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AHA NSW Partners with Entain Australia

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The Australian Hotels Association NSW (AHA NSW) and Entain Australia, part of one of the world’s largest sports betting groups, have formed a partnership to acknowledge the place of digital wagering platforms in the betting landscape within NSW hotels.

The long-term agreement will provide an opportunity for Entain Australia to promote its digital wagering brands – Ladbrokes and Neds – in the state’s pubs through a new advertising and sponsorship arrangement.

The arrangement does not interfere with the exclusive license that TAB has in New South Wales for physical outlets. That license was brokered by the State Government in 2013 and runs until 2033.

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NSW hotels that decide to enter into the agreement with Entain Australia will display in-venue advertising for Ladbrokes or Neds promoting their digital wagering platforms. They will not install or operate any physical Entain wagering facilities; receive any commission from Entain for any bets placed; have staff operating Entain wagering terminals eg portable iPads or phones; have staff accepting bets from hotel patrons on behalf of Entain; advertise to the general public on the exterior of their hotel; or do anything else which may offend Tabcorp’s retail exclusivity in NSW. The agreement simply markets a form of wagering that many punters already use.

AHA NSW CEO John Whelan said: “The reasons for this new partnership are simple. For decades now, many NSW hotels have operated PubTABs for Tabcorp at a significant loss – primarily due to high Sky Channel and EBT (betting terminal) fees. In country NSW it’s even worse, with the majority of country pubs currently running their PubTAB at a loss.

“Today’s partnership with a world leader in Entain will finally give NSW hotels competition and choice.”

Entain Australia CEO Dean Shannon said: “We applaud AHA NSW for their vision in agreeing to work with us to bring this partnership to life.

“While there is still value in more traditional cash retail wagering, there is a highly engaged audience of punters who like to go down to their local for a bet with their mates, and how they do that has evolved.

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“This partnership recognises that evolution and is about offering choice for the benefit of AHA NSW members and their patrons. There is no reason why traditional cash wagering can’t co-exist in a hotel, alongside an advertising sponsorship arrangement with Entain that promotes the digital offering of one of our leading brands.

“Entain recognises the opportunity for us to connect and communicate with the audience inside hotels is valuable and we intend to support the operators of those venues, just as we would any other advertising channel.”

Whelan said it was clear pub patrons had embraced wagering via a smartphone a long time ago.

“Our patrons are already exposed to advertising from corporate bookmakers on our pub TV screens, on the radio, in newspapers and on their phones.

“Increasingly people are choosing to bet on the races or the footy on their phones – not in the traditional retail environment. Today, most people betting on their phone in a NSW pub are placing a bet with Ladbrokes, Neds or another corporate bookmaker.”

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The CEO also reiterated that AHA NSW was committed to its supportive partnership with Tabcorp.

“Retail wagering in our venues is extremely important, with NSW pubs generating about half the current national PubTAB turnover,” he said.

“Tabcorp has a long-term exclusive retail licence in NSW and, of course, we will continue to support TAB retail in-venue.”

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Dr Marla Royne Stafford Named First Conference Chair for 2025 Regulating the Game conference in Sydney

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Leading gambling law and regulation conference Regulating the Game, to be held from 10 to 13 March 2025 in Sydney, has announced Dr Marla Royne Stafford as its first Conference Chair for the event.

Chairing a day of the conference provides an opportunity for industry professionals and regulators to offer unique insights and perspectives, steward the conversation to highlight critical points and stimulate an exchange of ideas and discussions.

Dr Stafford is Professor of Marketing in the Lee Business School at University of Nevada-Las Vegas. She is also a Faculty Scholar with the UNLV International Gaming Institute, Director of Research for the Cannabis Policy Institute and past Executive Associate Dean of Academic Affairs at the Harrah College of Hospitality.

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She is a past William F. Harrah Distinguished Chair, a member of the Board of Advisors for the Nevada Council on Problem Gambling and is currently serving as a guest editor for an upcoming special issue of the UNLV Gaming Research and Review Journal. She is an expert in the responsible gambling arena and her work includes projects with the American Gaming Association and AMZC Limited.

“I am deeply honored and excited to serve in this leadership role at the 2025 Regulating the Game Conference. The Conference is one of the premier annual events in the gaming world, featuring thought leaders and stimulating important discussions in a fast-moving industry. It is truly a privilege to be part of the organizing committee and help advance the needed conversations in policy, regulation, leadership, ethics and the future of the industry,” Dr Stafford said.

Paul Newson, Principal at Vanguard Overwatch, said: “The fact that we are attracting such distinguished figures to Chair a day of Regulating the Game is a clear testament to the conference’s expanding influence and significance in the industry. It’s an exciting time as we continue to bring together the brightest minds to shape the future of gambling regulation.”

Regulating the Game is looking for more candidates to Chair in 2025, specifically seasoned professionals with experience in the gambling sector and regulation, compliance, policy or related fields. The event provides regulators, industry executive or thought leaders this the chance to make a significant impact at one of the industry’s most influential events.

The post Dr Marla Royne Stafford Named First Conference Chair for 2025 Regulating the Game conference in Sydney appeared first on European Gaming Industry News.

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Regulating the Game Confirms First Two Speakers of Masterclass Series

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The organisers of the Regulating the Game conference that will be held in Sydney, Australia, from March 10 to 13 have announced the first two confirmed speakers for its 2025 Masterclass Series in Sydney.

Jay Robinson, chief stakeholder relations officer at Focal Research Consultants, will present a masterclass on “Beyond Compliance – Safer Gambling Training and Building a Culture of Customer Care.”

The organisers said: “Jay brings deep global experience in developing and implementing safer gambling strategies that go beyond mere compliance and underpin cogent industry voice and leadership.

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“Jay’s session will focus on creating a culture of customer care, equipping participants with practical tools and insights to enhance player protection and responsible gambling practices. Flying in from Canada, Jay’s expertise is highly regarded globally, making this a must-attend session for anyone committed to advancing safer gambling initiatives.”

Jay Robinson said: “Great training is more than a compliance tick box: it sustains an arc of culture building housed in customer care. Effective gambling staff training transcends mere compliance and meets the real needs of both staff and customers.

“This masterclass delves into how industry leaders, regulators, and frontline staff across various jurisdictions can successfully build a culture of safer gambling. It emphasises the critical role of leadership in supporting and sustaining training initiatives.”

Ian Hughes, chief commercial officer at Gaming Laboratories International (GLI) and chief executive officer of GLI Australia, will lead a masterclass on “Technology Disruptors in the Gambling Sector.” This session will dive into emerging technologies within the gaming industry, exploring their potential benefits and risks.

Ian will cover critical innovations such as cashless systems, microservices, AI, and cloud-based solutions, and discuss their impact on responsible gaming, privacy, security, and AML/CTF compliance.

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Both Jay Robinson and Ian Hughes are recognised experts in their fields, and their masterclasses will offer attendees unparalleled insights into the latest trends and best practices. These sessions are designed to deep dive into the topics, promote interaction and provide actionable insights to help participants navigate the rapidly evolving gambling regulatory landscape.

Paul Newson, principal at Vanguard Overwatch, said: “We’re thrilled to continue the Masterclass Series at Regulating the Game 2025, featuring world-class experts like Jay Robinson and Ian Hughes.

“These sessions will provide hands-on learning and deep insights into key areas like safer gambling, customer care, and disruptive technologies. It’s an unparalleled opportunity for participants to engage with the latest trends and walk away with actionable strategies for uplifting capability and navigating the evolving regulatory landscape.”

The post Regulating the Game Confirms First Two Speakers of Masterclass Series appeared first on European Gaming Industry News.

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Regulating the Game Announces Dr Bo Bernhard as 2025 Conference Speaker

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Leading gambling law and regulation conference Regulating the Game has announced Dr Bo Bernhard, Vice President of Economic Development at the University of Nevada Las Vegas, as a headline speaker at its 2025 edition, to be held in Sydney from 10 to 13 March.

A well-known industry figure, Bernhard is also a fifth-generation Nevadan whose global work has taken him from the glitz of Las Vegas to South Africa, Europe, Japan, Singapore and beyond. A Harvard graduate with a double major in sociology and psychology, his groundbreaking research on the socio-economic impacts of the Las Vegas Strip set the stage for a distinguished international career.

Paul Newson, Principal at event organizer Vanguard Overwatch, said: “Having Dr Bo Bernhard share his insights at Regulating the Game 2025 will be electrifying. His unique global perspective is sure to enlighten, provoke thinking and inspire. This conference continues to set the bar high with unmatched speaker line-ups and content that tackles the sector’s most pressing issues.”

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By 30, Dr Bernhard had delivered key research addresses on six continents. He later took on the role of Executive Director at the UNLV International Gaming Institute, where he expanded the organization to include four centers of excellence. In 2021, he became UNLV’s Vice President of Economic Development, spearheading projects at the Harry Reid Research and Technology Park, Black Fire Innovation hub and UNLV Incubator.

“We find ourselves at a fascinating moment in the global economy, as industries like gaming, tourism, sports, and entertainment are blending, growing, and converging like never before,” said Dr Bernhard.

“This conference convenes the leading thinkers in gaming and adjacent sectors, and never has it been more timely or more important to gather leading experts in an effort to tackle some of the most challenging issues in our fast-developing world.”

The Regulating the Game conference is a flagship event that bridges the gap between regulators, industry professionals and stakeholders. The conference is dedicated to introducing expert content, inspiring discussion and debate about policy and sector issues, and driving innovation to support efficient and effective gambling regulation.

Now in its fifth year, Regulating the Game continues to attract speakers and attendees from around the world, solidifying its status as a pivotal event for those shaping the future of the industry.

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The post Regulating the Game Announces Dr Bo Bernhard as 2025 Conference Speaker appeared first on European Gaming Industry News.

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