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The rise of exhibition fights and ‘sportainment’ is in the spotlight as Jake Paul and Tommy Fury finally lock horns this weekend

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The imminent Tommy Fury vs Jake Paul fight will capture the interest of both boxing and entertainment communities alike in the long-awaited, twice cancelled, catchweight bout scheduled for 26th February.

With the rise in YouTube stars like Logan Paul, Jake Paul and KSI entering the boxing world, bringing new and more diverse audiences to the sport, it has brought about a ‘sportainment’ movement where sports and entertainment worlds collide.

Data from Entain, the global sport betting, gaming, and interactive entertainment group, reveals that two thirds of Brits have sided patriotically with Tommy Fury.

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Through spats on social media and various altercations at boxing events in the last 12 months, the pair have brought a substantial number of fans to the contest beyond the traditional boxing audience. Entain’s online data, which covers the Group’s wide portfolio of brands around the world, including Ladbrokes and Coral in the UK, reveals that:

  • In the last five years, the top three fights with the highest percentage of new customers came from fights that featured a YouTube star. Over 1 in 4 customers who bet on the KSI and Logan Paul fights in 2018 and 2019 respectively were new customers
  • The growth of interest in YouTube bouts has continued unabated, either side of Covid restrictions. The KSI vs. Logan Paul fight of 2019 saw a threefold increase in number of bets vs. their first bout in 2018, in addition to over double the number of customers betting on the fight, evidencing the rapid growth of interest on creator boxing
  • The imminent Tommy Fury vs. Jake Paul fight is likely to continue this trend and feature in the top ten biggest fights of the last six months in terms of number of bets placed, surpassing the heavyweight bout between New Zealand’s Joseph Parker and Jack Massey from the UK last month
  • Over 1 in 4 customers betting on the Tommy Fury v Jake Paul fight are predicted to be new customers, a stark comparison to the traditional boxing bout earlier this year between British rivals Chris Eubank Jr vs. Liam Smith, where only 2% of customers were new customers

Dominic Grounsell, Chief Commercial Officer, Entain commented: “The way in which fans engage with sport and entertainment is changing, and the interest in creator boxing is one of the trends that sits at the heart of this convergence. We see from our data that these events are injecting new life into the sport, diversifying and bringing in new audiences beyond traditional boxing fans. As a leader in interactive entertainment, we want to be at the forefront of this by creating moments of excitement for all our customers, all backed up by the world’s most advanced player protection.”

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Pennsylvania Gaming Control Board Releases Annual Report

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The Pennsylvania Gaming Control Board (“PGCB”) has released the 18th edition of its Annual Report.

The PGCB’s 2023-2024 Annual Report provides detail on the work of the agency in regulating the Commonwealth’s gaming industry, and also includes:

  • individual revenue figures during another record-setting fiscal year for slot machines, table games, sports wagering, internet gaming, fantasy sports contests and video gaming terminals at eligible truck stops;
  • a year in review report with pertinent statistical figures from the PGCB’s key bureaus;
  • information on the PGCB’s efforts to stop adults from gambling while leaving minors unattended; and,
  • a section on problem gambling and the PGCB’s Self-Exclusion Program.

The PGCB was established in 2004 through the passage of the Pennsylvania Race Horse Development and Gaming Act. Since then, it has become one of the pre-eminent gaming regulators in the world overseeing all aspects of gambling in the Commonwealth. Currently, the number of outlets for the various types of gaming regulated by the PGCB are:

  • 17 land-based casinos;
  • 18 retail sports wagering locations;
  • 12 online sports wagering sites;
  • 22 sites for online casino-type games (slot machines, table games, poker);
  • 74 truck stop establishments with Video Gaming Terminals (VGTs); and,
  • 9 online fantasy sports contest sites.

In addition to supporting nearly 16,000 jobs at casinos, overall gaming revenue reached a record high during the fiscal year generating $5.89 billion and resulting in $2.54 billion in tax revenue.

The 2023-2024 Annual Report can be downloaded as a PDF document by choosing Organization Reports under the About PGCB tab on the agency’s website.

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Allwyn International a.s. relocates to Switzerland

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Allwyn, a leading multi-national lottery operator headquartered in Switzerland, announced that the Allwyn entity Allwyn International a.s. (“AIAS”) has relocated from the Czech Republic to Switzerland. Effective 1 October 2024, AIAS has become a Swiss entity (under the new legal name Allwyn International AG) and has transferred its place of business to Switzerland.

As of the date of relocation, the €500 million 3.875% senior secured notes due 2027 (the “2027 Notes”) originally issued by AIAS have been transferred to Allwyn Entertainment Financing (UK) Plc, as substituting issuer. Allwyn Entertainment Financing (UK) plc is the issuer and borrower of certain other Allwyn bonds and loans. AIAS has become a guarantor of the 2027 Notes, which continue to be guaranteed and collateralised pari passu with other indebtedness under Allwyn’s intercreditor agreement dated 16 December 2020.

The relocation has no effect on Allwyn’s workforce or lotteries and gaming operations in the Czech Republic.

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The post Allwyn International a.s. relocates to Switzerland appeared first on European Gaming Industry News.

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Oddin.gg Breaks New Ground as Ohio Marks its 5th North American Betting License

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Oddin.gg is proud to announce that it has secured a full 3-year sports betting license in Ohio, further strengthening its standing as the esports betting solutions provider with the most licenses in North America. With this latest addition, Oddin.gg now holds four US licenses—New Jersey, Colorado, West Virginia, and Ohio—and a total of five across North America, including Ontario, Canada.

The Ohio license is a strategic milestone, as the state is set to become one of the most active betting markets in the American Midwest. According to projections from the Ohio Legislative Service Commission, the state’s sports gaming market is expected to reach approximately $3.35 billion annually as it matures. By securing this license, Oddin.gg is well-positioned to support operators in tapping into this significant potential.

Obtaining the Ohio license also demonstrates Oddin.gg’s ability to meet the state’s comprehensive regulatory standards, which include arduous assessments of financial stability, operational integrity, and adherence to state laws. This achievement reinforces Oddin.gg’s reputation for compliance and reliability, enhancing its capability to deliver full-service esports betting solutions tailored to a growing market.

Ohio’s sports betting legislation imposes a 10% tax on sports gaming receipts, contributing to public education and initiatives supporting veterans in the state. Oddin.gg’s entry into this regulated environment reinforces its role as a leader in shaping the future of esports betting in the US while offering operators a pathway to engage with a new generation of bettors in a secure and exciting way.

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Vlastimil Venclík, CEO of Oddin.gg, shared his enthusiasm about the news: “Securing a license from the Ohio Casino Control Commission is a significant step in our North American journey. Ohio is poised to become one of the most dynamic betting markets in the US, and gaining this
approval aer meeting the state’s rigorous standards is a true reflection of our commitment to integrity and excellence both in Ohio and beyond. However, this license isn’t just about expanding our reach; it’s about ensuring our partners have access to market-leading esports betting solutions that fully align with all local regulatory requirements.”

He continued, “Ohio’s market is gearing up to be something special, and we’re excited to help operators tap into that potential. As esports betting continues to evolve, Oddin.gg is ready to provide the expertise, technology, and support to make sure our partners succeed.

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