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How Age of the Gods unintentionally became the biggest slot franchise of all time
If you know anything about online slots then you’ll be aware of the Age of the Gods, a legendary collection of fantasy-themed games created by veteran Estonian slot studio Playtech.
Despite having only existed for five years, the Age of the Gods slot series is widely considered to be the most successful and recognizable slot franchise of all time, with over 20 games available to play at online casinos around the world.
Each individual Age of the Gods slot has totally different bonus features and mechanics and is themed around famous mythical Gods, demigods, and heroes from a variety of time periods and cultures such as Roman, ancient Greece, and Norse mythology.
How Disney’s acquisition of Marvel Entertainment led to the creation of Age of the Gods
Interestingly, the Age of the Gods series was never intended to become as big as it did, in fact, it’s debatable as to whether the Age of the Gods series would even exist at all, if not for Disney’s acquisition of Marvel Entertainment in 2009.
Why does Disney’s acquisition of Marvel have any bearing on an unrelated Playtech slot series developed seven years later? Well, before Age of the Gods existed Playtech’s most popular series of games was actually Marvel slots, these featured some of the brand’s most iconic superheroes and villains.
Throughout the mid-2010s Playtech’s game selection featured a who’s-who of Marvel Entertainment, offering the following slots: Iron Man, Iron Man 2, Iron Man 3, Spider-Man: Attack of the Green Goblin, The Incredible Hulk, Thor: The Mighty Avenger, Blade, Captain America: The First Avenger, Daredevil, Elektra, Fantastic Four, Wolverine, X-Men and Ghost Rider.
In 2013, when Disney gained full control of all of Marvel Entertainment and their subsidiaries, they announced that they were cleaning up the brand image of Marvel, ultimately, this marked the end of Marvel slots upon the expiration of their licensing agreement with Playtech in 2017.
Years and years of hard work from dedicated teams of online slot developers had gone into creating this huge collection of Marvel slots, so it seemed almost unimaginable that these games would be released into the ether, never to be seen again.
In addition to the wasted time and effort, there was also an issue regarding players. The Marvel slots were much-loved progressive jackpot games, if their favorite slots were deleted would they go and play another provider’s games instead?
Thankfully, someone at Playtech had the grand idea of rebranding all of the Marvel slots, so rather than get rid of them entirely, they developed a new brand (Age of the Gods) and created new artwork, essentially placing it on top of the old slots in a like for like swap.
Players would still be able to play their favorite Marvel slots with the same bonus features, mechanics, jackpots, and mathematical models, just with different branding.
What makes the Age of the Gods series so popular?
Just like their predecessors, the Age of the Gods slots proved immensely popular mostly down to the fact that there were so many games for players to sink their teeth into, each Age of the Gods slot offering unique mechanics and bonus features.
In addition to this, the Age of the Gods slots series played host to the Age of the Gods Progressive Jackpot, a truly legendary four-tiered jackpot made up of the Power Jackpot, Extra Power Jackpot, Super Power Jackpot, and the Ultimate Power Jackpot.
These jackpots could drop at any time and can see players win in excess of £1,000,000, the most lucrative of these four jackpots payout every 40 days (on average) whilst the other three payouts on a daily and hourly basis, so it’s not hard to see why players were drawn to them.
What’s more, fans of the original Marvel slots immediately recognized these progressive jackpots, as they’re exactly the same jackpots that existed prior to the Age of the Gods release.
How has Playtech kept the Age of the Gods series fresh?
With so many Age of the Gods games out there the series was bound to go stale after some time, however, in a bid to freshen things up Playtech has enlisted the help of smaller studios that fall under their management to create several brand new games.
Playtech Vikings, Playtech Origins, and Ash Gaming have all stepped up to the plate in recent years to create their own titles. This has also led to an entirely new Age of the Gods series known as Age of the Gods Norse.
This brand new series of Age of the God slots features a clean new design that looks significantly more attractive than the original slots, however, despite being a lot of fun, it’s fair to suggest that they don’t really have the same charm as the original games.
What does the future of the Age of the Gods series look like?
Despite it only being a few months since their last release, it feels like a long time since we’ve heard anything about a new Age of the Gods game.
There’s nothing on Playtech’s roadmap to suggest we’ll be getting a new mythical-themed slot any time soon, which is quite disappointing. That being said, with so many fingers in so many pies, it’s hard to tell what Playtech is doing at any given moment.
There was some debate as to whether Age of the Gods was on the way out following the landmark release of Kingdoms Rise. The groundbreaking Playtech slot series features many similarities to Age of the Gods, and many thought it was a like-for-like replacement.
However, like Age of the Gods, the Kingdoms Rise series seems to have gone on the back burner in recent months. We’re genuinely not sure what to expect from the series going forward, perhaps Playtech will pass the franchise onto some of their smaller studios to work on?
However, if Playtech is to continue their trend of releasing exciting new live casino game shows then we might well see the Age of the Gods characters appear in more of these games in the future, rather than online slots, but who knows? Only time will tell.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Latest News
Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands
Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.
“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.
The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.
Balkan's
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.
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