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Kenya: Unlicensed Betting Firms to be Denied Paybill Numbers, Shortcodes Services

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The Communications Authority (CA) of Kenya has directed Mobile Network Operators (MNOs) to ensure the use of licensed ICT platforms for betting is done to duly licensed firms.

CA Director General Ezra Chiloba on Saturday further ordered the Operators to immediately discontinue the issuance of licensed ICT platforms and services to gaming and betting firms that are yet to be licensed. This includes USSDs, Shortcodes and PayBill numbers.

“Additionally, the MNOs shall be required to provide returns to the BCLB and the Authority detailing numbering resources (PayBill and USSDs), allocated to licensed betting and gambling services providers on a monthly basis,” Chiloba said.

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He added that the directives given to the MNOs are in line with the relevant licensing conditions on the provision of the license services.

Chiloba urged the Operators to carry on any further consultations with the BCLB chairperson, Cyrus Maina.

The CA acknowledged that the Betting Control and Licensing Board is currently undertaking the license renewal to the firm.

The BCLB is, however, only allowing renewals for firms meeting the requirements set by the Interior CS Fred Matiang’i. They include clearance by the Kenya Revenue Authority (KRA), the Financial Reporting Centre, CA and the Interagency security team before being licensed to operate.

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Africa

Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa

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Black Lagoon Games, an innovator in immersive gaming, is set to introduce its groundbreaking suite of slot game families at SiGMA Africa, tailored specifically for Africa’s mobile-first audience.

Unlike standalone titles that fade after a few plays, game families create a connected, evolving experience that keeps players engaged. Each family of games is built around a proven theme, familiar mechanics, and progressive features, ensuring players don’t just try a game once – they stay, explore, and return. Black Lagoon Games is launching not just games but entire ecosystems of games, where players seamlessly move between titles within the same game family, discovering new surprises while enjoying a familiar experience.

Black Lagoon Games’ portfolio harnesses the agility of digital play, delivering a dynamic experience that redefines modern gaming. Designed to enhance engagement and nurture loyalty, they evoke the timeless emotional connection of classic slot experiences and the nostalgia of land-based gaming. The content provider’s advanced operator tools further empower partners to create bespoke promotional strategies and heighten player experiences.

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Backed by a deep understanding of Africa’s iGaming market, Black Lagoon Games’ solutions address diverse player preferences with features for smaller bet sizes and robust backend performance. This technical prowess ensures that the traditional slot machine feel is translated onto mobile devices, offering both reliability and the cherished familiarity of classic gaming.

The Black Lagoon Games team will be in Cape Town for SiGMA Africa from March 10th to March 12th.

Black Lagoon Games CCO, Jan Ridenfeldt, commented: “For us, SiGMA Africa isn’t just another event, it’s the jewel in the crown of Gaming shows. It’s where Black Lagoon’s vision comes to life. Our mission is to deliver high-quality, truly localised games that appeal to African players and operators. We’re bringing fresh, culturally attuned game families that are authentic, not just reskinned versions of global hits. And with our lightning-fast production and seamless integration, you won’t have to wait to bring these experiences to your players. Be an early adopter and beat your local competition. Let’s meet in Cape Town and make it happen!”

The post Black Lagoon Games to present Next-Gen game families for Africa at SiGMA Africa appeared first on European Gaming Industry News.

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Vegas Kings Welcomes Catie Di Stefano as Vegas Queen

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Premier iGaming Creative & Development Agency appoints Stefano as its new Marketing Director

Vegas Kings, the leading creative and development agency specializing in the iGaming and sports betting industry, is excited to welcome Catie Di Stefano as its new Marketing Director.

For nearly 30 years, Vegas Kings has been at the forefront of iGaming innovation, delivering high-converting creative design, seamless front-end development, and engaging content that enhances player conversion and retention. The agency has built a reputation as the go-to creative powerhouse for sports betting and casino brands worldwide.

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“As the industry continues to evolve, so does the need for fresh, creative talent,” said Ashley Adir, CEO at Vegas Kings. “We’re excited to welcome Catie to the team. Her experience across B2B and B2C gaming, content marketing and digital transformation aligns perfectly with our mission to create industry-leading services for operators and providers alike.”

“Vegas Kings has been a trusted partner in the iGaming industry since 1998, and I’m honored to join a team that has such a strong reputation of consistently delivering top-tier creative and technical development,” said Di Stefano. “In such a competitive industry, having the right blend of engaging design, seamless integrations and strategic content is what makes the difference. I’m excited to showcase how Vegas Kings can further help brands stand out.”

As Vegas Kings continues to expand globally, the agency remains dedicated to helping operators maximize player engagement through expert-driven design, development, and content marketing strategies.

Di Stefano, who brings over a decade of gaming industry experience, will make her debut representing Vegas Kings at Next.io in New York in March 2025.

The post Vegas Kings Welcomes Catie Di Stefano as Vegas Queen appeared first on European Gaming Industry News.

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SCCG Management Partners with iGC Africa

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SCCG Management, a global leader in gaming advisory and consulting, has partnered with iGC Africa to launch the continent’s most significant gaming summit.

This landmark event, taking place from May 26-29, 2025, at the Marrakesh Parc Expo, Circuit International de Marrakesh, Morocco, will bring together industry leaders, innovators and key stakeholders from across the globe. The iGC Africa 2025 Summit is set to be the premier gathering for gaming operators, affiliates, suppliers, investors and media professionals, offering unparalleled networking opportunities and insights into Africa’s rapidly growing iGaming sector.

With over 12,000 attendees, more than 100 speakers, over 400 exhibitors and upwards of 20 networking events spread across 15,000+ square meters, this event will serve as a catalyst for growth and innovation in the African gaming industry.

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“iGC Africa 2025 is not just another gaming summit—it’s a movement to open Africa’s iGaming sector to the world. By breaking down barriers and fostering meaningful collaborations, we are creating a future where Africa is a key player in the global gaming industry. This partnership with SCCG Management brings unparalleled expertise to the table, ensuring that this event delivers unmatched value to all participants,” Alexandra Cernescu, Founder & CEO of iGC Africa, said.

“The African gaming market is one of the most dynamic and rapidly growing sectors in the world. Our partnership with iGC Africa is a testament to our commitment to supporting operators, technology providers, and investors in unlocking the vast potential of this region. By leveraging our extensive expertise and global network, we are dedicated to making iGC Africa 2025 the most impactful gaming summit the continent has ever seen,” Stephen Crystal, Founder & CEO of SCCG Management, said.

The post SCCG Management Partners with iGC Africa appeared first on European Gaming Industry News.

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