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Will An iGaming Show Ever Make It To Mainstream Tv?
These competitive video game competitions, iGaming, are known by half of the people aged 55 to 64. Sell-out venues and $100 million prize pools have enhanced esports’ exposure and alleviated any doubts about its long-term viability, serving as a striking reminder of how far the genre has progressed since the first professional competitions in the 1990s.
The recent year has seen a large portion of this rise. In the UK and the US, more than 60% of those who say they watch esports content do so at least once a week, with 3 in 10 admitting they had never heard of esports before a year ago.
In 2018, esports saw significant structural changes, with franchised leagues moving it closer to the structure of traditional sports. More and more people get to engage and participate in game shows online, including the Ladbrokes game shows.
This is helping to make esports a rather more integrated and accessible form of entertainment for new audiences and attract potential investors and sponsors looking for indicators of high revenue potential.
With all these structural changes in place, esports is on the verge of reaching a turning point in 2019.
What Next for iGaming?
Brand investments, such as marketing, sponsorship, and media rights account for a large portion of esports’ growth. Global businesses such as Toyota and Coca-Cola are joining in on the fun by sponsoring Overwatch league games; traditional sports leagues are establishing esports competitions. The question of whether advanced competitive gaming should indeed be made an Olympic sport is still being debated. Broadcasters are trying to follow suit, seeking ways to include esports into their programming.
However, if broadcasters wish esports to be as popular as traditional sports on television, they must modify the format to appeal to a broader audience.
Broadcasters should integrate esports into their program schedule because it makes total sense. Esports has its roots in the realm of internet video, which is a significant element of both millennial and Generation Z (Gen Z) viewers’ daily entertainment habits.
The esports material popular on streaming services like Twitch usually appeals to a narrow audience already well-versed in competitive gaming. This audience is highly interested in and knowledgeable about the most sophisticated games and will cheerfully watch a live event for hours and hours. Broadcasters must adjust their online model such that it is TV-friendly to make esports appealing to the public. Online games, for example, can be highly violent, difficult, and time-consuming. Broadcasters must change their focus to less aggressive and more straightforward titles like Street Fighter and Rocket League, which would allow them to cut the length of esports programming from hours to minutes, rendering the genre suitable with television time limits.
Broadcasters could also cooperate with traditional sports organizations to make esports TV more appealing. Taking advantage of the popularity of prominent sports like football and basketball can propel the genre’s growth among a wider audience and transform it into a global phenomenon.
Between esports and traditional sports, there has already been a lot of crossovers. The English Premier League began its foray into professional gaming in January when it launched the ePremier league. High-profile players like Arsenal’s Hector Bellerin and Juventus’ Andrea Pirlo, both passionate gamers, have helped promote the genre. Broadcasters make the genre more relatable to general audiences by introducing esports programs that incorporate generally known sports and employing high-profile traditional sports personalities as ambassadors for the genre.
How will the VR revolution affect the iGaming industry?
When you go into a land-based casino, the glittering slot machine lights, the jingling of money, and the exhilaration of playing at the casino tables engulf you. All of this is visually pleasing and encourages customers to play more. VR technology claims to replicate the same experience through sensory inputs based on a customer’s emotional and physical responses. After selecting a table, you can sit down as if you were in a real casino.
Virtual reality (VR) has already begun in the iGaming sector, with SlotMillion.com launching its VR Casino and other VR ventures in the works. They contacted numerous regulators to establish this new medium of VR, and the MGA (Maltese Gaming Authority) was the first to approve such practices. However, they insisted that clocks be placed on the walls so that clients do not lose track of time while in the Virtual Casino. There are no clocks in genuine casinos to distract you from glancing at the time. I like how some casinos are set up, some with the entrance on the 80th level of a skyscraper with a futuristic cityscape view. This has been a very remarkable experience.
Apart from Microgaming, several other iGaming businesses are exploring VR, including Topgame Technology, Lucky VR, NetEnt, and Google Glass’ new real-money gambling option called “Glass Betting.” It’s fascinating to see how these unique games are created, brought to life, and broadcast on mainstream media.
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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.
Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.
Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.
From Customer Support to CMO
My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.
One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.
Venturing into Entrepreneurship: My Own Affiliate Business
Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.
By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.
New Markets and New Possibilities
Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.
As we continue to solidify our presence in the US, these emerging markets represent the next frontier.
An Ever-Changing and Evolving Gambling Industry
Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.
Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.
The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.
A Bright Future for Mr. Gamble
As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.
Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.
Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
A Decade in iGaming: From Newcomer to a CMO
From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
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