Latest News
SOFTSWISS 2022 Year in Review: Innovation, Growth, Development
Even though it’s been a year full of challenges, the leading innovative iGaming company has shown rapid growth on all fronts. As of the end of 2022, SOFTSWISS has more than 1,400 employees worldwide, offices in 4 countries and more than 600 websites powered by its progressive solutions. However, there are many more highs and breakthroughs within those numbers, which the company is delighted to share in the outgoing year.
PRODUCTS AND INNOVATIONS
Confirming its innovative developer status, this year SOFTSWISS has launched a new product for player retention – the Jackpot Aggregator. With running jackpot campaigns, average Total Bets and other KPIs increase by at least 15%, thereby boosting business revenue. A year after its launch, the product has several dozens of satisfied clients and a proven record of global campaigns.
The SOFTSWISS Game Aggregator was twice recognised as the Best Aggregation Platform in 2022 and now offers 13,000+ games from 180+ providers. During the year, this product strengthened its presence on the European continent, entered the Latin American market and started operations in the Asian region. And this year was also marked by the cross-product integration of the Game Aggregator and Sportsbook, consolidating the ecosystem of SOFTSWISS products and creating a totally new offering for clients.
The Casino Platform, the first iGaming product in the SOFTSWISS portfolio, was effectively updated in 2022 to extend its functionality and leverage new tools. This autumn, the team announced the exclusive Event Streaming feature, which allows clients to track any kind of casino activity in real time. The In-Game Currency Conversion feature, which enables players to convert their crypto balances into fiat currencies, was introduced early in 2022 and later updated to expand the list of supported currencies. In addition, the SOFTSWISS Casino Platform launched Tournament Tool and Bonus API, unlocking new business opportunities for iGaming operators.
In December, the SOFTSWISS Sportsbook, a progressive sports betting platform, celebrates 2 years since its launch. Looking back, it is worth noting a range of exclusive bonuses, such as Lootbox Bonus, Hunting Tournaments and Freebet Booster, released to diversify the offering. In 2022, the Sportsbook Platform expanded its sports line-up to 180+ titles, including esports, which will be promoted next year by the SOFTSWISS Brand Ambassador. At the end of the year, the Sportsbook was recognised as Rising Star in Sports Betting at SBS Awards Latinoamerica.
Affilka by SOFTSWISS, an affiliate management and tracking software, is closing the year by celebrating 200 clients in its portfolio and showing impressive results by incoming migrations. This year, Affilka extended its reach by adding support for poker brands to help them effectively collect, store, and process player data. The product was recognised by industry experts and won the title of Best Affiliate Tracking Software at the SiGMA Balkans & CIS Awards 2022.
Since their launch in 2016, Managed Services have been delivering exceptional full-cycle player care. And this year, the offering was extended to include the sixth service – Content Management, providing comprehensive content support for online casinos. The professional team never stops mastering its skills in regular trainings and certifications to show remarkable performance. For example, last year, the Anti-Fraud team helped operators save at least 15+ mln EUR.
BUSINESS DEVELOPMENT
In 2022, SOFTSWISS started to work with regional business development managers in the regions where the company seeks to consolidate its presence. This step unlocks new business opportunities in Latin America and Asia, helps approach potential clients on key markets, develop special offers and localise SOFTSWISS innovative solutions for new destinations. The regional expertise and deep understanding of local markets add value and increase the visibility of the company offering in new locations.
INDUSTRY TRUST AND RECOGNITION
This year was also marked by a record number of professional awards won by SOFTSWISS. The company was recognised as Workplace of the Year at the SiGMA Europe Awards 2022. This award celebrates the company’s strong commitment to ensuring overall well-being and fostering the professional growth of its employees, whose merits are always appreciated. As it was mentioned before, the Game Aggregator, Affilka and Sportsbook Platform also have an impressive record of professional awards, which shows that SOFTSWISS is recognised and trusted in the industry. In addition, the SOFTSWISS core product Casino Platform was named the Best Online Casino Provider in the Nordics 2022 this spring.
Reviewing the year, Andrey Starovoitov, Сo-CEO at SOFTSWISS, comments: “We are closing the year on a high note, and we are confident that 2023 will be no less rewarding for SOFTSWISS. This year, our core products – the Game Aggregator and the Casino Platform – broke their records for Total Bets and GGR. We launched a new product – the SOFTSWISS Jackpot Aggregator to see a significant positive impact on online casino KPIs and player retention during its first year in operation. Throughout the year, we worked to fine-tune our product portfolio to offer iGaming businesses innovative, secure and flexible solutions.
It was great to be back at exhibitions, as it is always a pleasure to interact with partners and clients face-to-face. We hope to have even more meetings and interesting deals next year.
I would like to thank all my colleagues for their hard work, expertise and dedication, and to thank SOFTSWISS clients for their trust and loyalty. And let 2023 be the start of something new, exciting and breakthrough for all of us!”
Argentina
ZITRO CELEBRATES THE LAUNCH OF ITS FIRST WAP IN ARGENTINA AT THE HIPÓDROMO DE PALERMO
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
Founder of SOFTSWISS
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator: Largest Content Hub Certified in Brazil appeared first on European Gaming Industry News.
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