Africa
888 Holdings Launches 888bet in Kenya, Tanzania, Mozambique and Zambia
888 Holdings has launched 888bet in Kenya, Tanzania, Mozambique and Zambia with local licences through the joint venture 888AFRICA.
Founded in March 2022, 888AFRICA licences 888’s world-class betting and gaming brands with an ambitious strategy to expand across Africa’s regulated online betting and gaming markets. It is managed by a team of highly respected industry leaders, led by Christopher Coyne, former CEO of GOAT Interactive and former CMO of The Stars Group.
“We are delighted to hit our target and launch into four regulated markets within 6 months of founding the business. This is an important milestone that provides us with fantastic opportunities for further expansion in the future. We have enormous ambitions and believe the strength, history and trust of the 888 brand gives us a real competitive advantage as we look to build market-leading positions across Africa. We look forward to introducing 888bet and its unique offer to new players across the region in the months ahead,” Christopher Coyne, CEO of 888AFRICA, said.
“It is great to see Christopher and his team successfully launch 888bet in Kenya, Tanzania, Mozambique and Zambia and begin 888AFRICA’s growth story on the continent. As a region with significant potential, we are excited to watch 888AFRICA continue to develop its offer and launch new and exciting products for players over the coming years and months, while introducing consumers to the fantastic 888 brand,” Itai Pazner, CEO of 888 Holdings, said.
Africa
Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00)

With the South African Protea Esports Team for the Mobile Legends Bang Bang title having laid waste to all its opponents in its group (Namibia and Congo), the Proteas now have to do battle against Madagascar.
Madagascar has also won all its matches in its group having beaten both Mauritius and Zimbabwe.
Thus to see which country earns its place to represent Southern Africa at the prestigious IESF World Esports Championships – WEC25 – the two titans will meet on the field of battle.
The winner of this clash on 23 July 2025 will see only one country emerge to represent Southern Africa at IESF’s WEC25.
Thus, there is much at stake, honour, prestige, and a nation’s pride!
The match is a thrilling best-of-five games in which, all MSSA is confident that the Proteas will emerge victorious!
As usual the dedicated team from Waylander Gaming will stream the match on https://youtube.com/@waylander_gaming at 19H00.
The battle hardened veteran team of Protea athletes for the Mobile Legends Bang Bang esports title are:
Name | Club | Nick | Province |
Shaden Dre Shabalala (Capt.) | King of the Hill | SUPER Shady | Gauteng |
Mogamat Junaid Ismail | King of the Hill | JụjuMC.♡ | Western Cape |
Slindokuhle Ndlovu | King of the Hill | lindo | Gauteng |
Umer Ali Khan | King of the Hill | VeloTzy. | Gauteng |
Schalk Rademeyer | Paradox | SUPER Light | Eastern Cape |
The post Shaden Dre Shabalala (Captain of the MSSA Protea Esports Team for MLBB) will lead his brave, and dedicated, team against Madagascar on 23 July 2025 at 19H00) appeared first on European Gaming Industry News.
Africa
TigonBet Enters Kenya’s Betting Market

TigonBet, a digital sportsbook and casino platform, has officially entered the Kenyan Betting Market.
With gamified features, swipe-to-bet tech and lucrative tournaments, this new platform is putting the fun back in betting, offering speed, interactivity and mobile usability.
TigonBet is backed by a bold brand identity the “Tigon,” a hybrid of lion and tiger. The platform is aiming to blend entertainment with strategic play, catering to both sports bettors and casino enthusiasts.
At the core of TigonBet’s user experience is a Tinder-style swipe feature that allows punters to scroll through match options and betting markets quickly. Built for mobile-first users, the interface reduces friction and aims to make browsing and betting more intuitive.
TigonBet also introduces a tournament system where players can compete in live leaderboards. Whether betting on sports or spinning in the casino, users can climb rankings and win prizes from airtime and smartphones to consoles and TVs. The system is performance-based, meaning consistency is rewarded over high spending.
The post TigonBet Enters Kenya’s Betting Market appeared first on European Gaming Industry News.
Africa
Altenar appoints Brendon Jeacocks as Regional Director in South Africa

Sportsbook provider hires respected industry consultant to fuel growth during its first year
Altenar, a leading sportsbook and iGaming software provider, has invested in its presence in South Africa with the appointment of Brendon Jeacocks as Regional Director.
Jeacocks brings more than eight years of experience in the online gaming industry, primarily in finance, regulation and compliance. He joins Altenar after working as an independent consultant for South African iGaming brands, before which he worked as Financial Manager at African operator SportPesa.
The move follows Altenar’s receipt of a National Manufacturer licence from the Western Cape Gambling and Racing Board in December 2024, which paved the way for the company to supply its sportsbook technology to licensed operators in South Africa and other African markets.
In his role, Jeacocks will drive growth for Altenar in South Africa, where it already offers its tailored premium data providers, localised sports offering and mobile app aimed at players in the mobile-first market.
John Quaye, CFO at Altenar, said: “We are delighted to welcome Brendon to the team as he builds our on-the-ground presence in South Africa. His expertise in the market will undoubtedly help us achieve strong growth in our first year as a licensed provider in the country.
“He is well-positioned to forge partnerships and help us tailor our product to meet the region’s growing demand for localised sports betting solutions.”
Brendon Jeacocks, Regional Director at Altenar, said: “I’m pleased to be joining Altenar at such an exciting time for the company’s ambitions in Africa. I’m currently based in Cape Town and will serve as the local point of contact for our operations here.
“I look forward to helping to develop Altenar’s presence in South Africa and connecting with the rest of the industry.”
The post Altenar appoints Brendon Jeacocks as Regional Director in South Africa appeared first on European Gaming Industry News.
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