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MiFinity Launches MiFinity Bonus Site to Enhance Customer Engagement

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MiFinity, the fastest-growing eWallet in the industry, announced today the launch of its latest customer engagement initiative, the MiFinity Bonus site. Part of the company’s affiliate programme, the site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.

MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.

Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.

MiFinity CMO, Paul Gent explained:

“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”

The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email, and SMS, using consumer preferences and transaction history to deliver personalized and timely touchpoints.

A successful year for MiFinity Affiliates

MiFinity Affiliates was launched last year at ICE London 22. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.

CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said:

“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue.  The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”

Customer engagement is key

Customer engagement is essential to MiFinity. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.

MiFinity is live in over 225 countries and territories worldwide, with over 75 integrated payment methods, 17 native currencies, and 20 languages. With a MiFinity eWallet, users can send money globally with low fees and a great customer experience.

MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.

Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme.

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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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Scratch and Win: The UAE Lottery Releases Four New Scratch Cards

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The UAE Lottery has unveiled four brand-new Scratch Cards, each packed with instant-win potential and designed to bring more variety, excitement, and accessible fun to players across the country. From cricket-inspired thrills to glittering golden dreams, each card offers a unique theme, prize pool, and price point—there’s something for every player.

  • Wicket Winnings: Cricket fans, this one’s for you. With a sporty theme and a AED 5 entry point, Wicket Winnings offers quick fun and prizes up to AED 50,000.
  • Jungle Jewels – Explore the tropical world of Jungle Jewels, where rewards lie hidden behind every key. A top prize of AED 100,000 could be all yours for AED 10.
  • House of Gold: Turn dreams into treasure with this golden opportunity. For just AED 20, players can win up to AED 300,000 in shimmering prizes.
  • Cash Splash: Dive into instant excitement with this fast-paced, prize-packed card that delivers fun in waves. Scratch and splash your way to winnings of up to AED 1,000,000 for AED 50 per card.

Each new card brings a unique look, feel, and excitement of instant wins. Whether you’re in it for big wins or quick play, there’s a card for every mood. All four new Scratch Cards are now available at www.theuaelottery.ae. The UAE Lottery remains committed to setting high standards for regulated gaming. All games are licensed by the General Commercial Gaming Regulatory Authority (GCGRA) and part of The UAE Lottery’s growing portfolio of fun, safe, and accessible games.

 

The post Scratch and Win: The UAE Lottery Releases Four New Scratch Cards appeared first on European Gaming Industry News.

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