Latest News
The Mill Adventure Expands Betpool Feature to Sportsbook
The Mill Adventure, platform and white label solutions provider, has expanded its Betpool feature to sportsbook.
Following its breakthrough in the casino vertical, The Mill Adventure is ready to carry its flagship feature’s success over into the sports betting space. Going live first on casinobud.com — The Mill Adventure’s white label partner brand — in November last year, Betpool for sportsbook kicked off its first official session with a group of over a hundred participants betting together on football. An instant hit, Betpool’s successful launch was witnessed once again by more than 120 players who pooled a group bet during the opening match of the highly-anticipated 2022 FIFA World Cup.
“Augmenting our Betpool feature and introducing this in time for the World Cup provided us with valuable data and insights on the new heights that sportsbook can reach, by integrating social elements into traditional betting. We’re excited to share more results as more partners and their players explore and embrace the idea of a social, sports betting experience,” Bjørnar Heggernes, Head of Gaming at The Mill Adventure, said.
Since launching in 2020, Betpool has found success and a loyal following among casino streamers and regular players alike, with content creators streaming their gaming sessions on Twitch, YouTube and other popular platforms. The first of its kind, Betpool pioneered a unique proposition in the industry — interacting with other players and being part of a community has become just as significant and engaging as the gameplay and rewards.
With Betpool, players can create and join each other’s group sessions, securely pool their funds and instantly split any winnings. Professional streamer or not, anyone can lead a session and directly livestream it on multiple platforms, as well as get access to a host of other functions such as chat, real-time notifications and more.
“We’re able to tap into the growing appeal for players to connect and compete with like-minded sports fans from all over the world through Betpool. For our partners, this means securing new strategies and initiatives for player engagement and loyalty, as well as attracting a fresh demographic to their brand and the sports betting space,” Heggernes said.
Canada
CasinoCanada and WinSpirit enter lifelong partnership
![casinocanada-and-winspirit-enter-lifelong-partnership](https://igamingradio.com/wp-content/uploads/2024/07/132710-casinocanada-and-winspirit-enter-lifelong-partnership.png)
CasinoCanada, the number one gambling guide for players in Canada, has put pen to paper on a major partnership with WinSpirit, one of the most popular crypto casinos in the country, in a significant boost to both parties.
The lifetime partnership will see WinSpirit gain premium positioning on high-traffic pages throughout the English site of CasinoCanada, which has been providing information and guides to Canadian players for more than 20 years.
The CasinoCanada team will also carry out a comprehensive review of WinSpirit so that its readers can get the full lowdown on what the casino has to offer.
CasinoCanada is famous for its casino ranking system, with each site given a total score out of ten. This is calculated based on how the casino scores across key areas including registration process, usability, promotions, VIP experience, slots, game types, payments, mobile and customer support.
Each casino is played by a real person and CasinoCanada is always honest about the experience the casino offers to players. This is why it’s good that WinSpirit offers one of the best overall online casino experiences in Canada.
Players can enjoy a hugely generous welcome bonus as well as a great selection of slots and games such as Dice, Crash, Limbo, Wheel of Fortune and many more.
Aleksandra Drigo, Sales Director at CasinoCanada, said: “WinSpirit has taken the market by storm and is one of the most played online casino brands in Canada, so we are thrilled to have signed this lifetime partnership and to bring it to our players for the first time.
“Our team has already put the casino through its paces, and it’s scored incredibly highly so we look forward to seeing our players sign up and enjoy what it has to offer.
“It’s partnerships such as this that strengthen our position as the leading online casino guide for players in Canada. Players trust our information and reviews and know that the casinos we list on our site are among the best.”
Pavel Miroshnichenko, Head of Affiliates at WinSpirit, added: “We are delighted to have signed such a significant partnership with CasinoCanada, one of the leading online casino guides in the country.
“We go to great lengths to deliver a top player experience, from the welcome bonus we offer to the games we stock and the payment methods available in our lobby, and it’s great to see CasinoCanada recognise this by giving us such a high score.”
Affiliate Industry
Engagement and retention: Keys to affiliate marketing success in iGaming
![engagement-and-retention:-keys-to-affiliate-marketing-success-in-igaming](https://igamingradio.com/wp-content/uploads/2024/07/132706-engagement-and-retention-keys-to-affiliate-marketing-success-in-igaming.png)
By: Anastasiia Kapsha, Chief Marketing Officer at Alpha Affiliates
When we look back, even to just a decade ago, we can see just how far the affiliate marketing sector has come and the rapid advances as new technologies and tactics entered the sector. Affiliate marketers have witnessed first hand just how important it is to leverage these technologies and create new strategies to keep pace and engage audiences.
Today, amid the widespread interest in AI to deliver more personalised experiences, and shift to audiences seeking more captivating experiences from Augmented and Virtual Reality (AR and VR), the strategies for building and retaining engagement are changing.
To stay ahead and foster long-term engagement, affiliate marketers must familiarise themselves with the latest technologies, trends and techniques. Let’s look at the key trends ahead to driving engagement, and retention in 2024.
Leveraging AI to better understand your audience
AI has been much welcomed by marketing professionals, who are seeking more effective and efficient ways to connect with their audiences, and drive more personalised experiences. At Alpha Affiliates, we’re already seeing AI prove invaluable in areas such as banner creation, enhanced analytics and predicting user behaviour.
As well as supporting content creation, AI can amplify the effectiveness of campaigns, ensuring they resonate with the target audience. AI’s ability to analyse past patterns and behaviours, means affiliate marketers gain valuable insights which allow them to anticipate the actions a user will take, and offer more tailored content and promotions as a result.
In the iGaming sector, engagement is everything. Personalising affiliate marketing campaigns with the help of AI can be a gamechanger. Just imagine being able to predict when a user is likely to become a VIP player, and tailoring your marketing efforts accordingly. This level of personalisation not only enhances the user experience, but fosters long-term loyalty and engagement, as a result.
Embracing AI tools will be crucial in producing more effective, creative and impactful affiliate marketing campaigns in the iGaming sector.
Captivating audiences with immersive experiences
iGaming is all about excitement, interaction and engagement. We find that users want to experience more tangible, fun and immersive experiences. This is where Augmented Reality (AR) and Virtual Reality (VR) can be leveraged to create a sense of realness and blur the lines between the digital and physical world.
Although AR and VR technologies are still in developmental stages within the iGaming sector, they hold huge potential for captivating audiences and driving engagement. AR and VR can take campaigns in the iGaming world to new heights. Imagine an VR experience that transforms users to a virtual casino, surrounded with lifelike graphics and social interactions. By offering these immersive experiences, affiliate marketers can create “pinch me” moments that leave a lasting impression and foster deeper connections with their audiences.
Diversify your strategies to reach different audiences
The future is multi-channel. Diversifying content and communication channels is key to engaging different audiences across different platforms, and retaining them.
What is the most effective way to connect with your audience? How will they respond? These are a few of the key questions to ask yourself as an affiliate marketer working within the iGaming space. With these considerations, you can work out the best strategy based on your targets. It could be crafting blog posts that resonate with industry enthusiasts, or leveraging influencer marketing to tap into niche communities.
Taking a multi-channel approach that looks at diverse strategies, affiliate marketers can ensure that they can reach different audiences globally and provide value in a way that aligns with their audiences’ unique preferences, interests and tastes.
The reality is, the sector is constantly evolving. And with the introduction of new technologies and trends, affiliate marketing strategies have to evolve too. By embracing the latest technologies, diversifying communications with different audiences, and prioritising personalisation, affiliate marketers can position themselves for success in 2024 and beyond.
The post Engagement and retention: Keys to affiliate marketing success in iGaming appeared first on European Gaming Industry News.
Latest News
SPORTRADAR SECURES MAJOR CLIENT WINS ON STRENGTH OF MANAGED TRADING SERVICES
![sportradar-secures-major-client-wins-on-strength-of-managed-trading-services](https://igamingradio.com/wp-content/uploads/2024/07/132708-sportradar-secures-major-client-wins-on-strength-of-managed-trading-services.jpg)
Sportradar’s Managed Trading Services See Significant Global Adoption in H1 2024
Notable client wins in South America and Africa highlight growth
Sportradar has significantly grown its Managed Trading Services (MTS) clientele in the first half of 2024, welcoming 44 new sportsbook operators to leverage its versatile and advanced operational capabilities.
MTS offers operators a customisable sportsbook management solution, enabling them to decide the extent of their in-house management or opt for external support. The solution enhances trading efficiency through AI and automation, facilitating real-time price adjustments and robust risk management. Year-to-date, Sportradar has processed more than 3.5 billion betting tickets via MTS for more than 200 clients, positioning the company as a global leader in liquidity among top bookmakers.
MTS provides operators with access to Alpha Odds, its AI-driven personalised odds technology. 16 of this year’s new MTS client intake have set-up their betting offerings using Alpha Odds, which last year boosted client profits by an average of 10% compared to a traditional odds solution.
Geographically, the adoption of MTS has been strong in South America, where Sportradar has emerged as the preferred partner for operators aiming to capture market share in newly regulated territories. In Brazil, 11 sportsbook operators have selected MTS, alongside significant client wins in Colombia, Ecuador, and Mexico.
In Africa, Sportradar added 13 new operators to its existing base of 35 clients across multiple jurisdictions in the region during the first half of 2024.
Moreover, Sportradar’s MTS has garnered traction across other regions including APAC, Europe, and the U.S., underscoring its global appeal and operational effectiveness in diverse market environments.
Michael Gandolfo, EVP Global Sales at Sportradar said: “As the market evolves and competition increases, operators more than ever need a partner to help them reduce time to market and establish a unique client offering. MTS provides sportsbooks with the technology and expertise they need to realise their business objectives in a hyper-competitive landscape.”
The post SPORTRADAR SECURES MAJOR CLIENT WINS ON STRENGTH OF MANAGED TRADING SERVICES appeared first on European Gaming Industry News.
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