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Gambling News Today: FreeslotsHUB Monthly News Compilation
Slot games are based on luck and when lady luck smiles on you, winning will be easier to achieve. This might make you feel like you’re on top of your game. The intriguing feeling players derive from playing these games makes them popular in the online casino industry. As technology advances, software providers compete among them to harness the latest technologies in developing top-quality games for players to enjoy. For this reason, this article brings to you some of the latest news about slots you should be aware of. Now, let’s dive in!
$375,000 for Multiple Spins in Wheel of Fortune Machine
Luck smiled at the Wheel of Fortune player Laura Trammel, a sixth grade teacher who became the first player to receive a house in the bonus round. This casino industry news caused a sensation among many readers. Trammell has already earned $ 23,690 – along with a trip to St. Thomas for a short island break – before the bonus round begins. However, after winning the bonus round, she learned that she had just been rewarded with a new home worth $ 375,000. According to host Pat Sayak, “this is just nonsense,” he could not believe what had just happened. He continued, “I am very excited, I am still in shock. I still can’t believe it just happened. It can safely be called Ms Lady Gamble”. There was a similar reaction on social media, with several viewers finding the achievement incredible and congratulating her on Twitter. In the end, Laura Trammel walked away with $ 398,690 in cash and prizes, and also became the main face of many online gambling news articles.
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The Online Casino Market Will Reach Nearly $ 135 Billion in 2021
The online casino gaming industry has been predicted to hit the $ 135 billion mark at some point in 2021. By 2026, that number could rise to $ 160 billion. It’s no surprise how quickly the online casino industry has grown over the past few years. Nowadays, advances in technology have allowed players to enjoy their favorite games with unprecedented levels of comfort. As gambling news now says, the rise in public acceptance has undoubtedly led to a growing demand for online gambling. In addition, the introduction of virtual reality technology has allowed players to have a real-world experience. In addition, Blockchain technology has added an extra layer of security so that users can enjoy their games without having to worry about them. In addition, licensing guarantees user protection and promotes fair online gambling 2021.
$1.1 Million at Crazy 4 Poker Progressive by Golden Nugget
A New Jersey gambler won himself a sum of $1 million on one spin while playing an online slot game. The man, identified by Scotty W., from Bridgeton was gambling at Golden Nugget Online Casino when fortune smiled on him and he won big! He was playing Pillars of Asgard when he won money and became a talked about person in the online gambling news. It was reported that he started playing on the internet when his short vacation was canceled due to the COVID-19 pandemic protocols. He said, “I can’t believe it. My week went from planting and gardening to winning a million dollars.” The win marked the biggest online win on a non-progressive slot in the United States since the regulation of the NJ online casino market. That gave so many gamblers – who grew skeptical about the legitimacy of the biggest slot machine in the world – hopes of enjoying their preferred game.
Golden Nugget wrote about this casino gaming news on Twitter: “After several years, our Crazy 4 Poker Progressive hit. The lucky winner was dealt a Royal Flush and is now $ 1.1 MILLION the better for it!”
Opening an Offline Slot Machine Arcade in Hastings
There are already plans set aside to open a 24-hour slot machine gallery in Hastings town center. This is due to be discussed before a council licensing panel this week. Although the application has not been met with objections raised by any public member, it has seen several arguments by East Kent Leasing Limited. This competing gaming group suggests that the bingo premises license sought by Merkur Slots would be improper due to the fact that the main activity would be for slot machines. According to a spokesman for the group, “Of major concern is the issue of single manning at the premises. This in conjunction with the premises opening potentially for 24 hours a day 7 days a week is of real concern. This is compounded by the fact that there are no conditions being offered in relation to the application. “It is difficult for the authority to be able to assess whether the premises license holder will be able to protect children and vulnerable persons from harm or being exploited by gambling from the information that has been provided. “The objectors feel it would be impossible at periods of single manning for these protections to be offered.”
Pragmatic Play Introduces Wonderful Tiered Jackpot Feature: Drop Pots
In the wake of the release of its bingo BeachBall Blast product, Pragmatic Play has now introduced its premier multilayer jackpot feature, known as Drop pots, which is regarded as one of their most intriguing concepts. This in-game feature presents three distinct daily types of jackpot, including Mini Drop Pot, Midi Drop Pot, and Maxi Drop Pot. Each one of them holds unique features and strategies. These jackpots will enable players to get a good opportunity to win more and have a better game experience.
Wheel of Fortune Spin & Win Tournament at G2E by TV Star Vanna White
Celebrities in Las Vegas compete among themselves to win a $15,000 prize pool for a local charity to commemorate the 25th anniversary of the Wheel of Fortune slots. IGT intends to introduce 13 other casino games with the wheel of fortune themes. It was declared by the International Game Technology that Vanna White, the hostess of the popular slot, will host a slot competition for celebrities on IGT’s popular wheel of fortune spin and win tournament. The player with the highest score will win a $10,000 donation to any charity of choice. The other $5,000 will be divided among other players to donate to their preferred charities. There are several celebrity contestants, including vocalist Michelle Johnson, Jeff Civillico, Jonathan Bennett, and Mark Shunock. It has also been announced in casino news that G2E will become the global debut for Wheel of Fortune’s much-vaunted spin and win tournament game and 13 other casino games with the wheel of fortune themes and wheel of fortune digital games.
$1 Million Dragon Link™ Progressive Jackpot by Aristocrat and Seminole Gaming
Aristocrat Gaming and Seminole Gaming have reached a landmark with an unprecedented $1 million Dragon Link progressive jackpot. This progressive Dragon Link Aristocrat jackpot is available at Seminole Hard Rock Hotel & Casino Tampa and Seminole Hard Rock Hotel & Casino Hollywood. These two establishments will have linked progressive jackpots which begin at $1 million. The Chief Operating Officer of Seminole Gaming, David Hoenemeyer remarked, “With more than 220+ Dragon Link games currently installed across our Florida Hard Rock and Seminole Gaming properties, we are proud to offer this new High Denomination offering.” He continued, “This is a first of its kind for this game, and we are proud to offer a life-changing $1 million progressive Dragon Link jackpot payable on the spot. You can also try free online slot games at best new casino sites. “The Senior vice president of commercial strategy and business analytics at Aristocrat Gaming, Jon Hanlin, also added,” As it has been with all Aristocrat Dragon Link games, player reception to the high-denom and mid-denomination Dragon Link games has been overwhelmingly positive. Given that incredible player reception, Seminole Gaming approached us with player feedback, and we worked together to turn on the $ 1 million jackpot functionality in response. “According to the gambling commission news, Dragon Link free slots $ 1 million jackpot game is characterized by minimum and maximum bets of $ 25 and $ 2,500 respectively. You can build a dragon link slot strategy and make your gameplay more successful.
Aristocrat Wins Most Success at the Global Gaming Awards Las Vegas 2021
On Monday afternoon at Sands Expo, the Global Gaming Awards Last Vegas 2021, announced its winners after a rigorous voting process. This features some of the top names in the gaming industry. The previous winner, Evolution, came out on top in the digital industry supplier category following an extraordinary year. Furthermore, MGM International won the digital Operator Award and finished as the runners up in both the Customer Loyalty Program and Responsible business of the year award. Aristocrat, however, achieved the most success in the awards, winning three top honors, including Slot of the Year, Land-based Industry Supplier, and Land-based Product of the year. The Chief Operating Officer of Gambling Insider, Julian Perry said, “A huge congratulations to this year’s winners, as well as a massive thank you to everyone who took part and helped make an in-person award ceremony a possibility. As the world begins to return to a sense of normalcy our industry has shown itself to be a resilient one; and I’m sure we will all be back next year for another round of the Awards.” The award for the most responsible business went to San Manuel Band of Mission Indians after contributing significantly to the community for good causes.
Las Vegas Player Won $ 1M Buffalo Slot Jackpot
Not every day we see the story of a happy millionaire with big slot wins in the headlines of online casino news. Not at every turn we hear that someone is winning, owning a casino, or getting phenomenal winnings. However, that was exactly the case with a fortunate Las Vegas resident who became a million with a Las Vegas Buffalo slot machine. The winner has chosen to remain anonymous. Yet, that would not stop the talks that have been centered around it. Boyd Gaming representatives affirmed that the gambler won the Aristocrat’s Buffalo Jackpot on September 10. The anonymous player hit the jackpot at 2:19 am by staking $3.75 with a progressive jackpot prize that paid out a slot jackpots on $1 million .
“Our Buffalo Grand slots are on fire! A lucky guest just started their morning $ 1,222,784.35 richer. There’s a reason these slots are a guest favorite- this is the second big hit on this exact machine, & our fourth huge jackpot on Buffalo Grand.” – written by D Las Vegas casino in a Twitter post.
New Updates 5 Dragons Pokie Machines Surprised All Users
Free 5 Dragons free slot games online was launched by the renowned game development powerhouse, Aristocrat in July 2018 for demo play and real money play. Since then, it has become a popular choice among punters at different locations across the globe. This is a game that portrays Chinese culture and has a fair RTP of about 95.31%. As technology keeps advancing, games are enhanced to ensure maximum users’ satisfaction. For this reason, lots of bonus features and chips have been added to the free online slots machines game. Besides, the game features multipliers, free spins, and several bonus symbols that can boost players’ chances of winning. With a non-progressive jackpot, players are encouraged to try out an exciting game that has gathered much attention in recent times and has taken a special place in gambling news today.
Nobody Expected Such a Release of Slots by Aristocrat
Over the years, Aristocrat has dazzled the casino industry with amazing slot machines and a variety of new online casinos with no deposit bonuses. However, the latest slot machine free online release is on a different level. According to casino gaming news, the updates and updates of this slot machines amazed every user. Some of these games are presented as follows:
№1. Pompeii slot machine. So much was said before the release of this amazing game. Yet, no one expected a great selection of bonuses and multipliers in a free online slot machine. Games like this are all about nostalgia.
№2. Wild Panda slots. This has retained its status as a favorite among casino game lovers in Las Vegas, and across the US. With a fair RTP, great bonuses, and 100 paylines, players can hold their breath.
№3. Free 50 Lions slots. Another stunning game with unbelievable gameplay from Aristocrat, 50 Lions slots offers some amazing features that players would find so hard to ignore. With 50 paylines and fair RTP, this game is one to enjoy.
№4. Queen of the Nile slots. Over the years, Aristocrat has designed some top games. Yet, the Queen of the Nile ranks as one of the best. It features 20 paylines and an RTP of 94.88%.
№5. Big red. Apart from being one of the best slot games provided by Aristocrat, this game is characterized by high volatility that allows players to see several betting that can win them good rewards. Players can expect a 97.04% payout and amazing bonus features in the free play slots for fun.
Woman Hits $1.64M Jackpot in Atlantic City
We can all agree that everyone who has been inspired by a casino has seen big smiles on the face of lucky winners. This is exactly the case on September 19, 2021, when Donna left Resorts Casino Hotel in Atlantic City with a huge sum of $1,644,349. She hit it big while playing the renowned “wheel of fortune” progressive jackpot slots. It makes the fortunate slot player one of the biggest winners at an Atlantic City casino in over a decade. The odds of winning $1 million on a slot machine are about 1 in 500 million – Donna definitely beat the odds. Indeed, there is a better chance of winning the Ballon d’Or, beating Usain Bolt in a 100-meter dash, or winning a grand slam title as an amateur tennis player. Donna was fortunate enough to select the perfect slot machine that would change her life forever! This news has become one of the most discussed in the gambling industry news.
Kindred Group Announces Ban on Dutch Players
iGaming powerhouse, Kindred Group has affirmed its temporary ban on players in the Netherlands, online casino news writes about it. This gaming company – responsible for a myriad of iGaming domains, such as Bingo.com, 32red.com, and more – aims to get a local license of operation. The firm released a press release to provide a deep insight into how the suspension will negatively impact its income before tax, interest, depreciation, and amortization, which is worth about $ 16.3 million for a month. It works towards obtaining a dutch license as a “sustainable operator” in the Netherlands, you can read more in the casino news articles. Of course, the changes in the legislation of the Netherlands negatively affected the profit of the Kindred Group for the 4th quarter.
“Kindred Group plc (Kindred) has today taken the decision that its services will remain closed to Dutch residents until a license is awarded to service the Dutch market under the Dutch Remote Gambling Act. Kindred is prepared to submit a license application later in Q4 2021 . Subject to the license review process, Kindred looks forward to being awarded an NL license in Q2 2022. ” – you can read about this on the official website of the Kindred Group.
Norway Decides to Sign iGaming Counterfeit Domain Blocking Law
The Norway government is planning to implement legislation that will ensure that local internet service providers are forced to take advantage of the Domain Name System (DNS) obstruction software to put an end to all unlicensed casino sites. According to a certain report from iGamingBusiness.com, the new directive came in a consultation paper that was submitted to the European Commission as a result of the efforts that have been put together to put an end to all actions from foreign iGaming companies that have no proper license to target Norwegian gambling enthusiasts.
Shocking Game Conditions and 3 New Jackpots on “Wheel of Fortune” by IGT
Two players, at the Italian-themed Venetian Resort Las Vegas, have been paid out by wheel of fortune slots. Similarly, an online powerbucks player won over $1 million on the “wheel of fortune Hawaiian getaway.” It was declared by the International Game Technology on Tuesday the rewarding of three jackpots including its powerbucks and wheel of fortune slots in August. The slot players were gifted the amounts shown below:
- A Wheel of Fortune slots gambler, on August 10, was given a sum of $1,578,585 while playing “Wheel of Fortune wild red sevens.”
- Another “Wheel of Fortune” player was rewarded with $1,021,166 on August 13 for playing “Wheel of Fortune Double Times Pay 3X4X5.”
- A Canadian online “Powerbucks” gambler was rewarded, on August 16, with a sum of $1,314,376 while playing “Wheel of Fortune Hawaiian Getaway.”
New Treasure Wild Online Slot Update by Pragmatic Play
Pragmatic Play has stunned punters all over the world with amazing online casino content by exposing their players to an adventure of going after gold and jewels hidden inside a mountain, and this can result in huge wins. This video slot offers high volatility and features 5 reels, 20 paylines, and 3 rows. Indeed, the arousing soundtracks and bonus symbols are part of the reasons this game has achieved great renown.
Presentation of the New Jurassic World: Raptor Riches Online Slot by Microgaming and Fortune Factory
Online slots development powerhouse, Microgaming has teamed up with Fortune Factory studio to present a new intriguing online slot game for players to enjoy. This dinosaur-themed game is one of the latest games by the renowned developer. There are several top-paying symbols in the game, including Claire, Ian Malcolm, Owen, and Dr. Wu. The wild is represented by the Indoraptor and it forms a winning combination. By hitting the larger icon, the respins feature of the game is triggered. Landing three or more volcanoes will trigger a special bonus round and you can spin the bonus wheel for free. You can win 8 to 20 free spins. The multipliers offered are 1x, 2x, 3x, 5x, and 10x.
Terrifying Video Slot The Wild Class by Play’n GO Scares Players
Play’n GO has shocked people with a new wild class video slot. The launching of this slot, which features 5 reels and 20 paylines, was announced. The innovator took advantage of the official Thursday press release to announce the design of mobile-friendly video slots that are characterized by Halloween themes and other special effects for players to enjoy. Play’n Go is a popular game developer with over 200 video slots. Yet, their latest game invites all enthusiasts to join three student protagonists as they try to make it through “their final year.” This high-variance game presents a staked symbol that involves characters showing up on the reels as themselves before transforming to demonic alter-egos, with prospects of turning into extra wilds.
High 5 Games Wants To Grow in the Canadian iGaming Market
High 5 Games is looking forward to expanding its service options and reaching a new market. While hoping to expand its service across Canada, it places more focus on Ontario first as the province that boasts the most potential. The CEO of the firm, Tony ginger stated that the company had heard from several offline casino players who wanted to see the game developer present real money gambling on the internet in the country. They also asked when the games will be launched online. In response to this, Singer claimed it won’t be long.
Genius Sports Group Limited Announced the Beginning of Partnership with Barstool Sports Betting
Genius Sports Group Limited has declared that its innovations are currently implemented by the Barstool-branded online sportsbook from Penn National Gaming Incorporated. The firm has made it clear that it is committed to developing a comprehensive “mgm sports betting states marketing and engagement strategy” that ensures player attention and ongoing engagement. The company went public earlier this year through a $ 1.5 billion merger with the Special Purpose Acquisition Company (SPAC). This was followed by an agreement to provide information from the NFL to the American giant stakes sports betting DraftKings Incorporated.
“A major announcement for Genius Sports Group and our commitment to creating a betting ecosystem that is transparent, fair and sustainable for all. We’re excited to work with Football DataCo distributing live data to sportsbooks worldwide.” – posted by @GeniusSports for Twitter followers.
Multiply Winnings up to 8000 Times with Triple Diamond and Lobstermania Slots
IGT is a household name when it comes to providing online slot games. The release of Triple Diamond and Lobstermania free slot play online is aimed at enabling players to increase their winnings by 8000 times. The triple Diamond is characterized by 3 reels and 9 paylines. It is the follow-up to the renowned double diamond and it features some exciting symbols that will help players improve their winnings. The wild symbol is a feature to watch out for. The Lobstermania slot features 5 reels, 25 paylines, and a 94.9% RTP. The medium-volatility game has several high-value symbols, including a small fishing boat, lighthouse, a buoy, and the Lobster Mania logo. Larry in a raincoat is the bonus symbol and by landing three of these, the bonus round is triggered.
Lightning Link Casino Slots Gained More Popularity in App Store
Lightning link casino slots have exploded in popularity and recognition across the online gambling world. Players can win virtual jackpots and other amazing bonuses. This presents the best virtual slot machines for free and players can get a real Las Vegas-style casino game feeling. There is a wide range of Vegas-style slot games. Players are exposed to all the fun of free social casino games on the internet. You can play your favorite slot machine free online and Vegas-style casino slot games by Aristocrat. You can spin genuine free casino games with the greatest selection of free slot machines.
Latest News
Russell Ferris appointed Managing Director at Racecourse Media Group

Racecourse Media Group (RMG) has appointed Russell Ferris to the new role of Managing Director.
Russell, currently CEO of Weatherbys Ltd, will be joining RMG on August 18.
He can count on more than 20 years of senior management and directorial experience in the racing industry, including as Managing Director of Limerick Racecourse and Director, Ireland for At The Races. He joined Weatherbys Ireland in 2016 and was promoted to Weatherbys Ltd Group CEO three years later.
Nick Mills, CEO of RMG, said: “Russell is highly regarded within the industry and will bring a wealth of expertise, experience and enthusiasm to RMG. Russell will oversee and further align the Commercial and Broadcast departments and help take the business to new levels in terms of innovation, engagement and revenues. I very much look forward to welcoming Russell to RMG in August.”
Russell, who also sits as a Non-Executive Director on the Boards of Racing Digital and Venture Bio, said: “I am delighted to be joining a great team at RMG and very much looking forward to the new challenge. RMG play a pivotal role within the industry both domestically and internationally, and I am excited by the company’s vision to further enhance the sport’s appeal, reach and engagement to ensure a bright future for all.
“I’d like to thank the Weatherbys family for the opportunity provided to me. It has been fantastic to see the business develop and diversify in recent years, and I know that I leave it in great hands with Sharon O’Regan and a talented team across the business.”
The post Russell Ferris appointed Managing Director at Racecourse Media Group appeared first on European Gaming Industry News.
Industry Awards
SOFTSWISS Named Online Casino Innovator in CEE 2025

SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.
SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.
The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.
The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:
- Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
- Crash Games in Tournaments: A new integration that elevates engagement.
- Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
- GGR Report Builder: Aggregates performance data across all games and providers.
- Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.
Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”
By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Named Online Casino Innovator in CEE 2025 appeared first on European Gaming Industry News.
Latest News
BAFTA and DCM release star-studded cinema trailer to celebrate the art of video game storytelling
- Actress Susan Wokoma stars alongside Baldur’s Gate 3 duo, Samantha Béart and Neil Newbon, Doug Cockle (Witcher 3), Jane Douglas (games presenter), and Sir Ian Livingstone, co-founder of Games Workshop.
- The trailer launches in cinema ahead of the 21st BAFTA Games Awards on Tuesday 8 April.
- Research conducted by BAFTA found young adults say video games are important to their wellbeing and a form of social connection (YouGov)
BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on Tuesday 8 April 2025.
The 105 second trailer was produced by Common People Films and DCM Studios, with Jennifer Sheridan directing the film. Susan features alongside famous faces from games – such as Samantha Béart and Neil Newbon from Baldur’s Gate 3 – who share their love for video games with cinema audiences nationwide.
Jeremy Kolesar, Creative Director, DCM Studios, “We’ve seen a flourishing intersection between games, film and TV in the UK. Whether it’s a franchise-inspired series or film, a narrative-driven game, or an engaging acting performance, each medium strengthens the other. We’ve tried to capture this in our third cinema campaign with BAFTA, which draws from the diverse UK games industry to inspire the next generation of talent with an adventurous cinematic experience.”
World-renowned for its annual Film Awards, BAFTA has been celebrating the craft, skill and creativity of the games industry for over 20 years, spotlighting the best games and talent in its annual Games Awards ceremony.
The cinema trailer explores the connectivity between film, games and TV, highlighting the depth of video game storytelling and the many varied games that captivate audiences worldwide.
Tony Roberts, Founder/ EP, Common People Films: “This is the second time BATFA and DCM have asked us to bring their brand and message to life and we’re incredibly proud of the work we deliver for both of them. Having a diverse roster of talent, it was exciting to get our directors to write with a focus in games this time round and we think Jennifer has captured something very special. The games industry is a jewel in the crown of British industry and should be celebrated. Another great collaboration.”
BAFTA and YouGov research
As an arts charity, BAFTA supports the next generation of screen talent through various initiatives, bursaries and scholarships. Three alumni of BAFTA’s programmes were given paid roles on the production of this trailer – Jade Fabiyi (camera), Reece Grant (Art Department) and Shona Hart (Stagehand).
This ethos is reflected in the UK cinema placement of the campaign, which targets 16-34 year-olds during the preshow for multiple blockbuster releases. This includes the new A Minecraft movie, based on one of the best-selling video game franchises of all time.
Recent research conducted by BAFTA with YouGov found that:
- Adults aged 18-34 consider video games as important to wellbeing, with a third (31%) citing video games as a form of self-care (higher than Film – 28% or TV – 27%) and 39% of 18-34s consider video games as a form of social connection (compared to 30% Film/TV).
- Over half of UK adults see games as ‘a form of entertainment’ (54%). However, only 1 in 5 consider games as great storytelling (20%) and there is lower awareness that games contain meaningful messages about today’s world (9%) compared to TV (33%)
- Over half (53%) of 18-34s would trust the quality of a game that has been nominated or won a BAFTA Games Award.
- Two thirds (62%) of UK adults were not aware that some of the world’s most celebrated games are made in the UK, and 1 in 5 would be more likely to play a game made in the UK (21%).
Donna Mathews, Executive Director of Engagement, Marketing and Communications at BAFTA said: “BAFTA is known for celebrating excellence in the screen arts and games are no exception. Our members recognise the craft, skill and creativity that goes into making every game and our Awards showcase the incredible variety of games on offer. Like TV and film, games are a way to explore stories and learn about the world around us and young adults see games as more than a form of entertainment, with many considering games important to their wellbeing and social connection. The UK games industry is a world-leading creative force, with talented people making games up and down the country, so with thanks to DCM and Common People Films we are putting games on the big screen to share our appreciation of this art form with audiences nationwide too.”
Susan Wokoma said: “Film, TV and games are connected by the passion of the people who make it. It takes so many people to make these things and seeing people really take ownership of their story and their passion, that’s the thing that threads throughout all of those mediums.”
Jennifer Sheridan, director, said: “What makes gaming so captivating is its ability to fully immerse you in the story. It invites you to engage with the narrative interactively. The beauty of storytelling in games lies in how your experience can be completely unique, even if you’re playing the same game as someone else. This film celebrates that diversity and the incredible journeys that games can take you on.”
The post BAFTA and DCM release star-studded cinema trailer to celebrate the art of video game storytelling appeared first on European Gaming Industry News.
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