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MiFinity Launches MiFinity Bonus Site to Enhance Customer Engagement
MiFinity, the fastest-growing eWallet in the industry, announced today the launch of its latest customer engagement initiative, the MiFinity Bonus site. Part of the company’s affiliate programme, the site showcases exclusive deals and offers from MiFinity’s partners across multiple industries, including travel, Forex, and iGaming.
MiFinity Bonus solves the challenge of standing out and reaching the right audience, by providing a platform where customers can easily find their favourite brands’ offers and where brands can reach engaged customers.
Brands with MiFinity as an integrated payment method can showcase their exclusive deals on the site. Offers are continually updated, and customers can access them with just one click. For example, iGaming brands can showcase their latest casino offers, making them available at a click of a button for players to access across different countries and territories.
MiFinity CMO, Paul Gent explained:
“The ability to create personalised, relevant and timely campaigns is something all marketers and affiliates need so they can target the right people at the right time. As an eWallet provider, we can use our platforms to communicate with our partners’ customers and showcase their brands and deals differently. Helping our partners stand out from the crowd, ensuring their messages aren’t lost in someone’s inbox or newsfeed and helping their customers find the content they want to engage with.”
The MiFinity Affiliates team promotes the site through multiple channels, including in-app notifications, social media, email, and SMS, using consumer preferences and transaction history to deliver personalized and timely touchpoints.
A successful year for MiFinity Affiliates
MiFinity Affiliates was launched last year at ICE London 22. Paying the highest commission in the industry, up to 35% revenue commission to its affiliate partners, the affiliate programme has signed up numerous brands.
CEO Paul Kavanagh credits the success of MiFinity Affiliates to its attractive commission rates and the collective experience of its affiliate marketing team. He said:
“Our commission rates are highly attractive, we pay revenue commission on all Transfer To and FX fees and lifetime commissions paid on signups to MiFinity through our affiliates. And we have also built a strong team with years of experience working with brands to drive conversions and revenue. The launch of MiFinity Bonus site provides us and our partners with another platform for customer engagement: a platform that customers are already actively seeking out and visiting regularly.”
Customer engagement is key
Customer engagement is essential to MiFinity. The company is on a mission to make online payments simple, secure and convenient, and to provide a best-in-class customer experience.
MiFinity is live in over 225 countries and territories worldwide, with over 75 integrated payment methods, 17 native currencies, and 20 languages. With a MiFinity eWallet, users can send money globally with low fees and a great customer experience.
MiFinity also offers customers in the EEA and UK a free virtual IBAN linked to their MiFinity account. This allows users to send money from any IBAN-enabled bank account to their eWallet with ZERO deposit fees.
Meet the MiFinity Affiliate team at ICE London 2023 at Stand N5-300 to learn more about MiFinity Bonus and MiFinity’s affiliate programme.
Arizona Department of Gaming (ADG)
Arizona’s Tribal Gaming Contributions Reach $42.5 Million in Q2 FY2025
The Arizona Department of Gaming (ADG) has announced an impressive $42,508,200 in tribal gaming contributions to the Arizona Benefits Fund for the second quarter of Fiscal Year 2025. This milestone reflects the continued growth and success of the state’s tribal gaming industry, achieved through strong collaboration between the state government and tribal communities.
A Record-Breaking Year for Tribal Gaming
“This achievement is a testament to the strength of the partnership between Arizona and its tribal communities,” said Jackie Johnson, Director of ADG. “Consecutive record quarters in FY2025 highlight our shared commitment to fostering a thriving gaming industry. Since FY2004, total tribal contributions have exceeded $2.3 billion, significantly benefiting the state and its residents.”
Supporting Arizona’s Communities
The Arizona Benefits Fund receives 88% of tribal gaming contributions, channeling these funds into key areas that directly impact the state’s residents and natural resources. The Q2 FY2025 contributions will be allocated as follows:
- Instructional Improvement in Schools: $21,186,087
- Trauma and Emergency Services: $10,593,043
- Wildlife Conservation: $3,026,584
- Tourism Promotion: $3,026,584
- Problem Gambling Education, Treatment, and Prevention: $850,164
- ADG Operating Costs: $3,825,738
These contributions reflect the state’s commitment to using tribal gaming revenue for meaningful community support, from enhancing education and emergency services to preserving wildlife and promoting tourism.
A Growing Gaming Landscape
Arizona currently hosts 26 Class III casinos, regulated under the Arizona Tribal-State Gaming Compact. These casinos contribute a percentage of their gross gaming revenue to the Arizona Benefits Fund as well as to cities, towns, and counties. This model of tribal-state collaboration has proven instrumental in bolstering local economies and funding critical programs.
About the Arizona Department of Gaming
Founded in 1995, ADG is Arizona’s regulatory authority overseeing tribal gaming, racing, event wagering, and more. Beyond regulation, ADG is deeply committed to problem gambling education, offering support and resources to affected individuals and families through its Division of Problem Gambling and 24-hour helpline, 1-800-NEXT-STEP.
Looking Ahead
As tribal gaming contributions continue to break records, the partnership between Arizona’s government and tribal communities stands as a model for sustainable growth and mutual benefit. These contributions not only fuel essential state programs but also underscore the lasting value of collaboration in driving economic and social progress.
For a detailed breakdown of contributions by year and further information, visit the Arizona Department of Gaming’s official website.
Soft2Bet, a leading provider of iGaming turnkey solutions, is proud to have been shortlisted in six categories, including the prominent ‘European Software Provider’ and ‘European ESG Initiative of the Year.’
In addition to these accolades, three Soft2Bet brands, which operate across B2B and B2C verticals under 13 licenses, also secured nominations in several categories:
- Betinia: Nominated as The Nordics and Baltics – Rising Star for its innovative online sportsbook and casino offerings, featuring competitive odds and an extensive range of betting markets designed to captivate its growing audience.
- CampoBet: Contending for the prestigious Nordics and Baltics – Operator of the Year award, reflecting its comprehensive platform and dedication to serving the needs of betting enthusiasts in Denmark and beyond.
- se: Receiving dual nominations for The Nordics and Baltics – Rising Star and Nordics and Baltics – Operator of the Year for its focus on mobile-first design, smooth user experience, and diverse selection of live casino and sports betting options.
Oksana Tsyhankova, Soft2Bet’s CMO, commented: “Our brands’ strong performance throughout the year has been highlighted by key industry awards, reaffirming our success in localisation and delivering exceptional results in every market we serve.”
The EGR Europe Awards are among the most prestigious in the industry. They celebrate innovation, operational excellence, and exceptional contributions. This year’s nominations reaffirm Soft2Bet’s reputation as a leader in performance and innovation while emphasizing its commitment to sustainability and responsible gaming.
About Soft2Bet
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators. The company is known for its Motivational Engineering Gaming Application (MEGA), which has been proven to enhance retention and engagement. Soft2Bet has deployed numerous successful iGaming brands and has over 14 global licences.
The post Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025 appeared first on European Gaming Industry News.
DevilFish Poker, the pioneering creator of the free-to-play social community poker game, proudly announces its strategic partnership with EvenBet Gaming to develop cutting-edge social poker software.
The DevilFish Social Poker brand has witnessed remarkable growth over the past two quarters of 2024, fuelled by the resurgence of social-based Web3 poker on a global scale. Current industry statistics indicate that the social free-to-play market is valued at $8 billion and is projected to expand by over 8% annually. The alliance with EvenBet Gaming, a leader in poker software innovation, positions the DevilFish brand to accelerate their reach across multiple international markets.
JJ Williams, Co-Founder of W3 Marketing Ltd and Devilfish Poker, confidently stated, “The growth of social poker and free-to-play models has been undeniable in recent years. We are witnessing a revitalization of interest in poker from a diverse range of digital natives eager to engage in community gameplay and the latest Web3 innovations—such as avatars, skins, traits, NFTs (non-fungible tokens), and digital ownership.
Our brand is uniquely positioned, enriched by its legacy in the online poker scene and its association with the late David A. ‘Devilfish’ Ulliott, a member of the WSOP Poker Hall of Fame. Our highly engaged community represents the next generation of social poker players and followers across social media and community platforms like Discord, X and Mastodon.
Selecting EvenBet Gaming as a strategic partner was a critical and confident choice; they possess a deep understanding of the synergy between traditional poker, social poker, and Web3/Crypto features, allowing us to deliver unique, innovative digital products for our poker brand throughout 2025.”
Dmitry Starostenkov, CEO of EvenBet Gaming, expressed, “DevilFish embodies a powerful brand narrative within traditional online poker, and we are inspired by how the team is reimagining this digital-first/Web3 product experience.
From the ground up, JJ and his team have successfully built an engaged community and revitalized the gaming franchise for today’s digital players—those who have evolved with social media, crypto, gamification, and digital asset ownership. Our vision, like DevilFish is global, and my mission is to expand our poker software innovation and platform, and support JJ and his team execute their global plans, for category dominance.”
The post DEVILFISH SOCIAL POKER ANNOUNCES EVENBET GAMING PARTNERSHIP appeared first on European Gaming Industry News.
Arizona’s Tribal Gaming Contributions Reach $42.5 Million in Q2 FY2025
Soft2Bet has been nominated in 6 categories at the EGR Europe Awards 2025
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