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Why the Parimatch Platform nominated for The platform of the year award
Every year, SBC Awards observe the achievements of the entertainment industry’s best operators, affiliates, suppliers, and payment providers. Parimatch Tech was nominated in the category Platform provider of the year this year. Let’s figure out key benchmarks for nomination by the case of Parimatch Tech.
What is the Platform provider of the year award?
The platform provider of the year award has been created to recognise the best standalone platform provider of 2022, servicing the sports betting industry. Industry experts from the SBC jury consider the provider’s success, stability, flexibility and geographical reach.
Benchmark #1: synergy between business’s ambitions and development
As the core of Parimatch Tech’s product, the Parimatch Platform serves 130 million daily transactions for 17 brands and over 20 apps.
The Parimatch platform was born from the business’s ambitions to grow faster and expand in new markets. For such purposes, the platform team developed its components less dependent on each other.
The development of the Parimatch platform lasted less than two years, which is relatively fast compared to 3-4 years of development for competitors. A huge challenge was finishing the platform development and migrating users from the previous platform before the significant sports event. And Parimatch Tech teams did it — complete migration was ready just in time before the UEFA Euro 2020, which was postponed to June and July 2021.
Benchmark #2: stability of the services
Parimatch Tech has nine R&D centres worldwide, where more than 1000 IT specialists cover the development and infrastructure support of the Parimatch platform entirely.
Since the 1st day of the war in Ukraine, where the leading R&D centre is located, the company implemented an operation and infrastructure crisis plan. Thus, despite the danger of missile attacks in Kyiv, the end customers didn’t feel any trouble with services.
The platform seamlessly serves 200,000 active users at the same time. The core processes 7,000 financial transactions per second, and at peak loads, this number reaches 20,000 transactions per second with a latency of 25 ms at 95 pt.
The company has built a notification system for incidents, automatically resolving some place bets issues or directly addressing them to the responsible specialist. Thanks to that system, the Mean time to repair (MTTP) for most business incidents is less than 30 min in 90.9% of cases.
Parimatch Tech integrates services of the well-known technological giants such as AWS, Google, Cloudflare, Salesforce, Betgenius, Betradar, and more to enable most tech services and enhance product quality. Furthermore, Parimatch Tech’s data security ecosystem complies with PCI DSS worldwide standards, guaranteeing security mechanics’ reliability.
“The war in Ukraine forced Parimatch Tech to set a course for advanced business model diversification with global expansion. And our product is ready for that challenge because the Parimatch Platform was meant for that. Can’t wait to test our infrastructure under growing peak loads.” — Arthur Ashirov, Vice President of Engineering at Parimatch Tech.
Benchmark #3: flexibility
Parimatch Tech uses a hybrid infrastructure approach, enabling it to host cloud and data centre infrastructure services.
The Parimatch platform is always prepared for peak loads thanks to autoscaling based on AI predictions. As the result of the predictions and autoscaling, the platform handles all bet settlements at peak load times during top sports events without any downtimes.
Furthermore, the Parimatch Platform includes the content recommendation engine as the core part of a personalised gaming experience with an adaptive user interface. Build-in integrated experiment platform provides programmatically adjusting and tuning products to customers just in time.
Benchmark #4: Geographical reach
For example, Parimatch Tech’s strategic partnerships with AWS, Google, Cloudflare, and Salesforce make it possible to provide company products to customers on every continent. For example, such solutions make it possible for businesses to operate in African countries as if the entire infrastructure is located on the African continent.
The Parimatch platform serves the Parimatch Brand and company partners in Ukraine, India, Cyprus, Kazakhstan, Tajikistan, Uzbekistan, Nigeria, and Tanzania. After the war in Ukraine began, Parimatch Tech withdrew its franchise and stopped platform operations on the territory of the Russian Federation. Moreover, Belorussian teams are no longer a part of Parimatch Tech holding, so the company stopped platform operations and withdrew the Parimatch brand from the Belorussian market.
This year together with Parimatch Tech were nominated Aspire Global, BETCONSTRUCT, PLAYTECH, OpenBet, Digitain and other prominent industry suppliers. The SBC Awards 2022 ceremony will take place on 22 September at Barcelona. It is a worth noticing event for all who interested in betting and gabling industry development.
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SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on European Gaming Industry News.
Latest News
SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch

SlotMatrix, the world’s largest casino content aggregator, has expanded Wild Extravaganza’s reach in the U.S launching in West Virginia, alongside existing markets, New Jersey and Michigan.
Wild Extravaganza is a high-energy 5×3 video slot that packs vibrant visuals, dynamic gameplay, and huge win potential in a 10-payline experience. The game pays left to right, right to left, and even from the middle, offering players multiple chances to win on every spin.
The core feature of Wild Extravaganza is its multiplying wilds, which can stack on three of the five reels and can reveal a 2x, 3x, or 7x win multiplier.
Wild Extravaganza is fully supported by EveryMatrix’s suite of advanced engagement tools, including free spins, leaderboards, and tournaments, helping operators drive acquisition and retention in regulated U.S markets.
This U.S release is part of a recent surge of SlotMatrix exclusive games entering the market, including 3 Coin Treasures, Lara Jones Treasures of Egypt 2, and Glorious Diamonds.
EveryMatrix holds licences in key North American markets, including West Virginia, Michigan, Pennsylvania, Connecticut, and Ontario, and powers more than 300 customers globally.
Stephen Orchard, Head of Commercial Operations, SlotMatrix, said: “Wild Extravaganza is all about giving players thrilling, fast-paced action and the chance to land some seriously big wins. We’re excited to bring this experience to West Virginia as we continue our expansion across the U.S.”
The post SlotMatrix ignites the reels of West Virginia with Wild Extravaganza launch appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
Bacta commissioned research shows huge support for seaside arcades led by Gen Z

The findings of independent research conducted by Censuswide among a sample of 2,000 UK Nationally representative respondents aged 16+ shows that Generation Z has fallen in love with the seaside arcades so popular with their grandparents.
The research reveals that 8 in 10 respondents (81 percent) view seaside arcades as being part of British culture and it is young Brits that are banging the drum for arcades, with 90 percent of 25–34-year-olds backing their importance.
Despite overwhelming public support from Britain’s younger generations, seaside arcades continue to face a perfect storm of challenges from rising energy and staffing costs, plus the threat of increased taxation as suggested by former Prime Minister Gordon Brown.
72 percent say Government should do more to protect them – with 86 percent of those aged 25-34-years calling for urgent action.
The research findings confirm the central role played by seaside arcades with 72 percent of adults saying they would visit an arcade on a trip to the seaside a figure that rises to 91 percent for 24-34-year-olds.
In terms of providing accessible entertainment 55 percent say that arcades offer great value for money, making them the UK’s most affordable family day out. As a result, 84 percent confirmed they have enjoyed arcades with multiple generations of their family.
The importance of contributions to local economies featured highly in the research paper with 7 in 10 stating that arcades play a key role in regenerating seaside towns, a figure that rises to 85 percent of 18-24-year-olds.
Reflecting on the research findings Joseph Cullis, President of UK trade association, Bacta said: “Britain’s seaside arcades are a vital element of our proud tourism industry, a modern cultural icon, and have been a fun family activity for more than a century.
“It’s brilliant but not surprising to see young people are embracing them with all the enthusiasm of their parents, grandparents and great-grandparents before them.
“At Bacta, we’re fighting to protect our seaside arcades from the threats of rising costs and from those who want to tax them out of existence. We hope that local councillors, MPs and the Treasury will heed the wants and needs of the British people and protect these vital institutions.”
Elliot Ball, who co-owns and runs Clacton Pier with his brother Billy, said other attractions would be at risk if arcades were taxed even more.
“I’m the fifth generation of my family – on both sides – involved in amusement arcades so this is a labour of love” he stated.
“But the threat from the government to raise gambling tax would put at risk a traditional family day out to the seaside. Trips here have been making memories for generations, and it’s great that younger people are finding the same safe, harmless fun on the pier that has been raising a smile and lighting up eyes for years and years.
“We’ve bounced back from the pandemic and the rise of staycations helps, but many of Britain’s most beloved seaside attractions will be put at high risk if gambling taxes rise.”
The post Bacta commissioned research shows huge support for seaside arcades led by Gen Z appeared first on European Gaming Industry News.
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