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Jeremy Wilson’s Book About Cycling Great Beryl Burton Scoops World’s Most Valuable Literary Sports-Writing Prize

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Jeremy Wilson’s book, Beryl: In Search of Britain’s Greatest Athlete, Beryl Burton, has been crowned the 2022 winner of the William Hill Sports Book of the Year Award at an official ceremony today (1 December), at BAFTA, 195 Piccadilly, in London.  

Wilson, whose book pays homage to the remarkable life of champion cyclist Beryl Burton, capturing her life through family, friends and fellow competitors to reveal an incredible story about one of the greatest cyclists of all time, collected the Award trophy and a £30,000 prize.  

A panel of judges from the world of sports and journalism, chaired by author and journalist, Alyson Rudd, concluded a four-month judging process, whittling a record 158 entries down to the winning book.  

The Judges praised the book for its “exhaustive research” and “superb writing” including its opening paragraph “laced with righteous fury” on why the public has not heard more about Beryl Burton. The cyclist dominated her sport as much as her male contemporary Eddy Merckx, but with added longevity that surpasses sporting legends like Muhammad Ali, Serena Williams and Sir Steve Redgrave.  

On receiving the William Hill Sports Book of the Year Award, Jeremy Wilson said: “I followed this award in the 1980s and 90s and must have half the previous winners on my book shelves. It’s inspired me to read sports books and write one.  I felt such a responsibility to tell this story, Beryl made history and delivered this incredible story and I was fortunate to tell it. I share this award with her.” 

Alyson Rudd, Chair of the Judging Panel for the William Hill Sports Book of the Year Award, said: “Too few biographies focus on sports women, but this book helps to alter the balance. It is quite simply a tour de force and leaves the reader emotionally drained but also uplifted. Beryl deserved for her story to be told in style and Jeremy Wilson achieves that while also charting the more controversial elements of her extraordinary life.” 

“This was a tough year for the judges, having had a record 158 entries. We had five incredible books on the shortlist, and selecting a winner was no mean feat. Congratulations to our other shortlisted authors and everyone who entered.”  

The four authors on the shortlist , alongside Jeremy Wilson, receive £3,000 and a leather-bound copy of their book. They are: 

• Be Good, Love Brian: Growing Up with Brian Clough by Craig Bromfield 

• God is Dead: The Rise and Fall of Frank Vandenbroucke, Cycling’s Great Wasted Talent by Andy McGrath 

• My Hidden Race by Anyika Onuora 

• Expected Goals: The Story of how Data Conquered Football and Changed the Game Forever by Rory Smith 

Jeremy Wilson is the 34th winner of the William Hill Sports Book of the Year Award and joins an impressive list of past winners, including last year’s champion Michael Holding, three-time winner Duncan Hamilton, as well as the likes of Nick Hornby, Brian Moore and Marcus Trescothick.   

The Award, which first took place in 1989 and is now the longest-established competition in the industry, is dedicated to rewarding excellence in sports writing, providing authors and publishers with a platform to showcase and promote their books.  

Entry to the 35th William Hill Sports Book of the Year Award is now open. For more information about the Award and to enter, please visit: https://news.williamhill.com/sport/sports-book-of-the-year/

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Aviatrix to launch in Mexico with Codere

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Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.

Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”

Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”

Aviatrix is a next-generation crash game that continues to evolve through regular feature updates and new engagement tools.

The post Aviatrix to launch in Mexico with Codere appeared first on Gaming and Gambling Industry in the Americas.

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GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity

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The transition to the new statutory gambling harms system is well underway and ahead of this process reaching completion on 1 April 2026, GambleAware’s Chair of trustees, Andy Boucher, and Baroness Twycross, the Minister for Gambling, have issued the following statements:

Andy Boucher, Chair of trustees, GambleAware has said: “The introduction of the new statutory levy and the appointment of the three new commissioners for gambling harms research, prevention and treatment means that, as expected, the work historically delivered by GambleAware will now transition to the UK government and new commissioners across England, Scotland and Wales. We have advocated for the introduction of a statutory system for many years and are proud of our contribution to its implementation. Alongside this, we are also proud of the impact GambleAware’s prevention and treatment activity has had in supporting tens of thousands of people over the years, through our national campaigns and our commissioned partners, including the National Gambling Support Network. Recognising the change across the system, trustees have decided that GambleAware, the charity, will work towards a managed closure by 31 March 2026.

“We remain committed to fulfilling existing commissioning agreements until the new system is in place by April 2026. Our main priority continues to be keeping people safe from gambling harm and to ensure stability and continuity for our beneficiaries as the new commissioners take over. The GambleAware website and critical prevention resources continue to provide accessible support for all.

“Over the years, GambleAware and many third-sector partners have worked closely with the lived experience community to deliver a range of effective, evidence-based services. The National Gambling Support Network has been a cornerstone of this effort, supporting thousands of people annually. GambleAware’s national prevention programmes have also provided crucial advice, tools and support to millions of people in order to reduce gambling harm. Myself and other trustees are incredibly proud of the successful work that has been delivered over the years and the impact it has had across Great Britain.

“Since 2017, GambleAware has championed the development of a statutory, public health-led system to address gambling harm. We welcome this new era in which gambling harms are recognised alongside other public health issues and are funded through a statutory levy. As we enter the final phase of our commissioning work, we urge NHS England, the Office for Health Improvement and Disparities, UK Research and Innovation, and the appropriate bodies in Scotland and Wales to build upon the current system’s achievements and insights to ensure learnings are carried forward.

“On behalf of the entire Board of trustees, I would like to also recognise the unwavering commitment and drive of the GambleAware staff, leadership team and Lived Experience Council. Their collective work over the years has played a pivotal role in advancing efforts to reduce and prevent harm across Great Britain.”

Minister for Gambling, Baroness Twycross, said: “GambleAware and others across the third sector, including the National Gambling Support Network, have worked with tireless commitment over the years to commission and deliver effective services for people experiencing gambling-related harm.

“As the new statutory gambling levy system comes into effect, managing a smooth and stable transition is an absolute priority, and we are taking significant steps to maintain service provision. The new levy system will build on the successes of the current system to improve and expand efforts to further understand, tackle and treat harmful gambling.

“I want to thank GambleAware and all their staff for their efforts to support those in need across our country.”

The post GambleAware Statement on the New Statutory Gambling Harms System and the Future of the Charity appeared first on European Gaming Industry News.

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BetMakers Partners with The Bookie Group

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BetMakers Technology Group has entered into a partnership with The Bookie Group (TBG), who announced the appointment of veteran wagering executive Jason Scott as part of their growth and brand expansion strategy.

Scott, formerly CEO of Racing Queensland and a senior executive with Entain and BetMGM, brings a wealth of global racing and sports betting experience to TBG. His arrival marks a significant step as the group accelerates development of its multi-brand strategy, building on the early success of PonyBet, currently live and trading in the Australian market.

TBG’s growth is underpinned by its strategic partnership with BetMakers Technology Group, leveraging the newly launched Apollo platform to deliver highly personalised, agile wagering experiences.

“The early success of PonyBet on the Apollo platform has been fantastic to see and a great endorsement of the BetMakers solution. We’re excited to partner closely with Jason, Brian and the TBG team as they execute on their vision for a dynamic, multi-brand wagering business,” said Martin Tripp, Chief Operating Officer at BetMakers Technology Group.

“I’ve been incredibly impressed with the Apollo platform and the team behind it. The technology gives us the flexibility to move fast and innovate, and I’m excited to work with BetMakers to deliver unique and engaging products that modern punters are looking for,” said Jason Scott.

TBG has plans to launch several new betting brands throughout 2025 and 2026, focusing on personalisation, entertainment, and operational excellence. With Scott at the helm and BetMakers providing the technology backbone, the group is well-positioned to deliver differentiated products to market at speed and scale.

The post BetMakers Partners with The Bookie Group appeared first on European Gaming Industry News.

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