Latest News
Fonbet Names Alexander Ovechkin as Brand Ambassador
Fonbet has named the three-time world ice hockey champion Alexander Ovechkin as its new brand ambassador.
Lauded as one of the most celebrated athletes in Russia, the Stanley Cup winner will work alongside Fonbet across a series of events, including advertisements, press conferences, workshops and jersey giveaways.
“It’s hard to overestimate the importance of our partnership with Alexander Ovechkin,” Alexander Paramonov, Director General of Fonbet, said.
“This is a truly significant event for our company. Ovechkin is known, loved and respected in the hockey community and is one of the most recognisable athletes and world-class stars. The partnership between this amazing athlete and the oldest betting company in the CIS is one of the greatest highlights of our year.”
Having already partnered with the Kontinental Hockey League (KHL) earlier this year, this new partnership with Ovechkin will help strengthen Fonbet’s presence within the ice hockey space.
Alina Yakirevich, Marketing Director of Fonbet, said: “We’re excited that an athlete of this magnitude is now part of our company. Partnering with Alexander Ovechkin has opened up a lot of new marketing opportunities for us.
“Our contract has a lot of potential opportunities for options. I’d like to thank Alexander for his flexibility during negotiations and willingness to try new formats of cooperation. We’re confident that with his help we’ll be able to expand our customer base and interact effectively with a new audience.”
Alexander Ovechkin said: “It’s exciting that such a large and experienced betting company has invited me to be an ambassador.
“Fonbet is known for its partnerships with sports and journalism stars, and major football and hockey clubs, including my own team: UHC Dynamo Moscow. I’m sure that we’ll have plenty of interesting events in store for hockey and sports fans everywhere. Follow me and Fonbet on social media and never miss what’s coming next!”
Gambling in the USA
Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest
The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Spinomenal makes US debut with New Jersey market entry
Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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