Latest News
Svenska Spel Full Year Revenue Tops SEK 8 Billion
Svenska Spel has presented its year-end report for 2022. The Group’s fourth quarter is characterised by continued investments in new gaming experiences and a maintained focus on sustainable gaming. Svenska Spel’s Board intends to propose a dividend of SEK 2 billion to the owner.
“I am happy that the board intends to propose a dividend of SEK 2 billion to the owner. That our surplus goes back to the Swedish people is one of the reasons why we are all of Sweden’s gaming company. During the 25 years that Svenska Spel has existed, together with our customers, we have contributed over SEK 100 billion to the state treasury,” Patrik Hofbauer, president and CEO of Svenska Spel, said.
For the full year 2022, net gaming revenue is SEK 8036 million (8144), a decrease of 1% compared to the previous year. The operating profit for the group is SEK 2387 million (2468), a decrease of 3%. The operating margin amounts to 30% (30).
The group’s net gaming revenue for the fourth quarter is SEK 2185 million (2233), which is a decrease of 2%. The operating profit of SEK 580 million (601) is a decrease of 3%, and the operating margin amounts to 27% (27). The online business increased by 1% compared to the same quarter last year and accounts for 48% (47) of the group’s revenue during the quarter.
The net gaming revenue for the Sport & Casino business area decreases during the quarter by 8% compared to the same quarter last year. Strengthened gaming responsibility measures continue to have a positive effect on the share of healthy revenue, which in the quarter reached an all-time high, but negatively affects net gaming revenue. The FIFA World Cup generated a lower customer interest than previous championships, partly because of the timing, and partly because the Swedish national team did not qualify. During the WC, there was also a break in many regular national football leagues, which limited the possibility of offering games such as Stryktipset, Europatipset and Toptipset.
For the Casino Cosmopol & Vegas business area, net gaming revenue will decrease by 10%. Here too, strengthened gambling responsibility measures negatively affect revenues, above all for slot machines Vegas, while the measures have the intended positive effect on the share of healthy revenues. Vegas’ net gaming revenue is also affected by the deteriorating financial situation of customers.
Within gaming experiences, customers are now offered the opportunity to swipe a Triss as a gift. The first digital Christmas calendar for Triss has been launched and the total sales of Triss calendars increased compared to the previous year. New digital lotteries have been launched, a total of 13 during the year. Within the sports games, the product pages for pool games have been improved during the quarter, the World Cup tip had its premiere and Oddset was updated with game packages. Casino Cosmopol has had full Christmas tables, well-attended New Year’s dinners, and sold out poker tournaments at the casino in Gothenburg.
During the quarter, Svenska Spel distributed 76 million winnings on number games and lotteries with a total value of more than SEK 185 million. For the full year 2022, this means 282 million winnings from number games and lotteries with a total value of more than SEK 782 million. Sports games have delivered 20 million in winnings during the quarter, of which eleven for Stryktipset. This means that Stryktipset broke its own record from 2015 and gave 62 million in profits during the year. A total of 91 million in profits fell from the Sport & Casino business area in 2022, which is also a new record.
Affiliate Industry
Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.
The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.
Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.
At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”
Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.
Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.
Aristocrat Technologies
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
The post Hasbro Strikes New Multi-Year Casino Licensing Partnerships appeared first on Gaming and Gambling Industry in the Americas.
Latest News
“Rock the Month”: Spinmatic’s monthly promos to power operator growth

As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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