Seasoned iGaming executive brings decade of commercial expertise to drive B2B growth

VeliTech, the B2B technology division of Veli Group, today announced the appointment of Mats Lundin as Chief Sales Officer (CSO). Lundin brings over 10 years of commercial leadership experience across the iGaming sector to accelerate VeliTech expansion as operators worldwide seek battle-tested platform solutions.

In his new role, Lundin will spearhead VeliTech global sales strategy, focusing on delivering the company’s comprehensive suite of iGaming solutions to operators seeking proven technology backed by real-world performance. His appointment reinforces VeliTech commitment to partnering with operators who demand more than promises – they want technology that is already winning in the market.

“Mats embodies the kind of proven expertise that our operator partners expect,” said Giorgi Aleksidze, CEO at VeliTech.

“His track record of building meaningful relationships and driving revenue growth aligns perfectly with our approach of backing our technology with real results. When we say we bet on our tech, we need leaders who understand what that means in practice.”

Lundin joins VeliTech from Vegangster, where he served as Sales Manager. His career spans key roles including Director of Sales and Chief Commercial Officer at Gaming Corps, Head of Sales at iSoftBet, and various commercial positions where he consistently delivered revenue growth and market expansion

“What drew me to VeliTech is their unique position in the market,” said Lundin.

“This is not just another platform provider making bold claims – this is a team that operates their own gaming brands and proves their technology works where it matters most. That combination of technical excellence and real-world validation creates compelling value for operators.”

Throughout his career, Lundin has specialised in provider and operator relationship management, regulatory navigation, and market analysis. His expertise spans both B2B and B2C sectors, with a proven ability to identify growth opportunities and translate them into sustainable commercial success.

The VeliTech platforms cover all critical aspects of iGaming, including player account management, no-code CRM, payment gateway, content aggregation, and game development. The appointment of Lundin as CSO comes as the company continues expanding its presence across regulated markets, from European casinos to emerging African markets.

Here are this weeks latest slots releases compiled by European Gaming

Relax Gaming is taking players on a divine adventure above the clouds in its latest release, Aura God. This celestial 6×6 tumble slot offers 46,656 ways to win and a top prize of 10,000x the player’s stake. In this celestial quest, players will encounter the thrilling Mystery Reveal feature, where Mystery Frames and Mystery Symbols combine to unveil paying symbols or coins worth up to 100x.

Thunderkick has launched Carnival Queen 2, a sequel to its vibrant Mardi Gras-inspired street party, where a new reel structure combines with an infinite multiplier to unveil 25,000x win potential. Building on the original with a new grid layout, the height of each reel can change at random from two to seven symbols, providing from 5,040 up to a maximum of 117,649 ways to win.

Evoplay has launched Fogo Do Brasil 777, a classic-style slot bursting with carnival spirit and inspired by the vibrant energy of Brazil. Set against a backdrop of Rio’s glowing lights and samba beats, the 3-reels slot combines traditional machine action with colourful, festive flair. Glittering sevens and fireworks across the reels create an atmosphere that captures the excitement of a Brazilian celebration.

Blueprint Gaming has blended one of its most popular trending mechanics with the power of an established classic IP in Reel King® Riches, an eagerly awaited title that breathes new life into one of the industry’s most iconic brands. Promising an experience that will resonate with a generation of slot players, the new game capitalises on a revered franchise. The Reel King® brand is a household name in both land-based and online gaming, with its cheerful, chubby king and distinctive regal style being instantly recognisable.

Evoplay has launched Ignis Rex, a fiery slot where classic fruit icons meet regal treasures. Played on a 5×3 grid, the title blends the familiarity of traditional slot play with dynamic bonus features. Players will encounter gleaming Coins and the commanding King, who appears as a Sticky Wild symbol and oversees every spin.

SLOT MART, a brand under Massive Gaming, a rapidly growing B2B iGaming software provider, is taking players on a magical and enchanted journey with endless rewards in its latest release, Cinderella. Set on a 3×3 grid with five paylines, Cinderella brings the classic fairytale to life with over 13 themed symbols.

PG Soft, a world-class digital mobile games company, has launched its fairytale-inspired slots title, Grimms’ Bounty: Hansel & Gretel. It’s a 3-reel, 5-row video slot that features increasing multipliers and extra respins to keep the action engaging. The Wild is represented by a bubbling cauldron that substitutes for all symbols to create more winning combinations, while the mystical potion Scatter unlocks the Free Spins feature.

GAMOMAT has cranked up the craziness with the release of Book of Madness 2. This chilling 5×3 slot is set within a derelict, blood-smeared asylum that oozes with tension, underscored by an eerie soundscape. Following the massive success of the original, Book of Madness is back with a thrilling sequel that turns up the chaos.

Relax Gaming is bringing back its favourite double act in Bill & Coin 2: Mummy Mischief, an Ancient Egyptian adventure packed with new features, huge win potential, and a dash of mischievous charm. Players will join Bill & Coin as they search for the treasures of the pharaohs, with the chance to win up to 15,000x their bet.

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, has announced the release of two new online slot titles across UK and Malta iGaming  jurisdictions: King Kong Crash Climber™ and Wolf It Up! Again™. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.

In its latest release, Tao Tree Coins, Tom Horn Gaming is inviting players to step into the glow of silken lanterns and embrace the promise of fortune in a game showered in golden coins. Tao Tree Coins blends the timeless charm of Asian-themed slots with a modern, on-trend Hold & Win mechanic, offering dynamic gameplay designed to engage both traditional slot fans and thrill-seekers alike.

SlotMatrix, the world’s largest casino content aggregation platform, has launched Fortune Llama Hyper Heist, a rebellious adventure where a gang of fearless llamas set off on the ultimate coin-packed heist.  Developed by Fantasma Games, part of the EveryMatrix Group, Fortune Llama Hyper Heist sees players embark on a bank job like no other, collecting as many coins, prizes and jackpots as they can.

The stars are set to align for stellar rewards once again in Star Clusters II from Big Time Gaming. This is a Megaclusters slot where players need to strap in and hold tight as they blast off towards the big-win galaxy. Players venture into the unknown as Megaclusters unleash powerful chain reactions among the stars.

Million Games proudly announces the launch of Riches of Zeus, a high-volatility video slot set on top of  Mount Olympus. This 5×3 slot blends escalating Free Spins, symbol upgrades, and cinematic gameplay for a mighty experience that grows more powerful with every spin. Players enter the game at the base of Olympus and ascend through divine trials—unlocking expanding Wilds, bonus upgrades, and an evolving win structure that reflects their progress.

Just Slots, has announced the network release of its latest slot title, Rain and Ruin. The new slot pits the Queen of Rain against the King of Ruin in a dramatic clash of the elements, offering players a fresh narrative twist and building on the studio’s recent run of standout releases. Just Slots, known for putting striking art and storytelling at the center of its games, has made no exceptions with Rain and Ruin.

Playson, the accomplished digital entertainment supplier, has enhanced its Royal Coins series with the release of 3 Royal Coins: Hold and Win, featuring its popular 3 Pots mechanic and a rewarding new Twin Feature. In the latest instalment of the popular series, Special Coins elevate gameplay by triggering the Hold and Win Bonus Game with Special Coin Features.

This month, popular software providers Swintt are inviting players to join them on a classic safecracking caper in Victorian Vaults – a new action-packed Premium release where lining up the perfect combination of symbols could open the door to unforgettable riches. A five-reel title that can be played with either five or ten paylines, Victorian Vaults boasts a striking combination of ornate reels and steampunk-inspired symbols.

Revolver Gaming is proud to announce the launch of Pyramid of Ra, an industry-first slot title that brings a revolutionary triangular reel configuration to the iGaming world. Set against the mystical backdrop of ancient Egypt, this highly innovative release is packed with cutting-edge features and designed to deliver a fresh, engaging, and unforgettable experience for players.

Untapped potential, surging demand, and shifting regulations are putting Eurasia and the Middle East firmly on the iGaming radar.

SBC Summit 2025 will tap into this momentum with a new Emerging Markets: Eurasia & the Middle East track on Wednesday, 17 September at the Feira Internacional de Lisboa (FIL), featuring five powerhouse sessions on market entry, regulation, and long-term growth strategies.

The track will provide in-depth analysis of key jurisdictions, including Georgia, Armenia, Uzbekistan, and the UAE; markets undergoing significant change due to political shifts, evolving regulations, and growing local demand.

Sessions will offer practical guidance on entering and operating in these regions, with a focus on understanding regulatory frameworks and adapting to local market conditions.

Rasmus Sojmark, Founder and CEO of SBC, said: “Eurasia and the Middle East are a core focus for SBC Summit 2025. The opportunities here are real, but so are the challenges. Long-term success means understanding the local landscape and building genuine relationships on the ground.

“With this track, we want delegates to hear directly from the people who know these markets best, and to walk away with strategies they can put to work straight away.”

The track will open with the Eurasia Leaders Panel: Expansion or Contraction – Which Way Will the Bridge Between Continents Swing?, offering delegates the chance to hear directly from the leaders shaping the market across the Caucasus, Central Asia, and the Balkans. Irakli Asanishvili (Head of Central & Eastern Europe, Flutter International), Adam Lamentowicz (CEO, Superbet Group), Max Potomkin (Deputy CEO, Parimatch), and Simon Westbury (Strategic Advisor, 1xBet) will examine whether political and regulatory pressures could stall momentum in markets like Georgia and Uzbekistan or if the region’s passionate fanbase and tech-savvy operators will continue to fuel expansion.

Following this, Georgia & Armenia Lead the Way will explore how these markets are adapting to recent tax and regulatory changes. Nika Gigashvili (Managing Director / Partner, SMH Global), Giorgi Gvenetadze (CCO, Flutter CEE),  Vahagn Tangamyan (Head of Legal Department, Totogaming), and Gega Topuridze (CBDO, Betlive) will discuss how operators can adapt to new frameworks while capitalising on the region’s abundant talent pool and digital infrastructure.

The session Cryptocasinos & Emerging Markets – The Boom Continues will examine the rise of crypto-based gaming models in Eurasia and the Middle East. The panel will bring together Tiago Almeida (CEO, Oddsgate), Andrew Gellatly (Executive Director, Alderney Gambling Control Commission), Stefan Kovach (Founder & CEO, RARER THINGS), Melissa E. Lamb (Director of Sales – Luxury, Payhound), and Tom Waterhouse (Chief Investment Officer, Waterhouse VC) to examine how operators can maximise increasing crypto-adoption while maintaining compliance and responsible frameworks.

Crossing Borders: Cross-Selling in Balkan Markets will bring together regional experts to explore how businesses can thrive in culturally connected markets while navigating diverse regulatory frameworks. Dan Alexandru Ghiță (President, Rombet), Ivan Gojic (Chief Sportsbook Officer, Entain CEE), Rossi McKee (Vice President, CT Gaming), Alexander Popov (Director of Supervision, Gambling & Gambling Activities Directorate, National Revenue Agency (Bulgaria)), Marinos Shiapanis (Co-Founder & CEO, Campeon Gaming), and Artem Skrypnyk (CEO, Favbet Tech) will share their insights on building a consistent brand across multiple jurisdictions without compromising compliance.

Inside the UAE’s Ambitious Vision: Building a World-Class, Regulated, and Responsible Gaming Market from the Ground Up will examine the UAE’s move towards adopting a regulated gambling framework. Garret Greene (SVP Global Relationships, SBC), Christina Hu (Chief Strategy Officer, Momentum), Kevin Mullally (CEO, GCGRA), David Patent (EVP, Wynn Al Marjan Island), Lauralyn Sandoval (Vice President Gaming Strategy and Business Development, Aristocrat), will explore what a regulated betting framework in the region could look like and how the UAE’s approach could influence neighbouring jurisdictions and reshape global perceptions of gaming in the Middle East.

The Emerging Markets: Eurasia & The Middle East track forms part of SBC Summit’s Emerging Markets stage, alongside sessions analysing iGaming and sports betting growth in Africa (Tuesday, 16 September) and Asia (Thursday, 18 September).

Secure your ticket to SBC Summit 2025 today.

Choose from three pass types: VIP Event Pass, Expo+ Pass, or Expo Only Pass. Please note that an Expo Only Pass does not include access to conference panels.

Our Group VIP Event Pass offers three tickets at €400 each (down from €600)—ideal for attending with your team.

Operators and affiliates are eligible for a complimentary passes, simply apply here.