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Search data reveals absolutely no one understands the metaverse
An estimated 2.62 million searches for the term ‘metaverse’ were made in October. This is primarily down to Facebook announcing that they’re changing their company name from Facebook to Meta after 17 years of operating under the alias. As a result, the name change has put a focus on a whole new future; the metaverse. And no one knows what it is.
Looking at search trends data, digital marketing agency, MRS Digital, revealed how confused everyone is by the metaverse, and why Google isn’t helping anyone figure it out. With a range of featured snippets (the Google search excerpts at the top of a page) that differ from one to the next, the ambition of the metaverse is already proving to be its biggest demise.
The main reason for the confusion is simple – there isn’t a complete metaverse yet and because of this, no one knows what to expect or how functional it’s going to be. There is potential for a whole new economy, way of working, and a significant shift in consumer interests. Whether it’s building a to scale replica of your hometown in Minecraft or going to virtual concerts in Fortnite, the metaverse is only starting to rear its head.
With an infographic, the most common questions on Google have been highlighted to show that amongst all the metaverse noise, only a handful of the 2.62 million people really know about how the future looks.
When looking at searches surrounding the metaverse, numerous threads of questioning arise, sparking interest in games such as Fortnite, Roblox, and Minecraft which are all considered to be emerging examples of metaverses, however the reason for this differs per game.
Alongside the curiosity of video games, cryptocurrencies, NFTs (non-fungible tokens), and VR (virtual reality) all saw increases in search interest. Coinbase, a cryptocurrency exchange platform, saw a 50% increase in search interest when Facebook announced the change to their company name. While some internet users are still trying to figure out exactly what the metaverse is, some users are seeing it as an opportunity to lay foundations for making real money from virtual currencies.
The commonly asked question ‘what are metaverse coins?’ has a simple answer; they’re nothing, because the metaverse doesn’t exist. What does exist though are early iterations of what a metaverse has the potential to become one day, supported by the in-game currencies that allow users to buy new items such as outfits, avatars, and even weapons.
So now everyone knows that no one knows what a metaverse is and that Meta are planning on joining the metaverse race, an exciting and unpredictable future for technology is on the horizon. Just don’t be afraid to ask what it is.
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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.
Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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