Compliance Updates
Dutch Government Approves Online Gambling Ad Ban
The Dutch government has published the full draft of its ban on “untargeted” advertising and recruitment by licensed betting companies in the Netherlands, setting a start date of July 1.
From that date, operators in the Netherlands will have to adhere to a much stricter advertising policy. Measures include a ban on televised advertisements and marketing in public places, such as via billiards and on printed media.
Bookmakers will have a little more leeway with online and social media advertising. Companies can continue to do so, but must be able to prove that any material is targeted to audiences aged 24 and older.
The document was submitted to the Hague on April 5 by Franc Weerwind, Minister for Legal Protection at the Ministry of Justice and Security, the long-term architect of the legislation.
Following the regulation of the Dutch online market on 1 October 2021, political observers in the Netherlands have voiced concern about the increase in advertising after the first licences were issued.
Explaining the rationale behind the new restrictions on the Dutch online betting sector less than three years into maturity, Weerwind outlined that “the amount of advertising for remote games of chance has increased sharply”.
“Addiction care and people who have experience with addiction problems have indicated that they have difficulty with the large amount of untargeted advertising,” the Minister wrote.
“Research also shows that advertising for remote games of chance is often seen through channels with a very wide reach. As a result, people with addiction problems for games of chance can hardly escape a confrontation with games of chance advertising in their daily lives.”
Weerwind did acknowledge that advertising fulfils a core function of the KOA Act legislation which regulated the market back in 2021, that being promotion of the regulated offering.
“It should be noted that it is difficult to quantify the exact consequences of the large amount of untargeted advertising and its broad and untargeted reach,” Weerwind continued.
“This is primarily because it is not yet clear how large the number of players that play on the illegal market are and have played in the past.
“It is clear that many Dutch people already played with illegal providers before the market opened, but it is unclear how large this number is exactly, how many players have since switched from illegal to legal providers and what growth of new players there has been.”
Both the government and KSA have observed that marketing by licensed bookmakers directs punters to legal operators that adhere to the player protection standards enforced by the Kansspelautoriteit (KSA) gambling authority.
However, legislators and addiction treatment specialists’ main concerns are that advertising may be too far-reaching, potentially exposing young people – meaning those aged 18-24 – and under-age consumers to age-restricted betting products.
By confirming the July 1 launch date for the advertising clampdown, Weerwind remains on track with his most recent legislative objectives, having said in March that the ban would come into force no later than this day.
Compliance Updates
Missouri Sports Betting Launch Delayed Until Fall 2025
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Missouri’s plan to launch legal sports betting this summer has been delayed after Secretary of State Denny Hoskins rejected an emergency rulemaking request filed by the Missouri Gaming Commission (MGC). The decision, announced on February 21, means that regulators must follow the standard rulemaking process, effectively pushing the anticipated June launch to late summer or fall 2025.
Hoskins stated that the proposed emergency rules, which were submitted to Governor Mike Kehoe on January 27, did not meet the legal requirements for emergency approval.
Under Missouri law, emergency rulemaking can only be granted if there is “immediate danger to public health, safety, or welfare” or if the rule is necessary to “preserve a compelling governmental interest that requires an early effective date.” Hoskins determined that sports betting regulations did not meet these conditions, meaning they must proceed through the standard rulemaking process, which includes a public input period.
The MGC had initially targeted June 2025 as the market’s launch date, despite the state’s legal deadline requiring that wagering begin no later than December 1, 2025. Following Hoskins’ rejection, the MGC confirmed that its proposed licensing rules, which were filed alongside the emergency request, will become effective on August 30, 2025.
The post Missouri Sports Betting Launch Delayed Until Fall 2025 appeared first on Gaming and Gambling Industry in the Americas.
Australia
VGCCC Concludes Underage Gambling Investigation
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“Nothing can make up for the harm a Melbourne family experienced as a result of the failure by multiple operators to prevent a young teen from gambling between May 2022 and October 2023,” Victorian Gambling and Casino Control Commission (VGCCC) CEO Annette Kimmitt AM said.
Her comment followed the conclusion of VGCCC’s most comprehensive action to date for underage gambling – more than 2000 hours of investigations, 14 prosecutions against 10 entities, 98 charges and fines totalling half-a-million dollars.
The VGCCC investigation was prompted by concerns reported by the mother of the then 17-year-old, whose neurodiversity, in addition to his age, put him at high risk of gambling harm.
Ms Kimmitt said: “I can only imagine how difficult it was for the mother to come to us and I commend her for doing so. I hope the outcomes and conclusion of these proceedings bring her some comfort, following the significant trauma she and her family have gone through.
“When industry is not diligent about complying with its legal and social obligations, the consequences for everyday Victorians can be serious and long lasting, which is why the VGCCC is determined to hold operators to account.”
The final case was heard before the Magistrates’ Court of Victoria on Thursday 13 February. Correct Bet Pty Ltd, the operator of the Coburg TAB outlet, pleaded guilty to two charges and was fined $3000 without conviction and ordered to pay VGCCC costs of $5500.
Magistrate Hodgson considered that Correct Bet had no prior convictions in 14 years of operation across multiple venues and had implemented additional measures, including staff training, mobile phone policy changes, and regular CCTV monitoring.
Separately, on Friday 7 February, Supreme Edinburgh Pty Ltd, trading as the Duke of Edinburgh in Brunswick, pleaded guilty in the Magistrates’ Court to three counts of breaching the Gambling Regulation Act 2003. The operator was fined $2500 and ordered to pay VGCCC costs of $4950.
Ms Kimmitt said: “It is a venue’s responsibility to ensure minors do not access a designated gambling area, let alone gamble, no matter how determined or convincing a child might be.
“We welcome the outcome of these court hearings, which bring to a close all prosecutions involving this family. Unfortunately, the family’s recovery from this experience is likely to take a lot longer and leave a painful scar.”
The post VGCCC Concludes Underage Gambling Investigation appeared first on European Gaming Industry News.
Compliance Updates
Swedish Government Appointed Marcus Isgren as Investigator of Swedish Gambling Act Review
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The Swedish Government has appointed Marcus Isgren, chairman and head of the Swedish Board of Consumer Complaints (ARN), as Investigator of Swedish Gambling Act Review.
The Gambling Act of 2018 established the framework for the regulation of competitive online gambling in Sweden from January 2019. However, studies have suggested that player protection measures have been insufficient, while the wording has also allowed some unlicensed gaming operators to go unchallenged. Isgren must deliver a report by September 17.
Sweden’s licensed gambling operators will hope to have Isgren’s ear as he begins the review. The online gambling industry association Branschföreningen för Onlinespel (BOS) has called for the government to close what it describes as loopholes in the 2018 Gambling Act that prevent action against unlicensed operators that don’t use the Swedish language or currency.
This month, a Swedish court quashed an injunction issued by the national gambling regulator Spelinspektionen against the payment provider Zimpler due to a lack of “concreteness” in the definition of illegal gambling offerings. It noted that the wording of the Gambling Act states that operators are only deemed to be targeting Swedish players if they use the Swedish language or list the Swedish Krona.
Launching the review, Minister for Financial Markets, Niklas Wykman, said that clamping down on the black market would be a priority for the review.
“We will do this by amending the Gambling Act so that it becomes more appropriate. This is one of the single most important measures for a safer and healthier gambling market,” he said.
The post Swedish Government Appointed Marcus Isgren as Investigator of Swedish Gambling Act Review appeared first on European Gaming Industry News.
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