Latest News
Will An iGaming Show Ever Make It To Mainstream Tv?
These competitive video game competitions, iGaming, are known by half of the people aged 55 to 64. Sell-out venues and $100 million prize pools have enhanced esports’ exposure and alleviated any doubts about its long-term viability, serving as a striking reminder of how far the genre has progressed since the first professional competitions in the 1990s.
The recent year has seen a large portion of this rise. In the UK and the US, more than 60% of those who say they watch esports content do so at least once a week, with 3 in 10 admitting they had never heard of esports before a year ago.
In 2018, esports saw significant structural changes, with franchised leagues moving it closer to the structure of traditional sports. More and more people get to engage and participate in game shows online, including the Ladbrokes game shows.
This is helping to make esports a rather more integrated and accessible form of entertainment for new audiences and attract potential investors and sponsors looking for indicators of high revenue potential.
With all these structural changes in place, esports is on the verge of reaching a turning point in 2019.
What Next for iGaming?
Brand investments, such as marketing, sponsorship, and media rights account for a large portion of esports’ growth. Global businesses such as Toyota and Coca-Cola are joining in on the fun by sponsoring Overwatch league games; traditional sports leagues are establishing esports competitions. The question of whether advanced competitive gaming should indeed be made an Olympic sport is still being debated. Broadcasters are trying to follow suit, seeking ways to include esports into their programming.
However, if broadcasters wish esports to be as popular as traditional sports on television, they must modify the format to appeal to a broader audience.
Broadcasters should integrate esports into their program schedule because it makes total sense. Esports has its roots in the realm of internet video, which is a significant element of both millennial and Generation Z (Gen Z) viewers’ daily entertainment habits.
The esports material popular on streaming services like Twitch usually appeals to a narrow audience already well-versed in competitive gaming. This audience is highly interested in and knowledgeable about the most sophisticated games and will cheerfully watch a live event for hours and hours. Broadcasters must adjust their online model such that it is TV-friendly to make esports appealing to the public. Online games, for example, can be highly violent, difficult, and time-consuming. Broadcasters must change their focus to less aggressive and more straightforward titles like Street Fighter and Rocket League, which would allow them to cut the length of esports programming from hours to minutes, rendering the genre suitable with television time limits.
Broadcasters could also cooperate with traditional sports organizations to make esports TV more appealing. Taking advantage of the popularity of prominent sports like football and basketball can propel the genre’s growth among a wider audience and transform it into a global phenomenon.
Between esports and traditional sports, there has already been a lot of crossovers. The English Premier League began its foray into professional gaming in January when it launched the ePremier league. High-profile players like Arsenal’s Hector Bellerin and Juventus’ Andrea Pirlo, both passionate gamers, have helped promote the genre. Broadcasters make the genre more relatable to general audiences by introducing esports programs that incorporate generally known sports and employing high-profile traditional sports personalities as ambassadors for the genre.
How will the VR revolution affect the iGaming industry?
When you go into a land-based casino, the glittering slot machine lights, the jingling of money, and the exhilaration of playing at the casino tables engulf you. All of this is visually pleasing and encourages customers to play more. VR technology claims to replicate the same experience through sensory inputs based on a customer’s emotional and physical responses. After selecting a table, you can sit down as if you were in a real casino.
Virtual reality (VR) has already begun in the iGaming sector, with SlotMillion.com launching its VR Casino and other VR ventures in the works. They contacted numerous regulators to establish this new medium of VR, and the MGA (Maltese Gaming Authority) was the first to approve such practices. However, they insisted that clocks be placed on the walls so that clients do not lose track of time while in the Virtual Casino. There are no clocks in genuine casinos to distract you from glancing at the time. I like how some casinos are set up, some with the entrance on the 80th level of a skyscraper with a futuristic cityscape view. This has been a very remarkable experience.
Apart from Microgaming, several other iGaming businesses are exploring VR, including Topgame Technology, Lucky VR, NetEnt, and Google Glass’ new real-money gambling option called “Glass Betting.” It’s fascinating to see how these unique games are created, brought to life, and broadcast on mainstream media.
Conferences in Europe
Prague Gaming & TECH Summit 2025: The Must-Attend Event of the Year for Gaming and Tech Enthusiasts
The Prague Gaming & TECH Summit 2025, happening on 25–26 March, is shaping up to be one of the most anticipated events in the gaming and tech calendar. Set in the heart of Europe, this boutique-style conference is renowned for delivering cutting-edge insights, fostering meaningful networking, and tackling the industry’s most pressing challenges.
Key Highlights of the 2025 Agenda
This year, the summit promises a robust agenda that combines the latest in innovation with actionable strategies for growth. Attendees can look forward to:
- AI and Blockchain Innovations: Explore how artificial intelligence and blockchain are transforming operations, enhancing security, and redefining user experiences.
- Regulatory Challenges and Compliance: Stay ahead of the curve with expert insights into navigating Europe’s evolving regulatory landscape.
- Fintech Advancements: Learn about the latest payment solutions and technologies driving seamless transactions and user satisfaction.
- Sustainability & ESG Initiatives: Discover how the gaming and tech industries are embracing sustainability and responsible business practices.
Global Reach Without Leaving Europe
One of the standout features of this year’s summit is the dedicated panels on Latin America and North America. These sessions bring insights from two of the most dynamic gaming markets directly to European attendees. No need for long-haul flights—gain valuable knowledge from industry leaders as they discuss trends, opportunities, and challenges in these regions.
Networking in the Golden City
Prague’s status as a vibrant business hub and cultural gem makes it the perfect backdrop for this gathering. The event offers ample networking opportunities, from structured meetups to informal conversations, ensuring every attendee can connect with peers, industry leaders, and potential partners.
Why Attend the Prague Gaming & TECH Summit?
- Exclusive Access to Thought Leaders: Hear from speakers shaping the future of gaming and tech.
- Tailored Content: Topics designed to address regional and global industry needs.
- Hands-On Workshops: Gain practical insights to tackle real-world challenges.
- Boutique Atmosphere: A focus on quality over quantity ensures meaningful engagement.
The Prague Gaming & TECH Summit is more than just a conference—it’s an opportunity to be part of the conversations that will shape the future of gaming and technology.
👉 Register now and join us in the Golden City this March to be part of the innovation.
The post Prague Gaming & TECH Summit 2025: The Must-Attend Event of the Year for Gaming and Tech Enthusiasts appeared first on European Gaming Industry News.
Latest News
SmartSoft’s 2024 Story – Year of Growth and Success
This year has been an exciting journey for SmartSoft. Both internally and externally, the company has undergone significant transformation. SmartSoft continues to pursue ambitious goals driven by teamwork and unity. The company fosters a culture of collaboration, where team members and partners support one another, share objectives, and work towards common interests. This synergy is powered by a diverse group of individuals, united by a shared mission to redefine the iGaming industry.
As a result, the number of unique customers grew by an impressive 75%—a remarkable achievement.
So, how did SmartSoft achieve such success?
Team Expansion and User Growth
SmartSoft made great progress this year by adding 40 new team members, strengthening its skills and knowledge across different areas. This expansion helped create a more dynamic work environment and played a key role in improving the company’s overall performance. As a result, SmartSoft saw an impressive 75% growth in unique users compared to last year. This increase in users highlights the company’s growing global reach, its ability to attract a wide audience, and its commitment to offering exciting and innovative gaming experiences.
New Markets and Partnerships
This year, SmartSoft made remarkable strides by entering 25 new markets, significantly enhancing its global footprint. The company also established several strategic partnerships with leading operators and platforms, including Betfair, Betway, Stoiximan, Betnacional, LottoStar, Betmexico and Qtech. These collaborations are expected to unlock new opportunities and open doors to fresh audiences worldwide. SmartSoft is excited about the direction these partnerships will take, and more details about these ventures will be shared soon.
JetX’s Unstoppable Rise
Also, JetX as SmartSoft’s flagship and pioneer crash game proved that its actually top game not only for SmartSoft but in the whole iGaming industry – its users rose by 80% which is a great number to imagine.
If there’s anyone still unfamiliar with JetX, it was the pioneer crash game developed by SmartSoft. Since its launch, JetX achieved extraordinary success, becoming a favorite among players and partners alike. The game is always evolving with regular updates, as the SmartSoft team constantly works to make it even better. Its innovative gameplay, which challenges players to cash out at just the right moment, captivated audiences worldwide. Breaking records and redefining expectations. The continued rise of JetX signifies the company’s ongoing commitment to offering exciting, innovative, and highly engaging products to its users.
Performance of Top Games
SmartSoft’s portfolio of top games saw incredible engagement, with a great increase in user participation across its leading titles, including Balloon, Mine Island, HelicopterX, PlinkoX, and FootballX. This phenomenal growth demonstrates that the company’s gaming offerings are not just popular but are setting industry benchmarks for user interaction and satisfaction. It’s clear that SmartSoft’s games are playing a key role in redefining the entertainment experience for players worldwide.
Exciting New Games
This year, SmartSoft introduced a total of 18 new games, including three games and slot games, all designed to offer players a unique and immersive experience. Some of the most anticipated releases included:
- 4 Bonuses Bonanza – Plinko Spin
- Mad Slot
- Rodeo X
- Dracula’s Fortune
- Jungle Sisters Deluxe
- Samba da Deusa
These new games have attracted more than 2 million new users, underscoring their appeal and the growing demand for SmartSoft’s innovative approach to gaming. The diverse range of titles further strengthens SmartSoft’s position as a leader in the gaming industry, offering games tailored to every interest.
Partnerships and Sponsorships
SmartSoft strengthened its position in the global market by extending its partnership with the Argentine National Team. This collaboration now includes SmartSoft becoming the Official Crash Game Partner. Sponsoring the Argentine national team and being a member of the World Champions Family is proof of SmartSoft’s commitment. Through these initiatives, company aims to spread the spirit of football, which brings people together and fosters a sense of community. Through this renewal in 2024 with the Argentine Football Association and the Argentine National Team, SmartSoft continued on a journey that combined passion and excellence, where the worlds of business and gaming converged with the magic of Argentine football. The company expressed delight in continuing as the gaming partner in Europe for the Argentine National Team and voiced confidence that this collaboration would drive both the company and its games to new horizons. Additionally, plans were announced for new content and marketing actions featuring the stars of the national team.
Memorable Moments and Extraordinary Partnerships
2024 was a year of remarkable achievements and unforgettable experiences for SmartSoft. The company participated in 8 major industry exhibitions, earning prestigious nominations such as Best Innovator, Best Interactive Experience, and Best Crash Game. Beyond the awards, SmartSoft cemented its reputation for innovation and connection through extraordinary events and partnerships. The Legend Series brought partners face-to-face with football legends like Zanetti, Palacio, and Milito, while an exclusive Champions League experience in London with José Mourinho left lasting impressions. In Lisbon, partners enjoyed the privilege of meeting Javier Mascherano at the SmartSoft booth and engaging in personal conversations during a special dinner. The collaboration with the Argentine national football team reached new heights with an in-depth interview with Lionel Scaloni, offering an insightful glimpse into the team’s journey. Further strengthening its connection to the sports world, SmartSoft proudly partnered with Georgian football legend Shota Arveladze, strengthening its ties to the sports world and bringing people even closer together.
Additionally, the launch of the Partners’ Club during a three-day celebration in Georgia showcased the company’s commitment to fostering collaboration and shared success.
Licensing Achievements
SmartSoft reached several important licensing milestones in 2024, underscoring its commitment to expanding its global operations while adhering to regulatory standards. The company’s Greek license, originally obtained in 2023, became fully operational this year, allowing SmartSoft to expand its reach in the European market. The company also achieved authorizations in Peru and obtained compliance certification in South Africa, further strengthening its position in these growing markets.
Certifications
SmartSoft earned 79 new certifications in 2024, an impressive achievement that reflects the company’s dedication to maintaining the highest standards in the industry. These certifications cover a wide range of areas, reinforcing SmartSoft’s commitment to delivering top-tier products that meet international quality and regulatory standards.
Looking Forward
The year 2024 was one of remarkable growth, innovation, and unforgettable achievements for SmartSoft. As the company continues to build on this momentum, it remains committed to delivering exceptional entertainment experiences, expanding into new markets, and redefining the gaming landscape. SmartSoft is excited about what the future holds and is looking forward to further strengthening its position as an industry leader in the years to come.
As we step into the new year, SmartSoft continues to soar, staying true to its motto: Keep Flying Even Higher.
The post SmartSoft’s 2024 Story – Year of Growth and Success appeared first on European Gaming Industry News.
Cryptocurrency
NBA star Tristan Thompson signs for Sportsbet.io
NBA superstar Tristan Thompson is the latest big name to partner with Sportsbet.io, the world’s favorite crypto-first sports betting site, as its newest global ambassador.
Thompson, a Cleveland Cavaliers center and 2016 NBA Championship winner, will bring his star power and passion for cryptocurrency to the Sportsbet.io community for the next two years.
The Canadian basketball legend will be sharing his views on the latest action for Sportsbet.io, where fans will have the opportunity to take part in some exclusive promotions.
Tristan Thompson, Sportsbet.io ambassador, said: “Sportsbet.io brings together my two biggest passions: sports and cryptocurrency. I’ve been following the crypto sector for some time now and have seen how transformative it can be. There’s no better place to combine that with my love of sports than Sportsbet.io.”
Shane Anderson, Director Partnership, Content and Brand, Yolo Entertainment, the operator of Sportsbet.io, added: “We’d like to give a huge Sportsbet.io welcome to Tristan, an elite athlete whose passion for both basketball and cryptocurrency makes him a perfect match for us. We’re thrilled to have him on the team, and we already have some exciting plans in the works. Watch this space.”
Thompson’s crypto credentials are already well established; he’s been a vocal supporter of Bitcoin, and recently celebrated as it reached a new all-time high in price.
He will be providing weekly betting tips on a range of sports, including NFL, MLB, European soccer, tennis, golf, UFC and boxing.
The partnership with Thompson marks another exciting new chapter for Sportsbet.io, which has earned a reputation for both its innovative approach to gaming, and its star-studded line-up of ambassadors, including cricket legend Brett Lee, Kenyan rapper King Kaka and many more.
Sportsbet.io is also an official partner of LALIGA and Newcastle United.
The post NBA star Tristan Thompson signs for Sportsbet.io appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018