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How Age of the Gods unintentionally became the biggest slot franchise of all time

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If you know anything about online slots then you’ll be aware of the Age of the Gods, a legendary collection of fantasy-themed games created by veteran Estonian slot studio Playtech.

Despite having only existed for five years, the Age of the Gods slot series is widely considered to be the most successful and recognizable slot franchise of all time, with over 20 games available to play at online casinos around the world.

Each individual Age of the Gods slot has totally different bonus features and mechanics and is themed around famous mythical Gods, demigods, and heroes from a variety of time periods and cultures such as Roman, ancient Greece, and Norse mythology.

How Disney’s acquisition of Marvel Entertainment led to the creation of Age of the Gods

Interestingly, the Age of the Gods series was never intended to become as big as it did, in fact, it’s debatable as to whether the Age of the Gods series would even exist at all, if not for Disney’s acquisition of Marvel Entertainment in 2009.

Why does Disney’s acquisition of Marvel have any bearing on an unrelated Playtech slot series developed seven years later? Well, before Age of the Gods existed Playtech’s most popular series of games was actually Marvel slots, these featured some of the brand’s most iconic superheroes and villains.

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Throughout the mid-2010s Playtech’s game selection featured a who’s-who of Marvel Entertainment, offering the following slots: Iron Man, Iron Man 2, Iron Man 3, Spider-Man: Attack of the Green Goblin, The Incredible Hulk, Thor: The Mighty Avenger, Blade, Captain America: The First Avenger, Daredevil, Elektra, Fantastic Four, Wolverine, X-Men and Ghost Rider.

In 2013, when Disney gained full control of all of Marvel Entertainment and their subsidiaries, they announced that they were cleaning up the brand image of Marvel, ultimately, this marked the end of Marvel slots upon the expiration of their licensing agreement with Playtech in 2017.

Years and years of hard work from dedicated teams of online slot developers had gone into creating this huge collection of Marvel slots, so it seemed almost unimaginable that these games would be released into the ether, never to be seen again.

In addition to the wasted time and effort, there was also an issue regarding players. The Marvel slots were much-loved progressive jackpot games, if their favorite slots were deleted would they go and play another provider’s games instead?

Thankfully, someone at Playtech had the grand idea of rebranding all of the Marvel slots, so rather than get rid of them entirely, they developed a new brand (Age of the Gods) and created new artwork, essentially placing it on top of the old slots in a like for like swap. 

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Players would still be able to play their favorite Marvel slots with the same bonus features, mechanics, jackpots, and mathematical models, just with different branding.

What makes the Age of the Gods series so popular?

Just like their predecessors, the Age of the Gods slots proved immensely popular mostly down to the fact that there were so many games for players to sink their teeth into, each Age of the Gods slot offering unique mechanics and bonus features.

In addition to this, the Age of the Gods slots series played host to the Age of the Gods Progressive Jackpot, a truly legendary four-tiered jackpot made up of the Power Jackpot, Extra Power Jackpot, Super Power Jackpot, and the Ultimate Power Jackpot.

These jackpots could drop at any time and can see players win in excess of £1,000,000, the most lucrative of these four jackpots payout every 40 days (on average) whilst the other three payouts on a daily and hourly basis, so it’s not hard to see why players were drawn to them. 

What’s more, fans of the original Marvel slots immediately recognized these progressive jackpots, as they’re exactly the same jackpots that existed prior to the Age of the Gods release.

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How has Playtech kept the Age of the Gods series fresh?

With so many Age of the Gods games out there the series was bound to go stale after some time, however, in a bid to freshen things up Playtech has enlisted the help of smaller studios that fall under their management to create several brand new games. 

Playtech Vikings, Playtech Origins, and Ash Gaming have all stepped up to the plate in recent years to create their own titles. This has also led to an entirely new Age of the Gods series known as Age of the Gods Norse.

This brand new series of Age of the God slots features a clean new design that looks significantly more attractive than the original slots, however, despite being a lot of fun, it’s fair to suggest that they don’t really have the same charm as the original games.

What does the future of the Age of the Gods series look like?

Despite it only being a few months since their last release, it feels like a long time since we’ve heard anything about a new Age of the Gods game.

There’s nothing on Playtech’s roadmap to suggest we’ll be getting a new mythical-themed slot any time soon, which is quite disappointing. That being said, with so many fingers in so many pies, it’s hard to tell what Playtech is doing at any given moment.

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There was some debate as to whether Age of the Gods was on the way out following the landmark release of Kingdoms Rise. The groundbreaking Playtech slot series features many similarities to Age of the Gods, and many thought it was a like-for-like replacement.

However, like Age of the Gods, the Kingdoms Rise series seems to have gone on the back burner in recent months. We’re genuinely not sure what to expect from the series going forward, perhaps Playtech will pass the franchise onto some of their smaller studios to work on? 

However, if Playtech is to continue their trend of releasing exciting new live casino game shows then we might well see the Age of the Gods characters appear in more of these games in the future, rather than online slots, but who knows? Only time will tell.

Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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