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iGaming 3.0: Trueplay outlines the future at ICE2023

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Trueplay takes part and is available for meetings at the ICE London 2023 on 7-9 February

The online gaming industry has been changing rapidly in recent years, with many new players entering the market and existing operators fighting for customers. ICE London is the world’s largest gaming show, where all the latest innovations in the iGaming industry are announced. And Trueplay has something to bring to the table. By tokenizing gaming businesses, Trueplay not only helps reach higher metrics but changes the industry.

Why iGaming needs tokenization

Blockchain is fundamentally changing how industries operate by introducing trustless and tamperproof smart contracts. At its core, the technology is an immutable ledger that tracks transactions without the need for a centralized authority, eliminating the possibility of tampering with data after it has been recorded. It makes blockchain attractive for iGaming operators looking for ways to increase consumer trust in their betting brands.

Tokenization can attract players through loyalty programs and rewards, retain them with exclusive experiences, and even convert them into gamblers willing to pay more than they normally would for something that’s not worth as much as its face value. Furthermore, tokenization converts a traditional asset into a digital token, making it possible to trade an asset on distributed ledgers. It allows casinos to get ahead of their competitors while enjoying the benefits of tokenization themselves.

Trueplay bridges the gap between emerging smart contract technology and traditional online casinos with its gamified mechanics from the crypto world called Play to Earn and Hold to Earn. By putting such Tokenized Loyalty Programs in place, the company helps bring casinos into the blockchain era and reap the harvest first.

“Evolution of all online industries to Web 3 is inevitable, and iGaming is no exclusion. The concept of iGaming 3.0 takes the industry step further and helps you prepare for what’s to come. Tokenization is one of the latest technological breakthroughs that can help casinos stay competitive as they adapt to an increasingly difficult environment. And Trueplay is here for them to put a safety layer between Web 2 and Web 3 models,” says Alex Antsyferov, CBO at Trueplay.

The know-how of Trueplay

Trueplay provides two tokenized loyalty programs: Play to Earn and Hold to Earn. The Play to Earn program rewards players for playing on the casino’s website. Players earn branded tokens, which they can bet again. The Hold to Earn program rewards players for holding their tokens for a while and makes them return to the platform to get the earned.

The advantages for businesses include but are not limited to a loyal audience, higher GGR, retention, etc. As an operator, you can expect to see the following benefits after implementing Trueplay Loyalty Programs:

  • Up to 5.2 times higher retention rate within six months. Players using Trueplay are more likely to play again after leaving the casino than those not using it, so your churn rate will drop significantly with this new technology in place.
  • 148% higher traffic ROI and 67.4% higher ARPPU. Trueplay increases the number of players who make more bets on your platform. You’ll have more loyal customers who enjoy their experience and stick around longer.
  • Better security for both sides of the equation. For operators and gamers, no personal data is required or shared through this process.
  • Easy integration and a single set-up fee. Trueplay allows to tokenize any operating casino without extensive technical work.
  • Full support. The Trueplay specialists developed a marketing strategy to make your users tune in to new opportunities.

Trueplay is constantly improving the product for casino operators and owners to make the most of it. The team will present all the updates and new features coming this year at ICE London 2023, which takes place at ExCeL London, February 7-9. The Trueplay stand is S9-360. If you’re interested in meeting up with the Trueplay team there, message: [email protected]

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Blitzcrown

Blitzcrown Secures GLI Certification for Three Crash Games in Brazil

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April 3, 2025

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Breaking New Ground in Brazil: Blitzcrown’s Crash Games Now GLI Certified

Blitzcrown, MVG’s pioneering games studio, has secured Brazilian Certification as well as GLI-19 Certification from GLI(Gaming Laboratories International) for its industry-changing three Crash titles. This landmark achievement marks a significant milestone in the company’s expansion into Brazil’s thriving online gaming market, positioning Blitzcrown at the forefront of the region’s rapidly evolving iGaming landscape.

The license comes at an important time for Brazil’s gaming sector, following the launch of the new licensing regime that started on January 1, 2025. The regulatory framework, signed into law in December 2023, has transformed the industry’s prospects.

The certification encompasses 3 innovative crash games: Crash, Fast Crash, and Twin Crash. This strategic milestone establishes Blitzcrown as the premier provider of certified Crash games in the Brazilian market, demonstrating the company’s unwavering commitment to regulatory excellence and gaming integrity. With the GLI-19 and Brazil certification process successfully concluded in March, Blitzcrown has solidified its position as an industry pioneer in this dynamic and emerging market.

Crash games are a recent addition to the global iGaming market, featuring the dynamic evolution of real-time multipliers and immediate reward structures. Blitzcrown has stood out by establishing groundbreaking game mechanisms that offer different and exciting gameplay experiences. Standard Crash provides players with a standard multiplier-based gaming experience, and Fast Crash is optimized for users seeking quick, intense multiplier experiences. The Twin Crash is an original format allowing players to place simultaneous bets on two separate multipliers.

Building on this momentum, Blitzcrown has announced plans to expand its certified portfolio with two additional versions of its innovative Plinko games, demonstrating the company’s strategic commitment to market expansion. This forward-looking initiative underscores Blitzcrown’s dedication to continuous innovation and sustainable growth in the regulated gaming markets.

Blitzcrown is MVG’s edge-game studio focused on pushing game ideas beyond their norms through innovative and non-traditional gaming experiences. The studio has been particularly recognized for its groundbreaking approaches in various game categories, including its successful Crash and Plinko series.

George Cho from MVG said: “This GLI certification testifies to Blitzcrown’s unwavering commitment to offering top-quality, fair gaming systems. We are well placed to take advantage of Brazil’s exciting new regulatory environment and the vast growth potential of the online gaming industry.”

The post Blitzcrown Secures GLI Certification for Three Crash Games in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Andres Troelsen Belatra Games’ Commercial Director for Latin America

Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025

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April 3, 2025

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Belatra Games, the specialist online slots developer, is set for its latest appearance at BiS SiGMA Americas in São Paulo, Brazil, from April 7-10, 2025. The company will be based at Stand M30, where it will not only showcase its LatAm innovations but also celebrate its 32nd birthday.

This major milestone brings an extra layer of excitement to Belatra’s time in Brazil. iGaming professionals visiting the stand will enjoy an immersive experience inspired by the studio’s popular classics Make it Gold and Mummyland Treasures. Belatra’s stand includes a smoky bar for a mysterious touch, a prize-filled game for visitors, and a live Mummy roaming the event floor to bring the experience to life.

Belatra’s extensive portfolio of award-winning titles brings together timeless hits with powerful, innovative themes, providing unforgettable entertainment for players.

With a strong foothold in LatAm, Belatra’s regional team, based in Buenos Aires, and Belatra’s global team will be in São Paulo to explore new collaborations and showcase its localised approach to the market.

Andrés Troelsen, Belatra Games’ Commercial Director for Latin America, said: “Our Latin American presence grows ever stronger with the region forming a major part of our growth strategy. We’re happy to be back in São Paulo for BiS SiGMA Americas to connect with partners and explore new opportunities. This year is extra special as we celebrate our 32nd birthday, so come raise a glass with us at our smoky bar!”

The post Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings

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April 3, 2025

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Launched just last month at the beginning of March, EveryTip.com is already celebrating a major early milestone, just in time for this week’s Grand National. The platform has quickly gained traction as a go-to hub for UK bettors, offering a centralised source of high-quality football and horse racing tips.

EveryTip.com brings together expert insights from a wide range of trusted sources, including leading tipsters from the Racing Post, Timeform, and The Guardian, as well as independent professional punters and specialist betting sites. Whether users are looking for daily value picks or tips for the biggest race of the year, EveryTip.com simplifies the search for reliable betting advice.

In addition to its extensive tipster coverage, the platform offers:

  • Daily NAPs (best bets from proven experts)
  • A real-time tipster leaderboard, tracking performance and profitability
  • Full race cards and live odds comparison
  • Results and up-to-date free bet offers from major bookmakers

Stephen Welch, Operations Director at EveryTip.com, said: “We’re thrilled to have reached this milestone so soon after launching. With the Grand National approaching, it’s clear that there’s strong demand for a platform that brings together quality tips from household names,along with independent analysis, all in one place.”

Created by a team of professional tipsters and analysts, EveryTip.com is committed to helping users bet smarter by making expert insights more accessible. Its early growth reflects a wider trend among punters who want deeper insights and performance transparency when choosing who to trust.

Looking ahead, the platform plans to expand into additional sports and betting markets, building on its expert-led foundation.

“We want EveryTip.com to become the essential tool for all serious bettors,” Welch added. “We’ll continue to grow the site with more data-driven tools, expanded coverage, and exclusive offers that add real value.”

The post EveryTip.com Hits Major Milestone Ahead of Grand National with Record Tipster Listings appeared first on European Gaming Industry News.

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