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Swintt slots set to debut at Mr Vegas

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Software provider’s catalogue of games will soon go live at Malta-based online casino

Swintt, the market-leading software brand for highly localised slot games, has announced it will be further strengthening its online presence while carving out further footholds in the Maltese and Swedish igaming markets through a partnership deal with Mr Vegas.

Mr Vegas, an online casino platform that offers slots, table games and live casino to customers across the UK and Europe, holds licenses with both the Malta Gaming Association and the Spelinspektionen (Swedish Gambling Authority) – meaning that players in these markets will be able to access Swintt’s collection of top-performing slots ahead of a busy month of exciting new releases.
By the time software developer’s games go live at Mr Vegas, they’ll already be able to enjoy the innovative new slot Book Of The East. Featuring five reels and 10 lines to win, Book Of The East is the first title by Swintt to include a Buy Feature option, meaning players can elect to pay an additional wager in order to gain access to a Free Spins bonus round that is further enhanced by expanding symbols.

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On top of that, they’ll also be able to look forward to the highly-anticipated Rock n’ Ways XtraWaysTM, an upcoming release that features Swintt’s revolutionary pay system. In the game, players will be able to collect special XtraWaysTM symbols that add up to five additional reel positions on the next spin, with this process continuing until the maximum possible number of 262,144 ways to win is reached.
Couple those two new additions with an existing catalogue of games that includes popular titles such as Lone Rider XtraWaysTM, Sea Raiders and Book Of The West and Mr Vegas players will certainly have a wealth of options to choose from when Swintt slots make their debut on the platform later this month.

David Mann, Chief Commercial Officer at Swintt, said: “Through our partnership with Mr Vegas, we’ll be able share our slots with new customers across Malta and Sweden. Whether they’re playing established classics or taking some of our exciting new releases for a spin, we’re sure they’re going to love the innovative features and unique pay systems that have made Swintt slots such a success.”
William Ahlberg, Head of Commercials at Mr Vegas added: “At Mr Vegas, we pride ourselves on offering players an extensive selection of hand-picked games from the biggest software providers in the industry. As one of the rising stars of 2021, we’re delighted to be able to add Swintt slots to our collection and we look forward to hosting some of the big upcoming releases they have in store for us this year.”

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Playtech Announces New Partnership with Progress Play

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Playtech has announced a new long-term partnership with Progress Play, selecting Playtech as their exclusive Bingo provider for their extensive network of brands.

This collaboration marks a significant milestone as Progress Play becomes the first white label network to launch Playtech’s brand new innovative Bingo platform, which went live in December 2024.

This strategic partnership strengthens the existing relationship between Progress Play and Playtech, further cementing Playtech’s Bingo position as the B2B market leader. By joining Playtech’s network, Progress Play will benefit from the largest B2B liquidity in the market, offering a wide variety of networked rooms that are well-known and loved by Bingo players.

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As Progress Play embarks on its first-ever Bingo launch, they will work closely with Playtech’s Bingo experts to tailor the product to their specific needs. Playtech’s network management team will provide ongoing support and consultation to ensure the success of the Bingo offering.

The deal also includes a variety of side games featuring content from Playtech’s Eyecon studio, renowned for their industry-leading Bingo slots. Together, the Playtech and Progress Play teams will leverage the liquidity and these games with exciting campaigns already underway.

Marat Koss, VP of Interactive Gaming at Playtech, said: “We are delighted to welcome Progress Play to the Playtech Bingo network. We have enjoyed working together for many years, and we are excited to extend this partnership to Bingo vertical. By joining Playtech’s network, Progress Play will be able to offer a best-in-class bingo experience to their vast pool of players who will benefit from a wide choice of content, attractive prizes and large variety of games. We look forward to a continuing our long and successful partnership.”

Itai Loewenstein, CEO at Progress Play, said: “We are thrilled to extend our partnership and integrate Playtech’s innovative Bingo platform into our offerings. This collaboration allows us to deliver an unparalleled gaming experience and next level entertainment to our players. We look forward to the exciting campaigns we have planned together.”

The post Playtech Announces New Partnership with Progress Play appeared first on European Gaming Industry News.

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Compliance Updates

IGT Lottery Secures EL Responsible Gambling Certification for the Sixth Consecutive Time

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International Game Technology PLC announced that its Italian subsidiary, IGT Lottery, obtained the European Lotteries (EL) Responsible Gaming (RG) Certification for the sixth consecutive time. Through an agreement between European Lotteries and the World Lottery Association (WLA), IGT Lottery has also obtained WLA Responsible Gaming Certification Level 4, the highest level available.

The EL RG Certification was developed to promote the adoption of RG best practices across EL membership organizations. The EL RG standards are also designed to be complementary to the WLA RG Principles and Framework, allowing companies that meet the implementation of the EL RG Standards to also achieve Level 4 certification of the WLA Framework.

“IGT Lottery achieving responsible gaming recertification by EL for the sixth consecutive time, paired with the highest level of WLA certification, showcases our status as a true global leader in sustainability. ‘Advancing Responsibility’ is vital to our success as a lottery company, and central to our sustainability strategy. We will continue to deliver innovation while operating with the highest level of integrity to protect our people, products and processes,” said Marco Tasso, IGT COO of Italian and International Sales and Operations.

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IGT Lottery’s RG programme is guided by international best practices. Consistently updated to meet evolving standards, the programme operates on three macro guidelines: the promotion of a positive approach to gaming, the prevention of underage gambling and support for players who need it.

The EL RG certification was issued following an in-depth examination of IGT Lottery’s tools, activities and processes that comprise its RG programme in Italy. IGT Lottery was found to be fully in line with the international standards established by the EL, which require specific actions to protect players by the gaming operator, reaching a score of 100% for each of ten specified areas.

The post IGT Lottery Secures EL Responsible Gambling Certification for the Sixth Consecutive Time appeared first on European Gaming Industry News.

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AGA

Americans to Legally Wager Estimated $3.1 Billion on March Madness

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The American Gaming Association (AGA) estimates that Americans will legally wager $3.1 billion on the men’s and women’s college basketball tournaments this year, up from $2.7 billion in 2024. This growth underscores the expanding legal sports betting market and the growing trust in legal wagering options. 

“March Madness is one of the most exciting times in American sports, with fans fired up for both the men’s and women’s NCAA tournaments,” said AGA SVP of Strategic Communications Joe Maloney. “As legal wagering expands across the U.S., more fans than ever have the opportunity to bet legally and responsibly.” 

Throughout the month of March, Have A Game Plan.® Bet Responsibly.™ campaign will serve important messages to fans, encouraging responsible sports betting. The campaign promotes five key principles: 

  • Set a Budget: Determine how much you are willing to spend and stick to it. 
  • Keep it Social: Betting should be a form of entertainment shared with others. 
  • Know the Odds: Understand the games and your chances of winning. 
  • Play Legally: Use regulated, legal betting platforms.  
  • Keep Your Cool: The result of a bet – win or lose – is not an invitation to criticize players, coaches, or officials online or in-person.  

“‘Keep Your Cool,’ our newest ‘Have A Game Plan’ principle, is all about keeping betting fun and respecting the game – no matter how unpredictable March Madness becomes,” Maloney added. 

Since the U.S. Supreme Court’s decision to overturn PASPA in 2018, legal sports betting has expanded to 38 states and Washington, D.C., offering consumers safe and regulated options to engage with their favorite sports. Americans’ support for legal sports betting continues to grow. According to the AGA’s 2024 American Attitudes Survey, 75% of Americans support legal sports wagering in their home state, and 90% view sports betting as an acceptable form of entertainment. 

For more information on responsible sports betting, visit www.haveagameplan.org. 

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The post Americans to Legally Wager Estimated $3.1 Billion on March Madness appeared first on Gaming and Gambling Industry in the Americas.

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