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These Slot Games Are The Most Popular In Finland
In Finland, the state has a monopoly on gambling for nearly 70 years. Only Veikkaus is allowed to operate in Finland but Finnish players can play abroad and actually, that is getting more popular than Veikkaus. Online casinos that have Maltese or Estonian licenses are the most used sites and Finnish players like them. Nowadays the trend is to use fast casinos or as Finnish players are saying “Pikakasinot.”
Kasinoseta.com is one of the sites that review all the casinos for Finnis players and also gives a professional opinion about what sites offer and what kind of games you can play there.
Before gambling, players must learn about the following basic elements in slot games:
- Reels: Reels appear vertically or horizontally. Players will discover different images or symbols depending on the slot game they are playing. Classic slots, for example, contain three (3) reels. Video slots, on the other hand, may contain five (5), seven (7), or even nine (9) reels. If a certain combination of symbols displays on a payline after gambling and spinning, you win.
- Paylines: A payline is used to create a winning combination. Gamers will see numbers on either game edge in each slot game they play. A payline is a series of rows that run across the slot reels from left to right. These can also feature symbols in a single row or alternate rows. The number of paylines in a slot machine can range from one to fifty or more. The successful paylines and payouts automatically appear in slot games. At online casinos, pressing the max wager button will activate all of the paylines in that specific slot game.
- Rows: Rows run vertically in slots, with three or more rows possible in a single game. A payline appears on the appearance of a group of certain symbols in a row. Paylines, on the other hand, do not necessarily appear on the same row because they can run in any direction as long as the symbols are matched.
- Payout Table: The payout table is the most important part of the game. The table shows which symbols form a winning combination and which symbols trigger free spins. It will also show players how much they stand to win on specific combinations, among other things.
Before they start playing, gamers should familiarize themselves with the following basic symbols of slot machines:
- Standard Symbols: These are your slot game’s fundamental symbols. The conventional fruit machine icons that have become a vital component of the basic 3-reel slot design have previously been discussed, however, the majority of online slots employ card-based symbols. In this way, they’re returning to the game’s origins, which can be traced back to the early poker machines.
- Wild Symbols: Wild symbols are a unique form of bonus that the great majority of casino players choose. This type of symbol may be found in most 5-reel online slots nowadays, and it should be specified in your game’s paytable. When the game looks for a winning combination, wild symbols might take the place of any other character.
- Scatter Symbols: Scatter symbols are yet another popular bonus feature seen in most video slots. Scatters are normally among the most uncommon symbols on the reels, making them more difficult to come by. They do, however, offer the advantage of not needing to be part of a payline to have an impact. The impact varies from one slot machine to the next.
What games are Finnish bettors playing in 2022?
In Finland, where many of the industry leaders manufacture games with a wide range of styles and themes, online slot games are quite popular. Progressive jackpot slots, High roller slots, and 3D slots are popular among players due to their enormous maximum prizes, which may easily reach millions of Euros. Other slot varieties, like Vegas slots, recreate popular land-based casino slot games for online gamers to enjoy from the comfort of their own homes.
How do casinos usually give free spins for game releases?
Some casinos have their own set of advantages and disadvantages, while others are just more generous with their casino bonuses. In Finland, a few operators have continued to stand out in recent years, and in terms of bonuses, we believe the following online games are the finest options.
Top slots in Finland 5
- Reactoonz: Finnish players love Reactoonz. It might feel confusing but it’s not. It’s a highly volatile game where the aim is to get into the bonus game where the character of the game called “Garga” will show up and acts like a wild symbol.
- Moon Princess: Lately Moon Princess has become one of the most popular games in Finland. The game theme is anime based where the Princess throws randomly different features where players’ chances increase to win more. The main thing here as well as to trigger the bonus game where the winnings are the biggest.
- Book of Dead: Legendary Book of Dead has been one of the most popular games already for years. The game is simple with 10 paylines and 3 books that give 10 free spins. While you are playing with Free Spins you will get randomly one symbol that expands for the full reel every time it comes. It also increases winnings and you can also get a full screen of the same symbols.
- Bonanza: Bonanza slot might be popular in Finland because of the TV Show back in the day which was one of the most-watched shows. The game itself has nothing to do with it and there are a few versions of it normal and Megaways. Symbols are more or less like in Starburst but it still has its own style which players like.
- Fire in the hole xBomb: Relax Gaming has provided many good games lately and Fire in the hole is one of them. Finnish players love it and the theme of the game is gold mines. The game offers different features and one of them is dynamited which gives more chances to win and gets players closer to the maximum win of the game which is 60000x the stake.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
Eastern Europe
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating

“We weren’t just present — we were participants of Runfest. And that’s one of the most important aspects,” said Artak Ashkhatoyan, Deputy CEO of Totogaming.
On July 6, Totogaming joined the Cernica Pantelimon Runfest in Romania, once again emphasizing the importance of promoting amateur sports and a healthy lifestyle.
“Supporting such initiatives is a priority for TotoGaming. First, 50% of the proceeds from RunFest will be donated to the CLOVES Romania Foundation, supporting children affected by CLOVES Syndrome. And second, we’ve always believed in showing our passion for sports through actions, not just words. Have you noticed how we’re constantly rushing through life, yet when we look back, it often feels like we haven’t moved at all? It’s important for us to lead by example and show the importance of participation. This is exactly the message we’re promoting through our team’s active involvement in the marathon. After all, there can never be too much sport in our lives,” said TotoGaming’s Deputy CEO, Artak Ashkhatoyan.
A Simple Concept, a Powerful Impact
The concept of this sports event is straightforward: choose a distance between 1 to 21 kilometers and run. The goal? Make sport an integral part of everyday life. The crowd certainly embraced that, gathering as early as 8:30 a.m. — on a Sunday morning.
Totogaming contributed in two distinct capacities: as an official sponsor and as an active participant. A dedicated team of 13 employees represented the company at the Cernica Pantelimon RunFest, with 7 of them proudly taking part as runners.
More Than Just a Run
It wasn’t an easy challenge — especially because among Totogaming’s runners were people for whom running isn’t a daily habit, or even part of their life at all. Yet they couldn’t miss the opportunity, not least from the perspective of corporate responsibility.
“We just finished the 7.5-kilometer race!” shared Petrut-Adrian Toea from the Totogaming team.
“It was amazing, honestly. Around the 2-kilometer mark, I had this little battle with myself — I told myself I had to finish the race, no matter what. And I did it! I came in around 60th place out of over 100 runners, which for me is a really good result.”
“I see my participation as a small contribution toward promoting a healthy lifestyle. In my close circle, everyone knows I’m not exactly the sporty type. I’m not athletic, and I usually prefer having fun in other ways. But showing up here, early in the morning, in this intense heat, and completing almost 8 kilometers with just one short break — I think it set a good example.”
“I hope seeing someone like me finish this challenge motivates my friends to try something similar for their own health. I believe that’s a meaningful contribution”, – added Petrut-Andrea.
Totogaming also made it possible for every attendee to bring sport into their lives — quite literally. At the Totogaming tent, participants could ride stationary bikes and receive prizes based on the number of points they earned through their efforts.
Whether they were running, cycling, or simply cheering for friends, the goal for everyone was the same: to reach the destination of champions — by bringing sport into everyday life.
The post Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating appeared first on European Gaming Industry News.
AI
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
The post Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps appeared first on Gaming and Gambling Industry in the Americas.
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