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Latest News
Will An iGaming Show Ever Make It To Mainstream Tv?
These competitive video game competitions, iGaming, are known by half of the people aged 55 to 64. Sell-out venues and $100 million prize pools have enhanced esports’ exposure and alleviated any doubts about its long-term viability, serving as a striking reminder of how far the genre has progressed since the first professional competitions in the 1990s.
The recent year has seen a large portion of this rise. In the UK and the US, more than 60% of those who say they watch esports content do so at least once a week, with 3 in 10 admitting they had never heard of esports before a year ago.
In 2018, esports saw significant structural changes, with franchised leagues moving it closer to the structure of traditional sports. More and more people get to engage and participate in game shows online, including the Ladbrokes game shows.
This is helping to make esports a rather more integrated and accessible form of entertainment for new audiences and attract potential investors and sponsors looking for indicators of high revenue potential.
With all these structural changes in place, esports is on the verge of reaching a turning point in 2019.
What Next for iGaming?
Brand investments, such as marketing, sponsorship, and media rights account for a large portion of esports’ growth. Global businesses such as Toyota and Coca-Cola are joining in on the fun by sponsoring Overwatch league games; traditional sports leagues are establishing esports competitions. The question of whether advanced competitive gaming should indeed be made an Olympic sport is still being debated. Broadcasters are trying to follow suit, seeking ways to include esports into their programming.
However, if broadcasters wish esports to be as popular as traditional sports on television, they must modify the format to appeal to a broader audience.
Broadcasters should integrate esports into their program schedule because it makes total sense. Esports has its roots in the realm of internet video, which is a significant element of both millennial and Generation Z (Gen Z) viewers’ daily entertainment habits.
The esports material popular on streaming services like Twitch usually appeals to a narrow audience already well-versed in competitive gaming. This audience is highly interested in and knowledgeable about the most sophisticated games and will cheerfully watch a live event for hours and hours. Broadcasters must adjust their online model such that it is TV-friendly to make esports appealing to the public. Online games, for example, can be highly violent, difficult, and time-consuming. Broadcasters must change their focus to less aggressive and more straightforward titles like Street Fighter and Rocket League, which would allow them to cut the length of esports programming from hours to minutes, rendering the genre suitable with television time limits.
Broadcasters could also cooperate with traditional sports organizations to make esports TV more appealing. Taking advantage of the popularity of prominent sports like football and basketball can propel the genre’s growth among a wider audience and transform it into a global phenomenon.
Between esports and traditional sports, there has already been a lot of crossovers. The English Premier League began its foray into professional gaming in January when it launched the ePremier league. High-profile players like Arsenal’s Hector Bellerin and Juventus’ Andrea Pirlo, both passionate gamers, have helped promote the genre. Broadcasters make the genre more relatable to general audiences by introducing esports programs that incorporate generally known sports and employing high-profile traditional sports personalities as ambassadors for the genre.
How will the VR revolution affect the iGaming industry?
When you go into a land-based casino, the glittering slot machine lights, the jingling of money, and the exhilaration of playing at the casino tables engulf you. All of this is visually pleasing and encourages customers to play more. VR technology claims to replicate the same experience through sensory inputs based on a customer’s emotional and physical responses. After selecting a table, you can sit down as if you were in a real casino.
Virtual reality (VR) has already begun in the iGaming sector, with SlotMillion.com launching its VR Casino and other VR ventures in the works. They contacted numerous regulators to establish this new medium of VR, and the MGA (Maltese Gaming Authority) was the first to approve such practices. However, they insisted that clocks be placed on the walls so that clients do not lose track of time while in the Virtual Casino. There are no clocks in genuine casinos to distract you from glancing at the time. I like how some casinos are set up, some with the entrance on the 80th level of a skyscraper with a futuristic cityscape view. This has been a very remarkable experience.
Apart from Microgaming, several other iGaming businesses are exploring VR, including Topgame Technology, Lucky VR, NetEnt, and Google Glass’ new real-money gambling option called “Glass Betting.” It’s fascinating to see how these unique games are created, brought to life, and broadcast on mainstream media.
Latest News
Week 8/2025 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
Industry News
IGT Achieves Improved ESG Score from FTSE Russell
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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
Latest News
Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience
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Playtech announced the launch of Buzz Bingo’s groundbreaking omni-channel bingo game, Big Money Live.
Big Money Live sets a new standard in the bingo proposition by seamlessly combining online and land-based players across all Buzz Bingo clubs into a shared and exciting experience, powered by a low latency video stream with an engaging live presenter.
Officially launched at the end of 2024, Big Money Live debuted with a record-breaking £100,000 prize pool, the largest omni-channel bingo prize in the UK. Players nationwide participated in the exciting new chapter of bingo history, enjoying the game from both the vibrant atmosphere of bingo halls and the comfort of their own homes, showcasing the flexibility of this bingo offering.
Big Money Live is broadcasted from Buzz Bingo’s state-of-the-art studio in Derby and streamed live twice daily, seven days a week. Playtech, in collaboration with its ECM Systems platform, has worked closely with Buzz Bingo to develop a cutting-edge offering that caters to both digital and retail bingo enthusiasts. The seamless delivery of bingo games alongside live video enables entertaining and engaging features to be created around the core games, creating opportunities to attract new and younger audiences to play bingo together online and in-venue.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are incredibly proud to partner with Buzz Bingo on this project. Big Money Live represents a significant milestone in our ongoing commitment to innovation and excellence in the gaming industry. This collaboration showcases our ability to deliver top-tier technology solutions, such as the ECM handheld machines, that enhance player experiences across multiple channels, including online and retail. We’ve already received great feedback from the industry over this offering and functionality.”
Dave Evans, Chief Product Officer at Buzz Bingo, said: “The launch of Big Money Live marks an exciting new phase for bingo in the UK. Our partnership with Playtech has been instrumental in bringing this vision to life, and we are confident that this game will attract more players and offer bigger prizes than ever before.”
Richard Kearns, Head of Bingo at Buzz Bingo, said: “This new concept is a testament to the hard work and collaboration between our teams and Playtech. We are dedicated to providing innovative and engaging bingo experiences, and Big Money Live is a perfect example of this commitment.”
The post Playtech’s Bingo Technology Powers Buzz Bingo’s Launch of Innovative Omni-channel Experience appeared first on European Gaming Industry News.
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