
  • Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
  • Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!

What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.

Why try Sticky Lips?

For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.

The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.

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Atlaslive

Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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