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4 sales-boosting modules from Slotegrator’s new platform
On May 16, Slotegrator released a new platform for online casino operators. The main functions were updated and improved, and a number of highly functional new modules were added. The Slotegrator development team paid special attention to creating tools operators can use to strengthen their position in the market.
Business intelligence module
If information is power, analytics are what help you use that power effectively. Operators who don’t know how to manage their data are missing out on business opportunities they’re not even aware of — and wasting their budget on misinformed strategies at the same time.
The Business Intelligence module of Slotegrator’s new platform gives operators instant access to information and analytics that are crucial to the operation of their casino site.
Operators can get detailed reports covering any period of time — day, week, month, quarter — at any time. The system aggregates and processes data from internal and external sources, and then collates the data into an easy-to-understand report. The operator can track where the project is in terms of GGR, marginal profit, unique players, number of active users, and more.
By comparing indicators for different periods of time, operators can see changes in the casino’s performance. They can also simulate situations and effectively solve problems related to optimization, planning, and forecasting. With the BI module, operators can make better-informed decisions about the direction of their business and see which of their efforts are leading to increased sales — as well as make better predictions about how to increase sales in the future.
Risk management module
Gambling is inherently risky, but most of that should fall on the player — not the operator.
All too often, players try to create multiple accounts in order to take advantage of the bonus offers that are meant for new players finding their way around the casino. They start a new account, maybe with false information, satisfy the rollover requirement, withdraw their cash, and disappear. If word gets out that your platform is a soft target, bonus abusers will eat into your profit margin.
The risk management module aggregates and compares data to identify players with multiple accounts. It can display a list of accounts that exceed the duplication threshold, indicating that the account holder might not be trustworthy and that the player should probably be blacklisted — helping operators protect their profits.
Bonus module
A reward system is one of the most powerful player acquisition and retention tools online casinos have.
The bonus module in Slotegrator’s new platform opens up new opportunities for implementing bonus strategies while remaining compliant with regulators’ often-shifting requirements. Offering a bonus just for signing up, or a percentage on top of their first deposit will help attract new players, while multi-level loyalty programs and personalized offers help encourage active users and support those who’ve had a run of bad luck.
To renew the interest of players who have not visited the gambling site for a long time, operators use reload bonuses. These can be dedicated to a specific event, such as the release of a new game, a deposit bonus, or free spins.
Bonuses and loyalty programs help build long-term relationships with users and thereby strengthen the operator’s position in the market.
KYC module
KYC measures are required by law, but they also protect players — and casinos. While carrying out ID checks can take time, the KYC module on Slotegrator’s new platform can speed up the process.
Player verification helps in the fight against gambling harm and money laundering. Without KYC measures, self-excluded players can go from platform to platform opening new accounts — as could underage gamblers. And don’t forget bonus abuse; plenty of players will set up dummy accounts just to take advantage of welcome and deposit bonuses.
The KYC module in Slotegrator’s new platform smooths out the ID verification stage of player registration by allowing operators to specify the list of documents players need to submit. Operators can also determine at what stage the KYC check must be completed — before the first deposit, before the first game round, before the first withdrawal — so they can easily make sure they’re in compliance with jurisdictional requirements.
Operators can also determine what kinds of data are too risky and set a list of excluded players, as well as set different requirements for players at different risk levels.
Proper KYC also helps boost sales by giving your CRM system the information it needs for proper segmentation and personalization. Segmenting players according to their interests and demographics helps operators make offers that are more likely to entice them. Including the recipient’s name in a subject line increases the likelihood they’ll open the email by 20%, increasing the conversion rate down the line.
According to Slotegrator’s preliminary calculation, the use of these features will help online casino operators increase sales by up to 23%, including by avoiding opportunity costs. The company’s existing customers are already moving to the new platform.
Carlo Santarelli
Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations

Gaming and Leisure Properties Inc. announced that Carlo Santarelli has been appointed Senior Vice President, Corporate Strategy and Investor Relations, a new position at the Company. Mr. Santarelli will begin his new position on August 18, 2025 and will report to GLPI President and Chief Operating Officer, Brandon Moore.
Mr. Santarelli brings over 25 years of Wall Street experience in Equity Research and Investment Banking to his new role and joins the Company from Deutsche Bank where he was Managing Director of Gaming & Lodging Equity Research. Prior to Deutsche Bank, Mr. Santarelli held similar positions at Bear Stearns, JP Morgan and Wells Fargo. He consistently ranked highly in Institutional Investor and other sell-side analyst research polls as a thought leader in the space, providing unique perspectives on industry events and trends with his data-driven approach and stock picking talent. Carlo Santarelli graduated from the University of Pennsylvania with a B.A. in Economics in 2000.
Peter Carlino, Chairman and Chief Executive Officer of GLPI, said: “We’ve known and respected Carlo’s research work on the gaming, lodging and gaming REIT sectors for many years. Carlo brings to GLPI an in-depth knowledge of the industry and its participants, having experienced GLPI’s original formation of the gaming triple-net-REIT structure from a research analyst and capital markets perspective. We value his deep network of contacts among institutional investors, sell-side analysts and a wide range of gaming industry operators and we look forward to the value of his contributions.”
In his new role, Mr. Santarelli will work with Mr. Carlino and GLPI’s senior management to develop and evaluate growth opportunities and strategic relationships, and will oversee investor relations interactions.
The post Gaming and Leisure Properties Inc. Names Carlo Santarelli Senior Vice President, Corporate Strategy and Investor Relations appeared first on Gaming and Gambling Industry in the Americas.
Industry News
VIP Play Announces Departure of Chief Financial Officer

VIP Play, a technology-driven leader in interactive consumer engagement, announced that Jim Mackey, the Company’s Chief Financial Officer, will step down from his role, effective August 8, 2025.
The Company has initiated a transition process and is in the process of identifying a successor. Mackey will assist in an orderly transition over the coming weeks.
“We thank Jim for his contributions to the Company, particularly during a transformative period for our business. We remain focused on executing our strategic priorities, including financial visibility, operating efficiency, and delivering value to our stakeholders,” said Les Ottolenghi, CEO of VIP Play.
The post VIP Play Announces Departure of Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
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