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How Age of the Gods unintentionally became the biggest slot franchise of all time

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If you know anything about online slots then you’ll be aware of the Age of the Gods, a legendary collection of fantasy-themed games created by veteran Estonian slot studio Playtech.

Despite having only existed for five years, the Age of the Gods slot series is widely considered to be the most successful and recognizable slot franchise of all time, with over 20 games available to play at online casinos around the world.

Each individual Age of the Gods slot has totally different bonus features and mechanics and is themed around famous mythical Gods, demigods, and heroes from a variety of time periods and cultures such as Roman, ancient Greece, and Norse mythology.

How Disney’s acquisition of Marvel Entertainment led to the creation of Age of the Gods

Interestingly, the Age of the Gods series was never intended to become as big as it did, in fact, it’s debatable as to whether the Age of the Gods series would even exist at all, if not for Disney’s acquisition of Marvel Entertainment in 2009.

Why does Disney’s acquisition of Marvel have any bearing on an unrelated Playtech slot series developed seven years later? Well, before Age of the Gods existed Playtech’s most popular series of games was actually Marvel slots, these featured some of the brand’s most iconic superheroes and villains.

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Throughout the mid-2010s Playtech’s game selection featured a who’s-who of Marvel Entertainment, offering the following slots: Iron Man, Iron Man 2, Iron Man 3, Spider-Man: Attack of the Green Goblin, The Incredible Hulk, Thor: The Mighty Avenger, Blade, Captain America: The First Avenger, Daredevil, Elektra, Fantastic Four, Wolverine, X-Men and Ghost Rider.

In 2013, when Disney gained full control of all of Marvel Entertainment and their subsidiaries, they announced that they were cleaning up the brand image of Marvel, ultimately, this marked the end of Marvel slots upon the expiration of their licensing agreement with Playtech in 2017.

Years and years of hard work from dedicated teams of online slot developers had gone into creating this huge collection of Marvel slots, so it seemed almost unimaginable that these games would be released into the ether, never to be seen again.

In addition to the wasted time and effort, there was also an issue regarding players. The Marvel slots were much-loved progressive jackpot games, if their favorite slots were deleted would they go and play another provider’s games instead?

Thankfully, someone at Playtech had the grand idea of rebranding all of the Marvel slots, so rather than get rid of them entirely, they developed a new brand (Age of the Gods) and created new artwork, essentially placing it on top of the old slots in a like for like swap. 

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Players would still be able to play their favorite Marvel slots with the same bonus features, mechanics, jackpots, and mathematical models, just with different branding.

What makes the Age of the Gods series so popular?

Just like their predecessors, the Age of the Gods slots proved immensely popular mostly down to the fact that there were so many games for players to sink their teeth into, each Age of the Gods slot offering unique mechanics and bonus features.

In addition to this, the Age of the Gods slots series played host to the Age of the Gods Progressive Jackpot, a truly legendary four-tiered jackpot made up of the Power Jackpot, Extra Power Jackpot, Super Power Jackpot, and the Ultimate Power Jackpot.

These jackpots could drop at any time and can see players win in excess of £1,000,000, the most lucrative of these four jackpots payout every 40 days (on average) whilst the other three payouts on a daily and hourly basis, so it’s not hard to see why players were drawn to them. 

What’s more, fans of the original Marvel slots immediately recognized these progressive jackpots, as they’re exactly the same jackpots that existed prior to the Age of the Gods release.

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How has Playtech kept the Age of the Gods series fresh?

With so many Age of the Gods games out there the series was bound to go stale after some time, however, in a bid to freshen things up Playtech has enlisted the help of smaller studios that fall under their management to create several brand new games. 

Playtech Vikings, Playtech Origins, and Ash Gaming have all stepped up to the plate in recent years to create their own titles. This has also led to an entirely new Age of the Gods series known as Age of the Gods Norse.

This brand new series of Age of the God slots features a clean new design that looks significantly more attractive than the original slots, however, despite being a lot of fun, it’s fair to suggest that they don’t really have the same charm as the original games.

What does the future of the Age of the Gods series look like?

Despite it only being a few months since their last release, it feels like a long time since we’ve heard anything about a new Age of the Gods game.

There’s nothing on Playtech’s roadmap to suggest we’ll be getting a new mythical-themed slot any time soon, which is quite disappointing. That being said, with so many fingers in so many pies, it’s hard to tell what Playtech is doing at any given moment.

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There was some debate as to whether Age of the Gods was on the way out following the landmark release of Kingdoms Rise. The groundbreaking Playtech slot series features many similarities to Age of the Gods, and many thought it was a like-for-like replacement.

However, like Age of the Gods, the Kingdoms Rise series seems to have gone on the back burner in recent months. We’re genuinely not sure what to expect from the series going forward, perhaps Playtech will pass the franchise onto some of their smaller studios to work on? 

However, if Playtech is to continue their trend of releasing exciting new live casino game shows then we might well see the Age of the Gods characters appear in more of these games in the future, rather than online slots, but who knows? Only time will tell.

Eloy Fernandez

Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”

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This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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