Central Europe
Betano Becomes Premium Partner of FC Viktoria Plzeň
Betano, Kaizen Gaming’s leading online sports betting and gaming operator, has become the Premium Partner of FC Viktoria Plzeň.
As per the deal, the Betano logo will feature on the back of the reigning champions’ jerseys. This is the first sponsorship agreement for Kaizen Gaming and its brand Betano in the Czech Republic.
Julio Iglesias Hernando, CCO at Kaizen Gaming, said: “Supporting sports and standing behind individuals and teams who write extraordinary sports stories has been a key pillar of our strategy at Kaizen Gaming from early on. When deciding on our first partnership agreement in the Czech Republic, Viktoria FC was for us the obvious choice. Not only is Viktoria the reigning champion, it is also one of the country’s most successful clubs in the last decade. However, it was meeting the people of the team that was the final and deciding factor. We realised then that both our teams share the same passion for football and this means our cooperation does not begin and end with the signing of the contract but goes much deeper than that, and we look forward to winning together more games on and off the field.”
Adolf Šádek, owner of FC Viktoria Plzeň, said: “I would divide the significance of signing with Betano into two areas. Firstly, it is an honour to join the broader family of clubs of the importance of Porto, Benfica, and other great teams with a great history. Viktoria wants to present itself as a European club on the pitch and in business and marketing, and this connection brings us closer to this goal. At the same time, this partnership is an important moment for us in terms of ensuring the economic stability of the club. It is a crucial and long-term cooperation and this is what I value the most. That and the our new partner’s desire to develop our cooperation even further in the future.”
Roman Maco, Country Manager, Kaizen Gaming, confirms that the partnership with the reigning Czech champions is the beginning of the company’s significant entry into the Czech sports environment. “We have teamed up with a big and successful club, a participant in the Champions League. I see this as a successful entry into the field of sports sponsorship. Betano wants to be a major player in the sports betting environment in the Czech Republic, and our activity in the field of sponsorship will correspond to that.”
Central Europe
EGT will be a gold sponsor of Casino Operations Summit 2025

Euro Games Technology will partner with the Casino Operations Summit for another year in a row. The Bulgarian gaming equipment manufacturer will be a gold sponsor of this year’s event, taking place from May 13 to 15 in Nova Gorica, Slovenia.
The conference is tailored to European multi-channel casino operators and will traditionally bring together keynote speakers who will elaborate on the latest topics in the industry. This year’s main themes will focus on how land-based casinos can successfully address the challenges of the modern world, remaininng relevant and attractive to players, and navigate the ever-growing importance of Casino Online Systems and Casino Management Systems.
In addition, attendees will be able to enjoy a selection of EGT’s newest high-potential products. Among the highlights will be the S 32-32 ST cabinet, which is part of the latest Supreme slot series. Following the contemporary design trends with its 2 high-resolution 32-inch UHD 4K monitors and a frameless UHD 4K display, this model will offer visitors an engaging gaming experience thanks to its numerous ergonomic features. It will also present the Supreme Red Selection and Supreme Bonus Prize Bonus Buy Selection multigames. The mixes offer a rich variety of well-known and brand-new slot titles from the company’s portfolio, allowing everyone to find their preferred type of game.
The slot display will be complemented by the jackpot top performer Bell Link with the multigame Bell Link 2, Bell Link Boost, as well as the popular cabinet G 50 J2 ST.
The post EGT will be a gold sponsor of Casino Operations Summit 2025 appeared first on European Gaming Industry News.
Central Europe
Digitain Partners with Gamingtec to Expand Presence in Europe

Ani Mkrtchyan, Digitain’s Chief Sales Officer, commented: “We are excited to expand the partnership with Gamingtec and support Betters.pl in delivering an outstanding sports betting experience in Poland. This collaboration aligns with our commitment to expanding in regulated markets and is yet another example of how we partner with industry leaders in gaming excellence—perfectly reflecting Digitain’s new brand slogan: ‘BUILT TO LEAD.’”
The post Digitain Partners with Gamingtec to Expand Presence in Europe appeared first on European Gaming Industry News.
Central Europe
Altenar delivers sportsbook solution to MerkurXtip in Czech market

Leading sportsbook technology provider grows European footprint with major local operator
Altenar, a leading sports betting and iGaming software provider, has signed an agreement to provide its fully-managed sportsbook solution to Czech operator MerkurXtip.
The Merkur brand, formerly known as the Gauselmann Group, was founded in the 1970s. Its Czech online brand MerkurXtip CZ launched in 2022 and provides more than 200 slots and sports betting across a wide variety of sporting events..
Altenar’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website, providing a range of innovative features to elevate the betting experience for players, enhance retention rates and increase revenue.
The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024. It has enjoyed successful ongoing partnerships with Kingsbet CZ and DATA.BET.
Sam Hill, Sales Director at Altenar, said: “The Merkur Group is a fantastic business with real heritage across the industry.
“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”
Stanislav Sopko, CEO of MerkurXtip CZ, said: “This collaboration marks the start of a promising journey together. Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.
“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”
The post Altenar delivers sportsbook solution to MerkurXtip in Czech market appeared first on European Gaming Industry News.
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