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Aggregator Groove bets on Betby with powerful sportsbook technology

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3 years ago

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Innovative sports betting provider Betby has become the latest in line to get in the Groove, having secured a defining agreement that underlines aggregator and platform Groove’s business readiness in multiple iGaming verticals.

This latest integration will bolster the breadth of betting options available per event via Groove and allow its operator cluster to offer their customers an expanded market offering.

This latest agreement rounds off a record year for Groove and marks the latest commercial success for the fast-expanding platform, as the aggregator continues its notable growth trajectory through world-class content provision.

Betby provides a huge array of betting markets on thousands of sporting competitions monthly. Identified by a technology-first approach, Betby delivers a leading sportsbook solution that is fully customised to clients’ requirements, rather than a standard out-of-the box product.

Throughout 2021 Betby has been bringing new products to market and has significantly upgraded its offering alongside introducing the Betby.Games series while also focusing on delivering extra functionality in the core business and fully managed sportsbook solution. Upcoming introductions includes extra data feed integrations, more front-end layouts and various other specific functionalities to be announced shortly.

Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

GrooveOn, an easy-to-use multifunctional back-office, powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.

Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.

Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under this new partnership with Betby.

CEO at Betby Leonid Pertsovskiy said: “To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”

Yahale Meltzer, COO at Groove said: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships. The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front”.

 

For further information visit https://groovetechnology.biz/

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Latest News

Fanatics Casino Launches with $2 Million FanCash Drop

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3 hours ago

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May 5, 2025

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The post Fanatics Casino Launches with $2 Million FanCash Drop appeared first on Gaming and Gambling Industry in the Americas.

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Digital Footprints

Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards

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11 hours ago

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May 5, 2025

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Digital Footprints, a leading full-service iGaming marketing agency, is proud to announce its shortlisting in three major categories at the upcoming EGR B2B Awards 2025. The agency has been recognised for excellence in the following categories:

  • Marketing Services Supplier
  • Corporate Services Supplier
  • Best Customer Service

The EGR B2B Awards are widely regarded as the benchmark for performance and innovation within the online gaming industry, celebrating the very best service providers across all verticals.

“This recognition from EGR reflects the dedication, creativity, and expertise of our team,” said Sharon McFarlane, Managing Director at Digital Footprints. “Being shortlisted across three highly competitive categories not only validates the results we’ve achieved for our clients, but also showcases our commitment to exceptional service and forward-thinking strategy in the iGaming space.”

A Testament to Innovation and Service Excellence

Digital Footprints has consistently delivered high-impact marketing solutions to some of the industry’s most recognisable brands, combining data-driven strategies with creative execution to drive measurable results. The agency’s inclusion in the Marketing Services Supplier category underlines its reputation for cutting-edge campaign management, performance marketing, and brand development tailored specifically to iGaming audiences.

The Corporate Services Supplier nomination recognises Digital Footprints’ ability to deliver robust support solutions that help clients scale sustainably and compliantly in an increasingly regulated environment.

Meanwhile, the Best Customer Service shortlist position reflects the agency’s people-first approach and relentless focus on providing transparent, responsive, and personalised support to every partner.

Looking Ahead

Winners of the EGR B2B Awards 2025 will be announced at the official awards ceremony on 2nd July, where industry leaders will gather to celebrate innovation and service excellence across the iGaming ecosystem.

Digital Footprints is honoured to stand alongside the industry’s top performers and remains committed to pushing the boundaries of what’s possible in iGaming marketing.

Media Contact:
Sharon McFarlane
Managing Director
Digital Footprints
📧 [email protected]
📞 +44 7885 910 472
🌐 www.digital-footprints.co.uk

The post Digital Footprints Shortlisted for Three Prestigious EGR B2B Awards appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

EGBA boosts regulatory monitoring with compliance workspace Letzz

Published

11 hours ago

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May 5, 2025

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Reading Time: < 1 minute

 

The European Gaming and Betting Association (EGBA) is pleased to announce a partnership with Letzz, an AI-powered compliance workspace designed for online gambling, to modernise regulatory monitoring and enhance strategic compliance across Europe’s fragmented online gambling landscape.

Through this partnership, EGBA will implement Letzz‘s AI-powered tool to enhance its own regulatory monitoring capabilities. Launching this week, the Letzz platform offers operators real-time, expert-validated insights and automated regulatory news scanning, creating a single, reliable source of information for compliance management.

“We are committed to promoting the highest standards of compliance across Europe’s online gambling sector,” said Maarten Haijer, Secretary General at EGBA. “With 27 countries in the EU, each with their own gambling laws and a myriad of requirements, accessible tools like Letzz can help both associations like EGBA and operators better understand the complex landscape of regulatory obligations.”

“We founded Letzz with the belief that compliance should be a competitive advantage, not just a necessity,” said Daniel Gambin, Co-Founder and CEO at Letzz. “Our partnership with EGBA allows us to bring this vision to a wider audience of operators who share our commitment to excellence in regulatory compliance. By transforming compliance from a challenge into a strategic business asset, we’re helping operators stay abreast of the latest regulatory changes.”

The collaboration reflects EGBA’s commitment to promoting a well-regulated online gambling market with the highest compliance standards.

 

Source: egba.eu

The post EGBA boosts regulatory monitoring with compliance workspace Letzz appeared first on European Gaming Industry News.

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