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BtoBet’s Dima Reiderman discusses his outlook for 2022

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“OUR GEOGRAPHIC EXPANSION AND PRODUCT ROADMAP GO HAND-IN-HAND”

BtoBet’s Chief Operational Officer, Dima Reiderman, analyses the company’s performance during 2021 and provides his outlook for what awaits the company throughout 2022.

  1. It’s been a very important year for BtoBet growth’s strategy. 2021 has seen the company establish a strong foothold in Europe, whilst having consolidated its core markets. What are BtoBet’s targets for the new year from a market perspective?

Market consolidation and expansion were one of the primary targets for 2021. And I am glad to say that from this point of view we have ticked all the boxes. Having said this now we have to focus on what lies ahead for BtoBet during 2022.

Looking back at January last year, we’ve spoken openly about our intent to be present in the more mature markets. Now we are in a position to say that we are present in these high-yield markets, and we want to further increase our presence in these markets.

We have gone live in Poland and the UK, and are keen to continue building our presence in what is Europe’s biggest market. At the same time I am also very positive that 2022 will see BtoBet very active on the European front and entering multiple jurisdictions in this mature market. All this whilst at the same time further maintaining our growth strategy in emerging markets, where for instance in the past weeks we have announced our partnership with FanDuel in Brazil.

  1. A lot of activity seems to await BtoBet for 2022 on the markets front. But what awaits the company from a product development perspective?

To put it simply, our geographic expansion also drives our product roadmap.

Entering and expanding in these markets also drives to a significant extent the evolution of our sports betting product, because it needs to develop to fit the requirements of the mature market punters.

One has to keep in mind that the betting preferences of our core markets – Africa and Latin America in particular – are very much different than what shapes up the player preferences in the more mature markets, such as in the United Kingdom for instance. And it is with this in mind that we are developing our sportsbook offering to fit the taste of these more mature markets.

The evolution of our horse racing product perfectly encapsulates this product evolution. Horse racing is a must have for instance in the UK, whilst bookmakers and operators in Latin America and Africa do tend to do without it. Another example is esports, which is a high bandwidth consumption product, and whilst again it is a must for some markets, it’s not a prerequisite for others.

And in parallel to this product evolution, there are also the modifications that will be taking place on the front-end level, whereby we will be adjusting the UI of the product to fit the liking of punters in different market scenarios.

So essentially, we are working hard on simultaneously addressing this co-existence: our expansion and entry in new markets, and the evolution of our product roadmap.

  1. 2021 has also been a significant year for BtoBet when it comes to human resources. Will this growth also continue throughout next year?

2021 has seen BtoBet grow significantly from a human resources point of view. The company’s workforce has grown by over 40% during the past 12 months, and the vast majority of this new talent has joined our technology division, particularly the product team. We brought onboard experienced people with a thorough understanding of the iGaming industry, with knowledge in retail, online, and a profound expertise in mature markets. This latter aspect is of particular importance given the fact that mature markets constitute a primary focal point in our growth strategy.

The growth in the headcount is a direct result of our investment in the technology. And we are maintaining this same direction for 2022 as well, again mainly on the technology side. All this whilst at the same time continuing to strengthen the company’s management and leadership team.

  1. How did the company’s growth strategy translate in financial performance?

2021 will go into the company’s financial annals as the best year ever for BtoBet with Q4 being the highlight for the entire year. However, whilst very satisfied with what we have achieved during the past 12 months, we set even more ambitious targets for us for the coming 12 months and which will see BtoBet registering further significant growth in terms of revenue.

Being part of a publicly traded group also allows BtoBet to explore benefits from the group synergies, sharing knowledge and experience, and at the same time optimising costs.

2021 demonstrated the company’s agility, because whilst we were laying the foundation for the long-term growth of the company, in parallel to this we registered the best year from a financial point of view. And the past 12 months have actually shown that one does not necessarily need to come on account of the other.

All this hard work will eventually pay off in the coming years, because BtoBet will be one of the market leaders in the sports betting industry.

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BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029

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Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.

The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.

“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.

“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.

The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.

The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.

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BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.

BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.

With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions

BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”

White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”

BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.

The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.

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Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal

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Gaming Corps, a publicly listed company from Sweden, has announced a significant expansion of its Remote Game Server (RGS) agreement with a major global iGaming group. Beginning in August 2025, the company will double its monthly game output under the agreement, delivering two new game titles per month. This extended commitment carries an initial rolling annual order value of SEK 28 million.

This development is part of Gaming Corps’ broader strategic partnership with its major shareholder Denwena Limited, first communicated in June 2025. The collaboration has accelerated Gaming Corps’ growth trajectory and increased production demands for its original content.

To support the delivery of this expanded pipeline, Gaming Corps is actively scaling its game development organisation through targeted recruitment and organisational investment. A portion of the agreement has been structured as prepaid, enabling the company to fund this growth initiative without the need for external financing.

Juha Kauppinen, CEO of Gaming Corps, says: “Our close collaboration with Denwena Limited gives us the opportunity to write completely new chapters in Gaming Corps’ journey. It’s hard to find much stronger proof of that than the fact that the RGS deal is now doubling for a second time, meaning that from now on we’ll be delivering two games per month. We are also in interesting discussions with other game studios who are interested in our RGS offering due to our strong distribution network and our innovative unique game engines.”

Gaming Corps’ expansion of its RGS production schedule underscores its long-term commitment to becoming a leading B2B content provider in the global iGaming space. The company’s focus on building proprietary game engines, coupled with a growing distribution network, positions it well to attract additional partners and drive future profitability.

The post Gaming Corps Doubles Monthly Game Production Under Expanded RGS Deal appeared first on European Gaming Industry News.

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