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Finixio Launches New Products in Balkan, German and Japanese Markets
UK-based Finixio has launched new products targeting the Balkan, German and Japanese markets. The new sports betting products are Kladionica.com targeting the Balkan market, WettanbieterBonus.de targeting Germany and JapaneseBetting.com which focuses on Japan.
Finixio’s products and services allow users to compare sportsbook services and offers at different sites. Already this year, Finixio has launched its own suite of horse racing tools and services including live horse results, race cards and odds comparison on its flagship website Sportslens.
Adam Grunwerg, CEO of Finixio, said: “2021 was a breakthrough year for us as we successfully diversified into the iGaming vertical. This year we aim to expand into new markets where we see great potential. The Balkan markets of Serbia, Croatia and Bosnia will give us access to more than 15m users, while Japan is one of the most untapped markets with over 125m people and a $60b online sports betting industry. Japan is also quite unique when it comes to its domestic sports schedule with a focus on Baseball, Sumo and Horse racing fixtures. We look forward to analyzing the opportunities of these markets in more detail.
“Our goals for 2022 are to continue our growth, expand into new markets and revamp our websites to make them industry leaders. This includes an increased focus on personalisation, user ratings, tools and high quality news. We also aim to keep on top of upcoming or newly regulated betting regions such as Brazil, Chile, Ukraine and Canada.”
Samuel Miranda, Co-founder of Finixio, said: “I’m very proud of what the entire Finixio team has achieved in such a short time frame. It’s a tremendous effort to come this far. The majority of the iGaming industry has been consolidated by big Scandinavian companies on highly leveraged buyouts. We’re now competing with them on the same level but with a much lower operating budget, lower timeframe and launching a number of our sites from scratch.”
BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.
“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”
Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.
Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”
Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.
The post BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign appeared first on Gaming and Gambling Industry in the Americas.
Relax Gaming, the iGaming aggregator and supplier of unique content, is bringing back its favourite double act in Bill & Coin 2: Mummy Mischief, an Ancient Egyptian adventure packed with new features, huge win potential, and a dash of mischievous charm.
Players will join Bill & Coin as they search for the treasures of the pharaohs, with the chance to win up to 15,000x their bet. Classic gameplay elements from the original Bill & Coin return, enhanced with exciting new features such as big coin wins and a wild feature present by the new loveable Dicey dog character.
The action is centred around three unique bonus features, Sticky Coins, Multiplier Ladder, and the Book Bonus, alongside an all-new Super Bonus that combines every feature into one epic, chaotic, high-potential experience.
Landing three Bonus symbols triggers the Bonus Pick, allowing players to choose their preferred feature. The Super Bonus is activated when one of those symbols is a Super Bonus icon, bringing together sticky coins, multiplier boosts, expanding book symbols.
Bill & Coin 2 Mummy Mischief offers a balanced mix of frequent wins and big payout potential and is set to be a worthy contender for Relax Gaming’s biggest release of the Year.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Bill & Coin has always been a fan favourite, so we knew their return had to be bigger, bolder, and packed with more features than ever before.
“Bill & Coin 2: Mummy Mischief blends classic gameplay with fresh mechanics like the Super Bonus to create a thrilling and highly rewarding slot experience. We are confident it will be one of our standout releases this year.”
The post Unearth ancient treasures in Relax Gaming hit Bill & Coin 2: Mummy Mischief appeared first on European Gaming Industry News.
XGENIA, the AI development powerhouse redefining how apps, games, and interactive experiences are built, announced the launch of XGENIA Labs, the world’s first AI-native incubator program for emerging game studios and AI-powered startups, with sponsor applications now open.
Powered by the unique AI technology, integrated iGaming loop mechanics, and node-based tools of the XGENIA platform, XGENIA Labs gives startups the foundation to build, test, and scale AI-powered games and applications faster than ever before.
Why It Matters for Sponsors
XGENIA Labs is designed not just for startups, but for strategic partners and sponsors looking to shape the future of AI-native development in iGaming.
Sponsors benefit from:
- 🎯 Early access to high-potential teams and deal flow
- 🎮 Influence over the next wave of AI-powered game development
- 💡 Brand visibility across program events, Demo Day, and media
- 📈 Preferential investment rights and equity opportunities
Industry Leadership & Mentorship
The program will be curated by Ali Storm, SiGMA World Event Manager, Co-Founder of Fight Talk, and a respected networking expert in iGaming and interactive entertainment. Storm is supported by a growing network of mentors, advisors, and facilitators across AI, gaming, and investment, who will guide each cohort through development, scaling, and fundraising.
“As Program Director, my goal is simple,” said Storm. “By combining XGENIA’s cutting-edge tools with mentorship and capital access, we’re creating the perfect launchpad for the next generation of AI-native studios.”
Strengthened Commercial Team
The launch of XGENIA Labs comes as XGENIA strengthens its leadership with the appointment of Monika Flores Martin as Chief Sales Officer, reinforcing its commitment to commercial growth and strategic partnerships.
Call for Entries
Recruitment for the first XGENIA Labs cohort begins in September, running October–January and culminating in Demo Day at ICE Barcelona, January 2026.
Sponsors, startups, and investors can learn more at https://xgenia.ai/labs.
The post XGENIA Launches World’s First AI-Native iGaming Development appeared first on European Gaming Industry News.
BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign
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