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Compliance Updates

France’s ANJ Launches New Safer Gambling Campaign

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French audiences will be warned of the risks of excessive gambling during the FIFA World Cup 2022, as l’Autorité Nationale des Jeux (ANJ) launches its first dedicated safer gambling campaign – ‘T’as vu, t’as perdu’ (‘You Saw, You Lost’).

The French gambling authority developed the campaign following research undertaken by Harris Interactive, which noted that “more than a third of French adults who plan to follow the World Cup intend to bet money during the competition”.

Set to be broadcast throughout World Cup 2022 (November 20–December 18), ‘T’as vu, t’as perdu’ aims to raise public awareness of excessive gambling and to combat myths around sports betting.

The ANJ believes that a winter World Cup will once again surpass French wagering records set by Euro 2020 (€435m) and World Cup 2018 (€366m) – underlining the need for its safer gambling campaign.

Of significance, the campaign targets engagement with male audiences under the age of 35, who are reported to wager the highest amount on football bets and are most prone to gambling excessively.

‘T’as vu, t’as perdu’ was developed by RosBeef, a Paris-based marketing agency that specialises in youth and millennial-targeted adverts and has created nationwide campaigns for Adidas France, Adobe and Heineken.

ANJ President Isabelle Falque-Pierrotin underlined the importance of the campaign to ensure that sports betting is maintained as a recreational activity during World Cup 2022.

“In addition to the campaigns carried out by the public authorities, the ANJ is launching its first prevention campaign,” Falque-Pierrotin explained.

“For the regulator, it is not a question of demonizing sports betting but of conveying to young people, by adopting their codes, a warning message on the risks of excessive gambling, when the practice of sports betting switches to the outside world.”

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Ahmed Baker Chief Commercial Officer at Incentive Games

INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

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Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.

The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”

The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.

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MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

WorldMatch gains Malta Gaming Authority recognition

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WorldMatch, leading provider of online casino games, is pleased to announce that it has obtained the Recognition Letter from the Malta Gaming Authority (MGA). This important milestone officially authorizes WorldMatch to provide its services to B2C operators holding an MGA license.

The acquisition of the Recognition Letter represents a significant step forward for WorldMatch, greatly expanding its commercial opportunities in regulated markets beyond those it currently serves, and further strengthening the company’s position in the online gaming sector.

“We are extremely proud to have received the Recognition Letter from the Malta Gaming Authority,” said Andrea Boratto, CEO of WorldMatch. “This recognition not only confirms our commitment to high standards of compliance and transparency, but also serves as a key lever to consolidate our presence in regulated markets and grow our customer base globally. In many ways, it’s a return to Malta and at the same time a new opening toward growth opportunities.”

The Malta Gaming Authority is widely recognized for the excellence and rigor of its regulatory standards. Obtaining the Recognition Letter complements a series of certifications already acquired by WorldMatch in major European markets, further strengthening the company’s reputation as a reliable, compliant, and innovative partner.

With this new authorization, WorldMatch is ready to strengthen its presence in international markets, providing its B2C operator partners with a broad library of high- quality, technologically advanced games.

The post WorldMatch gains Malta Gaming Authority recognition appeared first on European Gaming Industry News.

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