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ZEAL Announces Successful Start to Fiscal Year 2023

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ZEAL, the leading German online provider of lottery products, has made a successful start to fiscal year 2023. This is evidenced by the key figures from the company’s first quarterly report.

ZEAL continued to expand its customer base by adding 143 thousand registered new customers. The CPL (cost per lead) of EUR 36.77 fell slightly year-on-year (2022: EUR 38.09).

The transaction volume increased by 11% to 201.2 million euros (2022: 181.2 million euros). This resulted in sales revenues of 26.7 million euros – an increase of 6% compared to the previous year. The company’s gross margin of 12.4% was 0.5% below the previous year’s level (2022: 12.9%) due to the product mix. Overall, ZEAL was able to increase EBITDA by 0.4 million euros to 9.3 million euros (2022: 8.9 million euros). EBIT also exceeded its prior-year figure at 7.1 million euros (2022: 6.8 million euros). Due to a EUR 0.8 million increase in tax expenses, net profit for the period decreased to EUR 4.4 million (2022: EUR 5.0 million).

The dividend proposal of 3.60 euros per share was also adopted at ZEAL’s Annual General Meeting on May 9, 2023 in Hamburg.

Probably the most important highlight for the ZEAL Group so far in 2023 was the long-awaited granting of permission to offer virtual slot games (online games) by the Joint Gaming Authority of the Federal States (GGL). With the granting of the permit, the market leader for online lotteries in Germany enters a new market segment and achieves an important milestone for the further expansion of its business.

Another milestone for ZEAL is the company’s membership of the World Lottery Association (WLA). The WLA is a world organization of state-licensed lotteries, sports betting providers and suppliers. Admission to this circle demonstrates the online market leader’s high industry reputation and commits the company to compliance with WLA standards for social responsibility, responsible gaming, security and risk management.

For the fiscal year 2023, ZEAL still plans to expand its market leadership as an online provider of lottery products and to launch new products, including virtual slot games under the newly obtained license. In this context, the company continues to expect a billings volume in the range of EUR 800 million to EUR 830 million for the Germany segment – assuming an average jackpot development. In addition, ZEAL continues to expect revenues to be in a range of EUR 110 million to EUR 120 million in fiscal year 2023. For EBITDA, the company expects a range of EUR 30 million to EUR 35 million. The online market leader again plans to invest significantly more in new customer acquisition than in the previous year and expects marketing expenses of between EUR 34 million and EUR 39 million.

“We are pleased with the strong start of the year and are proud of the milestones achieved and the positive development of our key figures. In particular, receiving the long-awaited permission to offer virtual slot games opens up new opportunities for us to further expand our business,” Jonas Mattsson, Chief Financial Officer of ZEAL Network SE, said.

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Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract

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Brightstar Lottery PLC announced that it will deploy its comprehensive retail central system technology, Aurora, along with advanced cloud-based software for Sächsische Lotto-GmbH (Lotto Saxony) in the State of Saxony, Germany via a seven-year contract. The contract was awarded to Brightstar following a competitive public procurement.

“The quality and reliability of Brightstar’s world-class lottery technology and operational support, along with its team’s knowledge of Lotto Saxony’s business needs are some of the reasons why we have partnered with the Company for 30 years. We look forward to upgrading our central system to Brightstar’s sophisticated platform and the many benefits its components will produce,” said Herr Frank Schwarz, Lotto Saxony Chief Executive Officer.

“This new seven-year contract marks an exciting chapter for Brightstar and Lotto Saxony as we work together to modernize lottery solutions throughout the state. Brightstar’s high-performing central system and peripherals will enable Lotto Saxony to manage its business more efficiently with the confidence in knowing the technology is secure, dependable, and responsible,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.

An integral part of OMNIA, Brightstar’s player-centric, omnichannel solution for lotteries, Aurora helps drive lottery innovation and profitability. The platform will provide intuitive, user-friendly applications, tools and reporting capabilities to handle Lotto Saxony’s transaction processing, game management and back-office operations. Lotto Saxony will receive key cloud-based Aurora products including, Anywhere, to securely connect external applications to the retail system, and Performance Wizard, to deliver targeted insights and analytics.

The post Brightstar Lottery Upgrades Retail Central System for Lotto Saxony in Germany via New Seven-Year Contract appeared first on European Gaming Industry News.

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Interwetten becomes team partner of SK Rapid

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Yellow and black meets green and white! Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austria’s most popular football club are starting the new season together. The combination with Rapid coach Peter Stöger, who has been an Interwetten expert for many years and will also remain on the sidelines, makes the partnership a real success.

With more than 24,000 club members and over 220 official fan clubs, the Austrian record champions boast the largest fan base in the country! And with the Allianz Stadium in Vienna’s West Hütteldorf, the Green-Whites boast a modern home! Interwetten is expanding its extensive football commitment to include a traditional club and will now be present at SK Rapid’s home games on a ball display or 3D carpet in the stadium, as well as on the Hütteldorf club’s digital channels.

“We are very pleased about the new team partnership with SK Rapid. The connection to a club with great charisma and passion is a perfect fit for Interwetten. And the best part: With our long-time expert Peter Stöger, we already have Rapid’s coach on board ,” explains Interwetten Marketing Director Dieter Grück , who promises fans a comprehensive experience in addition to betting.

Grück adds : “We are planning various digital activations throughout the season that will offer our customers and Rapid fans unique experiences. This will certainly include exclusive promotions with Peter Stöger. With this, we want to underline our connection with Austrian football.”

SK Rapid Managing Director Steffen Hofmann warmly welcomes the sports betting provider to the green and white partner family. “This partnership is a strong signal and demonstrates the trust placed in our club. Together, we are planning innovative activations and are convinced that the collaboration will be very successful. I am delighted that Interwetten is now part of the large green and white partner family.”

The post Interwetten becomes team partner of SK Rapid appeared first on European Gaming Industry News.

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Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow

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Scientific Games will continue to bring exciting instant scratchcard games to Polish National Lottery players through a new agreement with Totalizator Sportowy. Celebrating the instant lottery’s 25th anniversary last year, Totalizator Sportowy is among the top five performing instant game lotteries in Europe (La Fleur’s 2025 World Lottery Almanac). The world’s largest lottery games company has provided scratchcards to Totalizator Sportowy for more than 20 years, with scratchcard game sales in Poland growing by 20% over the past three years (2022 to 2025).

“Our goal is to give our players entertaining scratchcard experiences while responsibly generating maximum proceeds for Polish sport and culture. We are delighted to continue working with Scientific Games to offer fun, modern scratch experiences,” said Katarzyna Woznica-Borkowska, Manager of Instant Products for Totalizator Sportowy.

Most recently, Scientific Games collaborated with Totalizator Sportowy to offer Polish players the PLN30 GIGA 7 game produced with the company’s advanced Dimension technology, which enhances the play experience with three-dimensional, reflection-at-different-angle refractions above and below the game graphics.

Currently, the company provides instant games to 110 government-regulated lotteries worldwide, including more than 50 European lotteries.

“Scientific Games is honored to continue our longtime relationship with Totalizator Sportowy that we have built across two decades,” said Paul Dures, Lottery Sales Director EMEA for Scientific Games. “We look forward to continuing our work to drive meaningful growth for the scratchcard games in Poland creating more innovative and attractive games for players.”

With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2025 World Lottery Almanac).

The post Scientific Games and Polish National Lottery Continue 20-Year Scratchcard Tradition as Sales Grow appeared first on European Gaming Industry News.

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