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Gambling in the USA

Gaming Americas Weekly Roundup – May 15-21

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

International Game Technology PLC announced that Keith Cash, the Company’s Vice President and General Manager of Global Instant Tickets will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2023. Cash will be honoured later this year at an event hosted by the Public Gaming Research Institute.

Hard Rock International is bringing its unique brand of world-class entertainment to the historic city of Deadwood in the heart of the Black Hills National Forest. The Rocksino by Hard Rock project will celebrate a grand opening on August 8. The Rocksino by Hard Rock Deadwood is a boutique hotel & casino experience, which includes most of what fans of the Hard Rock brand have come to know but on a smaller scale than its famous integrated resorts in gateway international cities.

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The online lottery ticket platform Jackpot.com has launched in Ohio, its second US state after it launched in Texas in January. Jackpot.com is also launching with a marketing partnership with one of the country’s premier professional sports franchises, the Cleveland Guardians.

BCLC is enhancing identification requirements at B.C. casinos this summer to support people enrolled in BCLC’s Game Break self-exclusion programme. While players will receive the same friendly, welcoming experience that they are used to when arriving at a B.C. casino, the enhancements will require every individual to present government-issued photo identification for entry.

NOVOMATIC has confirmed its attendance at the upcoming Peru Gaming Show (PGS) 2023 event, set to take place on June 14-15 at the Jockey Exposition Centre in Lima. At stand #53, the company will showcase its latest highlights for the region.

Partnerships

Las Vegas-based, cross-platform global games leader, Light & Wonder, has been selected to bring its portfolio of systems solutions driven by comprehensive technology to Mohegan INSPIRE Entertainment Resort.

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Galaxy Gaming has announced that it has signed an agreement with Evolution Group for the licensing of Galaxy table game content across their portfolio of studios. The agreement runs for ten years and strengthens Evolution’s collection of online table games.

Major League Soccer announced that The Game Day, a leading sports betting entertainment website, will provide fans with expert tips on MLS bets and match preview highlights each week on the new Betting Hub on MLSsoccer.com.

IMG ARENA has extended its partnership with Major League Soccer to provide tracking data to MLS NEXT Pro. The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis.

Appointments

The Board of Directors of the Campo Kumeyaay Nation’s Economic Development Corporation “Muht Hei Inc.” announced the appointment of Michael J. Broderick as the new General Manager of Golden Acorn Casino and Travel Centre.

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Industry sales leader Lisa Carmona has joined the JCM Global (JCM) sales team, bringing with her a rich background and deep knowledge of digital signage and its impact on casino gaming customers. Carmona will be based in Las Vegas and will serve JCM customers in the Midwest.

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Gambling in the USA

Zula Casino Kicks Off its Spectacular 1-Year “Zula-versary” with a Month of Events and Promotions

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Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold – a milestone that positions it among the top platforms nationwide.

The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a “Win-a-Vacation” event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.

“We’re incredibly proud of the player experience we’ve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and it’s not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences we’re providing, and the platform’s continued evolution with enhanced promotions, personalization, and seamless user experience,” said Tamar Laypan, Program Manager of Zula Casino.

Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.

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Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.

Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of “Rising Star in Casino”.

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Diana Goode

NCPG Welcomes Diana Goode to the Board of Directors

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NCPG has announced the appointment of Diana Goode to the National Council on Problem Gambling’s Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.

In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.

Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.

Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.

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Gambling in the USA

Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations

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Overall Balance Sheet Health, Access to Credit Continue to Improve 

In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.

The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).

“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”

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Gaming Executive Panel

Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).

Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.

Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).

Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).

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These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).

The Current Conditions Index 

The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.

The Future Conditions Index 

The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).

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