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Stanleybet Pays Taxes in Bid to End Block on Entering Italian Betting Tenders

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2 years ago

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Stanleybet Malta Ltd., the Maltese subsidiary of the Liverpool based Stanleybet Group, has announced its decision to pay Italian retail betting tax to the Italian regulator, Agenzia delle Dogane e dei Monopoli (ADM), for the first time ever in Italy. The first payment, made on 2nd January 2023, with the “F24” form under the same rules that apply to Italian licensed operators, refers to the revenue made by Stanleybet in its Italian retail shops for the period 1st to 31st December 2022, which by law is due for payment by 31st January 2023. ADM was informed of this decision on the same day of the payment, via letter sent to its General Manager and to the 2 top officials responsible for gaming and betting at ADM.

Four sentences of the European Court of Justice, later confirmed by the Italian Court of Cassation and, recently, by the Italian Council of State, ruled that Stanleybet had been discriminated against with respect to free access to the Italian retail licensing system: both in the initial experimental phase (1998), and with regards to subsequent public tenders: in 2000, 2006 – with the “Bersani” tender – and, lastly, in 2012, with the “Monti” tender.

In addition, ADM prevented Stanleybet from entering the 2015 and 2016 “amnesty” proceedings. In fact, with multiple trials initiated by the Italian Regulator between 2014 and 2017 against senior Stanleybet executives and against Stanleybet shop owners (CTDs), ADM effectively made Stanleybet’s participation in those proceedings impossible, due to a lack of fair and objective entry conditions. Those proceedings ended in December 2017, when the deadline for seeking participation in the “amnesty” expired.

It should be noted that Stanleybet has never actually filed a complaint against ADM – despite all the crime reports that have been filed against its business in Italy and yet were ultimately concluded in Stanleybet’s favour.

The company has always favoured the path of dialogue. In fact, around the time of the expiry of the Italian retail betting licensing system, on 30th June 2016, Stanleybet, which by then was officially recognised as a lawful operator by the Italian courts, formally asked ADM to allow it to start paying the Italian retail betting tax in the same way as the Italian licensed operators do, by being linked to the “national totaliser” (the centralised data control system for licensed operators). ADM ignored the letter for 3 long years, and then only responded when forced to do so by the Italian Ministry of the Economy, whom Stanleybet urged to intervene as a last resort.

ADM’s historical aversion to Stanleybet should come as no surprise. After all, how could ADM, the organisation which itself was responsible for the discrimination suffered by Stanleybet, then turn around and admit that Stanleybet’s activity was always lawful? In addition, as ADM is a government body should the Italian Government not share some of the responsibility?

With the 2011 Stability Law and subsequent amendments, the Italian legislator provided for payment of the retail betting tax, not only by operators licensed in Italy but also by operators that were not licensed by the Italian authorities. However, in the latter case the betting tax payable could instead be calculated by reference to shop revenue based on tripling the average betting shop revenue for the relevant province. ADM then chose to apply these “tripling” provisions to Stanleybet, thereby effectively admitting that it still considered Stanleybet to be an illegal operator. The result of ADM’s actions was a large and unnecessary tax dispute, which remains ongoing.

During 2022, Stanleybet proposed to ADM that it was prepared to immediately start paying the retail betting tax as a licensed operator, subject to a formal settlement agreement to deal with alleged historic liabilities, with the intention of drawing a line under the issue, once and for all. Although various meetings were held in “Piazza Mastai”, ADM’s headquarters, even with the initial participation of the ADM Director himself, ADM’s position remained totally against this proposal. Even numerous settlement proposals put forward to ADM in individual tax proceedings, often with the support of the relevant Judge, were met with an absolute refusal by ADM to reconsider the calculations and Stanleybet’s position as an Italian licensed operator.

Given that any attempt to get ADM to accept a reasonable solution to the dispute seemed futile, Stanleybet proposed during a Group Board Meeting of its Executive Directors in Liverpool, held on 15th December 2022, to start paying the Italian retail betting tax, exercising the right to pay taxes in Italy like any other licensed operator. The decision was formally approved, after further deliberation and planning, at a further extraordinary Group Board Meeting of its Executive Directors held on 28th December 2022. Stanleybet hopes that ADM will consider this proactive decision not as a challenge, but as an act of common sense made in good faith and in the best interests of the Italian State. The Maltese gambling regulator (MGA), which is well aware of Stanleybet’s history in Italy, fully understands Stanleybet’s decision and the reasons behind it, and was officially informed at the same time as ADM. Whilst Stanleybet Malta Ltd.’s aim is for full participation in the Italian regulated system, it remains and wishes to remain, a licensee of the MGA – which it thanks officially, and with deep gratitude, for its continued support.

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The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool

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2 days ago

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April 17, 2025

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One of the UK’s leading betting aggregators, betting.bet, has introduced the Free Bet Wheel, a new free-to-play tool designed to increase user retention and interaction. Tied to the weekend’s Premier League football, this gamified feature offers users the opportunity to earn free bets and a weekly £100 cash reward.

At a time when most iGaming affiliates are focused on developing foreign markets such as Latin America and Africa, the function illustrates betting.bet’s ongoing commitment to the UK.

About the Free Bet Wheel

  • Weekend Availability: The Free Bet Wheel runs every weekend, aligned with major Premier League and international football matches.

  • Multiple Chances to Win: Players receive up to four spins to try their luck each weekend.

  • Winning Free Bets: Match three free bet colours within five spins to win a free bet on the featured match.

  • £100 Cash Jackpot: Land on the jackpot segment five times consecutively to win £100 in cash.

  • Loyalty Rewards: Players also collect bCoins, Betting.bet’s exclusive loyalty currency, which can be redeemed for a range of prizes, vouchers and rewards.

Strengthening Operator Partnerships Through Enhanced User Experience

By launching the Free Bet Wheel, betting.bet is not only elevating the player experience but also delivering tangible benefits to its network of partner operators. The feature offers a new avenue to profile selected betting partners, direct qualified traffic to safe free bets and reinforce affiliate partnerships through increased user activity and conversions.

Steve Gummer, Director of Betting.bet, stated: “We at betting.bet are dedicated to developing products and experiences that not only interest players but also provide clear value to our partners. Designed to benefit our UK community in a fun, frictionless manner, the Free Bet Wheel also supports important weekend traffic and sportsbook conversions.”

Driving Retention Through Gamification

This launch is part of a broader strategic focus on gamification and loyalty at betting.bet, aligning user enjoyment with commercial objectives. As the UK version of the platform continues to grow, features like the Free Bet Wheel are designed to support player acquisition, maximise LTV and drive weekend re-engagement.

The Free Bet Wheel is now live at betting.bet and available to all UK users aged 18+,

The post The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool appeared first on European Gaming Industry News.

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GR8 Tech Powers Smarter Betting with New Match Trackers

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2 days ago

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April 17, 2025

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GR8 Tech has unveiled a powerful new upgrade to its high-performance sportsbook platform: high-quality, real-time Match Trackers—designed to bring more action, insight, and excitement to players. Match Trackers are available across all of GR8 Tech’s sportsbook solutions, including iFrame and the Hyper Turnkey.

“We’re always looking for ways to elevate the player experience and give our partners a competitive edge,” said Denys Parkhomenko, CPO at GR8 Tech. “Match Trackers have smart features that drive engagement, boost retention, and power faster betting decisions in real-time.”

With broad coverage across football, basketball, tennis, hockey, volleyball, and handball, the trackers are live for pre-match analytics and in-game updates. Key features include:

  • Detailed Stats: From xG in football to rebounds in basketball and aces in tennis, players get live and historical stats tailored to each sport.
  • Key Moments & Summaries: Goals, assists, red cards, substitutions, and more delivered in real-time.
  • Pitch Animation: A dynamic, visual alternative to video streaming, showing key moments as they unfold on the field.
  • Lineups & Live Updates: Full team sheets, coaches, and live substitutions, so players are always in the know.
  • Live Standings: Updated rankings and tournament tables across all supported sports.

By providing operators with the tools to deliver everything players need in one place, GR8 Tech enhances the sportsbook user experience, enabling more confident betting and driving longer player sessions.

The launch of Match Trackers marks another step in the company’s long-term strategy to deliver a best-in-class, sportsbook-driven platform and become the leading sportsbook provider by 2028. Coverage will soon expand to even more sports to meet operators’ needs.

The post GR8 Tech Powers Smarter Betting with New Match Trackers appeared first on European Gaming Industry News.

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Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship

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2 days ago

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April 17, 2025

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Midnite is the new official UK betting and casino partner of the World Championship, Snooker’s greatest event, which will run from April 19 to May 5.

To celebrate the partnership, Midnite has created a FREE limited edition lager – with one free beer available per person – which will be served at a local pub throughout the tournament.

The one-off lager will be served at The Graduate, an iconic Sheffield pub a short walk from The Crucible, with fans able to enjoy a new beer on tap while the World Championship comes to the city.

Midnite has partnered with London-based brewery Drop Project to bring the concept to life. Drop Project creates the freshest, premium flavoursome beers with consistent high-quality results, and pushes creative boundaries and brews the beers that both inspire their passions for the industry and our lifestyles.

A Midnite spokesperson, commented: “We have worked with Drop Project to bring fans a Midnite lager that they can enjoy throughout the whole tournament. We wanted to create something tangible that snooker fans can enjoy throughout, and to have been able to create our own beer is something we’re pleased with.

“The World Snooker Championship brings real excitement to the city, and fans can head straight from The Crucible, to The Graduate and enjoy a pint or two of our specially brewed lager, just for the occasion.”

Midnite is providing the beer free of charge – one free drink per person of Midnite Lager Only and for ticket holders to the Snooker World Championship (18+). Redeem by showing your matchday ticket at The Graduate. While stock lasts.

The post Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship appeared first on European Gaming Industry News.

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