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Omnicom’s Credera Acquires BrightGen to Expand Digital Transformation Capability & Marketing Consulting Depth
Credera, a global, boutique consulting firm focused on strategy, transformation, data, and technology, today announced it has acquired BrightGen, a Salesforce Summit Partner, to extend its depth in digital transformation, marketing technology, and customer experience capabilities. Credera is part of Omnicom Precision Marketing Group (OPMG), the digital and customer relationship management specialist practice area within Omnicom Group Inc. (NYSE: OMC).
“We remain committed to prioritizing investment in organizations that create remarkable customer experiences with meaningful outcomes for our diverse client base, and we have tremendous confidence that BrightGen’s depth of expertise will better enable us to do just that,” said Justin Bell, President and CEO of Credera. “We saw in BrightGen a clear strategic fit, as well as a strong cultural alignment with shared values for excellence and integrity.”
BrightGen specializes in the design, delivery, and implementation of solutions for some of the world’s largest companies across the media, financial services, travel and transport, and education industries. The company enables its clients to provide optimal experiences to their customers. BrightGen’s management team will continue to lead the company and carry forward its brand, culture and values.
Kevin McDonald, Partner at Credera and the firm’s strategic channel alliance leader added, “BrightGen will add scale and expanded capabilities to Omnicom’s global Salesforce center of excellence, which will allow us to further enable digital, dynamic customer experiences for the world’s leading brands.”
“BrightGen is ready to take the next step in our growth through a partnership with Credera and Omnicom,” said Rob Stevens and Martin Tyte, Co-CEOs and Co-Founders of BrightGen. “Together, we have the strategic vision and cultural fit that will expand our capabilities and accelerate our growth.”
“We are continuously evolving our approach to serve our clients and enable world-class experiences for their customers,” said Luke Taylor, CEO of OPMG. “BrightGen will advance our ongoing efforts to expand our global Salesforce capabilities and geographic reach. I want to welcome Rob, Martin, and the entire BrightGen team to Omnicom.”
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards!
The sequel to our most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds. The Free Spins feature returns, with retriggers, and the scatter payouts have been cranked up: 5 Scatters now award 5000x, up from 2000x in the original, adding even more excitement to each spin.
During the base game, any scatters which land in view will be collected. The collector can activate on any spin, awarding the Free Spins bonus! The game also introduces Mystery Symbols, which reveal a common symbol, and Burning Mystery Stacks, which guarantee a win and can lead to higher payouts. You can even gamble for double or nothing or quadruple or nothing in the base game.
Ready for a fiery spin? Burning Classics 2 takes the action to a whole new level, with bigger wins, thrilling features and plenty of chances to turn up the heat!
Craig Asling, Director of Games at Booming Games: “Burning Classics 2 takes everything players loved about the original and turns up the heat. With boosted scatter payouts, fiery new Mystery features and the same timeless gameplay, this sequel delivers explosive excitement and even hotter winning potential.”
The post Turn Up the Heat with Burning Classics 2 appeared first on European Gaming Industry News.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key.
A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™. Set on a tiny, enchanted planet spinning through the cosmos, this 5×5 cascading slot introduces a whimsical new character through narrative-led gameplay. While the storyline gently evokes fables of solitude and curiosity, it’s the inventive Treasure Turn™ mechanic that keeps the reels in motion.
The signature Treasure Turn™ feature rotates the entire reel 90 degrees counter-clockwise after a win, sliding symbols into new positions before cascading continues. This unusual twist opens unexpected opportunities with each move, especially when large 2×2 symbols drop in. These oversized icons don’t just take up space – they crush smaller symbols beneath them to build multipliers, combining narrative weight with mechanical purpose. Occasional meteor and starfalls bring Wilds and destruction to the reels, offering controlled chaos that suits the game’s dreamlike setting.
Fans of Play’n GO’s more character-led stories – like the Moon Princess or Tales of Asgard series – will find a similar tone here. Yet Rosy Orbit Treasure Turn™ is its own creation, with its gentle pace and cosmic visuals complementing the more strategic gameplay of its cascading feature.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “We’re always exploring new ways to enhance gameplay, and the Treasure Turn™ mechanic lets players engage with the slot world in a more dynamic, spatial way. It’s an entirely fresh spin – quite literally!”
Play’n GO has delivered a poetic yet potent game where movement, story, and design orbit one another seamlessly.
The post Play’n GO introduces innovative new mechanic in Rosy Orbit Treasure Turn™ appeared first on European Gaming Industry News.
Spinomenal, the leading iGaming content provider, has amplified the reach of its slots portfolio in Italy following a tie-up with leading content operator, E-Play24.
Spinomenal’s latest Italian collaboration supercharges its expansion in the region, as its games become ever more accessible in the regulated market. E-Play24 now has access to Spinomenal’s extensive portfolio of popular hits, including Rooster Mayhem, Majestic King and Book of Aphrodite. The integration of Spinomenal’s games into the E-Play24 offering is being carried out via the Exalogic platform, ensuring a smooth and efficient rollout.
Spinomenal CEO, Lior Shvartz commented: “E-Play24 has quickly risen to become a major provider of online casino content to Italian-facing operators, and we’re very happy to call them a partner. E-Play24 and its network will give our titles the chance to be enjoyed by even more Italian players.”
E-Play24 Head of Operations, Alessandro Grasso added: “We’re totally committed to delivering the best content on the market and we believe that Spinomenal’s extensive library of slots will be well received within our network.”
The post Spinomenal goes live with E-Play24 in Italy appeared first on European Gaming Industry News.
Turn Up the Heat with Burning Classics 2
Play’n GO introduces innovative new mechanic in Rosy Orbit Treasure Turn™
Spinomenal goes live with E-Play24 in Italy
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