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SOFTSWISS 2022 Year in Review: Innovation, Growth, Development

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Even though it’s been a year full of challenges, the leading innovative iGaming company has shown rapid growth on all fronts. As of the end of 2022, SOFTSWISS has more than 1,400 employees worldwide, offices in 4 countries and more than 600 websites powered by its progressive solutions. However, there are many more highs and breakthroughs within those numbers, which the company is delighted to share in the outgoing year.

PRODUCTS AND INNOVATIONS

Confirming its innovative developer status, this year SOFTSWISS has launched a new product for player retention the Jackpot Aggregator. With running jackpot campaigns, average Total Bets and other KPIs increase by at least 15%, thereby boosting business revenue. A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns.

The SOFTSWISS Game Aggregator was twice recognised as the Best Aggregation Platform in 2022 and now offers 13,000+ games from 180+ providers. During the year, this product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region. And this year was also marked by the cross-product integration of the Game Aggregator and Sportsbook,  consolidating the ecosystem of SOFTSWISS products and creating a totally new offering for clients.

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The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, was effectively updated in 2022 to extend its functionality and leverage new tools. This autumn, the team announced the exclusive Event Streaming feature, which allows clients to track any kind of casino activity in real time. The In-Game Currency Conversion feature, which enables players to convert their crypto balances into fiat currencies, was introduced early in 2022 and later updated to expand the list of supported currencies. In addition, the SOFTSWISS Casino Platform launched Tournament Tool and Bonus API, unlocking new business opportunities for iGaming operators.

In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Looking back, it is worth noting a range of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, released to diversify the offering. In 2022, the Sportsbook Platform expanded its sports line-up to 180+ titles, including esports, which will be promoted next year by the SOFTSWISS Brand Ambassador. At the end of the year, the Sportsbook was recognised as Rising Star in Sports Betting at SBS Awards Latinoamerica.

Affilka by SOFTSWISS, an affiliate management and tracking software, is closing the year by celebrating 200 clients in its portfolio and showing impressive results by incoming migrations. This year, Affilka extended its reach by adding support for poker brands to help them effectively collect, store, and process player data. The product was recognised by industry experts and won the title of Best Affiliate Tracking Software at the SiGMA Balkans & CIS Awards 2022.

Since their launch in 2016, Managed Services have been delivering exceptional full-cycle player care. And this year, the offering was extended to include the sixth service – Content Management, providing comprehensive content support for online casinos. The professional team never stops mastering its skills in regular trainings and certifications to show remarkable performance. For example, last year, the Anti-Fraud team helped operators save at least 15+ mln EUR.

 

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BUSINESS DEVELOPMENT

In 2022, SOFTSWISS started to work with regional business development managers in the regions where the company seeks to consolidate its presence. This step unlocks new business opportunities in Latin America and Asia, helps approach potential clients on key markets, develop special offers and localise SOFTSWISS innovative solutions for new destinations. The regional expertise and deep understanding of local markets add value and increase the visibility of the company offering in new locations.

 

INDUSTRY TRUST AND RECOGNITION

This year was also marked by a record number of professional awards won by  SOFTSWISS. The company was recognised as Workplace of the Year at the SiGMA Europe Awards 2022. This award celebrates the company’s strong commitment  to ensuring overall well-being and fostering the professional growth of its employees, whose merits are always appreciated. As it was mentioned before, the Game Aggregator, Affilka and Sportsbook Platform also have an impressive record of professional awards, which shows that SOFTSWISS is recognised and trusted in the industry. In addition, the SOFTSWISS core product Casino Platform was named the Best Online Casino Provider in the Nordics 2022 this spring.

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Reviewing the year, Andrey Starovoitov, Сo-CEO at SOFTSWISS, comments: “We are closing the year on a high note, and we are confident that  2023 will be no less rewarding for SOFTSWISS. This year, our core products – the Game Aggregator and the Casino Platform – broke their records for Total Bets and GGR. We launched a new product – the SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year in operation. Throughout the year, we worked to fine-tune our product portfolio to offer iGaming businesses innovative, secure and flexible solutions. 

It was great to be back at exhibitions, as it is always a pleasure to interact with partners and clients face-to-face. We hope to have even more meetings and interesting deals next year.

I would like to thank all my colleagues for their hard work, expertise and dedication, and to thank SOFTSWISS clients for their trust and loyalty. And let 2023 be the start of something new, exciting and breakthrough for all of us!”

 

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Emerging Poker Styles

Exploring Every Poker Variation: A Complete Guide to the Game’s Endless Possibilities

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Poker, a game often hailed as a test of skill and strategy, is available today in new formats and variants. Although the essence of the game remains intact, the dynamics shift frequently because of these innovations.

New versions mean unique gameplay, challenges, and strategies. Many players quickly adapted to the latest poker games, but some felt overwhelmed with new rules and styles.

If you’re a poker fan, stay tuned. Here, you’ll learn about all available poker game variations and emerging trends to become the master of this classic card game.

Classic Poker Variations That Stood the Test of Time

Nothing can beat the charm of classic poker games. You’ll easily find these game variations on every online and offline casino table.

Texas Hold’em

This most popular poker game is the crown of classic card games. Whether playing at a live VIP table or in tournaments, Texas Hold’em is available in both formats. With its emphasis on strategy, dodging bluffs, and analyzing opponents, this high-intensity card game keeps the players hooked throughout the gameplay. Players must make two private cards and five community cards to build the best hand.

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Omaha

A closer relative to Texas Hold’em, this game requires using two hole cards and three community cards to form a hand. It’s a more challenging and rewarding version for pro poker players.

Seven-Card Stud

This was the go-to poker game before Texas Hold’em took center stage. During seven-card stud gameplay, players receive face-up and face-down cards. This game requires sharp memory and observation skills to show the A-game. Its methodical pace appeals to players who value skill over chance.

Five-Card Draw

Many beginners start their poker gaming journey by playing a five-card draw game. This version is like a training session where players aim to improve their hands by exchanging cards. Though simple, it still requires strategic decision-making. The game is also a top choice in casual gatherings.

Emerging Poker Styles Gaining Popularity

Poker has a deep history of offering varied styles to impress beginners and seasoned players. Check out three innovative poker styles that gained popularity by providing fresh challenges to skilled players.

  • Short Deck Hold’em:

This variation uses a smaller deck, removing cards ranked 2 to 5. As a result, players encounter more high-ranking hands. This format leads to unpredictable and action-packed gaming sessions.

  • Pineapple Poker:

Players start with three-hole cards in this quirky twist but must discard one after the flop. This added layer of strategy makes it both fun and engaging.

  1. Open-Face ChinesePoker:

Unlike a traditional poker game, this one focuses on arranging the cards in three hands: two of five cards and one of three cards. Hand rankings and bonuses for specific combinations are used to score.

Regional Poker Variations and Their Unique Rules

Poker’s global reach also led to fascinating regional adaptations.

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In Asia, Pai Gow Poker merges aspects of Chinese dominoes with the traditional poker game. Players vie against the dealer to create the most advantageous high and low hands. However, a widely embraced Asian variant is Badugi. Badugi requires players to assemble the lowest possible hand using cards from different suits.

Although both games stem from a shared heritage, they provide unique experiences that resonate with broader audiences. This diversity in gameplay addresses the differing preferences among poker lovers.

Next, European adaptations also bring their flair to the table. Irish Poker combines aspects of Texas Hold’em and Omaha. This regional version offers players four-hole cards but requires them to discard two after the flop. Meanwhile, European Stud Poker replaces blinds with antes, emphasizing skill over luck.

Hands-down, these variations highlight poker’s versatility and the game’s adaptability to various gaming cultures.

Understanding the Appeal of Poker Tournaments

The variety of formats in poker tournaments is an appealing aspect of the card game. From casual games to marathon-style multi-table tournaments, there is something for every player’s skill level and schedule.

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Online platforms gave more open access to participate in these challenging tourneys and win big. Pro poker players from anywhere across the globe can join these exclusive events without ever raising their heads from a couch. Moreover, tournaments like the World Series of Poker (WSOP) offer a chance to go head-on with more talented players globally.

Quick Tips to Master the Popular Poker Variations 

While the rules of poker may vary, the principles of success remain the same. To win, start by focusing on one variation and mastering its nuances. For example, understanding pot odds and positional advantages in Texas Hold ’em can significantly improve your game.

Another crucial aspect is bankroll management. Ensure you set a gambling limit and stick to it if you’re on a losing streak. Additionally, look for valuable insights and strategies on online forums. 

FAQs

  1. What is the easiest poker game for beginners?

Texas Hold’em is an ideal poker game for newcomers due to its simple gameplay.

  1. Are poker tournaments only for professionals?

Not at all. Many tournaments cater to amateurs, with lower buy-ins and more casual settings.

  1. How do you choose the right poker variation to play?

Before playing the game, consider your skill level and risk tolerance. Further, consider whether you like more strategic gameplay or fast-paced action.

  1. Are regional poker variations harder to learn?

Not always. Once you understand basic poker principles, learning regional variations is relatively easy.

Wrapping It Up

Poker’s diversity is what makes the game so enduring worldwide. New formats and distinct gameplay can significantly improve the experience.

Whether you’re a professional player or even if you wish to enjoy the game casually, there’s a version to suit anyone’s gaming style. With a thorough understanding of the game’s rules and practice, you’ll thoroughly enjoy the game at its peak while beating the opponent more often.

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The post Exploring Every Poker Variation: A Complete Guide to the Game’s Endless Possibilities appeared first on Gaming and Gambling Industry in the Americas.

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BMM Testlabs

BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and testing services, today announced its official accreditation to test systems and games for the Brazilian state of Maranhão.

This new accreditation allows BMM Testlabs to test fixed-odds betting systems and lottery platforms for the Maranhão market. The Company is now authorized in every Brazilian jurisdiction that has regulated at state-level online fixed-odds betting.

The Maranhão accreditation, issued by Maranhão Parcerias SA (MAPA/LOTEMA)authorizes BMM Testlabs to work with lottery operators in the state to ensure compliance and quality standards for the gaming and lottery industry through end-to-end product compliance testing for Maranhão’s standards.

Additionally, Brazil’s Secretaria de Prêmios e Apostas has federally authorized BMM Testlabs to test betting systems, live gaming studios, and online games used by fixed-odds betting operators.

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BMM Testlabs’ Marzia Turrini, President of iGaming & Cybersecurity, said, “We are excited and deeply honored that the State of Maranhão’s official lottery has entrusted BMM Testlabs with the responsibility of testing products for their new online fixed odds betting program, knowing that we’ll do so with the highest levels of impartiality, technical expertise, transparency, efficiency, and, most of all, integrity.”

With the Maranhão accreditation, BMM Testlabs solidifies its position as the leading independent test lab in Brazil. BMM Testlabs is accredited in all jurisdictions that have authorized fixed-odds betting for online gaming and sports betting.

BMM Testlabs brings 44 years of global leadership in product compliance across regulated markets and is trusted by games, systems, and lottery manufacturers, suppliers, developers, and regulators worldwide.

In addition to product compliance testing, BMM Testlabs provides end-to-end cybersecurity protection solutions. Through its sister company, RG24seven Virtual Training, BMM also offers compliance-grade virtual training on responsible gaming, anti-money laundering, and other important topics – presented by industry experts and available in English, Spanish, and Portuguese.

The post BMM Testlabs Earns Accreditation in Maranhão, Brazil To Test Fixed Odds Betting Systems and Lottery Platforms appeared first on Gaming and Gambling Industry in the Americas.

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Conferences

Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference

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In a packed room at the prestigious ICR 2025 Conference held in Orlando, FL, Zoran Milosevic, CEO of Meridianbet, captivated the audience of elite investors with GMGI’s remarkable growth story and series of strategic market entries that position the company for significant value creation in 2025 and beyond. The company also led the conference with the highest number of one-on-one investor meetings, signaling strong interest in its growth trajectory.

The world-class event, also known as the financial market Super Bowl, is recognized as the planet’s premier small and medium-cap conference for US listed companies. It brought together over 3,000 attendees, including institutional investors, sell-side analysts, investment bankers, and private equity professionals.

This builds on the success at the 2024 Citi Global TMT Conference, when the company shared insights alongside industry giants like DraftKings, FanDuel, and IBM.

61% Year-Over-Year Growth Positions GMGI as Gaming Industry Leader

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The world’s elite investment audience found out a compelling history of growth: GMGI’s preliminary FY 2024 revenue surged 61% year-over-year to $150 million, with pro forma consolidated revenue reaching $163 million.

This exceptional growth trajectory, driven by strategic market expansions and technological innovation, showcases GMGI’s emerging dominance in the global gaming landscape.

Brazil: A Game-Changing Market Entry

In what could prove to be a transformative catalyst, Meridianbet secured a coveted federal license in Brazil – a market projected to reach $2.5-4 billion annually. With instant access to over 100 million potential customers across all 26 states, this strategic move positions GMGI to capture substantial market share in one of the world’s most lucrative gaming opportunities.

North American Expansion Accelerates

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The Group’s momentum in North America exemplifies its multi-market growth strategy:

  • Strategic entry into the rapidly expanding U.S. sweepstakes gaming market, leveraging proprietary content from Expanse Studios
  • Pending gaming license in Ontario, Canada’s largest regulated market
  • Deployment of AI-driven gaming solutions to maximize player engagement and retention

 

GMGI’s Unified Ecosystem: A Competitive Moat

Meridianbet CEO showcased how the Group’s six synergistic companies create a formidable competitive advantage, presenting to investors a unique ecosystem:

  • Meridianbet’s presence in 18 regulated jurisdictions, powered by 1,200+ employees including 100 software engineers
  • Expanse Studios’ proprietary game development driving high-margin revenue lowering the reliance on third-party content
  • Strategic assets across key growth markets: Mexplay in South America, Rkings in the UK, and Classics for a Cause in Australia

2025: Multiple Growth Catalysts Ahead

The confluence of strategic initiatives positions GMGI for accelerated growth:

  • Brazil market ramp-up expected to drive substantial revenue expansion
  • Proprietary AI technology deployment enhancing player monetization
  • First-mover advantages in newly regulated markets
  • Continued margin expansion through operational efficiencies

For investors seeking exposure to the explosive growth in global gaming, GMGI represents a unique opportunity: a proven operator with proprietary technology, multiple growth vectors, and strategic positioning in the world’s most promising gaming markets.

The post Meridianbet CEO Showcases GMGI’s $163M FY2024 Revenue, USA & Brazil Entry at ICR 2025 Conference appeared first on Gaming and Gambling Industry in the Americas.

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