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Playtech Extends Partnership with Paddy Power

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Playtech has announced the extension of its exclusive partnership with Paddy Power, a leader in the sports betting scene.

The new multi-year deal builds on a longstanding relationship between the two key players in the gambling sector, which dates back more than ten years.

As part of the new deal, Playtech will remain the exclusive provider of Self Service Betting Terminals (SSBTs) for Paddy Power in both the UK and Ireland and, as leaders in this field, will continue to provide market-leading sports betting software to fulfil the increasing demand for a digital betting experience from customers in a Retail Betting Shop.

Shimon Akad, COO of Playtech, said: “Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on progressing plans to provide a customer-centric roadmap for the years ahead as we continue to develop new technologies aimed at digitising the retail space.”

David Newton, COO of Paddy Power, said: “We are pleased to continue our strategically important relationship with industry leader Playtech. Playtech terminals are integral to our retail offer and a crucial part of the future strategy of our shops. We look forward to expanding this even further in the coming years.

“The future of our partnership is bright as we leverage Flutter’s market leading pricing capabilities to deliver new markets and betting opportunities for Paddy Power customers using the Playtech terminals. We are focused on delivering a fantastic omni channel and betting experience to even more players.”

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Andrzej Hyla Chief Commercial Officer at Wazdan

Wazdan ready to impress at SBC Summit Americas 2025

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Wazdan, the leading gain-focused developer, is all set to head to the United States this May for the region’s premier iGaming gathering – SBC Summit Americas.

The supplier’s upcoming attendance in Florida at the Broward County Convention Centre, Fort Lauderdale, follows an impressive year of expansion across North America, with over 100 of its iconic titles now live with leading operators in Michigan, New Jersey, Ontario, Quebec and Pennsylvania.

A strong Wazdan cohort has been assembled for the summit, including the company’s CCO, Head of Sales, Head of Account Management, and a pool of Senior and leading Account Managers who will be on hand at Booth D650.

The studio’s portfolio of top-performing titles across the Americas are set to be showcased, featuring 9 Coins™, 15 Coins™ Grand Gold Edition, Mighty Wild™: Jaguar, Hot Slot™: 777 Cash Out, as well as the eye-catching new Burning Board™ Scratchcard offering set to revolutionise the scratchcard experience.

Attendees visiting Booth D650 will also have the chance to walk away with more than just industry insights and a deeper understanding of the Wazdan portfolio – with the supplier bringing the thrill of winning to SBC Summit Americas. Current and potential partners will be able to take part in exciting prize draws for iPhones, AirPods, AirTags and a range of additional Wazdan merchandise.

Running from May 13th to 15th, SBC Summit Americas is set to bring together more than 10,000 industry professionals and host over 400 exhibitors and sponsors, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities in North, South, and Central America.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SBC Summit Americas is where the industry’s future across the region takes shape. With over 100 certified games throughout the Americas, operating in more than 30 regulated markets and partnered with 1,500 plus operators worldwide, Wazdan is perfectly placed to lead the charge.

“Wazdan’s global presence has been underpinned by our ability to stay ahead of the curve, and we look forward to showcasing this to partners old and new, featuring a staggering $15.5 million promotional budget for the entirety of 2025 and our upcoming Burning Boards™ Scratchcard product.”

The post Wazdan ready to impress at SBC Summit Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Brazilian certification

ESA Gaming gains Brazilian Certification

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Innovative games provider ESA Gaming has received Brazilian Certification as it continues to focus on new markets.

The certification will allow ESA Gaming to distribute both its games and Game Aggregator System (GAS), to players and operators throughout Brazil.

With a mix of non-traditional content such as football-themed mine games and crash style games, as well as established casino classics, ESA’s games have a proven cross-selling capacity, without cannibalisation, helping sportsbooks to prolong brand loyalty and add revenue.

ESA Gaming has enjoyed a positive 12 months of growth, signing numerous agreements in key territories, as well as expanding its portfolio with the addition of multiple slot titles and, most recently, its first Plinko game; Plinko Drops.

The supplier also holds certifications in Portugal, Italy, Greece, Colombia, South Africa as well as an MGA supplier licence, highlighting the provider’s intentions to grow its product range in regulated markets.

Thomas Smallwood, CCO at ESA Gaming, said: “Receiving our Brazilian certification is a hugely exciting moment for us in our step towards expansion in LatAm. The Brazilian market has a huge potential and we are eager to see how our titles are received.

“It is the first important milestone of 2025 for us that we hope can act as a springboard for further growth.”

The post ESA Gaming gains Brazilian Certification appeared first on Gaming and Gambling Industry in the Americas.

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Booming Games Goes Live on BetCity.nl, Strengthening Presence in the Netherlands

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Booming Games is proud to announce the full launch of its game portfolio on BetCity, one of the Netherlands’ top online casinos.

With this new partnership, Dutch players now have access to Booming Games’ premium titles, including The Wild Wings of Phoenix, Cash Pig, TNT Bonanza, and Gold Gold Gold, all available directly on BetCity.nl.

This collaboration represents a strategic move for both companies. For Booming Games, it means greater exposure in a key regulated market, while BetCity continues to expand its content library with high-quality, engaging slot experiences.

“We’re excited to officially go live with our portfolio on BetCity,” said Simona Lanzoni, Commercial Director at Booming Games. “This launch is the result of great collaboration and marks an important step in our growth strategy for the Dutch market. We are confident that Dutch players will respond positively to our diverse and engaging titles.”

The post Booming Games Goes Live on BetCity.nl, Strengthening Presence in the Netherlands appeared first on European Gaming Industry News.

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