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The rise of exhibition fights and ‘sportainment’ is in the spotlight as Jake Paul and Tommy Fury finally lock horns this weekend
The imminent Tommy Fury vs Jake Paul fight will capture the interest of both boxing and entertainment communities alike in the long-awaited, twice cancelled, catchweight bout scheduled for 26th February.
With the rise in YouTube stars like Logan Paul, Jake Paul and KSI entering the boxing world, bringing new and more diverse audiences to the sport, it has brought about a ‘sportainment’ movement where sports and entertainment worlds collide.
Data from Entain, the global sport betting, gaming, and interactive entertainment group, reveals that two thirds of Brits have sided patriotically with Tommy Fury.
Through spats on social media and various altercations at boxing events in the last 12 months, the pair have brought a substantial number of fans to the contest beyond the traditional boxing audience. Entain’s online data, which covers the Group’s wide portfolio of brands around the world, including Ladbrokes and Coral in the UK, reveals that:
- In the last five years, the top three fights with the highest percentage of new customers came from fights that featured a YouTube star. Over 1 in 4 customers who bet on the KSI and Logan Paul fights in 2018 and 2019 respectively were new customers
- The growth of interest in YouTube bouts has continued unabated, either side of Covid restrictions. The KSI vs. Logan Paul fight of 2019 saw a threefold increase in number of bets vs. their first bout in 2018, in addition to over double the number of customers betting on the fight, evidencing the rapid growth of interest on creator boxing
- The imminent Tommy Fury vs. Jake Paul fight is likely to continue this trend and feature in the top ten biggest fights of the last six months in terms of number of bets placed, surpassing the heavyweight bout between New Zealand’s Joseph Parker and Jack Massey from the UK last month
- Over 1 in 4 customers betting on the Tommy Fury v Jake Paul fight are predicted to be new customers, a stark comparison to the traditional boxing bout earlier this year between British rivals Chris Eubank Jr vs. Liam Smith, where only 2% of customers were new customers
Dominic Grounsell, Chief Commercial Officer, Entain commented: “The way in which fans engage with sport and entertainment is changing, and the interest in creator boxing is one of the trends that sits at the heart of this convergence. We see from our data that these events are injecting new life into the sport, diversifying and bringing in new audiences beyond traditional boxing fans. As a leader in interactive entertainment, we want to be at the forefront of this by creating moments of excitement for all our customers, all backed up by the world’s most advanced player protection.”
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
The post Week 46/2024 slot games releases appeared first on European Gaming Industry News.
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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
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Balkan's
EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.
CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.
Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.
The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.
“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”
Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”
The post EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers appeared first on European Gaming Industry News.
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