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FUN88’S ONGOING PARTNERSHIP WITH NEWCASTLE UNITED EVOLVES AS ITS OFFICIAL BETTING PARTNER

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FUN88 has redefined its association with English Premier League (EPL) football club Newcastle United as its Official Betting Partner for Asia, as a six-year long ongoing partnership naturally evolves with the Champions League club for the 2023/24 season and beyond.

During those six years as Newcastle United’s premium jersey sponsor, FUN88 saw its breakout brand carried to rollercoaster success – from the club’s spell in the EFL Championship, promotion to the EPL, throughout the fluctuating fortunes of the previous administration’s era, and on to this year’s spectacular run to Champions League qualification via fourth place in the Premier League.

FUN88 will continue its ongoing work with the club across a series of activations to engage with fans in both mature and emerging Asian markets. The brand has also developed a popular presence on social media, supported by over 2.5m engaged Newcastle United followers, with thousands of worldwide Magpies supporters interacting with its accounts and many benefitting from its competitions and prize giveaways (such as tickets and shirts) for the majority of the past decade.

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The combined collaboration will also open up an increasing number of dedicated local channels and promotional activities, all focused on engaging and retaining this established audience both pre-game and in-play.

Moreover, FUN88 will renew its branding presence on LED perimeter boards inside the storied St. James’ Park Stadium, one of the more commercially valuable and premium pitch-side media spaces in the Premier League. And although FUN88 had the option to continue as shirt sponsor, it was happy to adapt the nature of its partnership, given the changing environment of football sponsorship in the Premier League.

FUN88 has always supported Newcastle United’s commercial development, as has been documented by the club itself, and has hugely enjoyed its time as Newcastle United’s official shirt sponsor. Now this time has come to an amicable end, it is delighted to stay on as an Official Partner of Newcastle United, focusing on growing club-awareness and appreciation in Asia as part of a wider global strategy.

While FUN88 continues to develop its online offerings for football fans across the planet, this latest move underscores its dedication to international club representation and fostering a football-friendly environment within a responsible gaming culture. FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from log-in until the end result. This unified experience has also delivered great levels of retention and consumer satisfaction amongst its active user-base.

A FUN88 spokesperson said: “We are thrilled to seamlessly advance our longstanding relationship with Newcastle United as their Official Betting Partner for Asia. We have seen our brand grow and develop in unison with Newcastle United over much of the past decade, and look forward to promoting further success stories in this next chapter of our enduring journey together.

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“We are also excited to organically develop our partnership with Newcastle United for a new era. Of course, during our six years to date, we have witnessed the natural ups and downs of life, but we are in this for the long haul together and FUN88 is proud to move forward with the club and our shared community.

“FUN88 is adamant that this continued collaboration will help us to solidify our status as one of the leading gaming and entertainment platforms in Asia. Our customers will see more in terms of team interaction and exclusive Newcastle United offerings, so watch out for a range of upcoming campaigns with the club, which will now reclaim its rightful spot in the Champions League 2023/24!”

Newcastle United have said: “Thank you, FUN88, for your incredible support as lead shirt sponsors over the past six seasons. Building on the success of our partnership to date, we look forward to this next phase and working together to engage fans and grow our collective reach throughout Asia.”

FUN88 provides one of the broadest offerings of markets and odds for the sports bettor. Customer satisfaction and socially-responsible entertainment remain at its heart, with the latest technology and games, all complemented by impeccable personalised customer service.

The company prides itself on a strong heritage in football and international sports, alongside a stellar line-up of ambassadors which positively sets FUN88 apart from its competitors in the sector. The brand has been very active in global sports marketing over the past decade, notably becoming a partner of Tottenham Hotspur FC in 2012 and the jersey sponsor of Newcastle United FC, before repositioning its support into a betting-partner role this year. Away from football sponsorships, FUN88 has also enjoyed instrumental associations with the late great basketball legend Kobe Bryant, the popular OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

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Awards

Vibra Gaming win double awards at SBC LatAm 2024 – “Bingo & Lottery Supplier of the Year” AND silver for “Casino & iGaming Supplier”

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Go-to LatAm online and land-based content and platform technology provider claims biggest prizes so far

Vibra Gaming, the ‘go-to’ content and platform developer for the LatAm region, has won its most significant awards in its five-year history, claiming both ‘Bingo & Lottery Supplier of the year’ and silver for ‘Casino & iGaming Supplier of the year’ at the SBC LatAm Awards.

The rapidly growing provider, that has made huge inroads in the LatAm market in 2023-24 across its three divisions; Vibra Gaming, Vibra Solutions and Vibra VLT, claimed the awards ahead of several larger and more well-established competitors.

In the bingo and lottery category the judges recognized Vibra for its pioneering approach to instant lottery products. Its Scratch-a-lot titles are unique in the market, and its EGM platform is specifically designed for LatAm.

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Plans are already in place to expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão. The company also plans to distribute content in terminals in Mexico, Peru, and Argentina in the coming months.

In the casino and iGaming category Vibra was rewarded for its high-performing proprietary content development and distribution that has formed the bedrock of the business since its foundation.

Ramiro Atucha, CEO, Vibra Gaming, said:  “To see our efforts recognised across flagship categories that touch all three of our business divisions, and to win ahead of so many fantastic other suppliers, is one of the highlights of our journey as a company so far. To say we’re thrilled would be an understatement!

“These awards prove how far we’ve come in such a short space of time and justify all the effort every individual puts into Vibra every single day. I’m so pleased for everyone involved and I’d like to thank them all. They deserve this success.”

Founded four years ago by a management team of highly experienced industry experts with decades of land-based and online experience, Vibra Gaming has emerged as one of the most exciting and innovative content studios and software developers in the industry and rapidly grown to become the LatAm market’s ‘go-to’ partner for local and international operators.

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Amusnet and Planetwin365 Join Forces to Elevate Italian Gaming Experience

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Amusnet is proud to announce its latest partnership with Italian operator Planetwin365, marking another significant step in expanding its presence in the competitive Italian market. The collaboration combines the renowned provider’s diverse portfolio of gaming content with Planetwin 365’s vast reach and reputation as one of the country’s prominent operators.

“Teaming up with Planetwin365 is a strategic move that aligns with our broader goals for growth in the local market. By collaborating with such an established and respected operator, we aim to enhance the gaming experience for Italian players by offering a curated selection of top-notch titles, further solidifying Amusnet’s footprint in the region,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are confident that the titles developed by Amusnet will be received with great enthusiasm by our players,” said Kristina Lozo, Online Casino Manager of Planetwin365. “The content that will enrich our catalog of games in Italy through this agreement is certainly a quality addition to our online portfolio.”

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On Planetwin365’s platform, Italian players can find some of the company’s best-performing games in Italy, such as 20 Super Hot, 40 Super Hot, Great 27, Royal Secrets, Shining Crown, and Supreme Hot.

The post Amusnet and Planetwin365 Join Forces to Elevate Italian Gaming Experience appeared first on European Gaming Industry News.

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Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024

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Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.

Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.

Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America™ 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.

Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”

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