Latest News
NFTs in iGaming: how can the new technology be used in the iGaming industry?
NFTs have stepped into the spotlight. The varied applications of non-fungible tokens have seen them spread into a number of industries — iGaming included. Is now the time to open an NFT casino? Slotegrator shares its opinion and forecast.
Why are NFTs gaining popularity? First of all, they’re a massive trend. Celebrities buy and sell them, famous pieces of art are being tokenized, and blogger creators promote them as a way to earn sums that are not limited by market norms, but by audience imagination.
But what role does NFT technology play in the iGaming industry? To start with, NFTs can be used as in-game tokens and to place deposits, but they can also be a reward in themselves. Casino and sportsbook platform BC.Game, for example, already accepts NFT deposits.
Since NFTs are decentralized and independent, they can be used anywhere, without any limits, which is appreciated by players who have trouble accessing traditional payment methods.
NFTs are powered by blockchain technology, which stores information about ownership, providing a high level of transparency. This concept is also used in the new trend of provably fair games, where players can verify that their results were governed by a smart contract code, and not influenced or manipulated by humans.
One more function of NFTs in iGaming is to grant access to casinos, such as in the metaverse, or membership in loyalty or VIP programs with special bonuses, tournaments, or jackpots. This function is also a good tool in terms of security — it can assist in self-exclusion or help to block access for minors.
Another interesting use of NFTs is letting players become a part of the business: players can purchase their own slot machine in the metaverse as an NFT. If users own their own virtual slot machine, poker table or even casino, they can benefit from them as business owners. There is one catch, though: metaverses still have no gambling regulation, meaning “casino owners” have no obligations to fulfill.
NFT casinos also appeal to a wider audience: younger generations will play because besides the traditional motives to gamble, they’re very interested in collecting digital assets.
In general, NFT is an incredible way of sharing content. But what about regulations?
The European Union has yet to establish a definition of NFTs, but is planning to regulate them in the same way as cryptocurrencies: authorities are closely scrutinizing decentralized financing out of concerns about money laundering, fraud, and the financing of terrorism, which means European businesses can expect new regulation at some point.
Since NFTs are a relatively new concept, even though their popularity is skyrocketing, regulations still need to be worked out — unlike cryptocurrencies, which have already been given due consideration in many countries.
NFTs are assets, and while profits or losses from the sale or purchase of assets are normally subject to taxation, taxation for NFTs has yet to be clearly established. Whereas taxes on gains from trading cryptocurrencies are usually applied in the owner’s country of residence, there are few — if any — comparable practices for NFTs.
Overall, the future of NFTs is incredibly promising.
It’s estimated by MarketsandMarkets that the NFT sector will grow to over $13 billion in 2027, which would constitute an annual growth rate of 35%. This is in line with the overall trend towards spending more time — and money — online; a survey from McKinsey shows that over 20% of the population is going to increase their level of online shopping, exercising, entertaining, etc.
“NFTs were quickly embraced and became a popular way to spend and earn money. The iGaming industry, no stranger to innovation, saw the potential for NFTs immediately, and game providers began developing titles that incorporated the new technology. Aviatrix, for example, features a crash game where players can purchase the in-game avatar as an NFT. Ultimately, if the rapid spread of cryptocurrencies are any indication of how popular and effective blockchain technology can be, we have every reason to believe that NFTs will become commonplace for online casinos and sportsbooks”, says Ayvar Gabidullin, Business Development Manager at Slotegrator.
You can read more about NFT here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
More information: https://slotegrator.pro/
Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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